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HomeMy WebLinkAbout2018-05-08 - AGENDA REPORTS - PARKING ENFORCEMENT AND TRAFFIC CONTROL CONTR (2)11 Agenda Item: 11 CITY OF SANTA CLARITA AGENDA REPORT CONSENT CALENDAR CITY MANAGER APPROVAL: DATE: May 8, 2018 SUBJECT: AWARD PARKING ENFORCEMENT AND TRAFFIC CONTROL SERVICES CONTRACT DEPARTMENT: Community Development PRESENTER: Daniel Rivas RECOMMENDED ACTION City Council: 1. Award a one-year contract to Ace Parking for parking enforcement and traffic control services in an amount not to exceed $731,233 annually, with an option for four one-year renewals. 2. Modify the existing Data Ticket contract to include citation processing services only, in an amount not to exceed $150,000 annually. 3. Authorize the City Manager or designee to execute all documents, subject to review by the City Attorney. BACKGROUND Prior to 2010, parking enforcement in the City of Santa Clarita (City) was provided by the Los -sworn staff and volunteers. In 2010, the City contracted with Data Ticket, Inc. (Data Ticket), to provide parking enforcement and citation processing services, as detailed below: Parking Enforcement - Parking Enforcement Officers (PEOs) in vehicles responding to resident complaints and conducting proactive patrols. PEOs issue citations and arrange for towing of vehicles as needed. Citation Processing - On-line, telephonic, and U.S. Mail processing of citations and payments from violators, management of required payments to other entities, and management of the first-level and second-level appeal process. Page 1 Packet Pg. 132 11 A new Request for Proposal (RFP) process was conducted in 2014, and Data Ticket was again chosen to provide parking enforcement and citation processing services. In the current contract, citation processing services are provided directly by Data Ticket staff, and parking enforcement services are provided through a subcontract with SECURTEC District Patrol, Inc. (Securtec). The most common parking related complaints and violations are: 72-hour parking limits on City streets (including abandoned vehicles) Expired registration or missing registration tags Oversized vehicle parking restrictions Blocking of disabled access ramps Parking in red zones and intersections Over the last seven years (2010-17), the number of online parking enforcement complaints has increased from 843 annually to 6,832 annually, an increase of 710%. The number of citations issued has also increased by 172%. During the first quarter (January 1 to March 31) of 2018, online parking enforcement complaints have continued to trend upwards, with a 22% increase in the number of complaints processed when compared to the same time-frame in 2017. Despite the increased demand, the current parking enforcement contract provides for two PEOs at 10 hours a day, seven days a week, excluding holidays. The contract does not allow for an onsite field supervisor. The limited number of contracted hours for enforcement, and the lack of PEOs primarily respond to resident complaints, with little time left for proactive or focused structure in Old Town Newhall opens. Parking at the 378-space parking structure will be free of charge but will have time limitations, and additional parking enforcement resources will be needed to monitor and enforce time limitations, 24 hours a day. Traffic Control Traffic control services are not part of the current Data Ticket contract. Traffic control services related to power outages, mechanical break-downs, and traffic collisions are primarily provided by LASD as part of their contract with the City for law enforcement services. The local LASD has limited manpower to provide such services on a regular and consistent basis. Traffic signal outages at intersections are primarily managed through flashing red signal lights and manually- placed temporary stop signs, resulting in traffic congestion and an increased potential for traffic accidents. Traffic con General Services Division and LASD. To provide more effective traffic control in these circumstances, staff recommends expanding the parking enforcement function to include traffic control services, using individuals trained in managing traffic during emergency situations and planned events to assist and relieve LASD and General Services staff. Page 2 Packet Pg. 133 11 Separation of Services Data Ticket has delivered satisfactory citation processing services since 2010. They have provided excellent customer service to the public and have been responsive and cooperative with City staff. Staff recommends retaining the Data Ticket contract for citation processing services only, and executing a sepa existing contract allows for renewals for an additional 18 months. The contract would be amount would be based on the expected cost of citation processing only. On February 22, 2018, the City released an RFP for parking enforcement and traffic control services. To address the need for increased parking enforcement, and to provide for more comprehensive traffic control services, the RFP requested proposals to provide additional staffing to include: Two PEOs on duty 24 hours a day, seven days a week, including holidays One 40-hour per week field supervisor, Monday through Friday Staff fully trained to provide traffic control services for emergencies and at planned special events The RFP also requested that parking enforcement vehicles provided by the proposer be equipped with Automated License Plate Recognition (ALPR) equipment. These vehicle-mounted cameras not only read license plates from the moving parking enforcement vehicle, but also connect to and whether the vehicle is stolen. Vehicles with ALPRs are particularly effective in enforcing time-limited parking in parking garages, such as the new parking structure in Old Town Newhall. March 26, 2018, at 11:00 a.m. Responses were received from the following firms: Alltech Industries, Monterey Park, CA Ace Parking, Los Angeles, CA AmeriPark, Los Angeles, CA ustries was non- responsive due to the omission of information required by the RFP. The proposals from Ace Parking and AmeriPark were determined to be responsive to the RFP. The cost proposals are listed below: Ace Parking - Annual cost of $731,233 AmeriPark - Annual cost of $682,864 Proposals from each company were evaluated and references were contacted. City staff met with representatives from both companies and received presentations on their qualifications, proposed scope of work, and implementation plan. Page 3 Packet Pg. 134 11 While both companies demonstrated their experience in administering a variety of parking s parking ordinance. Ace Parking is experienced in providing parking enforcement services for other cities and municipal organizations in California, including the cities of Chula Vista, Palm Springs, San Diego, and Santa Clara, the Port of San Diego, and the San Diego County Regional Airport Authority. Ace Parking also has extensive experience with the enforcement of parking in multi-level parking structures. Based upon the quality of the proposal, the experience of the firm and of their staff, and the ability to quickly and effectively implement services, staff recommends City Council approve and award a contract with Ace Parking. ALTERNATIVE ACTIONS Other action as determined by the City Council. FISCAL IMPACT Funds for the Parking Enforcement and Traffic Control Services contract will be available upon adoption of the Fiscal Year 2018-19 budget. ATTACHMENTS Ace Parking Proposal (available in the City Clerk's Reading File) Page 4 Packet Pg. 135 City of Santa Clarita RFP No. CP-17-18-08 Citywide Parking Enforcement Technical Proposal 1 TABLE OF CONTENT Cover Letter 1. Introduction 10 2. Objective, Scope, Nature of Proposed Program 11 3. Work Program 11 4. Vehicles and Equipment 14 5. Methodology 15 6. Project Management 23 7. Assigned Personnel 26 8. Program Monitoring 31 9. City Resources 32 10. Proposer Capability and References 32 13. Alternative Proposals 35 14. Conflict of Interest 35 15. Additional Data 35 2 March 26, 2018 City of Santa Clarita Purchasing Dept Via PlanetBids RE: City of Santa Clarita RFP No. CP-17-18-08 Citywide Parking Enforcement Dear Sir/Madam, We are pleased to present a proposal for Citywide Parking Enforcement for the City of Santa Clarita. As one of the largest privately-owned parking company in the United States, we believe we are best suited to manage your parking operations because of our proven system of success that our clients value. After 62 years, we can confidently say that we consistently increase our clientscustomer service levels. This RFP response will demonstrate that Ace Parking possesses the following: Extensive experience in operating on-street enforcement; Organization depth and management capabilities; Financial capacity; Community involvement. Ace Parking has built a reputation for providing innovative, effective operations and systems for the parking needs of our clients and their customers. Ace does not have layers of management to go through. At any given moment, our clients have direct access to our top executives and will see them on a regular basis onsite, monitoring the operation. We also have the financial strength, expertise and operational ability of the large national parking operators, but are able to deliver our services with a small company feel, a sense of urgency, and the highest levels of service, client and customer commitment. During the pre-bid meeting, in such a short time we were impressed with the level of expectations on customer service that the City is committed to. This is in line with Our approach to parking management operations and the shared perception by our clients and team members is what has influenced our new brand platform, EVERY THANK YOU EARNED. We will do whatever it takes, day or night, to meet and exceed our client needs. We service unsolicited needs. we earn our Thank You. 3 Key Operating Cost and Factors to Consider Our approach is unmatched in the industry and our points of differentiation as follows: 1. Customer Service Ace Parking is one of the only national company with its own Hospitality Division. As such, all of our personnel are tied to much higher standards in customer service expectations. Our training program is among the best in the industry. Ace Parking does not take a caretaker posture with our operations. We operations to the next level in service. Our Enforcement Officers are who we call Parking Ambassadors. Because of our customer service approach, we want them to be ambassadors to the residents and visitors of City of Santa Clarita who are available to assist and answer questions and be a resource to the public. 2. Local Presence & Support Ace Parking is one of the largest parking operators in Los Angeles and Orange County. Our portfolio includes The Irvine Company with 40+ commercial buildings and prestigious facilities such as The Irvine Spectrum, Fox Plaza, The Runway at Playa Vista, etc. Our Regional Director, Claudia King is a 22 years veteran in the parking industry and will serve as the Primary Contact for this project who will coordinate the activities of our entire team on a local level. Claudia opened City of Chula Vista on-street operations for Ace Parking. She started the privatization of the meter collections and enforcement in 2010 and has worked with the City with numerous projects including developing a courtesy notice flyer/program during the initial transition months, streamlined the permit process utilizing online permit store and working with TAVA (Third Avenue Village Association) to improve the overall aesthetics and cleanliness of the lots. In addition, she has worked with many municipal accounts such as CRA (Community Redevelopment Agency) of Los Angeles, City of San Diego, Civic San Diego, Port of San Diego. While Claudia will serve as the primary point of contact and is available to the City 24/7, she will be supported by our entire organization. Biographical information on each company and its key executives is provided in our proposal, as well a detailed organizational and staffing diagram illustrating the primary duties of each entity. 3. Competitive Management Fee We are proposing a competitive management fee. The proposed labor rate is: $32.40/hour based on 19,552 hours/year. In addition, we have no hidden mark ups or ancillary fees for profit generation. At Ace Parking, we pride ourselves on 100% transparency. Therefore, we do not 4 add in lines for services that should be part of our base product. Nor do we inflate certain costs to bury the profits. We simply try to provide the best possible prices to our clients and the most honest assessment of all the costs expected of a property. We stand behind our estimated cost model and will not try to add new expense items once we are on the ground. 4. Ace & Technology Ace Parking currently manages over 13 municipal projects throughout the country including City of Chula Vista and City of Palm Springs on-street metered parking operations. Ace Parking has extensive experience with enforcement & handheld ticket issuing technology. These systems also interface with a central server and provide real-time revenue and reporting capabilities. For the off-street parking operations, Ace Parking has assisted many owners and developers and has been the pioneer for implementing the right technology for each facility. We converted 40+ buildings for the Irvine Company from attended to fully automated operations and many others from non-paid to paid parking operations. We are very familiar with many line of equipment and we will strive to provide the best practice for City of Newport Beach parking operations all with a focus on cost containment and proactive management. As you review our proposal, we are confident that Ace Parking is the type of business partner that will ensure the success of the parking operations for City of Santa Clarita. When it comes to the future operational success of your parking programs, you need a forward thinking, entrepreneurial spirited company who is always thinking about ways to increase customer service. Ace Parking stands ready to meet this challenge. Ace Parking does not believe in resting on our laurels or taking any relationship for granted. As it relates to vendors, we know City of Santa Clarita is seeking a partner who takes full ownership and will be the defining core of our successful relationship whereby both sides work together in unison towards a common goal(s) for mutual benefit. We appreciate your time and consideration of our proposal. Any questions, feel free to reach me at (310) 590-6292. Sincerely, Claudia King Regional Director Name: Ace Parking Management, Inc. th Address: 6200 W. 98 Street, Los Angeles, CA 90045 Phone number: 310-590-6292 5 6 7 8 Section I: Technical Proposal 1 9 1. Introduction Sinc transportation providers in the country, serving nearly half a million customers per day. Still privately and family owned, Ace offers direct access to the top executives and experts while maintaining transparency and a true partnership with our clients. Ace is focused on being the best parking management company, not the biggest. We operate in many major markets across the U.S. partnering with major hotel brands, commercial property management firms, property owners, developers, government agencies, special event companies and entertainment venues. Ace Parking manages over 500 locations, collectively services nearly 350,000 customers per day and controls more than 175,000 off-street parking stalls. Gross revenue from all operations exceeds $500 million annually, while employing more than 4,500 team members with an annual payroll of $100 million. Our only business is the operation of parking facilities, parking enforcement and transportation related businesses. Ace Parking operates every conceivable type of parking application from urban retail, office complexes, on-street parking enforcement, hotels, hospitals, entertainment centers, stadiums, airports and arenas. We have the financial strength, experience, expertise, and operational ability of the large public parking operators, yet are able to deliver our services with a personal, hands-on approach, a sense of urgency, and the highest levels of service, client, and customer commitment. This is what separates us from our competitors. Our executives are onsite at least once per quarter and are always available for meetings as necessary. Evan V. Jones Scott A. Jones Keith B. Jones hat our at Ace Parking is held accountable for and is responsible delivering to our clients and their guests. We understand that the parking business is about Parking - from our Ambassadors to our CEO - is ready to assist you and your guests in any way, at any time. 10 2. Objective, Scope, Nature of Proposed Program Ace Parking is prepared and able to meet all functional specifications contained in the RFP. improve the specified parking program(s) for The City of Santa Clarita in a first-class manner. We have a complete understanding of the project requirements. This understanding has been gained through studying the request for proposal and our experience with operating the on street and off- street enforcement parking operations. This experience uniquely qualifies us and separates us from the competition. As detailed later in this proposal, Ace Parking offers a wealth of highly qualified, knowledgeable individuals. These individuals range from the line employees who have been in their respective positions for numerous years, to a project manager and area manager who have been working in similar projects such as the City of Chula Vista, City of Palm Springs, etc. We also offer executive level employees who support the local managers and bring in years of on street and off-street parking experience. For more than a decade Ace has been providing transportation and enforcement solutions for a range of clients including large municipalities and smaller private facilities. Our staff has the experience to leverage technology like citation handhelds and License Plate Recognition systems to create on and off-street parking payment and enforcement programs. Our transportation experience includes the procurement and implementation of shuttle fleets and programs of any size. Our focus will be on providing the best customer service and exceeds City of Santa Clarita project expectations. Communication is key. Our Executive Management team are ready to meet regularly to address any issues and resolve matters immediately and continuously provide recommendations to improve the operations. 3. Work Program Staffing Plan The following is the proposed staffing plan: Project ManagerFT 40 hrs/week Monday - Friday Enforcement Officer FT 40 hrs/week @ $18/hr Enforcement OfficerFT 40 hrs/week @ $18/hr Enforcement OfficerFT 40 hrs/week @ $18/hr Enforcement OfficerFT 40 hrs/week @ $18/hr Enforcement OfficerFT 40 hrs/week @ $18/hr Enforcement OfficerFT 40 hrs/week @ $18/hr Saturday - Sunday Enforcement OfficerPT 16 hrs/week @ $18/hr Enforcement OfficerPT 16 hrs/week @ $18/hr Enforcement OfficerPT 16 hrs/week @ $18/hr Enforcement OfficerPT 16 hrs/week @ $18/hr Enforcement OfficerPT 16 hrs/week @ $18/hr Enforcement OfficerPT 16 hrs/week @ $18/hr 11 Parking Manager As requested in the RFP, we plan to lead this project with a full time Parking Manager who would have oversight over revenue and expense accountability. Duties for the Parking Manager would include: Ensure parking citation equipment is working properly Ensure receipts are stocked Ensure vehicles and LPR system are fully functioning and follow through on any maintenance required Acting as the liaison with customers and collections tasks. Cooperate and participate in the monthly audit under the direction of headquarters based Internal Audit and their local field auditor and under the direction of the Director of Operations. Ensure cleanliness of the work area and make recommendations to the City for any improvement that we see necessary Overseeing and being responsible for all aspects of the financial performance of operations Provide and approve accurate and timely financial statement on a monthly basis and any other reports requested by the City including daily activities and monthly activities summaries of total hours worked, summary of all citations, traffic control activities, etc. Being the point person for the public and the City We propose the Manager to start at $55,000 annual salary. Enforcement Ambassadors/Traffic Control Officers As stated in the RFP, we plan on having 2 Enforcement Ambassadors, 24 hours 7 days a week. All personnel will be cross trained as Traffic Control Officers as well. Duties of the Enforcement Ambassadors would include: Regular Duty the California Vehicle Code and City Municipal Code designed private locations via Contractor-provided vehicles (vehicles equipped with License Plate Recognition (ALPR) hardware and software), with primary responsibility for enforcing City, State, and Federal parking laws and regulations; regulations; Complete required vehicle inspection reports, daily activity reports, Resident Service Center response reporting, parking enforcement improvement forms, and all other parking enforcement related forms as required by the City; 12 e property parking regulations, enforcement of regulations in parking facilities, and assisting with public service (as needed); Provide a high level of customer service as needed to give directions, information, phone numbers, etc.; and public meetings as required; Participate in any hearing process or subsequent process involving a contested or challenged parking citation or incidents involving assigned officers; for posted time limit zones, safety regulations as posted or marked at the curb, street cleaning enforcement, permanent and temporary parking restrictions as posted, handicapped placard or disabled person spaces, 72 hour parking restrictions, and oversize vehicle restrictions Scofflaw/Abandoned Vehicle Detail primarily involves identifying vehicles that can legally be towed for five (5) or more delinquent parking citations, filling out the necessary Scofflaw enforcement is supported using ALPR hardware and software discussed in this RFP. of the vehicle having a specified number of delinquent parking citations and/or for laws pertaining to potential abandoned vehicles. Coordinate towing, and all associated paperwork, for scofflaws and abandoned vehicles per California Vehicle Code requirements. Traffic Control y and Sheriff in controlling traffic for special events and during power failures and other emergencies which affect traffic signals. Related Activities the general public; and Report parking issues, vandalism, sign and curb marking deficiencies or conflicts. rgency or natural or man-made disaster, Contractor shall make available its personnel, transportation and communication resources for emergency assistance as requested by the Community Preservation Manager or designee. If such service requires hours in excess of the base requirement, the City will pay for the services on an overtime basis. We propose the Enforcement Ambassadors wage rate of $18/hour. Health Benefits We projected there will be 7 Full Time employees who will receive health benefits. 13 4. Vehicles and Equipment EQUIPMENT REQUIREMENTS Ace Parking understands the importance of equipment upkeep and preservation. It is our policy to keep all movable equipment (handheld devices, collection canisters, vault heads, walkie- talkies, etc.) locked up in the parking office or designated storage area when not in use. This is done to protect items from theft or damage. Enforcement Vehicles Ace Parking is very flexible in our approach to collection vehicles. We recommend utilizing Toyota Prius for the 3 vehicles requested in the RFP. Our opinion is that the Prius, equipped with LPR system specs, would be the best option for both cost and compliance with the C energy efficient requirements. Ace Parking takes maintenance measures and cleanliness of our vehicles very seriously because a good first impression is essential to a new operation. Ace employees will be trained and required to maintain the appearance and cleanliness of the vehicles at all times. At the very minimum, employees will clean the floor and seating surfaces at the end of each shift. Ace will assume all responsibility and expense for these vehicles should there be damage. The mechanical maintenance and storage of the vehicles will be of paramount importance. Frequent mechanical checks will be conducted by our staff and any cause for concern will be reported to the dealer for a professional assessment. Any in-service cars with identifiable issues will be taken out of operation and replaced with a working vehicle within four hours. Detailed records of the maintenance and repairs on each vehicle will be tracked by the Manager and provided to the City at their request. The Toyota Prius lease cost is estimated to $460/month, based on 3-year lease. We also include the maintenance cost for these vehicles, which is estimated to $1,500/vehicle/year. The cost for insurance is also provided in the Cost Proposal. LPR System As noted in the RFP, each vehicle includes a vehicle-mounted Automated License Plate Recognition (ALPR) system that includes image capture and processing capabilities and that permits automatic license plate reading and matching operation. The system will include two ALPR cameras and illuminators, a rugged processor, a touch screen interface with moving map display, two-wheel imaging cameras (optional) for evidence gathering, back-office evidence and reporting software, and a wireless communication capability for transferring data between the back-office and each mobile ALPR unit. The system shall meet or exceed the specifications below. and other wanted vehicles, and/or persons based on license plate reading and matching against lists of wanted license plate numbers. Read license plates in extremely low-light environments. both on-street and off-street. -office management and reporting system that includes: 14 a. Viewer software b. Route management c. Reporting Ace Parking will be responsible for all training, maintenance and support relating the ALPR system. The LPR System cost is estimated to $20,000/vehicle/year, amortized over 3 years plus $2,000/vehicle/year for LPR system maintenance. 5. Methodology Customer Service & Training working with public entities our team has developed best practices for interacting with the public on behalf of a municipality. simply, that our Guests are King. Without the parkers in your city, we would not be in business. Customer Service and satisfaction is paramount to everything we do. This means we would look to incorporate the very same training and staffing requirements as we would for any one of our high-end hotels. This is augmented by the Operations Manager who will have a keen understanding of the City of Santa Clarita and Ace Parking philosophies. Our Operation Manager lives and breathes service with a sense of urgency on a daily basis. Ace Parking Service Pledge Ace Parking begins its commitment to customer service quality with a service pledge. This is our guarantee to any parker that enters one of our locations. Essentially, we are telling guests what to expect when they are at an Ace Parking facility: THE ACE PARKING SERVICE PLEDGE WE PROMISE YOU: A Clean and Well-Maintained Facility Friendly and Courteous Employees Prompt Service Should we EVER fail to meet your expectations, please inform our attendant. Each is empowered to ensure your complete satisfaction. 15 Our service pledge comes directly from Ace Parking's Chairman, Scott Jones, and is seen in the behaviors of each Ace Parking Team employee. Ace Parking customers see this pledge when they drive in to an Ace Parking managed facility and again when they exit. More importantly, Ace Par pledges to deliver so much. Conflict Resolution at a minimum within 24 hours. A 24-hour toll-free number will be provided to citizens to assist them if a problem should arise. Ace has an administrator that answers these calls and can ensure issues are addressed and resolved. Ace has extensive experience communicating with the public. As previously mentioned, we also offer a toll-free number which citizen may utilize, 1-800-925-7275. COMPREHENSIVE ENFORCEMENT TRAINING PROGRAM After completing orientation, each team member receives InMotion! On-The-Job Training at their job location. For a minimum of five days, a certified trainer will walk the new employee through their daily roles and responsibilities. The enforcement officer is made familiar with their work environment and taught the various policies and procedures of their job. In addition, a special safety training, driver training and radio training are conducted for enforcement officers. Before Enforcement Officers are allowed to work on their own, they must demonstrate to their instructor that they are comfortable and confident with the following tasks: Executing established methods, practices, and procedures associated with parking control and enforcement. Public contact protocol. Procedures and precautions related to safe operation of vehicles and familiarity with California driving laws. Knowledge of assigned patrol areas in the Downtown District. Use of two-way radios and proper radio etiquette. Observe and report any suspicious looking vehicles or activity. Enforce the municipal codes; directs vehicle and pedestrian traffic; provides information on parking laws to the public. Issue citations or warnings for violations of California Vehicle Code provisions and parking control ordinances such as parking time limits zones, tow away zones, loading zones and metered parking areas. Be able to void incorrect citations and record them appropriately Use a vehicle to patrol and to enforce parking laws and regulations. Make court appearances as required. Report damaged or inoperative traffic control equipment and hazards such as broken sidewalks and pavement, etc. Maintain records and prepare legible reports including logging Daily Activity Reports. Place identifying marks on parked vehicles and subsequently checks for these marks as a means of identifying vehicles that are parked beyond the legal time limit. Identifies illegally parked motor vehicles and attaches a warning notice, issues a citation or impounds the vehicle. 16 Report any irregular or hazardous circumstances to the police station by radio. Explain parking regulations and provides information to the public; makes and keeps records and reports of actions taken in the line of duty. Build and maintain positive working relationships with coworkers, other City employees and the public using principles of good customer service. Personal Safety Training Employees undergo a brief personal safety training which teaches employees the following: - Never jump in front of a moving vehicle to stop it. - Do not stand behind stopped vehicles. They may not be able to see you if they back up. - Be aware of your surroundings at all times. - Make yourself visible to other drivers. - Never stand in the way of traffic. - Always wear a reflective vest Vehicle Safety & Use Any employee who drives a vehicle for Ace Parking must complete the following training on a one-on-one basis with a certified trainer before starting their job. This training should be conducted throughout an 8-hour shift. Any additional training that a driver receives is at the discretion of the site manager and certified trainer. The site-specific driver training familiarizes drivers with procedures and safety hazards at each location. There is a vehicle-specific drivers manual, based on the Vehicle Operation Manual. Managers, supervisors, or certified trainers review the manual with the driver before the driver operates a vehicle. In addition, the driver will accompany a manager, supervisor, or certified trainer on a ride along before operating a vehicle. Defensive Driving Video The defensive driving video is a generic training video provided by our insurance carriers. It is designed to remind drivers of general defensive driving techniques that they will utilize when operating a company-owned vehicle. Training Materials Vehicle Operation Manual Vehicle Inspection Report Chubb issued Defensive Driving video Chubb issued Defensive Driving workbook Radio Training Before an Enforcement Officer starts their job, they undergo a brief radio training. Every officer on duty is required to have a two-way radio with them at all times. The officer must learn the following before entering the field: How to check to make sure the radio is fully charged and in good working condition. Notify the supervisor if a radio does not work and locate a replacement. How to turn the radio on to the designated channel. How to set the volume at a comfortable level. How to place the radio back in its charger at the end of the shift. 17 Proper Use: Talk across the microphone slanted toward the face about 5 inches away. Use a normal voice. Do not shout. Make sure the information that you broadcast is correct. Be exact in giving locations, descriptions, etc. Make all conversations short but complete. Do not use the radio as if it were a telephone. Use proper codes and keep the broadcast simple. Speak in a clear distinct voice. Do not mumble, talk in low tones or raise the pitch of your voice. Do not talk too fast. Use your normal voice. Think before you speak so that your transmission will sound intelligent. Refer to all officers and personnel by their call sign or number. Keep your composure. Do not display emotion by words or voice inflections that will reflect excitement, irritation, disgust, or sarcasm. Watch your choice of words. Be courteous. Monitor your radio before you start transmitting. Make sure no other person is transmitting. Do not break in or disrupt on-going transmissions. Wait for your turn. When using the radio, push and hold down the transmit button and wait at least a second before you speak. Always identify the person you are trying to reach first and then identify your call sign before transmitting your message. 3. Then you can transmit your message. Radio Codes 10-4 Affirmative 10-9 Repeat 10-22 Disregard 10-6 Busy 10-17 Enroute or On the Way 10-23 On Scene 10-7 Going off duty 10-20 Location Code 4 All Clear 10-8 On duty 10-21 Telephone Code 7 Lunch Break Customer Service Training (Semi-Annual Requirement) for mandatory customer service training. Customer service training is also part of our onboard/orientation procedure. Additionally, many of our clients have site specific or corporate training programs, which they ask our staff to participate in. Ace Parking welcomes this at any of our operations. See the overview below to see all of our customer service training. 18 HIRING REQUIREMENTS Ace Parking understands that our members are our greatest people, with a focus on member development and empowerment, has always been the hallmark of Ace hiring the right fit for the job, and continues through a constant stream of engagement and development. Ace follows a strict screening and hiring policy in keeping with our Mission, Vision, and Principles Statement to provide a safe and healthy environment for our clients, employees, guests, and patrons. Each applicant must fill out an extensive online application, which includes a number of qualifying questions. The qualifying questions will vary depending on the position. For example, all driving position applicants must tell us whether or not they can drive a stick shift vehicle. Their answer of either to a wei Weighted questions are calculated internally by our Oracle applicant tracking system to determine who most appropriately meets or does not meet the job criteria. From the start, the system eliminates candidates who fail to meet the minimum requirements for employment. A team of Ace Parking talent managers will then compare and contrast candidates against a measurement rubric based on both the application and score to determine who will come in for an interview. At least two rounds of interviews are conducted before any candidate is offered employment, and even then, all offers of employment are contingent upon the candidate successfully completing a pre-employment background screening prior to the commencement of only the best candidates, which is why we typically only hire 1 out of every 12 people that initially apply. -Screen Process includes the following steps: Online Screening Phone Screening/Interview Group Interview Site Management Interview Our standard hiring policy, which includes and exceeds all State Requirements, includes many forms of background screenings. Pre-employment background screenings include: Social Security trace Job Reference Check 19 Educational Reference Check Drug and Alcohol Screening Motor Vehicle Records Inquiry Criminal History Sex-offender search A national federal registry search Local county search for all counties and jurisdictions in which the candidate has previously resided. Additionally, all of our managers and supervisors are required to complete and pass sexual harrasssment training. Ace provides this program for our team members in an online format. Onboarding Once a candidate has been extended an offer and they accept, they must fill out a number of electronic forms through the Oracle application. These forms pertain to W9, payroll, emergency contact information and benefits. After all electronic forms are complete; the new hire will come in for an orientation. The initial orientation provides the new Team Member with information regarding the history of Ace Parking, our core operating values, the s, policies and procedures, and employee benefits. Training & Development Ace Parking has a series of training programs designed specifically for enforcement and off- street parking professionals. Our programs begin in the class room and continue throughout the time on the job. Our training goals are accomplished with: Dedicated training department On-site, classroom and peer based training Focus on customer service Safe driver certification programs Specialized job training manuals Quarterly & annual training requirements Online self-directed learning programs Operations Manual Ace parking is well versed in developing Standard Operating Procedures (SOP) for a wide range of operations. We are happy to provide the City of Dallas with an SOP manual within 60 days of contract award. The contents of the manual will be reviewed with the City and approved prior to distribution to staff members. Dress Code Policy and Uniform Requirements As customer interactions are especially brief, professional looking uniforms go a long way toward creating a favorable first impression. We can customize uniforms with the City Parking Services insignia to project a clean and classy image for the parking operations staff. Ultimately, you decide which uniform program best suits your unique operation and, no matter what you decide, special discounts in pricing realized from our relationships with our uniform providers are always passed on to you directly. 20 FINANCIAL STATEMENT Proprietary Technology Online Client Portal MyAce is a fully secured, online portal that gives our clients convenient access to monthly financials. Clients can pick and choose which reports they receive. Ace Parking offers a variety of standard reports and can create any num Clients can choose to receive their reports online in addition to, or in place of, paper statements. Our online client portal provides detailed reports with line item drill down capability. This allows our clients to see these reports in great detail including scanned invoices per line item as well as general ledger detail. This gives our clients a transparent view into our reporting, helping them to be a part of the revenue process along the way. Our robust system allows our clients to review historical data that goes back to when their partnership with Ace Parking began. Reports can be exported into Microsoft Excel files, which our clients can then use in their accounting practices if desired. 21 Transition Plan Claudia King, Brian Tarbell, Tom Pesce, Steve Burton, Brian Gansert and John Baumgardner will lead the transition process with assistance from the entire on-site team. They will be on site throughout the first month of operations to assist staff with any questions and resolve any impending issues. Continuous oversight will occur throughout the contract and include quarterly visits from either our President of Operations or our CEO. Planning in Advance Planning is the key to success in any operation. Our experienced management and staff members will work hand in hand with the City of Santa Clarita to create a smooth transition. Over the years, we have developed a standard 30-day transition plan that can be extended process include: Dedicated executive team to oversee the process from start to finish A key contact in each department to engage in the process and fulfill needs A well-defined and outlined process that allows key stakeholder and third party vendors to monitor progress Detailed conversion timelines for system implementation and rollover Facilitate installation of software and databases with City IT Department Testing and retesting of systems and processes to ensure communication across various areas of the operation Auditing and review of revenue controls to ensure all gaps are closed Review of all applicable laws, ordinances and SOP manuals Recruitment & training Issuance of uniforms and badges Inventory and purchasing of supplies and equipment Meeting with third party vendors and stakeholders Obtain approved customer correspondence Plan public education, marketing and communication This transition approach has been applied over hundreds of operations. The result: Ace has never had a bad transition in our 65-year history. 22 6. Project Management CORPORATE LEADERSHIP Executive Leadership When we talk about bench strength, we mean over 200 years of combined experience. The unique aspect Ace Parking brings to every parking opportunity is its unsurpassed experience and executive involvement. Our corporate executive support team has over 200 years of combined experience to draw from and is available to assist in the management of your parking operation. The following key executives in the company will continue to be involved on an ongoing basis in the management and oversight of your parking operation. Scott A. Jones CHAIRMAN With nearly 50 years of parking experience, Scott Jones is the Owner and Chairman of Ace Parking. After graduating from Stanford University in 1971, Scott came to Ace Parking to join his father, Evan V. Jones, the founder of Ace from top to bottom. He has, and can still do, the job of any parking employee in the company. Scott Jones understands the fundamentals of parking and is dedicated to building quality, meaningful relationships with every Ace Parking the premier group of parking professionals in the nation. Keith B. Jones MANAGING PARTNER Keith B. Jones, the grandson of company founder Evan V. Jones, oversees Ace Parking with over 500 locations coast-to-coast. As Managing Principal responsible for corporate vision and strategy, business development, finances and operations since 2004, Keith has grown the business to over $400 million in successfully established Ace Parking as the industry's leading innovator in technology, operations & exceptional service. Building upon the on-the-job- training he received while growing up in the family business and prior to taking the helm of the company, Keith attended New York University and earned a B.A. in Philosophy and a Minor in Business. 23 John Baumgardner CEO As CEO and Vice Chairman, John has the full authority of ownership to make the necessary business decisions regarding the operations of the company. He has been with Ace Parking for over 30 years and started as the company's chief internal auditor. John's background in auditing gives him an unequaled perspective when it comes to reviewing revenue control and operational expenses. John has been directly responsible for the development and creation of the best revenue control and audit department in the industry today. John has acquired Ace facilities while raising the level of customer service. Steve Burton PRESIDENT executives. Steve joined Ace Parking in 1989 and is currently President of the company. In that capacity, he directs all of Ace Parki development and marketing efforts. Throughout his tenure Steve has doubled the United States. In addition to his business development role, Steve has been involved in the opening and operating of almost every key project Ace Parking has obtained over the last 30 years. Prior to joining Ace Parking, Steve worked in several parking markets for Central Parking System. His experience includes the management, operations and consulting of every type of parking facility. Steve is a University of Iowa graduate. Brian Gansert PRESIDENT OF OPERATIONS Events, Commercial, Retail, Surface Lots and Mixed-Use Facilities. From his base in San Diego, Brian devotes his time and energy on building a team of greater heights in terms of profitability, efficiency and customer service. With a team of 15 direct reports, together they manage the parking activities for more than 350 locations throughout Southern California, Arizona, Texas, Oregon, Washington, New Orleans and Washington DC/Arlington. Clients and accounts include Qualcomm Stadium, Petco Park and Convention Centers in Phoenix, Dallas and San Diego. With more than 10 years living and working abroad, Brian combines his international leadership skills with a focus on customer service and attention to detail from his hotel division days. His hands-on approach, from inception to execution, translates into successful parking operations that maximize revenue potential, as well as providing quality service to each and fornia State University Long Beach. 24 Jon Gjerset CHIEF INFORMATION OFFICER As Chief Information Officer, Jon is responsible for developing and implementing a wide range of corporate-level technology initiatives designed to enhance operational performance and streamline costs for Ace Parking. Jon is an innovative leader who brings more than 20 years of Information Technology experience to Ace Parking. Known for his IT prowess and operational experience, Jon joined Ace in 2007 and prior after working as Director of IT for Phogenix Imaging, a Kodak and HP joint venture which was a leading developer of retail photofinishing solutions based on inkjet technology. He also served at Pacific Communication Sciences Inc. and Nuera Communications, which pioneered the technology to move data and voice information over digital circuits. Jon holds a B.S. degree in Information Systems from San Diego State University and a collection of IT related certifications. Ross Seibert CHIEF FINANCIAL OFFICER Ross is responsible for the accounting and financial functions for Ace Parking and has over 25 years of experience in these fields. Prior to joining Ace Parking, Ross served as a Chief Financial Officer for over 10 years with other companies and has been involved in all aspects of financial reporting, internal controls, information systems, budgeting and cash management. Prior to that, Ross spent 13 years with the public accounting firm Deloitte & Touche working with a variety of clients and transactions. Ross has also consulted with various companies assisting them with their financial transactions and reporting needs. Ross received his degree in Accounting from Indiana University and holds an MBA with an emphasis in Finance from San Diego State University. Michelle Dente VICE PRESIDENT, MEMBER SERVICES Michelle is responsible for providing leadership to the HR function and for strategic planning and organizational development. Michelle is an innovative and profit-driven human resources executive with over 20+ years of experience in a variety of industries, cultures and locations. Her broad-based human resource generalist experience matched with her savvy business knowledge and skills offer a unique set of qualifications that make her an excellent addition to Ace Parking. Michelle has a B.S in management and a MBA in business administration from CSU Dominguez Hills, CA. She is also currently a doctoral candidate pursuing a PHD in education. Clay Adams DIRECTOR OF AUDIT AND REVENUE CONTROL s Internal Audit and Revenue Control functions. Having begun his 14-year career as a valet and advancing through the operation ranks, Clay brings a true from-the-ground-up understanding and approach to revenue control. His in-depth knowledge of operations is now used to enforce the strictest revenue controls in the business; accomplished by having a thorough understanding of each location and implementing custom revenue controls. With his B.A. in Business Finance from Point Loma Nazarene University and parking operations background, Clay has the ability to maximize parking efficiencies and revenues for your operations. 25 7. Assigned Personnel Ace Parking is committed to continuing to have a strong Parking Enforcement team for the City of Newport Beach. In addition to our onsite operations team, our Regional Director, Claudia King, will be working with the staff at every level making sure that they are supported and that the parking codes and laws are always being enforced and customers are properly assisted. Claudia has worked with many municipalities including Community Redevelopment Agency of Los Angeles and Chinatown Council, Port of San Diego, City of San Diego, Centre City Development of San Diego, and City of Chula Vista. Claudia opened City of Chula Vista on- street operations for Ace Parking. She started the privatization of the meter collections and enforcement in 2010 and has worked with the City with numerous projects including developing a courtesy notice flyer/program during the initial transition months, streamlined the permit process utilizing online permit store and working with TAVA (Third Avenue Village Association) to improve the overall aesthetics and cleanliness of the lots. In addition to Claudia, our Director of Surface Lot Parking Operations, Brian Tarbell, will oversee the team. Brian currently oversees all of the Parking and Enforcement operations for our City of Chula Vista operation. For the City of Newport Beach Parking Enforcement and Parking Management Project Manager, we propose Ian Castro. Ian has been with Ace Parking since May 2016, acting as Project Manager for our Lakeshore Towers operation in Orange County. He has successfully overseen a parking garage expansion, including the installation of new equipment, maintained a keycard access system for the facility, as well as managed and scheduled staff for special events, meeting fluctuating demands. Previously, he has worked with City of Los Angeles at Hollywood and Highland and City of Long Beach. He has shown himself to be a committed and professional leader who delivers top-notch customer service and operational performance through an exceptional management style. Ian will oversee the Parking Enforcement Officers, Collectors and Administrator. PROJECT LEADERSHIP Claudia King REGIONAL DIRECTOR, Los Angeles/Orange County Claudia joined Ace Parking in 2008. She has more than 22 years of high-level parking management experience. She began her career with Central Parking in Los Angeles, California where she was responsible for overseeing mixed-use, retail, valet and office building parking operations, as well as special events. She has worked closely with property management firms and developers such as Cushman and Wakefield, Tishman Speyer, Maguire Properties, as well as municipalities such as the Community Redevelopment Agency of Los Angeles and Chinatown Council. In 2009, she joined Ace Parking as the Director of Operations for San Diego commercial properties. Claudia oversees more than 80 parking operations (ranging from surface lots to office building, retail and hospitals), a team of over 15 area operations managers, and hundreds of hourly employees while maintaining the highest levels of support of our team, the operations and most importantly you, our client. Claudia is a graduate of the University of Southern California where she earned a Bachelor of Science degree in Business Management with an emphasis in Operations and Information Systems. 26 Brian Tarbell DIRECTOR OF SURFACE LOT PARKING Brian currently oversees 33 surface lots downtown ranging from 20 parking stalls to 900 parking stalls. His staff includes 35 line employees, 1 Manager and 2 supervisors. He oversees the day to day operations of the largest parking lots in Downtown at PETCO Park. Brian is also currently responsible for the 386-stall parking lot located at the USS Midway Museum which is a very high-volume location. Daily ticket counts for this location average over 500 vehicles per day during the summer months. Mr. Tarbell currently works with the San Diego Unified Port District operations team on the oversight of the Navy Pier/USS Midway parking operations. He currently works very close with Port staff as well as the USS Midway operational staff to execute strategies that will increase revenues as well as provide excellent customer service to visitors on the lot. He has successfully overseen events that were held on the deck of the USS Midway, which impacted parking at the Navy Pier. Ian Castro Proposed Project Manager For the City of Santa Clarita Project Manager, we propose Ian Castro. Ian has been with Ace Parking since May 2016, acting as Project Manager for our Lakeshore Towers operation in Orange County. He has successfully overseen a parking garage expansion, including the installation of new equipment, maintained a keycard access system for the facility, as well as managed and scheduled staff for special events, meeting fluctuating demands. He has shown himself to be a committed and professional leader who delivers top-notch customer service and operational performance through an exceptional management style. Ian will oversee the Parking Enforcement Ambassadors. 27 28 29 Please see our proposed organizational chart below. Claudia King Brian Tarbell Director of Regional Director Municipalities Orange/LA County Ian Castro Proposed Manager . . . Assistant Manager Collections Enforcement Supervisor Ambassadors Clerical/Maintenance . . . Enforcement Collections Maintenance Ambassadors Ambassadors Manager 30 8. Program Monitoring CLIENT CONTACT PROGRAM As a means of achieving less formal -- but equally effective -- management review meetings, the Manager and other Ace Parking executives invite city officials to meet each month. The purpose of the meetings are to seek out ongoing feedback regarding satisfaction levels and how we might improve. SERVICE CLIMATE SURVEY Semi-annually we utilize a third party vendor, Orlando and Associates, to personally call our clients. They are asked a series of multiple-choice, open-ended and true/false questions to find out how we are performing in a variety of areas. Ace utilizes this information to remain proactive in our partnership and to make sure we are continually meeting our service goals and expectations. CUSTOMER COMMENT CARDS & REPORTS The Customer Comment Card is one way that we measure the success of our Customer Service Program. It is directly tied to our Service Empowerment Pledge. We hand parkers the comment cards to, short and simple, get feedback from our customers on how well we are doing in terms of customer service and to learn what we might do differently. Furthermore, our Customer Comment Cards help us to communicate and build stronger alliances in three areas: Client, Team and Customer Relations. LRA External Service and Integrity SECRET SHOPPER TESTS Ace Parking conducts its own secret service shopper tests of our parking operations. Tests are independently conducted at a mutually agreed upon interval on both a random and targeted basis. We look to this program to assist us in monitoring the effectiveness of our training and quickly identify areas needing improvement. We will look to integrate this program as part of our management of your operations. The findings from these reports are communicated and provided to the Manager so that they can counsel and, if necessary, discipline their employees based on any improper handling of cash or tickets discovered from these tests. The discipline can range from a written warning to suspension, and may include termination. These tests are an integral part of Ace Parking's audit program and are performed on a consistent and frequent basis. MEETING HIGH STANDARDS outinely monitor our staffing levels to identify opportunities to expand or reduce coverage. Revenue and expenses are closely tracked to identify ways to improve efficiency. We leverage feedback from secret shopper reports and comment cards to identify areas for improvement. Perhaps most importantly, we encourage our staff to develop relationships with the customers and city officials to ensure their parking needs are met on a daily basis. We understand that without the parkers in this city we would not be in business. 31 ENHANCED MANAGEMENT of the parking operation largely relates to the effectiveness of a consolidated team effort by enforcement officers, adjudication specialist, data processors, collections and monetary reconcilers, and maintenance personnel. The ease and accuracy of the citation payments, adjudication process, and the on-street payment devices deployed are crucial to the s acceptance of curbside and off-street controlled parking. The coordination of all of these activities is the glue that presents a coordinated, service-oriented product to the customer. We know that the secret sauce has as its main ingredient sound and effective management on the ground. Honestly, Ace does this better than anyone else in the business. 9. City Resources - Communication devices (smart phones, radios, computer, etc) as stated in the RFP which the City will provide. - Parking Office or a desk within the City Office for our Manager to use to prepare office works, reports, etc. Also, room for training for all employees and/or meeting room for weekly/monthly meeting with the City. 10. Proposer Capability and References Municipal Experience Ace has decades of experience working with clients in the public sector. As with most municipalities, we are held accountable and regularly succeed in adhering to budget and schedule restraints. We began our first municipal partnership with the City of San Diego in 1967, a partnership that we have maintained to this day. Our current Municipal clients include: Municipality Types of Services Offered Parking management for 500 single-space meters and 11 surface lots with pay stations, including meter collections, City of Chula Vista parking law enforcement, customer service, and area maintenance Convention Center garage and lots; 8,000 stalls at Fair Park City of Dallas Dallas; Parking Services Integrator for all on-street parking services 4 multi-level garages and a surface lot at Dallas County Courts County of Dallas Complex City of Goodyear Spring Training Parking management for 5 stadium lots (approx. 4,000 stalls) Complex Parking enforcement for 16 streets and 7 City lots (parking law enforcement, customer service for parkers, parking area City of Palm Springs maintenance); Ground Transportation Dispatch, traffic management, enforcement and self-parking for Palm Springs 32 International Airport Manage all City parking operations: Multi-level garages and surface lots; Convention Center parking facilities; Ground City of Phoenix Transportation Dispatch, and daily, employee and event parking at Sky Harbor International Airport Manage City garage, including monthly parking for City City of San Diego employees and transient parking; Qualcomm Stadium event parking; Balboa Park Tram Civic San Diego Manage parking for 4 City-owned garages Manage parking at Convention Center and Hilton Bayfront Public Port of San Diego Garages, and 2 surface lots; Operate Port of San Diego Shuttle (seasonal) Management of valet, self-parking and employee parking San Diego County Regional Airport program, ground transportation dispatch, and shuttle operations Authority for all lots at San Diego International Airport Oversee 3,000 Convention Center parking stalls and traffic City of Santa Clara direction for special events; Developed and implemented traffic direction plan Manage 6 lots (comprised of 8,431 stalls), and shuttle bus City of Tucson management services for the Tucson International Airport Began with metered parking management; Currently manage 2,500 stalls over 25 surface lots (utilizing pay-and-display The Presidio Trust machines), as well as transient, monthly and day permit parking; Assist police by reporting repeat parking offenders; Implemented existing parking controls Ace would like to highlight the following experience with municipal parking meter management: City of Dallas Ace Operated: 2016 Present Donzell Gipson Assistant Director City of Dallas Police Department Financial and Contract Management Jack Evans Police Headquarters nd 1400 Lamar Street, 2 Floor Dallas, Texas 75215 (214) 671-3938 donzell.gipson@dpd.ci.dallas.tx.us Ace is the Parking Services Integrator for all related on-street parking services for the City of Dallas. Responsibilities include managing walk-in payment centers for payment of red light and parking citations, and related booting and towing fees, as well as sale and distribution of parking permits, meter removals and replacements, metered space rentals, hood and unhood meters, and special uses of City parking lots. Additionally, Ace performs audits to assure contract compliance of City on-street parking vendors, including timely deposit of all collected funds, collect data related to collections, utilization of curb space, etc., and prepare statistical and revenue reports for the City. Ace also maintains all City parking lots, including cleaning, pressure washing, striping, lighting and landscaping. 33 City of Palm Springs Ace Operated: 2013 Present Lola Goetz Revenue Recovery Specialist & Parking Enforcement 3200 Tahquitz Canyon Way Palm Springs, CA 92263 (760) 323-8256 Lola.Goetz@palmspringsca.gov Ace provides enforcement for 16 streets and 7 city lots in downtown Palm Springs. Enforcement hours are from 12pm - 8pm, seven days per week. We perform parking law enforcement, customer service for parkers who need to resolve parking issues and manage the general parking area maintenance. In addition, Ace manages 939 parking stalls over three self-parking facilities at the Palm Springs Airport. We also provide management of all Ground Transportation Dispatch Services for all taxis and shuttles for hire and oversee traffic enforcement for the entire airport. Annual revenue from the parking operation is $2,900,000 annually with an additional $15,000 in ticket revenue. City of Chula Vista Ace Operated: 2010 Present Angelica Aguilar 11. Treasury & Business Manager th 276 4 Avenue Chula Vista, CA 91910 (619) 691-5250 Fax: (619) 585-5685 tallen@chulavistaca.gov Ace manages the parking for 500 single-space meters and 11 surface lots with pay stations. This includes performing meter collections, parking law enforcement, providing customer service for parkers who need to resolve parking issues, and managing the general parking area maintenance. In addition, monthly and weekly reports on parking revenue and statistics are provided to the City of Chula Vista. Enforcement hours are Monday Saturday, 9am - 6pm. Parking enforcement was previously done in-house. The Presidio, San Francisco Ace Operated: 2007 Present Mark Helmbrecht Transportation Program Manager, Presidio Trust 103 Montgomery Street San Francisco, CA 94129 (415) 561-5438 Fax (415) 561-7621 mhelmbrecht@presidiotrust.gov 34 Our operation with Presidio Park began with metered parking management. Today Ace manages 2,500 stalls, which encompass 25 surface lots and involve pay-and-display machines. Ace oversees the transient, monthly and day permit parking. Enforcement of the parking is largely managed by the park police; however, Ace Parking assists the police by reporting issues with repeat parking offenders identified during parking audits. Ace Parking implemented the existing parking controls, so there was no in-house or operational takeover of the parking enforcement. 13. Alternative Proposals N/A We do not propose any alternative proposals 14. Conflict of Interest We do not foresee any reason to cause any conflict of interest if awarded this project 15. Additional Data In addition to managing parking structures, Ace Parking Management offers a variety of value add additional services that many of our clients enjoy because it offers the one-stop-shop convenience. Multi-application Parking Services Experience As a full-service parking Management Company, Ace Parking also operate Special Event Valet Services. Our clients value that we have the fleet and staff already on hand to provide these services. From on campus events including fund raisers, grand openings, construction detours, event valet, or whatever the event happens to be, Ace Parking can make it happen for low cost and in a timely manner. Consulting Services Parking Design, Equipment and Projections Experience Ace Parking has helped in the planning and development of over 25 parking structures over the last 15 years. We think our overall total parking experience is what sets Ace Parking apart from the competition when it comes to assisting our clients with all their future parking project needs. Functional review of parking garage design Preparation of economic proforma data for parking garage operations Development of parking management plans for mixed-use development Preparation of shared parking variance applications Parking lot and garage space layout Equipment specifications and solutions for cash management control Parking garage graphic message programs Preparation of parking space allocation program Demand Utilization studies 35 Space Utilization studies by user group Program planning and development Tenant shuttle management plans 36 City of Santa Clarita RFP No. CP-17-18-08 Citywide Parking Enforcement Cost Proposal NAME & ADDRESS Name: ACE PARKING MANAGEMENT, INC. TH Address: 6200 W. 98 STREET, LOS ANGELES, CA 90045 COST PROPOSAL 1. Labor Cost: $32.40/hour Labor cost includes all payroll and payroll related cost based on 19,552 hours/year. 2. Supplies and Equipment UniformsSpecific requirements per RFP97511,700$750/employee Vehicles3 Vehicles1,88022,560Based on lease of 3 Prius at $460/month + 2000 drive off LPR System3 LPR System1,99323,914$20,000/vehicle - amortized over 3 years LPR System Maintenance3 Vehicles5006,000$2,000/vehicle/year Vehicle Insurance3 Vehicles1,97123,652$657/vehicle/month Vehicle MaintenanceEstimated3754,500$1,500/vehicle/year ParkingParking for 3 vehicles1501800$50/vehicle/month Total Expenses7,84494,126 Total expenses includes: all reimbursable expenses (as specificed in this budget proforma) and does not include direct city expenses which are telecommunication devices (cell phone/radios/computer), parking office & assocociated cost (utilities & water) and any other cost not listed above. 3. Travel Cost GasEstimated2022,4231,000 miles/vehicles/month @ 52 miles/gallon @ $3.50/gallon Misc Mileage costEstimated1001,200Any mileage charge outside Total Travel Cost3023,623 4. Miscellaneous Costs, if any N/A ADDENDUM #1 For City of Santa Clarita Invitation to Bid CP-17-18-08 Citywide Parking Enforcement March 2, 2018 This addendum must be acknowledged via PlanetBids and should be included with the bid response. A voluntary pre-bid meeting will occur Tuesday, March 6, 2018 at 1:15 PM. Attendees will meet at: City Hall, 23920 Valencia Boulevard, Santa Clarita, CA 91355 - Mural Conference Room, Suite 100 on 1:15 PM. This will be the one and only meeting for this RFP. Attendees should enter through the Economic Development entrance on the northwest corner of the building. ________________________________ ______________ Contractor’s representative Date ________________________________ Company Name Bid #CP-17-18-08 1 7 8 ENHANCED MANAGEMENT of the parking operation largely relates to the effectiveness of a consolidated team effort by enforcement officers, adjudication specialist, data processors, collections and monetary reconcilers, and maintenance personnel. The ease and accuracy of the citation payments, adjudication process, and the on-street payment devices deployed are crucial to the s acceptance of curbside and off-street controlled parking. The coordination of all of these activities is the glue that presents a coordinated, service-oriented product to the customer. We know that the secret sauce has as its main ingredient sound and effective management on the ground. Honestly, Ace does this better than anyone else in the business. 9. City Resources - Communication devices (smart phones, radios, computer, etc) as stated in the RFP which the City will provide. - Parking Office or a desk within the City Office for our Manager to use to prepare office works, reports, etc. Also, room for training for all employees and/or meeting room for weekly/monthly meeting with the City. 10. Proposer Capability and References Municipal Experience Ace has decades of experience working with clients in the public sector. As with most municipalities, we are held accountable and regularly succeed in adhering to budget and schedule restraints. We began our first municipal partnership with the City of San Diego in 1967, a partnership that we have maintained to this day. Our current Municipal clients include: Municipality Types of Services Offered Parking management for 500 single-space meters and 11 surface lots with pay stations, including meter collections, City of Chula Vista parking law enforcement, customer service, and area maintenance Convention Center garage and lots; 8,000 stalls at Fair Park City of Dallas Dallas; Parking Services Integrator for all on-street parking services 4 multi-level garages and a surface lot at Dallas County Courts County of Dallas Complex City of Goodyear Spring Training Parking management for 5 stadium lots (approx. 4,000 stalls) Complex Parking enforcement for 16 streets and 7 City lots (parking law enforcement, customer service for parkers, parking area City of Palm Springs maintenance); Ground Transportation Dispatch, traffic management, enforcement and self-parking for Palm Springs 32 International Airport Manage all City parking operations: Multi-level garages and surface lots; Convention Center parking facilities; Ground City of Phoenix Transportation Dispatch, and daily, employee and event parking at Sky Harbor International Airport Manage City garage, including monthly parking for City City of San Diego employees and transient parking; Qualcomm Stadium event parking; Balboa Park Tram Civic San Diego Manage parking for 4 City-owned garages Manage parking at Convention Center and Hilton Bayfront Public Port of San Diego Garages, and 2 surface lots; Operate Port of San Diego Shuttle (seasonal) Management of valet, self-parking and employee parking San Diego County Regional Airport program, ground transportation dispatch, and shuttle operations Authority for all lots at San Diego International Airport Oversee 3,000 Convention Center parking stalls and traffic City of Santa Clara direction for special events; Developed and implemented traffic direction plan Manage 6 lots (comprised of 8,431 stalls), and shuttle bus City of Tucson management services for the Tucson International Airport Began with metered parking management; Currently manage 2,500 stalls over 25 surface lots (utilizing pay-and-display The Presidio Trust machines), as well as transient, monthly and day permit parking; Assist police by reporting repeat parking offenders; Implemented existing parking controls Ace would like to highlight the following experience with municipal parking meter management: City of Dallas Ace Operated: 2016 Present Donzell Gipson Assistant Director City of Dallas Police Department Financial and Contract Management Jack Evans Police Headquarters nd 1400 Lamar Street, 2 Floor Dallas, Texas 75215 (214) 671-3938 donzell.gipson@dpd.ci.dallas.tx.us Ace is the Parking Services Integrator for all related on-street parking services for the City of Dallas. Responsibilities include managing walk-in payment centers for payment of red light and parking citations, and related booting and towing fees, as well as sale and distribution of parking permits, meter removals and replacements, metered space rentals, hood and unhood meters, and special uses of City parking lots. Additionally, Ace performs audits to assure contract compliance of City on-street parking vendors, including timely deposit of all collected funds, collect data related to collections, utilization of curb space, etc., and prepare statistical and revenue reports for the City. Ace also maintains all City parking lots, including cleaning, pressure washing, striping, lighting and landscaping. 33 City of Palm Springs Ace Operated: 2013 Present Lola Goetz Revenue Recovery Specialist & Parking Enforcement 3200 Tahquitz Canyon Way Palm Springs, CA 92263 (760) 323-8256 Lola.Goetz@palmspringsca.gov Ace provides enforcement for 16 streets and 7 city lots in downtown Palm Springs. Enforcement hours are from 12pm - 8pm, seven days per week. We perform parking law enforcement, customer service for parkers who need to resolve parking issues and manage the general parking area maintenance. In addition, Ace manages 939 parking stalls over three self-parking facilities at the Palm Springs Airport. We also provide management of all Ground Transportation Dispatch Services for all taxis and shuttles for hire and oversee traffic enforcement for the entire airport. Annual revenue from the parking operation is $2,900,000 annually with an additional $15,000 in ticket revenue. City of Chula Vista Ace Operated: 2010 Present Angelica Aguilar 11. Treasury & Business Manager th 276 4 Avenue Chula Vista, CA 91910 (619) 691-5250 Fax: (619) 585-5685 tallen@chulavistaca.gov Ace manages the parking for 500 single-space meters and 11 surface lots with pay stations. This includes performing meter collections, parking law enforcement, providing customer service for parkers who need to resolve parking issues, and managing the general parking area maintenance. In addition, monthly and weekly reports on parking revenue and statistics are provided to the City of Chula Vista. Enforcement hours are Monday Saturday, 9am - 6pm. Parking enforcement was previously done in-house. The Presidio, San Francisco Ace Operated: 2007 Present Mark Helmbrecht Transportation Program Manager, Presidio Trust 103 Montgomery Street San Francisco, CA 94129 (415) 561-5438 Fax (415) 561-7621 mhelmbrecht@presidiotrust.gov 34 Our operation with Presidio Park began with metered parking management. Today Ace manages 2,500 stalls, which encompass 25 surface lots and involve pay-and-display machines. Ace oversees the transient, monthly and day permit parking. Enforcement of the parking is largely managed by the park police; however, Ace Parking assists the police by reporting issues with repeat parking offenders identified during parking audits. Ace Parking implemented the existing parking controls, so there was no in-house or operational takeover of the parking enforcement. 13. Alternative Proposals N/A We do not propose any alternative proposals 14. Conflict of Interest We do not foresee any reason to cause any conflict of interest if awarded this project 15. Additional Data In addition to managing parking structures, Ace Parking Management offers a variety of value add additional services that many of our clients enjoy because it offers the one-stop-shop convenience. Multi-application Parking Services Experience As a full-service parking Management Company, Ace Parking also operate Special Event Valet Services. Our clients value that we have the fleet and staff already on hand to provide these services. From on campus events including fund raisers, grand openings, construction detours, event valet, or whatever the event happens to be, Ace Parking can make it happen for low cost and in a timely manner. Consulting Services Parking Design, Equipment and Projections Experience Ace Parking has helped in the planning and development of over 25 parking structures over the last 15 years. We think our overall total parking experience is what sets Ace Parking apart from the competition when it comes to assisting our clients with all their future parking project needs. Functional review of parking garage design Preparation of economic proforma data for parking garage operations Development of parking management plans for mixed-use development Preparation of shared parking variance applications Parking lot and garage space layout Equipment specifications and solutions for cash management control Parking garage graphic message programs Preparation of parking space allocation program Demand Utilization studies 35 6 Designation of Subcontractors Ace Parking will not be utilizing any subcontractors for this contract. Designation of Subcontractors Ace Parking will not be utilizing any subcontractors for this contract.