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Home My WebLink About2016-02-23 - AGENDA REPORTS - HOMETOWN HEROES MILITARY BANR (2)Agenda Item: 11 CITY OF SANTA CLARITA Q) AGENDA REPORT NEW BUSINESS i, CITY MANAGER APPROVAL: fAl DATE: February 23, 2016 SUBJECT: Hometown Heroes Military Banner Program DEPARTMENT: City Manager's Office PRESENTER: Mayor Kellar RECOMMENDED ACTION City Council: 1. Approve Hometown Heroes Military Banner Program and direct City Manager to implement Program. 2. Transfer funds in the amount of $4,592.50 from Contingency Account 19300-5401.001 to Communications Expenditure Account 11500-5161.005 to fund 11 Gold Star banners for year one. BACKGROUND At the City Council meeting on December 8, 2015, Mayor Kellar requested an item be agendized to create a program to recognize currently -serving military from Santa Clarita that was cost - neutral to the City. In an effort to visually recognize currently -serving military personnel from our community, the Hometown Heroes Military Banner Program, whereby streetlight pole banners would be hung Citywide is being proposed. The proposed Hometown Heroes Military Banner Program would operate as a component of the City's existing vendor agreement with AAA Flag and Banner. Through this program, currently serving military personnel from Santa Clarita and/or their family would have the opportunity to contract with AAA Flag and Banner to fabricate a single, double -sided 3' x 6' banner which would be hung as part of this program. The cost of this proposed program including banner fabrication, installation, and removal would be individually borne by each requesting individual. Consistent with the terms of the City's Page 1 PacketPg. 76 current agreement, AAA Flag and Banner has established an annual cost to offer this program. The cost for printing and hanging a banner for one year at three separate times would be $417.50 plus tax. The second year would be $232.50 (using the same banner) for three hangings. Individuals or their families requesting a military banner would have the option to select one of four locations in the community where their banner can be hung: Canyon Country (Soledad Canyon Road from Camp Plenty to Canyon Country Park); Newhall (Lyons Avenue from the I-5 to Main Street); Saugus (Bouquet Canyon Road from Soledad Canyon Road to Festividad Drive), or Valencia (Valencia Boulevard from McBean Parkway to Magic Mountain Parkway). The City currently maintains an agreement with AAA Flag and Banner Company to manage the installation of streetlight poles and Paseo bridge banners within the public right-of-way. Under the terms of this agreement, qualifying non -profits directly contract with the City's vendor and assume all costs for the fabrication, hanging, and removal of banners. The proposed banners would be two-sided and feature the qualifying military personnel's name, rank, branch of military and color photo. The banners would remain up for a minimum of three weeks, three times per year on military -related holidays: Memorial Day, 4t' of July, and Veterans Day, which are three holidays most military -related (and would keep the cost to banner sponsors down). The City currently places 300 American flags on major thoroughfares five times per year: Presidents' Day, Memorial Day, Flag Day/4th of July, Labor Day, and Veterans Day. The proposed military banners would be in addition to the 300 flags. In reviewing the proposed program with the Mayor and Mayor Pro -tem, it was suggested that the City's Fallen Warrior Memorial Bridge would be reserved exclusively for hanging banners in honor of designated Gold Star Soldiers (currently 11 members) and would coincide with the same installation and removal schedule as the Hometown Heroes Military Banners. This would be the only portion of the program that is being recommended to be funded by the City. LINNNtMET4II►I=114111M621 Other direction as provided by the City Council FISCAL IMPACT A transfer of $4,592.50 from Contingency Account 19300-5401.001 is necessary to support this program. Upon approval of the recommended action, the budget will be adjusted accordingly. ATTACHMENTS Santa Clarita Hometown Heroes Military Banner Program Page 2 Packet Pg. 77 `- City of SANTA CLARITA HOMETOWN HEROES MILITARY BANNER PROGRAM Mail or email completed form and attachments to: AAA Flag & Banner, Attn:Leslie Wolfe 8954 West Pico Blvd. Los Angeles, CA 90035 Leslie@aaaflag.com For questions call Leslie or Fabby at: (310) 276-1178 The Hometown Heroes Military Banner Program was established by the City of Santa Clarita to honor and recognize currently serving, active military personnel from the Santa Clarita Valley. To qualify, honorees must meetthe following active requirements: • Active duty military personnel from the United States Armed Forces, AND • Current Santa Clarita resident, OR • Immediate family member of current Santa Clarita resident (husband/wife, son/daughter, grandson/granddaughter) (military honoree must have lived in the Santa Clarita Valley at some point) As an ongoing program, applications will be accepted at anytime bythose who wish to purchase a banner. Banners may be purchased by individuals or organizations that are responsible for the full cost of the banner. No sponsor names are permitted on the banner. E Mail or email completed form and attachments to: AAA Flag & Banner I Attn: Leslie Wolfe 18954 West Pico Blvd. I Los Angeles, CA 90035 1 Leslie0aaaflag.com For questions call Leslie or Fabby at: (310) 276-1178 SERVICE PERSON INFORMATION Please print or type information as it should appear on the banner in the spaces provided. First Name: 1111❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑ Last Name: ❑❑❑❑❑❑❑❑❑❑❑❑❑❑ Suffix (if any): ❑❑❑❑ Rank: ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑ Branch (check one): ❑ Army ❑ Navy ❑ Air Force ❑ Marines Coast Guard SPONSOR INFORMATION Requestor Name: Relationship: Address: City, State Zip, Code: Email: Phone: ( I BANNER LOCATION INFORMATION Location Choice (write 1, 2, 3, or 4 in each field to note your order preference): Canyon Country Soledad Canyon Road from Camp Plenty to Canyon Country Park Newhall Lyons Avenue from the 1-5 Freeway to Main Street Saugus Bouquet Canyon Road from Soledad Canyon Road to Festradad Drive (SCV Gold Star military banners will hang exclusively on the Fallen Warrior Memorial Bridge) Please include the following: Valencia Valencia Blvd. from McBean Parkway to Magic Mountain Parkway ❑ • Proof of Santa Clarita residency for service person Copy of utility bill or driver's license for current resident or immediate family member (husband/wife, son/daughter, grandson/granddaughter) who is a current resident ❑ • Proof of Active Duty Verification of active duty dates with copy of military orders or military ID ❑ • High Resolution Photograph (300 dpi) It is suggested that purchaser provide the official military portrait of the honoree. There must be no additonal people or objects in the photo and it is suggested that the photo have a flag in the background. Digital image preferred. Packet Pg. 79 E Mail or email completed form and attachments to: AAA Flag & Banner I Attn: Leslie Wolfe 18954 West Pico Blvd. I Los Angeles, CA 90035 1 Leslie0aaaflag.com For questions call Leslie or Fabby at: (310( 276-1178 SERVICE PERSON INFORMATION Name of Service Person: CREDIT CARD PAYMENT INFORMATION Year 1 Printing and Installation: I authorize AAA Flag & Banner to charge $434.15 total ($417.50 plus $16.65 tax( to my credit card (information below( ❑ Year 2 Installation: I authorize AAA Flag & Banner to charge $232.50 (no tax( to my credit card (information below( Name (as it appears on card(: Card Number: ❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑❑ Expiration Month/Year: ❑ ❑ / ❑ ❑ Security Code (3 # back, Amex: 4#front(: Address (associated with credit card( City, State, Zip Code: Email: Phone: ( I 0 0 PAY BY CHECK I have enclosed a check for payable to: AAA Flag & Banner with the memo line"Hometown Heroes" Packet Pg. 80