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HomeMy WebLinkAbout2018-04-24 - AGENDA REPORTS - CITY SEAL, CITY LOGOS, AND OTHER CITY LOGO'S ORD (2)3 Agenda Item: 3 CITY OF SANTA CLARITA AGENDA REPORT CONSENT CALENDAR CITY MANAGER APPROVAL: DATE: April 24, 2018 SUBJECT: ORDINANCE REGARDING CITY SEAL, CITY LOGOS, AND OTHER CITY LOGOS DEPARTMENT: City Manager's Office PRESENTER: Carrie Lujan RECOMMENDED ACTION City Council: 1. Introduce and pass to second reading an Ordinance entitled: AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA CLARITA, CALIFORNIA, AMENDING CHAPTER 1.04 OF TITLE 1, OF THE SANTA CLARITA MUNICIPAL CODE ESTABLISHING REGULATIONS FOR THE USE OF THE CITY SEAL, CITY LOGOS, AND OTHER CITY LOGOS. 2. Adopt City of Santa Clarita Policy II-12.1, rescinding the Use of City Logo Policy II-12, once the ordinance becomes effective. BACKGROUND The City of Santa Clarita (City) seal was adopted by the City Council on December 15, 1987. The use of the official seal, as well as the City logo in its various forms, is restricted to official City business. Outside organizations, websites, social media pages, local publications, and other platforms have featured the City logo for their own benefit. These uses can lead to confusion and mistaken assumption of a connection or partnership with the City. This ordinance amendment clearly defines how the City seal or logos may be used. In addition, it clarifies that it is prohibited to use the logos in any correspondence in favor or against a ballot measure or candidate for public office. The City's current policy on the use of the City logo, Policy II-12, was adopted on May 22, 1990. Policy II-12 establishes guidelines which govern the use of the City logo and trademark ownership. Adoption of the ordinance will supersede the necessity of this policy, and the policy will be rescinded effective June 8, 2018, the effective date of the ordinance. Page 1 Packet Pg. 18 3 ALTERNATIVE ACTION Other action as determined by the City Council. FISCAL IMPACT The resources required to implement the recommended action are contained within the City of Santa Clarita's adopted FY 2017-18 budget. ATTACHMENTS Ordinance Establishing Regulations Regarding City Seal, City Logos, and other City Logos Policy No. II-12.1 - Use of City Logo Page 2 Packet Pg. 19 3.a ORDINANCE NO. 18-___ AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA CLARITA, CALIFORNIA, AMENDING CHAPTER 1.04 OF TITLE 1, OF THE SANTA CLARITA MUNICIPAL CODE ESTABLISHING REGULATIONS FOR THE USE OF THE CITY SEAL, CITY LOGOS, AND OTHER CITY LOGOS WHEREAS, the City of Santa Clarita was incorporated on December 15, 1987, and regulations identifying the proper use and permissions for the City seal, City logos, and other City logos have not been established and codified; and WHEREAS, in order to ensure that the City seal, City logos, and other City logos are utilized for appropriate circumstances only, and that unauthorized, deceptive, or fraudulent use, which may be harmful to the public health, safety, and welfare, be made unlawful. NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA CLARITA CALIFORNIA DOES ORDAIN AS FOLLOWS: SECTION 1. The title of Chapter 1.04 of Title 1 of the Santa Clarita Municipal Code is amended to the following: City Seal, City Logos, and other City Logos. The following Sections are added to Title 1, Chapter 1.04 of the Santa Clarita Municipal Code as follows: 1.04.010 City Seal. The City seal was adopted by the City Council on December 15, 1987. The City seal depicted above portrays leadership, service and safety. An official digital copy of the City seal is on file with the City Clerk. Attachment: Ordinance Establishing Regulations Regarding City Seal, City Logos, and other City Logos (City Logo and Seal Ordinance) Packet Pg. 20 3.a 1.04.020 City Logos. The City logos depicted above portray leisure, fun, and family. An official digital copy of the City logos are on file with the City Clerk. 1.04.030 Use of City Seal, City Logos, and other City Logos (a) The City Clerk has charge of the City Seal, City logos, and other City logos (which are approved by the City Manager) and will affix the City seal to all certificates and documents as may be required by law, by the Code, or by ordinance of the City. (b) All other uses of the City seal, City logos, and other City logos are restricted to official City business and such other appropriate uses that further the operations of the City as may be authorized in writing by the City Manager, or as otherwise specifically permitted in this Code. (c) Except where authorized by federal law, no person may make or use the City seal, City logos, and other City logos, or any cut, facsimile, or reproduction, thereof any of them, or to make or use any seal, logo, or any design which is an imitation, in the design of, or which may be mistaken for the City seal, City logos, or other City logos, or the design without the written authorization of the City Manager or the City Ma (d) City officials, City employees, and members of the City Council, and members of the City boards and commissions may use stationery, printed materials and other articles with the City logos, or facsimile of the City logos, and other City logos while acting within the scope of their office or employment. (e) No person, including any elected officer of the City, may use the City seal, City logos, or other City logos, or in any correspondence or other printed materials distributed in favor of or against any ballot measure or in favor of or against any candidate for public office. Attachment: Ordinance Establishing Regulations Regarding City Seal, City Logos, and other City Logos (City Logo and Seal Ordinance) Packet Pg. 21 3.a (f) The City seal, City logos, or other City logos may be at times requested to be used by outside entities or agencies for events co-hosted or supported by the City. Requests sole discretion to approve or deny such requests, and to promulgate the manner, timing, and format of such requests. When considering such request, the City Manager or designee will consider the ultimate benefit to the City of such use, the sponsorship activities, and other criteria which shall be fairly and neutrally applied to all requestors. (g) It shall be unlawful for any person to make or use the City seal, City logos, or other City logos of the City of Santa Clarita deceptively, fraudulently, or without express written permission from the City of Santa Clarita. Unauthorized use of the City seal, City logos, or other City logos is declared a public nuisance and the City can abate or enjoin such use pursuant to this Code. SECTION 2. This Ordinance shall be in full force and effect thirty (30) days from its passage and adoption. SECTION 3. The City Clerk shall certify to the passage of this Ordinance and shall cause the same to be published as required by law. PASSED, APPROVED, AND ADOPTED this day of 2018. ______________________________ MAYOR ATTEST: CITY CLERK DATE:________________________ Attachment: Ordinance Establishing Regulations Regarding City Seal, City Logos, and other City Logos (City Logo and Seal Ordinance) Packet Pg. 22 3.a STATE OF CALIFORNIA ) COUNTY OF LOS ANGELES ) ss. CITY OF SANTA CLARITA ) I, Mary Cusick, City Clerk of the City of Santa Clarita, do hereby certify that the foregoing Ordinance 18- was regularly introduced and placed upon its first reading at a regular meeting of the City Council on the day of 2018. That thereafter, said Ordinance was duly passed and adopted at a regular meeting of the City Council on the day of 2018, by the following vote, to wit: AYES: COUNCILMEMBERS: NOES: COUNCILMEMBERS: ABSENT: COUNCILMEMBERS: AND I FURTHER CERTIFY that the foregoing is the original of Ordinance No. 18- and was published in The Signal newspaper in accordance with State Law (G.C. 40806). ______________________________ CITY CLERK Attachment: Ordinance Establishing Regulations Regarding City Seal, City Logos, and other City Logos (City Logo and Seal Ordinance) Packet Pg. 23 3.b City of Santa Clarita POLICY/PROCEDURE Number II-12.1 SUBJECT: USE OF CITY LOGO ORIGINAL ISSUE EFFECTIVE: 05/22/1990 CATEGORY: ADMINISTRATION CURRENT ISSUE EFFECTIVE: 06/08/2018 SUPERSEDES: II-12 Ɏ STANDARD MANAGEMENT PROCEDURE I. PURPOSE This policy is hereby rescinded. This policy will be superseded by the City Seal and City Logo Ordinance 18- adopted on May 8, 2018. II. AUTHORITY By the authority of the City Council. ____________________________________ Laurene Weste Mayor Attachment: Policy No. II-12.1 - Use of City Logo (City Logo and Seal Ordinance) Packet Pg. 24