HomeMy WebLinkAbout2018-05-22 - AGENDA REPORTS - AWARD PARKING ENFORCEMENT AND TRAFFIC CONTROL SERV (2)O
Agenda Item: 9
CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR
t,
CITY MANAGER APPROVAL: �1
DATE: May 22, 2018
SUBJECT: AWARD PARKING ENFORCEMENT AND TRAFFIC CONTROL
SERVICES CONTRACT
DEPARTMENT: Community Development
PRESENTER: Daniel Rivas
RECOMMENDED ACTION
City Council:
Award a one-year contract to Ace Parking for parking enforcement and traffic control
services in an amount not to exceed $731,233 annually, with an option for four one-year
renewals.
2. Modify the existing Data Ticket contract to include citation processing services only, in an
amount not to exceed $150,000 annually.
3. Authorize the City Manager or designee to execute all documents, subject to review by the
City Attorney.
BACKGROUND
Prior to 2010, parking enforcement in the City of Santa Clarita (City) was provided by the Los
Angeles County Sheriff's Department (LASD), primarily using non -sworn staff and volunteers.
In 2010, the City contracted with Data Ticket, Inc. (Data Ticket) to provide parking enforcement
and citation processing services, as detailed below:
•
ParkiLig Enforcement - Parking Enforcement Officers (PEOs) in vehicles responding to
resident complaints and conducting proactive patrols. PEOs issue citations and arrange
for towing of vehicles as needed.
Citation Processing - On-line, telephonic, and U.S. Mail processing of citations and
payments from violators, management of required payments to other entities, and
management of the first -level and second -level appeal process.
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A new Request for Proposal (RFP) process was conducted in 2014, and Data Ticket was again
chosen to provide parking enforcement and citation processing services. In the current contract,
citation processing services are provided directly by Data Ticket staff, and parking enforcement
services are provided through a subcontract with SECURTEC District Patrol, Inc. (Securtec).
The most common parking related complaints and violations are the following:
• 72 -hour parking limits on City streets (including abandoned vehicles)
• Expired registration or missing registration tags
• Oversized vehicle parking restrictions
• Blocking of disabled access ramps
• Parking in red zones and intersections
Over the last seven years (2010-17), the number of online parking enforcement complaints has
increased from 843 annually to 6,832 annually, an increase of 710 percent. The number of
citations issued has also increased by 172 percent. During the first quarter (January 1 to
March 31) of 2018, online parking enforcement complaints have continued to trend upwards,
with a 22 percent increase in the number of complaints processed when compared to the same
time -frame in 2017.
Despite the increased demand, the current parking enforcement contract provides for two PEOs
at 10 hours a day, seven days a week, excluding holidays. The contract does not allow for an
onsite field supervisor. The limited number of contracted hours for enforcement, and the lack of
an onsite field supervisor, hinder the City's ability to address the increasing community needs.
PEOs primarily respond to resident complaints, with little time left for proactive or focused
enforcement efforts. This challenge is greater since the opening of the City's first parking
structure in Old Town Newhall. Parking at the 378 -space parking structure is free of charge but
does have time limitations, and additional parking enforcement resources will be needed to
monitor and enforce time limitations, 24 hours a day.
Traffic Control
Traffic control services are not part of the current Data Ticket contract. Traffic control services
related to power outages, mechanical break -downs, and traffic collisions are primarily provided
by LASD as part of their contract with the City for law enforcement services. The local LASD
has limited manpower to provide such services on a regular and consistent basis. Traffic signal
outages at intersections are primarily managed through flashing red signal lights and manually -
placed temporary stop signs, resulting in traffic congestion and an increased potential for traffic
accidents.
Traffic control services related to planned special events are provided primarily by the City's
General Services Division and LASD. To provide more effective traffic control in these
circumstances, staff recommends expanding the parking enforcement function to include traffic
control services, using individuals trained in managing traffic during emergency situations and
planned events to assist and relieve LASD and General Services staff.
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Separation of Services
Data Ticket has delivered satisfactory citation processing services since 2010. They have
provided excellent customer service to the public and have been responsive and cooperative with
City staff.
Staff recommends retaining the Data Ticket contract for citation processing services only, and
executing a separate contract for parking enforcement and traffic control services. Data Ticket's
existing contract allows for renewals for an additional 18 months. The contract would be
renewed with a reduced scope of services (citation processing only), and the "not to exceed"
amount would be based on the expected cost of citation processing only.
On February 22, 2018, the City released an RFP for parking enforcement and traffic control
services. To address the need for increased parking enforcement, and to provide for more
comprehensive traffic control services, the RFP requested proposals to provide additional
staffing to include the following:
Two PEOs on duty 24 hours a day, seven days a week, including holidays
One 40 -hour per week field supervisor, Monday through Friday
Staff fully trained to provide traffic control services for emergencies and at planned
special events
The RFP also requested that parking enforcement vehicles provided by the proposer be equipped
with Automated License Plate Recognition (ALPR) equipment. These vehicle -mounted cameras
not only read license plates from the moving parking enforcement vehicle, but also connect to
software that can determine the vehicle's registered owner, citation history, registration status,
and whether the vehicle is stolen. Vehicles with ALPR are particularly effective in enforcing
time-limited parking in parking garages, such as the new parking structure in Old Town Newhall.
The RFP was posted on the City's website and on PlanetBids, and the submittal period closed on
March 26, 2018, at 11:00 a.m. Responses were received from the following firms:
• Alltech Industries, Monterey Park, CA
• Ace Parking, Los Angeles, CA
• AmeriPark, Los Angeles, CA
The City's Purchasing Division determined the proposal from Alltech Industries was non-
responsive due to the omission of information required by the RFP. The proposals from Ace
Parking and AmeriPark were determined to be responsive to the RFP. The cost proposals are
listed below:
• Ace Parking - Annual cost of $731,233
• AmeriPark - Annual cost of $682,864
Proposals from each company were evaluated and references were contacted. City staff met with
representatives from both companies and received presentations on their qualifications, proposed
scope of work, and implementation plan.
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While both companies demonstrated their experience in administering a variety of parking
programs, AmeriPark's experience is limited to the management of parking garages for retail
developments, with no experience in enforcing a public agency's parking ordinance in
California. Ace Parking is experienced in providing parking enforcement services for other cities
and municipal organizations in California, including the cities of Chula Vista, Palm Springs,
San Diego, and Santa Clara, the Port of San Diego, and the San Diego County Regional Airport
Authority. Ace Parking also has extensive experience with the enforcement of parking in multi-
level parking structures.
Based upon the quality of the proposal, the experience of the firm and of their staff, and the
ability to quickly and effectively implement services, staff recommends the City Council
approve and award a contract with Ace Parking.
On May 11, 2018, the City received a formal protest from AmeriPark regarding the
recommendation to award the contract to Ace Parking. Staff evaluated the concerns expressed
in the protest, which was received and responded to in accordance with the City's Purchasing
Policy.
ALTERNATIVE ACTIONS
Other action as determined by the City Council.
FISCAL IMPACT
Funds for the Parking Enforcement and Traffic Control Services contract will be available upon
adoption of the Fiscal Year 2018-19 budget.
ATTACHMENTS
Ace Parking Proposal (available in the City Clerk's Reading File)
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City of Santa Clarita
■ RFP No. CP -17-18-08
EVERY THANK YOU EARNED" Citywide Parking Enforcement — Technical Proposal
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WE SEE
THE PEOPLE,
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City of Santa Clarita
■ RFP No. CP -17-18-08
EVERY THANK YOU EARNED" Citywide Parking Enforcement — Technical Proposal
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TABLE OF CONTENT
Cover Letter
1. Introduction
10
2. Objective, Scope, Nature of Proposed Program
11
3. Work Program
11
4. Vehicles and Equipment
14
5. Methodology
15
6. Project Management
23
7. Assigned Personnel
26
8. Program Monitoring
31
9. City Resources
32
10. Proposer Capability and References
32
13. Alternative Proposals
35
14. Conflict of Interest
35
15. Additional Data
35
2
March 26, 2018
of
City of Santa Clarita
Purchasing Dept
ar pinu Via PlanetBids
RE: City of Santa Clarita RFP No. CP -17-18-08
Citywide Parking Enforcement
Dear Sir/Madam,
We are pleased to present a proposal for Citywide Parking Enforcement for the City
of Santa Clarita.
As one of the largest privately -owned parking company in the United States, we
believe we are best suited to manage your parking operations because of our
proven system of success that our clients value. After 62 years, we can confidently
say that we consistently increase our clients' customer service levels. This RFP
response will demonstrate that Ace Parking possesses the following:
• Extensive experience in operating on -street enforcement;
• Organization depth and management capabilities;
• Financial capacity;
• Community involvement.
Ace Parking has built a reputation for providing innovative, effective operations and
systems for the parking needs of our clients and their customers. Ace does not have
layers of management to go through. At any given moment, our clients have direct
access to our top executives and will see them on a regular basis onsite, monitoring
the operation. We also have the financial strength, expertise and operational ability
of the large national parking operators, but are able to deliver our services with a
small company feel, a sense of urgency, and the highest levels of service, client and
customer commitment.
During the pre-bid meeting, in such a short time we were impressed with the level of
expectations on customer service that the City is committed to. This is in line with
Ace Parking's motto and our believe in customer service.
Our approach to parking management operations and the shared perception
by our clients and team members is what has influenced our new brand
platform, EVERY THANK YOU EARNED. We will do whatever it takes, day or
night, to meet and exceed our client needs. We service unsolicited needs. It's how
we earn our Thank You.
Key Operating Cost and Factors to Consider
Our approach is unmatched in the industry and our points of differentiation as
follows:
1. Customer Service
Ace Parking is one of the only national company with its own Hospitality
Division. As such, all of our personnel are tied to much higher standards in
customer service expectations. Our training program is among the best in the
industry. Ace Parking does not take a caretaker posture with our operations. We
constantly strive for exceeding the customer's expectations and driving the
operations to the next level in service.
Our Enforcement Officers are who we call Parking Ambassadors. Because of
our customer service approach, we want them to be ambassadors to the
residents and visitors of City of Santa Clarita who are available to assist and
answer questions and be a resource to the public.
2. Local Presence & Support
Ace Parking is one of the largest parking operators in Los Angeles and Orange
County. Our portfolio includes The Irvine Company with 40+ commercial
buildings and prestigious facilities such as The Irvine Spectrum, Fox Plaza, The
Runway at Playa Vista, etc.
Our Regional Director, Claudia King is a 22 years veteran in the parking industry
and will serve as the Primary Contact for this project who will coordinate the
activities of our entire team on a local level. Claudia opened City of Chula Vista
on -street operations for Ace Parking. She started the privatization of the meter
collections and enforcement in 2010 and has worked with the City with
numerous projects including developing a courtesy notice flyer/program during
the initial transition months, streamlined the permit process utilizing online
permit store and working with TAVA (Third Avenue Village Association) to
improve the overall aesthetics and cleanliness of the lots. In addition, she has
worked with many municipal accounts such as CRA (Community
Redevelopment Agency) of Los Angeles, City of San Diego, Civic San Diego,
Port of San Diego.
While Claudia will serve as the primary point of contact and is available to the
City 24/7, she will be supported by our entire organization. Biographical
information on each company and its key executives is provided in our proposal,
as well a detailed organizational and staffing diagram illustrating the primary
duties of each entity.
3. Competitive Management Fee
We are proposing a competitive management fee. The proposed labor rate is:
$32.40/hour based on 19,552 hours/year.
In addition, we have no hidden mark ups or ancillary fees for profit generation. At
Ace Parking, we pride ourselves on 100% transparency. Therefore, we do not
In
add in lines for services that should be part of our base product. Nor do we
inflate certain costs to bury the profits. We simply try to provide the best possible
prices to our clients and the most honest assessment of all the costs expected of
a property. We stand behind our estimated cost model and will not try to add
new expense items once we are on the ground.
4. Ace & Technology
Ace Parking currently manages over 13 municipal projects throughout the
country including City of Chula Vista and City of Palm Springs on -street metered
parking operations. Ace Parking has extensive experience with enforcement &
handheld ticket issuing technology. These systems also interface with a central
server and provide real-time revenue and reporting capabilities.
For the off-street parking operations, Ace Parking has assisted many owners and
developers and has been the pioneer for implementing the right technology for
each facility. We converted 40+ buildings for the Irvine Company from attended
to fully automated operations and many others from non -paid to paid parking
operations. We are very familiar with many line of equipment and we will strive to
provide the best practice for City of Newport Beach parking operations — all with
a focus on cost containment and proactive management.
As you review our proposal, we are confident that Ace Parking is the type of
business partner that will ensure the success of the parking operations for City of
Santa Clarita. When it comes to the future operational success of your parking
programs, you need a forward thinking, entrepreneurial spirited company who is
always thinking about ways to increase customer service. Ace Parking stands ready
to meet this challenge.
Ace Parking does not believe in resting on our laurels or taking any relationship for
granted. As it relates to vendors, we know City of Santa Clarita is seeking a
partner who takes full ownership of their parking operations. The word "Partner' is
and will be the defining core of our successful relationship whereby both sides work
together in unison towards a common goal(s) for mutual benefit.
We appreciate your time and consideration of our proposal. Any questions, feel free
to reach me at (310) 590-6292.
Sincerely,
,h
Claudia King
Regional Director
Name: Ace Parking Management, Inc.
Address: 6200 W. 98th Street, Los Angeles, CA 90045
Phone number: 310-590-6292
CITY OF SANTA CLARITA
REQUEST FOR PROPOSAL INVITATION
PROPOSAL # CP -17-18-08
ELECTRONIC PROPOSALS ARE DUE BEFORE: 11:06 AM, Friday, March 26, 2018
The City of Santa Clarita invites electronic proposals for:
Citywide Parking Enforcement
1. Proposal responses must be uploaded to Planet Bids at:
http:ll'www,plartetbids.com/portal/portalxfmKompanvl D=168459
2. Prices shall be D.D.P. Destination or for the service rendered.
3. Proposer shall honor proposal prices for One Hundred Twenty (120) days or for the stated contract period,
whichever Is longer.
4. Proposals must include this Proposal form and be signed by the contractor's authorized representative.
This signature acknowledges the proposer has read and understands the requirements contained on pages
1to33.
S. The last day for questions will be 10:00 AM, Monday, March 12, 2018. Questions should be submitted
alectronically to:
http:Ifwww. olanetbi&cc) mfoortalloortahcfmKornpanvl D=16845#
6. The contractor is responsible for the accuracy and completeness of any solicitation form not obtained
directly from the City.
PROPOSER TO READ
I have, read, understood, and agree to the terms and conditions on all pages of this proposal. The undersigned
agrees to furnish the commodity or service stipulated on this proposal as stated above_
Company: Ace Parking Management, Inc Address: 6200 W_ 98th Street, Las Angeles, CA 98945
Name (Print): Claudia King Signature: �r
Company Phone No.- 314-594-6292 Title of Person Signing Bid: Regional Director
PROPOSAL # CP -17-15-178
0
2
ADDENDUM #2
For
City of Santa C:larita Invitation to Bid
CP -17-15-09
Ckywide Parking Enforcement:
March 15, 200
This addendum mus# be acknowledged via Planet Bids and should be -included with the hid response,
There was. a non -mandatary, pre-bid meeting, on March 5, 201$ beginning at 1:15 PM. The meeting was
IDcated at City Hal 1, 23920 Valenci a BI, Santa Claritar CA913SS - Orchard Conference Room.
Atte ndin¢ staff_
■ Daniel Rivas - Community Preservation Manager, Comm unit-, Preservation
■ Erin Lar, - Housing Program Administrator, Community Preservation
• Heather Andrews -Buyer, Administrative Services
• Melody Avakian - PTS Purchasing Clerk Administrative Services
The fal owing wen -dors were in attendance:
• Claudia King -Ace Parkirkg
• Jasmine Suarex- Alltech Industries, Inc-
• Steve Resnick - :AmeiiParf€rLLC
• Jason Siegen -The CrisCom Company
■ Joaquin Vega - SP Plus
The fol owing was reviewed:
• Cerrmmun'rty Preservation
OL Request for Proposal to provide parking enforcement and as -needed traffic control
servioas for the entire City.
c. Currently using one provider for PE and one for citation processing [PE provided through
a subcontract].
City will be splitting the two services into separate cDntracts and will retain the current
Provider for citation processing_
Bid; -C=117 -1E -DE
7
With this new RFP, the City is expanding in several ways -
Scope of work will now include traffic control: some scheduled but mast will be
unscheduled.
140% increase in PIE staff hours based on current levels (2 officers 2417 and
active local supervision),
Experienced provider in PE, with the ability to provide a turnkey operation.
Emphasis on professionalism and excellent customer service are critical,
Purchasing
gids must be received electronically before 11:00 AM on Monday, March 26, 2018 by
the Purchasing Agent of the City of Santa Clarita.
Questions should be submitted electronically to PlanetBids. The last day for questions
will be 12:DD AM, March 12, 2018.
The following questions were asked and answered:
1, f10 the current contracted enforcement officers own the vehrcies7
- yes. You are to provide the vehicies, as well as the maintenance and fuel. The
City will provide the City logo for the vehicles.
2. Is LPR (license plate recognition) required?
- yes. All vehicles must have LPR.
1 Has the City given any thought to an additional term of contract that is more than one year?
It is a one year contract with a four year renewal option.
4. Will the current contractor be required to purchase new vehicles?
- They have the vehicles, but not the LPR - this evens the playing field.
5. What background checks will be required for our staff?
The City wants to interview your staff, but we will not be responsible for the
t;ackground check. That as on the contractor.
6. Are you content with your current service? Are you inclined to make a change?
We want to see other options and expand our services, It is City practice to hold
the competitive process and see what else is out there.
1. Is it a requirement for the new firm to provide new personnel?
- No. That is not a requirement.
Claudia King (}312312048
Cont+actor's representative Date
Ace Parking Management. Inc
Company Name
810 a cp-tT-t"
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1. Introduction
Since 1950, Ace Parking has grown to be one of the nation's largest parking management and
transportation providers in the country, serving nearly half a million customers per day. Still
privately and family owned, Ace offers direct access to the top executives and experts while
maintaining transparency and a true partnership with our clients. Ace is focused on being the
best parking management company, not the biggest. We operate in many major markets across
the U.S. partnering with major hotel brands, commercial property management firms, property
owners, developers, government agencies, special event companies and entertainment venues.
Ace Parking manages over 500 locations, collectively services nearly 350,000 customers per
day and controls more than 175,000 off-street parking stalls. Gross revenue from all operations
exceeds $500 million annually, while employing more than 4,500 team members with an annual
payroll of $100 million.
Our only business is the operation of parking facilities, parking enforcement and transportation
related businesses. Ace Parking operates every conceivable type of parking application from
urban retail, office complexes, on -street parking enforcement, hotels, hospitals, entertainment
centers, stadiums, airports and arenas. We have the financial strength, experience, expertise,
and operational ability of the large public parking operators, yet are able to deliver our services
with a personal, hands-on approach, a sense of urgency, and the highest levels of service,
client, and customer commitment. This is what separates us from our competitors. Our
executives are onsite at least once per quarter and are always available for meetings as
necessary.
P.
a p
JQne Scott A. Jo Keith B. Jones .
EVERY THANK YOU EARNED TM is more than our corporate tag line, it's our mantra, what our
culture is built on and is our roadmap to providing excellent service. It's a promise every person
at Ace Parking is held accountable for and is responsible delivering to our clients and their
guests. We understand that the parking business is about
®® taking care of people. That's why everyone at Ace
Parking - from our Ambassadors to our CEO - is ready to
assist you and your guests in any way, at any time.
®i
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2. Objective, Scope, Nature of Proposed Program
Ace Parking is prepared and able to meet all functional specifications contained in the RFP.
Ace Parking's approach to this project is to utilize the experience we have in to continue and
improve the specified parking program(s) for The City of Santa Clarita in a first-class manner. We
have a complete understanding of the project requirements. This understanding has been gained
through studying the request for proposal and our experience with operating the on street and off-
street enforcement parking operations. This experience uniquely qualifies us and separates us
from the competition. As detailed later in this proposal, Ace Parking offers a wealth of highly
qualified, knowledgeable individuals. These individuals range from the line employees who have
been in their respective positions for numerous years, to a project manager and area manager who
have been working in similar projects such as the City of Chula Vista, City of Palm Springs, etc. We
also offer executive level employees who support the local managers and bring in years of on street
and off-street parking experience.
For more than a decade Ace has been providing transportation and enforcement solutions for a
range of clients including large municipalities and smaller private facilities. Our staff has the
experience to leverage technology like citation handhelds and License Plate Recognition
systems to create on and off-street parking payment and enforcement programs. Our
transportation experience includes the procurement and implementation of shuttle fleets and
programs of any size.
Our focus will be on providing the best customer service and exceeds City of Santa Clarita
project expectations. Communication is key. Our Executive Management team are ready to
meet regularly to address any issues and resolve matters immediately and continuously provide
recommendations to improve the operations.
3. Work Program
Staffing Plan
The following is the proposed staffing plan:
Project Manager
FT 40 hrs/week
Monday - Friday
Enforcement Officer
FT 40 hrs/week @ $18/hr
Enforcement Officer
FT 40 hrs/week @ $18/hr
Enforcement Officer
FT 40 hrs/week @ $18/hr
Enforcement Officer
FT 40 hrs/week @ $18/hr
Enforcement Officer
FT 40 hrs/week @ $18/hr
Enforcement Officer
FT 40 hrs/week @ $18/hr
Saturday - Sunday
Enforcement Officer
PT 16 hrs/week @ $18/hr
Enforcement Officer
PT 16 hrs/week @ $18/hr
Enforcement Officer
PT 16 hrs/week @ $18/hr
Enforcement Officer
PT 16 hrs/week @ $18/hr
Enforcement Officer
PT 16 hrs/week @ $18/hr
Enforcement Officer
PT 16 hrs/week @ $18/hr
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Parking Manager
As requested in the RFP, we plan to lead this project with a full time
Parking Manager who would have oversight over revenue and expenseF1 —19
accountability.
Duties for the Parking Manager would include:
• Ensure parking citation equipment is working properly
• Ensure receipts are stocked
• Ensure vehicles and LPR system are fully functioning and
follow through on any maintenance required 66 J
• Acting as the liaison with customers and collections tasks.
• Cooperate and participate in the monthly audit under the direction of
headquarters based Internal Audit and their local field auditor and under the
direction of the Director of Operations.
• Ensure cleanliness of the work area and make recommendations to the City for
any improvement that we see necessary
• Overseeing and being responsible for all aspects of the financial performance of
operations
• Provide and approve accurate and timely financial statement on a monthly basis
and any other reports requested by the City including daily activities and monthly
activities summaries of total hours worked, summary of all citations, traffic control
activities, etc.
• Being the point person for the public and the City
We propose the Manager to start at $55,000 annual salary.
Enforcement Ambassadors/Traffic Control Officers
As stated in the RFP, we plan on having 2 Enforcement Ambassadors, 24 hours — 7 days a
week. All personnel will be cross trained as Traffic Control Officers as well. Duties of the
Enforcement Ambassadors would include:
Regular Duty
• Towing of vehicles for reasons per the California Vehicle Code and City Municipal Code
• Patrol City streets, City facilities, City parking structures, recreational areas, and any City
designed private locations via Contractor -provided vehicles (vehicles equipped with License
Plate Recognition (ALPR) hardware and software), with primary responsibility for enforcing City,
State, and Federal parking laws and regulations;
• Issue parking citations for vehicles in violation of City, State, and Federal parking laws and
regulations;
• Complete required vehicle inspection reports, daily activity reports, Resident Service Center
response reporting, parking enforcement improvement forms, and all other parking enforcement
related forms as required by the City;
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• Assist with the enforcement of private property parking regulations, enforcement of regulations
in parking facilities, and assisting with public service (as needed); Provide a high level of
customer service as needed to give directions, information, phone numbers, etc.;
• Attend internal and public meetings as required; Participate in any hearing process or
subsequent process involving a contested or challenged parking citation or incidents involving
assigned officers;
• Enforce and issue parking citations for posted time limit zones, safety regulations as posted or
marked at the curb, street cleaning enforcement, permanent and temporary parking restrictions
as posted, handicapped placard or disabled person spaces, 72 hour parking restrictions, and
oversize vehicle restrictions
• Respond to citizen requests for enforcement, such as blocked driveways, fire hydrant, and
abandoned vehicles, and • Provide special event coverage.
Scofflaw/Abandoned Vehicle Detail
• Scofflaw Enforcement: Scofflaw enforcement primarily involves identifying vehicles that can
legally be towed for five (5) or more delinquent parking citations, filling out the necessary
impound forms, and coordinating the removal of vehicles with the City's towing Contractor.
Scofflaw enforcement is supported using ALPR hardware and software discussed in this RFP.
• Locate, report, and appropriately mark any vehicle with a potential to be impounded as a result
of the vehicle having a specified number of delinquent parking citations and/or for laws
pertaining to potential abandoned vehicles. Coordinate towing, and all associated paperwork,
for scofflaws and abandoned vehicles per California Vehicle Code requirements.
Traffic Control
• Contractor's staff can also be called upon to assist the City and Sheriff in controlling traffic for
special events and during power failures and other emergencies which affect traffic signals.
Related Activities
• Report any unlawful act or any condition or deficiency which may pose a hazard or a danger to
the general public; and Report parking issues, vandalism, sign and curb marking deficiencies or
conflicts.
• In the event of a major emergency or natural or man-made disaster, Contractor shall make
available its personnel, transportation and communication resources for emergency assistance
as requested by the Community Preservation Manager or designee. If such service requires
hours in excess of the base requirement, the City will pay for the services on an overtime basis.
We propose the Enforcement Ambassadors wage rate of $18/hour.
Health Benefits
We projected there will be 7 Full Time employees who will receive health benefits.
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4. Vehicles and Equipment
EQUIPMENT REQUIREMENTS
Ace Parking understands the importance of equipment upkeep and preservation. It is our policy
to keep all movable equipment (handheld devices, collection canisters, vault heads, walkie-
talkies, etc.) locked up in the parking office or designated storage area when not in use. This is
done to protect items from theft or damage.
Enforcement Vehicles
Ace Parking is very flexible in our approach to collection vehicles. We recommend utilizing
Toyota Prius for the 3 vehicles requested in the RFP. Our opinion is that the Prius, equipped
with LPR system specs, would be the best option for both cost and compliance with the City's
energy efficient requirements.
Ace Parking takes maintenance measures and cleanliness of our vehicles very seriously
because a good first impression is essential to a new operation. Ace employees will be trained
and required to maintain the appearance and cleanliness of the vehicles at all times. At the very
minimum, employees will clean the floor and seating surfaces at the end of each shift. Ace will
assume all responsibility and expense for these vehicles should there be damage. The
mechanical maintenance and storage of the vehicles will be of paramount importance. Frequent
mechanical checks will be conducted by our staff and any cause for concern will be reported to
the dealer for a professional assessment. Any in-service cars with identifiable issues will be
taken out of operation and replaced with a working vehicle within four hours. Detailed records of
the maintenance and repairs on each vehicle will be tracked by the Manager and provided to
the City at their request.
The Toyota Prius lease cost is estimated to $460/month, based on 3 -year lease.
We also include the maintenance cost for these vehicles, which is estimated to
$1,500/vehicle/year. The cost for insurance is also provided in the Cost Proposal.
LPR System
As noted in the RFP, each vehicle includes a vehicle -mounted Automated License Plate
Recognition (ALPR) system that includes image capture and processing capabilities and that
permits automatic license plate reading and matching operation. The system will include two
ALPR cameras and illuminators, a rugged processor, a touch screen interface with moving map
display, two -wheel imaging cameras (optional) for evidence gathering, back-office evidence and
reporting software, and a wireless communication capability for transferring data between the
back-office and each mobile ALPR unit.
The system shall meet or exceed the specifications below.
• Automatically detect vehicles parked in time limited parking zones.
• Find scofflaw and other wanted vehicles, and/or persons based on license plate reading and
matching against lists of wanted license plate numbers.
• Read license plates from vehicles on both sides of the unit.
• Read license plates in extremely low -light environments.
• Read license plates of vehicles that are either parallel parked or parked at 45 or 90 degrees,
both on -street and off-street.
• The ALPR should include a complete back-office management and reporting system that
includes:
a. Viewer software
b. Route management
c. Reporting
Ace Parking will be responsible for all training, maintenance and support relating the ALPR
system.
The LPR System cost is estimated to $20,000/vehicle/year, amortized over 3 years plus
$2,000/vehicle/year for LPR system maintenance.
5. Methodology
Customer Service & Training
Ace's enforcement team is highly trained in customer service and because of our experience
working with public entities our team has developed best practices for interacting with the public
on behalf of a municipality.
Ace Parking's philosophy on how customers are perceived and how they should be treated is
simply, that our Guests are King. Without the parkers in your city, we would not be in business.
Customer Service and satisfaction is paramount to everything we do.
This means we would look to incorporate the very same training and staffing requirements as
we would for any one of our high-end hotels. This is augmented by the Operations Manager
who will have a keen understanding of the City of Santa Clarita and Ace Parking philosophies.
Our Operation Manager lives and breathes service with a sense of urgency on a daily basis.
Ace Parking Service Pledge
Ace Parking begins its commitment to customer service quality with a service pledge. This is our
guarantee to any parker that enters one of our locations. Essentially, we are telling guests what
to expect when they are at an Ace Parking facility:
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THEACE PARKING SERVICE PLEDGE
WE PROMISE YOU
✓ A Clean and Well -Maintained Facilit
✓ Friendly and Courteous Employees
✓ Prompt Service
Should we EVER fail to meet your
expectations, please inform our attendant
Each is empowered to ensure your compl
satisfaction.
Our service pledge comes directly from Ace Parking's Chairman, Scott Jones, and is seen in the
behaviors of each Ace Parking Team employee. Ace Parking customers see this pledge when
they drive in to an Ace Parking managed facility and again when they exit. More importantly,
Ace Parking's guests see the pledge in action at every location. No other parking company
pledges to deliver so much.
Conflict Resolution
Ace's team will respond to any citizen complaint the same day or at a minimum within 24 hours.
A 24-hour toll-free number will be provided to citizens to assist them if a problem should arise.
Ace has an administrator that answers these calls and can ensure issues are addressed and
resolved.
Ace has extensive experience communicating with the public. As previously mentioned, we also
offer a toll-free number which citizen may utilize, 1-800-925-7275.
COMPREHENSIVE ENFORCEMENT TRAINING PROGRAM
After completing orientation, each team member receives InMotion! On -The -Job Training at
their job location. For a minimum of five days, a certified trainer will walk the new employee
through their daily roles and responsibilities. The enforcement officer is made familiar with their
work environment and taught the various policies and procedures of their job. In addition, a
special safety training, driver training and radio training are conducted for enforcement officers.
Before Enforcement Officers are allowed to work on their own, they must demonstrate to their
instructor that they are comfortable and confident with the following tasks:
• Executing established methods, practices, and procedures associated with parking control
and enforcement.
• Public contact protocol.
• Procedures and precautions related to safe operation of vehicles and familiarity with
California driving laws.
• Knowledge of assigned patrol areas in the Downtown District.
• Use of two-way radios and proper radio etiquette.
• Observe and report any suspicious looking vehicles or activity.
• Enforce the municipal codes; directs vehicle and pedestrian traffic; provides information on
parking laws to the public.
• Issue citations or warnings for violations of California Vehicle Code provisions and parking
control ordinances such as parking time limits zones, tow away zones, loading zones and
metered parking areas.
• Be able to void incorrect citations and record them appropriately
• Use a vehicle to patrol and to enforce parking laws and regulations.
• Make court appearances as required.
• Report damaged or inoperative traffic control equipment and hazards such as broken
sidewalks and pavement, etc.
• Maintain records and prepare legible reports including logging Daily Activity Reports.
• Place identifying marks on parked vehicles and subsequently checks for these marks as a
means of identifying vehicles that are parked beyond the legal time limit.
• Identifies illegally parked motor vehicles and attaches a warning notice, issues a citation or
impounds the vehicle.
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• Report any irregular or hazardous circumstances to the police station by radio.
• Explain parking regulations and provides information to the public; makes and keeps
records and reports of actions taken in the line of duty.
• Build and maintain positive working relationships with coworkers, other City employees
and the public using principles of good customer service.
Personal Safety Training
Employees undergo a brief personal safety training which teaches employees the following:
- Never jump in front of a moving vehicle to stop it.
- Do not stand behind stopped vehicles. They may not be able to see you if they back up.
- Be aware of your surroundings at all times.
- Make yourself visible to other drivers.
- Never stand in the way of traffic.
- Always wear a reflective vest
Vehicle Safety & Use
Any employee who drives a vehicle for Ace Parking must complete the following training on a
one-on-one basis with a certified trainer before starting their job. This training should be
conducted throughout an 8 -hour shift. Any additional training that a driver receives is at the
discretion of the site manager and certified trainer.
The site-specific driver training familiarizes drivers with procedures and safety hazards at
each location. There is a vehicle -specific drivers manual, based on the Vehicle Operation
Manual. Managers, supervisors, or certified trainers review the manual with the driver before
the driver operates a vehicle. In addition, the driver will accompany a manager, supervisor, or
certified trainer on a ride along before operating a vehicle.
Defensive Driving Video
The defensive driving video is a generic training video provided by our insurance carriers.
It is designed to remind drivers of general defensive driving techniques that they will utilize
when operating a company-owned vehicle.
Training Materials
✓ Vehicle Operation Manual
✓ Vehicle Inspection Report
✓ Chubb issued Defensive Driving video
✓ Chubb issued Defensive Driving workbook
✓ "In the event of an accident" kit
Radio Training
Before an Enforcement Officer starts their job, they undergo a brief radio training. Every
officer on duty is required to have a two-way radio with them at all times. The officer must
learn the following before entering the field:
• How to check to make sure the radio is fully charged and in good working condition.
• Notify the supervisor if a radio does not work and locate a replacement.
• How to turn the radio on to the designated channel.
• How to set the volume at a comfortable level.
• How to place the radio back in its charger at the end of the shift.
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Proper Use:
• Talk across the microphone slanted toward the face about 5 inches away.
• Use a normal voice. Do not shout.
• Make sure the information that you broadcast is correct. Be exact in giving
locations, descriptions, etc.
• Make all conversations short but complete. Do not use the radio as if it were a
telephone. Use proper codes and keep the broadcast simple.
• Speak in a clear distinct voice. Do not mumble, talk in low tones or raise the pitch
of your voice. Do not talk too fast. Use your normal voice.
• Think before you speak so that your transmission will sound intelligent.
• Refer to all officers and personnel by their call sign or number.
• Keep your composure. Do not display emotion by words or voice inflections that
will reflect excitement, irritation, disgust, or sarcasm. Watch your choice of words.
• Be courteous. Monitor your radio before you start transmitting. Make sure no
other person is transmitting.
• Do not break in or disrupt on-going transmissions. Wait for your turn.
• When using the radio, push and hold down the transmit button and wait at least a
second before you speak.
• Always identify the person you are trying to reach first and then identify your call
sign before transmitting your message.
1. For example, "Operations, this is PEO 1..."
2. You will then hear.... "This is Operations, Go Ahead..."
3. Then you can transmit your message.
Radio Codes
10-4 Affirmative
10-9 Repeat
10-22 Disregard
10-6 Busy
10-17 Enroute or On the Way
10-23 On Scene
10-7 Going off duty
10-20 Location
Code 4 All Clear
10-8 On duty
10-21 Telephone
Code 7 Lunch Break
Customer Service Training (Semi -Annual Requirement)
Throughout the year, Ace Parking's Training and Development department visits all locations
for mandatory customer service training. Customer service training is also part of our
onboard/orientation procedure. Additionally, many of our clients have site specific or
corporate training programs, which they ask our staff to participate in. Ace Parking welcomes
this at any of our operations. See the Ace AcademyTm Learning and Development
overview below to see all of our customer service training.
18
HIRING REQUIREMENTS
Ace Parking understands that our members are our greatest
asset. As such, customer service and developing the "right'
people, with a focus on member development and
empowerment, has always been the hallmark of Ace
Parking's success. Our process to retain top talent starts with
hiring the right fit for the job, and continues through a
constant stream of engagement and development.
Ace follows a strict screening and hiring policy in keeping with
our Mission, Vision, and Principles Statement to provide a
safe and healthy environment for our clients, employees,
guests, and patrons. Each applicant must fill out an extensive
online application, which includes a number of qualifying
questions. The qualifying questions
will vary depending on the position. For example, all driving
position applicants must tell us whether or not they can drive
a stick shift vehicle. Their answer of either `Yes' or `No' is tied
to a weighted score that's associated with their application.
Weighted questions are calculated internally by our
Oracle applicant tracking system to determine who
most appropriately meets or does not meet the job
criteria. From the start, the system eliminates
candidates who fail to meet the minimum requirements
for employment. A team of Ace Parking talent
managers will then compare and contrast candidates
against a measurement rubric based on both the
application and score to determine who will come in for
an interview. At least two rounds of interviews are
conducted before any candidate is offered employment,
and even
then, all offers of employment are contingent upon the
candidate successfully completing a pre-employment
background screening prior to the commencement of
employment. Ace's hiring policies are designed to hire
only the best candidates, which is why we typically only
hire 1 out of every 12 people that initially apply.
Ace's Multi -Screen Process includes the following steps:
• Online Screening
• Phone Screening/Interview
• Group Interview
• Site Management Interview
Our standard hiring policy, which includes and exceeds all State Requirements, includes
many forms of background screenings.
Pre-employment background screenings include:
• Social Security trace
• Job Reference Check
19
• Educational Reference Check
• Drug and Alcohol Screening
• Motor Vehicle Records Inquiry
• Criminal History
• Sex -offender search
• A national federal registry search
• Local county search for all counties and jurisdictions in which the candidate has
previously resided.
Additionally, all of our managers and supervisors are required to complete and pass sexual
harrasssment training. Ace provides this program for our team members in an online format.
Onboarding
Once a candidate has been extended an offer and they accept, they must fill out a number of
electronic forms through the Oracle application. These forms pertain to W9, payroll,
emergency contact information and benefits. After all electronic forms are complete; the new
hire will come in for an orientation. The initial orientation provides the new Team Member
with information regarding the history of Ace Parking, our core operating values, the
company's expectations, policies and procedures, and employee benefits.
Training & Development
Ace Parking has a series of training programs designed specifically for enforcement and off-
street parking professionals. Our programs begin in the class room and continue throughout
the employee's time on the job. Our training goals are accomplished with:
• Dedicated training department
• On-site, classroom and peer based training
• Focus on customer service
• Safe driver certification programs
• Specialized job training manuals
• Quarterly & annual training requirements
• Online self-directed learning programs
Operations Manual
Ace parking is well versed in developing Standard Operating Procedures (SOP) for a wide
range of operations. We are happy to provide the City of Dallas with an SOP manual within 60
days of contract award. The contents of the manual will be reviewed with the City and approved
prior to distribution to staff members.
Dress Code Policy and Uniform Requirements
As customer interactions are especially brief, professional
toward creating a favorable first impression. We can customi
Services insignia to project a clean and classy image f
Ultimately, you decide which uniform program best suits your
what you decide, special discounts in pricing realized from
providers are always passed on to you directly.
20
looking uniforms go a long way
ze uniforms with the City Parking
or the parking operations staff.
unique operation and, no matter
our relationships with our uniform
FINANCIAL STATEMENT
Proprietary Technology
,MVAceI
Online Client Portal
MyAce is a fully secured, online portal that gives our clients convenient access to monthly
financials. Clients can pick and choose which reports they receive. Ace Parking offers a variety
of standard reports and can create any number of custom reports based on the client's need.
Clients can choose to receive their reports online in addition to, or in place of, paper statements.
Our online client portal provides detailed reports with line item drill down capability. This allows
our clients to see these reports in great detail including scanned invoices per line item as well as
general ledger detail. This gives our clients a transparent view into our reporting, helping them
to be a part of the revenue process along the way.
Our robust system allows our clients to review historical data that goes back to when their
partnership with Ace Parking began. Reports can be exported into Microsoft Excel files, which
our clients can then use in their accounting practices if desired.
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Transition Plan
Claudia King, Brian Tarbell, Tom Pesce, Steve Burton, Brian Gansert and John Baumgardner
will lead the transition process with assistance from the entire on-site team. They will be on site
throughout the first month of operations to assist staff with any questions and resolve any
impending issues. Continuous oversight will occur throughout the contract and include quarterly
visits from either our President of Operations or our CEO.
Planning in Advance — Planning is the key to success in any operation. Our experienced
management and staff members will work hand in hand with the City of Santa Clarita to create a
smooth transition. Over the years, we have developed a standard 30 -day transition plan that
can be extended or scaled back depending on the client's needs. The key aspects in this
process include:
• Dedicated executive team to oversee the process from start to finish
• A key contact in each department to engage in the process and fulfill needs
• A well-defined and outlined process that allows key stakeholder and third party vendors
to monitor progress
• Detailed conversion timelines for system implementation and rollover
• Facilitate installation of software and databases with City IT Department
• Testing and retesting of systems and processes to ensure communication across
various areas of the operation
• Auditing and review of revenue controls to ensure all gaps are closed
• Review of all applicable laws, ordinances and SOP manuals
• Recruitment & training
• Issuance of uniforms and badges
• Inventory and purchasing of supplies and equipment
• Meeting with third party vendors and stakeholders
• Obtain approved customer correspondence
• Plan public education, marketing and communication
This transition approach has been applied over hundreds of operations. The result: Ace has
never had a bad transition in our 65 -year history.
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6. Project Management
CORPORATE LEADERSHIP
Executive Leadership
When we talk about bench strength, we mean over 200 years of combined
experience. ff i
The unique aspect Ace Parking brings to every parking opportunity is its
unsurpassed experience and executive involvement. Our corporate executive
support team has over 200 years of combined experience to draw from and is available to assist
in the management of your parking operation. The following key executives in the company will
continue to be involved on an ongoing basis in the management and oversight of your parking
operation.
Scott A. Jones
CHAIRMAN
With nearly 50 years of parking experience, Scott Jones is the Owner and
Chairman of Ace Parking. After graduating from Stanford University in 1971,
Scott came to Ace Parking to join his father, Evan V. Jones, the founder of Ace
Parking. Following his father's lead, Scott Jones learned the parking business
from top to bottom. He has, and can still do, the job of any parking employee in
the company. Scott Jones understands the fundamentals of parking and is
dedicated to building quality, meaningful relationships with every Ace Parking
client. The executive team is Scott's own creation, and fulfills his desire to lead
the premier group of parking professionals in the nation.
Keith B. Jones
MANAGING PARTNER
Keith B. Jones, the grandson of company founder Evan V. Jones, oversees Ace
Parking with over 500 locations coast-to-coast. As Managing Principal
responsible for corporate vision and strategy, business development, finances
and operations since 2004, Keith has grown the business to over $400 million in
annual revenue, making it the nation's premier parking company. Keith has
successfully established Ace Parking as the industry's leading innovator in
technology, operations & exceptional service. Building upon the on -the -job -
training he received while growing up in the family business and prior to taking
the helm of the company, Keith attended New York University and earned a B.A.
in Philosophy and a Minor in Business.
23
John Baumgardner
CEO
As CEO and Vice Chairman, John has the full authority of ownership to make the
necessary business decisions regarding the operations of the company. He has
been with Ace Parking for over 30 years and started as the company's chief
internal auditor. John's background in auditing gives him an unequaled
perspective when it comes to reviewing revenue control and operational
expenses. John has been directly responsible for the development and creation
of the best revenue control and audit department in the industry today. John has
been instrumental in establishing our company's customer service programs.
Through John's efforts, Ace Parking has increased the net income at newly
acquired Ace facilities while raising the level of customer service.
Steve Burton
PRESIDENT
With over 30 years of experience, Steve is one of the parking industry's top
executives. Steve joined Ace Parking in 1989 and is currently President of the
company. In that capacity, he directs all of Ace Parking's new business
development and marketing efforts. Throughout his tenure Steve has doubled
the company's size and is directly responsible for the accelerated growth across
the United States. In addition to his business development role, Steve has been
involved in the opening and operating of almost every key project Ace Parking
has obtained over the last 30 years. Prior to joining Ace Parking, Steve worked in
several parking markets for Central Parking System. His experience includes the
management, operations and consulting of every type of parking facility. Steve
is a University of Iowa graduate.
Brian Gansert
PRESIDENT OF OPERATIONS
Brian oversees Ace Parking's operations throughout the US covering Special
Events, Commercial, Retail, Surface Lots and Mixed -Use Facilities. From his
base in San Diego, Brian devotes his time and energy on building a team of
dedicated parking professionals that are driving Ace Parking's operations to
greater heights in terms of profitability, efficiency and customer service. With a
team of 15 direct reports, together they manage the parking activities for more
than 350 locations throughout Southern California, Arizona, Texas, Oregon,
Washington, New Orleans and Washington DC/Arlington. Clients and accounts
include Qualcomm Stadium, Petco Park and Convention Centers in Phoenix,
Dallas and San Diego. With more than 10 years living and working abroad, Brian
combines his international leadership skills with a focus on customer service and
attention to detail from his hotel division days. His hands-on approach, from
inception to execution, translates into successful parking operations that
maximize revenue potential, as well as providing quality service to each and
every customer. Brian received his Bachelor's degree from California State
University Long Beach.
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Jon Gjerset
CHIEF INFORMATION OFFICER
As Chief Information Officer, Jon is responsible for developing and implementing a
wide range of corporate -level technology initiatives designed to enhance operational
performance and streamline costs for Ace Parking. Jon is an innovative leader who
brings more than 20 years of Information Technology experience to Ace Parking.
Known for his IT prowess and operational experience, Jon joined Ace in 2007 and
prior after working as Director of IT for Phogenix Imaging, a Kodak and HP joint
venture which was a leading developer of retail photofinishing solutions based on
inkjet technology. He also served at Pacific Communication Sciences Inc. and Nuera
Communications, which pioneered the technology to move data and voice
information over digital circuits. Jon holds a B.S. degree in Information Systems from
San Diego State University and a collection of IT related certifications.
Ross Seibert
CHIEF FINANCIAL OFFICER
Ross is responsible for the accounting and financial functions for Ace Parking and
has over 25 years of experience in these fields. Prior to joining Ace Parking, Ross
served as a Chief Financial Officer for over 10 years with other companies and has
been involved in all aspects of financial reporting, internal controls, information
systems, budgeting and cash management. Prior to that, Ross spent 13 years with
the public accounting firm Deloitte & Touche working with a variety of clients and
transactions. Ross has also consulted with various companies assisting them with
their financial transactions and reporting needs. Ross received his degree in
Accounting from Indiana University and holds an MBA with an emphasis in Finance
from San Diego State University.
Michelle Dente
VICE PRESIDENT, MEMBER SERVICES
Michelle is responsible for providing leadership to the HR function and for strategic
planning and organizational development. Michelle is an innovative and profit -driven
human resources executive with over 20+ years of experience in a variety of
industries, cultures and locations. Her broad-based human resource generalist
experience matched with her savvy business knowledge and skills offer a unique set
of qualifications that make her an excellent addition to Ace Parking. Michelle has a
B.S in management and a MBA in business administration from CSU Dominguez
Hills, CA. She is also currently a doctoral candidate pursuing a PHD in education.
Clay Adams
DIRECTOR OF AUDIT AND REVENUE CONTROL
Clay oversees all of Ace Parking's Internal Audit and Revenue Control functions.
Having begun his 14 -year career as a valet and advancing through the operation
ranks, Clay brings a true from -the -ground -up understanding and approach to
revenue control. His in-depth knowledge of operations is now used to enforce the
strictest revenue controls in the business; accomplished by having a thorough
understanding of each location and implementing custom revenue controls. With his
B.A. in Business Finance from Point Loma Nazarene University and parking
operations background, Clay has the ability to maximize parking efficiencies and
revenues for your operations.
25
7. Assigned Personnel
Ace Parking is committed to continuing to have a strong Parking Enforcement team for the City
of Newport Beach. In addition to our onsite operations team, our Regional Director, Claudia
King, will be working with the staff at every level making sure that they are supported and that
the parking codes and laws are always being enforced and customers are properly assisted.
Claudia has worked with many municipalities including Community Redevelopment Agency of
Los Angeles and Chinatown Council, Port of San Diego, City of San Diego, Centre City
Development of San Diego, and City of Chula Vista. Claudia opened City of Chula Vista on -
street operations for Ace Parking. She started the privatization of the meter collections and
enforcement in 2010 and has worked with the City with numerous projects including developing
a courtesy notice flyer/program during the initial transition months, streamlined the permit
process utilizing online permit store and working with TAVA (Third Avenue Village Association)
to improve the overall aesthetics and cleanliness of the lots.
In addition to Claudia, our Director of Surface Lot Parking Operations, Brian Tarbell, will oversee
the team. Brian currently oversees all of the Parking and Enforcement operations for our City of
Chula Vista operation.
For the City of Newport Beach Parking Enforcement and Parking Management Project
Manager, we propose Ian Castro. Ian has been with Ace Parking since May 2016, acting as
Project Manager for our Lakeshore Towers operation in Orange County. He has successfully
overseen a parking garage expansion, including the installation of new equipment, maintained a
keycard access system for the facility, as well as managed and scheduled staff for special
events, meeting fluctuating demands. Previously, he has worked with City of Los Angeles at
Hollywood and Highland and City of Long Beach. He has shown himself to be a committed and
professional leader who delivers top-notch customer service and operational performance
through an exceptional management style. Ian will oversee the Parking Enforcement Officers,
Collectors and Administrator.
PROJECT LEADERSHIP
Claudia King
REGIONAL DIRECTOR, Los Angeles/Orange County
Claudia joined Ace Parking in 2008. She has more than 22 years of
high-level parking management experience. She began her career with
Central Parking in Los Angeles, California where she was responsible
for overseeing mixed-use, retail, valet and office building parking
operations, as well as special events. She has worked closely with
property management firms and developers such as Cushman and
Wakefield, Tishman Speyer, Maguire Properties, as well as
municipalities such as the Community Redevelopment Agency of Los
Angeles and Chinatown Council. In 2009, she joined Ace Parking as the
Director of Operations for San Diego commercial properties. Claudia
oversees more than 80 parking operations (ranging from surface lots to office building, retail and
hospitals), a team of over 15 area operations managers, and hundreds of hourly employees
while maintaining the highest levels of support of our team, the operations and most importantly
you, our client. Claudia is a graduate of the University of Southern California where she earned
a Bachelor of Science degree in Business Management with an emphasis in Operations and
Information Systems.
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Brian Tarbell
DIRECTOR OF SURFACE LOT PARKING
Brian currently oversees 33 surface lots downtown ranging from 20
parking stalls to 900 parking stalls. His staff includes 35 line employees, 1
Manager and 2 supervisors. He oversees the day to day operations of the
largest parking lots in Downtown at PETCO Park. Brian is also currently
responsible for the 386 -stall parking lot located at the USS Midway
Museum which is a very high-volume location. Daily ticket counts for this
location average over 500 vehicles per day during the summer months.
Mr. Tarbell currently works with the San Diego Unified Port District
operations team on the oversight of the Navy Pier/USS Midway parking
operations. He currently works very close with Port staff as well as the USS Midway operational
staff to execute strategies that will increase revenues as well as provide excellent customer
service to visitors on the lot. He has successfully overseen events that were held on the deck of
the USS Midway, which impacted parking at the Navy Pier.
Ian Castro
Proposed Project Manager
For the City of Santa Clarita Project Manager, we propose Ian Castro. Ian has been with Ace
Parking since May 2016, acting as Project Manager for our Lakeshore Towers operation in
Orange County. He has successfully overseen a parking garage expansion, including the
installation of new equipment, maintained a keycard access system for the facility, as well as
managed and scheduled staff for special events, meeting fluctuating demands. He has shown
himself to be a committed and professional leader who delivers top-notch customer service and
operational performance through an exceptional management style. Ian will oversee the Parking
Enforcement Ambassadors.
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IAN CASTRO
SUMMARY
Committed in providing Leadership, Professionalism and Class A Customer Service for our
client and parking industry.
WORK OF EXPERIENCE
Project Manager - May 2016 - Present
Ace Parking - Orange County at Lakeshore Towers
• Oversee the development of a new 1,000 stalls parking garage expansion including
parking equipment bidding process, space utilization and valet relocation.
• Managing office personnel, maintenance and valet staff and create schedules on a
weekly basis. Adding last minute staffing requests and approving time off.
• Fully responsible for reviewing, adjusting and approving client financial statements and
provide all the required additional statistical reporting per client request.
• Properly maintaining keycards in the monthly access system by performing regular key
card audits. Maintaining an accurate lease representation in AcePark billing system.
• Managed and scheduled valet special events including: contacting the client,
gathering information, submitting quotes and contracts, assembling a team as well as
supervise the events
• Solid grasp of different types of parking equipment including both self park and valet
automated systems and Ace Parking programs including Claims Handling, iTracks,
Company Policy/Procedures & Distributions list, Cashier and Ticket audits; HRIS and PAF
Assistant General Manager- Aug 2013 -May 2016
Joe's Auto Parks - Los Angeles/San Diego
• Assist in overseeing daily and nightly operations of staff on over 80 locations including 20
open lots with Digital Paystations and 7 garages with revenue control systems:
Supervisors, leads, cashiers, and maintenance, making sure all workers have all the
equipment functioning properly and supplies needed to perform their jobs efficiently.
• Oversee lead personnel handle monthly keycard accounts on all garage locations.
• Handle all systems involving revenue and rate control for garages and open lots; WPS,
Sentry, Digital Boss Systems, Flash Valet and iParq handhelds.
• Oversee supervisors who monitor operations, replenishes paystations and perform basic
machine maintenance on open lots with Digital Paystations
• Oversee lot checkers on open lots who inspect parked vehicles and issue notices to
violators with unauthorized, unpaid, and/or expired tickets
• Assist supervisors with troubleshooting paystations; connection, rates, receipt jam, bill jam
• Monitor all revenue reports reconciled by administrator and auditor
• Assist in coordinating Special Events
• Follow direction and complete various tasks assigned by upper management
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Assistant Manager - April 2010 -July 2013
Central Parking Systems -Hollywood & Highland
• Assist in overseeing of day and nightly operations, to ensure smooth traffic flow (ingress
and egress, monitoring space availability and assisting with valet or event operations.
• Reporting and Recording of Cash collections: which include special events, bill backs,
monthly parker's revenues, and vouchers.
• Report all Daily Revenues through Telerev (0427 & 0428 Locations).
• Handle the CARS Accounts (Monthly Parker invoicing and billing: Accounts Receivable
System).
• Handle keycard deposits and refunds
• Help with reconciling Monthly LADOT report: Monthly revenue, Keycard Deposits and
Refunds, Special Events, Vouchers and other payments, and KC Audit.
• Review received and recorded payments and send/request an EFT.
• Knowledge of FAPD equipment and software applications
• Follow direction and complete various tasks assigned by upper management
Lead Supervisor -January 2010-April2010- Central Parking Systems-Hollywood&Highland
Supervisor -October 2007 -December 2009- Central Parking Systems -Aquarium Long Beach
EDUCATION
SKILLS
29
Fall 2003 - Spring 2006 Long Beach City College Long Beach, CA
-Architectural Design
-Phlebotomy
Fall 2008 -Spring 2010 ITT Technical Institute Torrance, CA
-Computer Drafting and Design
Project Management- undergraduate ITT Technical Institute
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• CARS and Telerev (revenue accounting programs)
• WPS and SkiData Revenue Control Systems
• Autodesk AutoCAD - Autodesk Architecture - Autodesk Inventor
Please see our proposed organizational chart below.
30
8. Program Monitoring
The following details some of the ways we measure for our management's success
CLIENT CONTACT PROGRAM
As a means of achieving less formal -- but equally effective -- management review meetings,
the Manager and other Ace Parking executives invite city officials to meet each month. The
purpose of the meetings are to seek out ongoing feedback regarding satisfaction levels and how
we might improve.
SERVICE CLIMATE SURVEY
Semi-annually we utilize a third party vendor, Orlando and Associates, to personally call our
clients. They are asked a series of multiple-choice, open-ended and true/false questions to find
out how we are performing in a variety of areas. Ace utilizes this information to remain proactive
in our partnership and to make sure we are continually meeting our service goals and
expectations.
CUSTOMER COMMENT CARDS & REPORTS
The Customer Comment Card is one way that we measure the success of our Customer
Service Program. It is directly tied to our Service Empowerment Pledge. We hand parkers the
comment cards to, short and simple, get feedback from our customers on how well we are doing
in terms of customer service and to learn what we might do differently. Furthermore, our
Customer Comment Cards help us to communicate and build stronger alliances in three areas:
Client, Team and Customer Relations.
SECRET SHOPPER TESTS ® LRA LRA External Service and Integrity
Ace Parking conducts its own secret service shopper tests of our parking operations. Tests are
independently conducted at a mutually agreed upon interval on both a random and targeted
basis. We look to this program to assist us in monitoring the effectiveness of our training and
quickly identify areas needing improvement. We will look to integrate this program as part of our
management of your operations.
The findings from these reports are communicated and provided to the Manager so that they
can counsel and, if necessary, discipline their employees based on any improper handling of
cash or tickets discovered from these tests. The discipline can range from a written warning to
suspension, and may include termination. These tests are an integral part of Ace Parking's audit
program and are performed on a consistent and frequent basis.
MEETING HIGH STANDARDS
As confident as we may be in our management's ability, we are never complacent. We routinely
monitor our staffing levels to identify opportunities to expand or reduce coverage. Revenue and
expenses are closely tracked to identify ways to improve efficiency. We leverage feedback from
secret shopper reports and comment cards to identify areas for improvement. Perhaps most
importantly, we encourage our staff to develop relationships with the customers and city officials
to ensure their parking needs are met on a daily basis. We understand that without the parkers
in this city we would not be in business.
31
ENHANCED MANAGEMENT
Winning the public's acceptance of the parking operation largely relates to the
effectiveness of a consolidated team effort by enforcement officers, adjudication \
specialist, data processors, collections and monetary reconcilers, and }
maintenance personnel. The ease and accuracy of the citation payments, /
adjudication process, and the on -street payment devices deployed are crucial to
the public's acceptance of curbside and off-street controlled parking. The
coordination of all of these activities is the glue that presents a coordinated,
service-oriented product to the customer.
We know that the secret sauce has as its main ingredient sound and effective management on
the ground. Honestly, Ace does this better than anyone else in the business.
9. City Resources
- Communication devices (smart phones, radios, computer, etc) as stated in the RFP
which the City will provide.
- Parking Office or a desk within the City Office for our Manager to use to prepare
office works, reports, etc. Also, room for training for all employees and/or meeting
room for weekly/monthly meeting with the City.
10. Proposer Capability and References
Municipal Experience
Ace has decades of experience working with clients in the public sector. As with most
municipalities, we are held accountable and regularly succeed in adhering to budget and
schedule restraints. We began our first municipal partnership with the City of San Diego in 1967,
a partnership that we have maintained to this day.
Our current Municipal clients include:
32
Parking management for 500 single-space meters and 11
City of Chula Vista
surface lots with pay stations, including meter collections,
parking law enforcement, customer service, and area
maintenance
Convention Center garage and lots; 8,000 stalls at Fair Park
City of Dallas
Dallas; Parking Services Integrator for all on -street parking
services
County of Dallas
4 multi-level garages and a surface lot at Dallas County Courts
Complex
City of Goodyear Spring Training
Complex
Parking management for 5 stadium lots (approx. 4,000 stalls)
Parking enforcement for 16 streets and 7 City lots (parking law
City of Palm Springs
enforcement, customer service for parkers, parking area
maintenance); Ground Transportation Dispatch, traffic
management, enforcement and self -parking for Palm Springs
32
Ace would like to highlight the following experience with municipal parking meter management:
International Airport
Manage all City parking operations: Multi-level garages and
City of Phoenix
surface lots; Convention Center parking facilities; Ground
Transportation Dispatch, and daily, employee and event parking
1
at Sky Harbor International Airport
Manage City garage, including monthly parking for City
City of San Diego
employees and transient parking; Qualcomm Stadium event
parking; Balboa Park Tram
Civic San Diego
Manage parking for 4 City -owned garages
Manage parking at Convention Center and Hilton Bayfront Public
Port of San Diego
Garages, and 2 surface lots; Operate Port of San Diego Shuttle
(seasonal)
San Diego County Regional Airport
Management of valet, self -parking and employee parking
Authority
program, ground transportation dispatch, and shuttle operations
for all lots at San Diego International Airport
Oversee 3,000 Convention Center parking stalls and traffic
City of Santa Clara
direction for special events; Developed and implemented traffic
direction plan
City of Tucson
Manage 6 lots (comprised of 8,431 stalls), and shuttle bus
management services for the Tucson International Airport
Began with metered parking management; Currently manage
2,500 stalls over 25 surface lots (utilizing pay -and -display
The Presidio Trust
machines), as well as transient, monthly and day permit parking;
Assist police by reporting repeat parking offenders; Implemented
existing parking controls
Ace would like to highlight the following experience with municipal parking meter management:
Ace is the Parking Services Integrator for all related on -street parking services for the City of
Dallas. Responsibilities include managing walk-in payment centers for payment of red light
and parking citations, and related booting and towing fees, as well as sale and distribution of
parking permits, meter removals and replacements, metered space rentals, hood and
unhood meters, and special uses of City parking lots. Additionally, Ace performs audits to
assure contract compliance of City on -street parking vendors, including timely deposit of all
collected funds, collect data related to collections, utilization of curb space, etc., and prepare
statistical and revenue reports for the City. Ace also maintains all City parking lots, including
cleaning, pressure washing, striping, lighting and landscaping.
33
City of Dallas
Ace Operated: 2016 — Present
Donzell Gipson
Assistant Director
1
Cit of Dallas Police Department — Financial and Contract Management
Y p g
Jack Evans Police Headquarters
City of Dallas
1400 Lamar Street, 2nd Floor
Dallas, Texas 75215
(214) 671-3938
donzell.gipson@dpd.ci.dallas.tx.us
Ace is the Parking Services Integrator for all related on -street parking services for the City of
Dallas. Responsibilities include managing walk-in payment centers for payment of red light
and parking citations, and related booting and towing fees, as well as sale and distribution of
parking permits, meter removals and replacements, metered space rentals, hood and
unhood meters, and special uses of City parking lots. Additionally, Ace performs audits to
assure contract compliance of City on -street parking vendors, including timely deposit of all
collected funds, collect data related to collections, utilization of curb space, etc., and prepare
statistical and revenue reports for the City. Ace also maintains all City parking lots, including
cleaning, pressure washing, striping, lighting and landscaping.
33
34
City of Palm Springs
Ace Operated: 2013 — Present
Lola Goetz
Revenue Recovery Specialist & Parking Enforcement
3200 Tahquitz Canyon Way
Palm Springs, CA 92263
(760) 323-8256
a Lola.Goetz@palmspringsca.gov
Ace provides enforcement for 16 streets and 7 city lots in downtown Palm Springs.
Enforcement hours are from 12pm - 8pm, seven days per week. We perform parking law
enforcement, customer service for parkers who need to resolve parking issues and manage
the general parking area maintenance. In addition, Ace manages 939 parking stalls over
three self -parking facilities at the Palm Springs Airport. We also provide management of all
Ground Transportation Dispatch Services for all taxis and shuttles for hire and oversee
traffic enforcement for the entire airport. Annual revenue from the parking operation is
$2,900,000 annually with an additional $15,000 in ticket revenue.
City of Chula Vista
Ace Operated: 2010 — Present
Angelica Aguilar
Treasury & Business Manager
2764 1h Avenue
Chula Vista, CA 91910
(619) 691-5250
Fax: (619) 585-5685
tallen@chulavistaca.gov
Ace manages the parking for 500 single-space meters and 11 surface lots with pay stations.
This includes performing meter collections, parking law enforcement, providing customer
service for parkers who need to resolve parking issues, and managing the general parking
area maintenance. In addition, monthly and weekly reports on parking revenue and statistics
are provided to the City of Chula Vista. Enforcement hours are Monday — Saturday, 9am -
6pm. Parking enforcement was previously done in-house.
The Presidio, San Francisco
Ace Operated: 2007 — Present
Mark Helmbrecht
Transportation Program Manager, Presidio Trust
103 Montgomery Street
San Francisco, CA 94129
(415) 561-5438
Fax (415) 561-7621
mhelmbrecht@presidiotrust.gov
�dw
Our operation with Presidio Park began with metered parking management. Today Ace
manages 2,500 stalls, which encompass 25 surface lots and involve pay -and -display
machines. Ace oversees the transient, monthly and day permit parking. Enforcement of the
parking is largely managed by the park police; however, Ace Parking assists the police by
reporting issues with repeat parking offenders identified during parking audits. Ace Parking
implemented the existing parking controls, so there was no in-house or operational takeover
of the parking enforcement.
13. Alternative Proposals
N/A — We do not propose any alternative proposals
14. Conflict of Interest
We do not foresee any reason to cause any conflict of interest if awarded this project
15. Additional Data
In addition to managing parking structures, Ace Parking Management offers a variety of value
add additional services that many of our clients enjoy because it offers the one -stop -shop
convenience.
Multi -application Parking Services Experience
As a full-service parking Management Company, Ace Parking also operate Special Event
Valet Services. Our clients value that we have the fleet and staff already on hand to
provide these services. From on campus events including fund raisers, grand openings,
construction detours, event valet, or whatever the event happens to be, Ace Parking can
make it happen for low cost and in a timely manner.
Consulting Services
Parking Design, Equipment and Projections Experience
Ace Parking has helped in the planning and development of over 25 parking structures
over the last 15 years. We think our overall total parking experience is what sets Ace
Parking apart from the competition when it comes to assisting our clients with all their
future parking project needs.
• Functional review of parking garage design
• Preparation of economic proforma data for parking garage operations
• Development of parking management plans for mixed-use development
• Preparation of shared parking variance applications
• Parking lot and garage space layout
• Equipment specifications and solutions for cash management control
• Parking garage graphic message programs
• Preparation of parking space allocation program
• Demand Utilization studies
35
• Space Utilization studies by user group
• Program planning and development
• Tenant shuttle management plans
36
Q
1
i
WE SEE
THE PEOPLE,
NOT THE CARS.
EVERY THANK YOU EARNED"' City of Santa ClaritaRFP No. CP -17-18-08
peau mg Citywide Parking Enforcement — Cost Proposal
S
�
i
WE SEE
THE PEOPLE,
NOT THE CARS.
EVERY THANK YOU EARNED"' City of Santa ClaritaRFP No. CP -17-18-08
peau mg Citywide Parking Enforcement — Cost Proposal
NAME & ADDRESS
Name: ACE PARKING MANAGEMENT, INC.
Address: 6200 W. 98T" STREET, LOS ANGELES, CA 90045
COST PROPOSAL
1. Labor Cost: $32.40/hour
Labor cost includes all payroll and payroll related cost based on 19,552 hours/year.
2. Supplies and Equipment
Uniforms
Specific requirements per RFP
975
11,700 5750/employee
Vehicles
3Vehicles
1,880
22,560 Basedon lease of3 Pausat 5460/ nth+2000 drive of
LPR System
3LPR System
1,993
23,914520,000/vehicle-arrodt dover3years
LPR System Maintenance
3 Vehicles
500
6,000 $20001vehlcleryear
Vehicle Insurance
3 Vehicles
1,971
23,652 56571vehicl lrronth
Vehicle Maintenance
Estimated
375
4,500 $1,5001vehlcleryear
Parking
Parking for 3 vehicles
150
1800 550/vehicle/ nth
Total Expenses
7,8441
94,126
Total expenses includes: all reimbursable expenses (as specifced in this budget proforma) and does not include direct city expenses which are telecommunication devices (cell phone/radics/computer),
parking office & assocociated cost (utilities & water) and any other cost not listed above.
3. Travel Cost
Gas Estimated 202 2,423 1,000 mles/vehiclesl nth @ 52 mles/gallon @ 53.50/gallon
Misc Mileage cost Estimated 100 1,200 Any mleage chars outside
Total Travel Cost 3021 3,623
4. Miscellaneous Costs, if any
N/A
ADDENDUM #1
For
City of Santa Clarita Invitation to Bid
CP -17-18-08
Citywide Parking Enforcement
March 2, 2018
This addendum must be acknowledged via PlanetBids and should be included with the bid response.
A voluntary pre-bid meeting will occur Tuesday, March 6, 2018 at 1:15 PM. Attendees will meet at: City
Hall, 23920 Valencia Boulevard, Santa Clarita, CA 91355 - Mural Conference Room, Suite 100 on 1:15
PM. This will be the one and only meeting for this RFP. Attendees should enter through the Economic
Development entrance on the northwest corner of the building.
Claudia King
Contractor's representative Date
Company Name
Bid # CP -17-18-08
March 26, 2018
ADDENDUM #2
For
City of Santa C:larita Invitation to Bid
CP -17-15-09
Ckywide Parking Enforcement:
March 15, 200
This addendum mus# be acknowledged via Planet Bids and should be -included with the hid response,
There was. a non -mandatary, pre-bid meeting, on March 5, 201$ beginning at 1:15 PM. The meeting was
IDcated at City Hal 1, 23920 Valenci a BI, Santa Claritar CA913SS - Orchard Conference Room.
Atte ndin¢ staff_
■ Daniel Rivas - Community Preservation Manager, Comm unit-, Preservation
■ Erin Lar, - Housing Program Administrator, Community Preservation
• Heather Andrews -Buyer, Administrative Services
• Melody Avakian - PTS Purchasing Clerk Administrative Services
The fal owing wen -dors were in attendance:
• Claudia King -Ace Parkirkg
• Jasmine Suarex- Alltech Industries, Inc-
• Steve Resnick - :AmeiiParf€rLLC
• Jason Siegen -The CrisCom Company
■ Joaquin Vega - SP Plus
The fol owing was reviewed:
• Cerrmmun'rty Preservation
OL Request for Proposal to provide parking enforcement and as -needed traffic control
servioas for the entire City.
c. Currently using one provider for PE and one for citation processing [PE provided through
a subcontract].
City will be splitting the two services into separate cDntracts and will retain the current
Provider for citation processing_
Bid; -C=117 -1E -DE
7
With this new RFP, the City is expanding in several ways -
Scope of work will now include traffic control: some scheduled but mast will be
unscheduled.
140% increase in PIE staff hours based on current levels (2 officers 2417 and
active local supervision),
Experienced provider in PE, with the ability to provide a turnkey operation.
Emphasis on professionalism and excellent customer service are critical,
Purchasing
gids must be received electronically before 11:00 AM on Monday, March 26, 2018 by
the Purchasing Agent of the City of Santa Clarita.
Questions should be submitted electronically to PlanetBids. The last day for questions
will be 12:DD AM, March 12, 2018.
The following questions were asked and answered:
1, f10 the current contracted enforcement officers own the vehrcies7
- yes. You are to provide the vehicies, as well as the maintenance and fuel. The
City will provide the City logo for the vehicles.
2. Is LPR (license plate recognition) required?
- yes. All vehicles must have LPR.
1 Has the City given any thought to an additional term of contract that is more than one year?
It is a one year contract with a four year renewal option.
4. Will the current contractor be required to purchase new vehicles?
- They have the vehicles, but not the LPR - this evens the playing field.
5. What background checks will be required for our staff?
The City wants to interview your staff, but we will not be responsible for the
t;ackground check. That as on the contractor.
6. Are you content with your current service? Are you inclined to make a change?
We want to see other options and expand our services, It is City practice to hold
the competitive process and see what else is out there.
1. Is it a requirement for the new firm to provide new personnel?
- No. That is not a requirement.
Claudia King (}312312048
Cont+actor's representative Date
Ace Parking Management. Inc
Company Name
810 a cp-tT-t"
0
ENHANCED MANAGEMENT
Winning the public's acceptance of the parking operation largely relates to the
effectiveness of a consolidated team effort by enforcement officers, adjudication \
specialist, data processors, collections and monetary reconcilers, and }
maintenance personnel. The ease and accuracy of the citation payments, /
adjudication process, and the on -street payment devices deployed are crucial to
the public's acceptance of curbside and off-street controlled parking. The
coordination of all of these activities is the glue that presents a coordinated,
service-oriented product to the customer.
We know that the secret sauce has as its main ingredient sound and effective management on
the ground. Honestly, Ace does this better than anyone else in the business.
9. City Resources
- Communication devices (smart phones, radios, computer, etc) as stated in the RFP
which the City will provide.
- Parking Office or a desk within the City Office for our Manager to use to prepare
office works, reports, etc. Also, room for training for all employees and/or meeting
room for weekly/monthly meeting with the City.
10. Proposer Capability and References
Municipal Experience
Ace has decades of experience working with clients in the public sector. As with most
municipalities, we are held accountable and regularly succeed in adhering to budget and
schedule restraints. We began our first municipal partnership with the City of San Diego in 1967,
a partnership that we have maintained to this day.
Our current Municipal clients include:
32
Parking management for 500 single-space meters and 11
City of Chula Vista
surface lots with pay stations, including meter collections,
parking law enforcement, customer service, and area
maintenance
Convention Center garage and lots; 8,000 stalls at Fair Park
City of Dallas
Dallas; Parking Services Integrator for all on -street parking
services
County of Dallas
4 multi-level garages and a surface lot at Dallas County Courts
Complex
City of Goodyear Spring Training
Complex
Parking management for 5 stadium lots (approx. 4,000 stalls)
Parking enforcement for 16 streets and 7 City lots (parking law
City of Palm Springs
enforcement, customer service for parkers, parking area
maintenance); Ground Transportation Dispatch, traffic
management, enforcement and self -parking for Palm Springs
32
Ace would like to highlight the following experience with municipal parking meter management:
International Airport
Manage all City parking operations: Multi-level garages and
City of Phoenix
surface lots; Convention Center parking facilities; Ground
Transportation Dispatch, and daily, employee and event parking
1
at Sky Harbor International Airport
Manage City garage, including monthly parking for City
City of San Diego
employees and transient parking; Qualcomm Stadium event
parking; Balboa Park Tram
Civic San Diego
Manage parking for 4 City -owned garages
Manage parking at Convention Center and Hilton Bayfront Public
Port of San Diego
Garages, and 2 surface lots; Operate Port of San Diego Shuttle
(seasonal)
San Diego County Regional Airport
Management of valet, self -parking and employee parking
Authority
program, ground transportation dispatch, and shuttle operations
for all lots at San Diego International Airport
Oversee 3,000 Convention Center parking stalls and traffic
City of Santa Clara
direction for special events; Developed and implemented traffic
direction plan
City of Tucson
Manage 6 lots (comprised of 8,431 stalls), and shuttle bus
management services for the Tucson International Airport
Began with metered parking management; Currently manage
2,500 stalls over 25 surface lots (utilizing pay -and -display
The Presidio Trust
machines), as well as transient, monthly and day permit parking;
Assist police by reporting repeat parking offenders; Implemented
existing parking controls
Ace would like to highlight the following experience with municipal parking meter management:
Ace is the Parking Services Integrator for all related on -street parking services for the City of
Dallas. Responsibilities include managing walk-in payment centers for payment of red light
and parking citations, and related booting and towing fees, as well as sale and distribution of
parking permits, meter removals and replacements, metered space rentals, hood and
unhood meters, and special uses of City parking lots. Additionally, Ace performs audits to
assure contract compliance of City on -street parking vendors, including timely deposit of all
collected funds, collect data related to collections, utilization of curb space, etc., and prepare
statistical and revenue reports for the City. Ace also maintains all City parking lots, including
cleaning, pressure washing, striping, lighting and landscaping.
33
City of Dallas
Ace Operated: 2016 — Present
Donzell Gipson
Assistant Director
1
Cit of Dallas Police Department — Financial and Contract Management
Y p g
Jack Evans Police Headquarters
City of Dallas
1400 Lamar Street, 2nd Floor
Dallas, Texas 75215
(214) 671-3938
donzell.gipson@dpd.ci.dallas.tx.us
Ace is the Parking Services Integrator for all related on -street parking services for the City of
Dallas. Responsibilities include managing walk-in payment centers for payment of red light
and parking citations, and related booting and towing fees, as well as sale and distribution of
parking permits, meter removals and replacements, metered space rentals, hood and
unhood meters, and special uses of City parking lots. Additionally, Ace performs audits to
assure contract compliance of City on -street parking vendors, including timely deposit of all
collected funds, collect data related to collections, utilization of curb space, etc., and prepare
statistical and revenue reports for the City. Ace also maintains all City parking lots, including
cleaning, pressure washing, striping, lighting and landscaping.
33
34
City of Palm Springs
Ace Operated: 2013 — Present
Lola Goetz
Revenue Recovery Specialist & Parking Enforcement
3200 Tahquitz Canyon Way
Palm Springs, CA 92263
(760) 323-8256
a Lola.Goetz@palmspringsca.gov
Ace provides enforcement for 16 streets and 7 city lots in downtown Palm Springs.
Enforcement hours are from 12pm - 8pm, seven days per week. We perform parking law
enforcement, customer service for parkers who need to resolve parking issues and manage
the general parking area maintenance. In addition, Ace manages 939 parking stalls over
three self -parking facilities at the Palm Springs Airport. We also provide management of all
Ground Transportation Dispatch Services for all taxis and shuttles for hire and oversee
traffic enforcement for the entire airport. Annual revenue from the parking operation is
$2,900,000 annually with an additional $15,000 in ticket revenue.
City of Chula Vista
Ace Operated: 2010 — Present
Angelica Aguilar
Treasury & Business Manager
2764 1h Avenue
Chula Vista, CA 91910
(619) 691-5250
Fax: (619) 585-5685
tallen@chulavistaca.gov
Ace manages the parking for 500 single-space meters and 11 surface lots with pay stations.
This includes performing meter collections, parking law enforcement, providing customer
service for parkers who need to resolve parking issues, and managing the general parking
area maintenance. In addition, monthly and weekly reports on parking revenue and statistics
are provided to the City of Chula Vista. Enforcement hours are Monday — Saturday, 9am -
6pm. Parking enforcement was previously done in-house.
The Presidio, San Francisco
Ace Operated: 2007 — Present
Mark Helmbrecht
Transportation Program Manager, Presidio Trust
103 Montgomery Street
San Francisco, CA 94129
(415) 561-5438
Fax (415) 561-7621
mhelmbrecht@presidiotrust.gov
�dw
Our operation with Presidio Park began with metered parking management. Today Ace
manages 2,500 stalls, which encompass 25 surface lots and involve pay -and -display
machines. Ace oversees the transient, monthly and day permit parking. Enforcement of the
parking is largely managed by the park police; however, Ace Parking assists the police by
reporting issues with repeat parking offenders identified during parking audits. Ace Parking
implemented the existing parking controls, so there was no in-house or operational takeover
of the parking enforcement.
13. Alternative Proposals
N/A — We do not propose any alternative proposals
14. Conflict of Interest
We do not foresee any reason to cause any conflict of interest if awarded this project
15. Additional Data
In addition to managing parking structures, Ace Parking Management offers a variety of value
add additional services that many of our clients enjoy because it offers the one -stop -shop
convenience.
Multi -application Parking Services Experience
As a full-service parking Management Company, Ace Parking also operate Special Event
Valet Services. Our clients value that we have the fleet and staff already on hand to
provide these services. From on campus events including fund raisers, grand openings,
construction detours, event valet, or whatever the event happens to be, Ace Parking can
make it happen for low cost and in a timely manner.
Consulting Services
Parking Design, Equipment and Projections Experience
Ace Parking has helped in the planning and development of over 25 parking structures
over the last 15 years. We think our overall total parking experience is what sets Ace
Parking apart from the competition when it comes to assisting our clients with all their
future parking project needs.
• Functional review of parking garage design
• Preparation of economic proforma data for parking garage operations
• Development of parking management plans for mixed-use development
• Preparation of shared parking variance applications
• Parking lot and garage space layout
• Equipment specifications and solutions for cash management control
• Parking garage graphic message programs
• Preparation of parking space allocation program
• Demand Utilization studies
35
CITY OF SANTA CLARITA
REQUEST FOR PROPOSAL INVITATION
PROPOSAL # CP -17-18-08
ELECTRONIC PROPOSALS ARE DUE BEFORE: 11:06 AM, Friday, March 26, 2018
The City of Santa Clarita invites electronic proposals for:
Citywide Parking Enforcement
1. Proposal responses must be uploaded to Planet Bids at:
http:ll'www,plartetbids.com/portal/portalxfmKompanvl D=168459
2. Prices shall be D.D.P. Destination or for the service rendered.
3. Proposer shall honor proposal prices for One Hundred Twenty (120) days or for the stated contract period,
whichever Is longer.
4. Proposals must include this Proposal form and be signed by the contractor's authorized representative.
This signature acknowledges the proposer has read and understands the requirements contained on pages
1to33.
S. The last day for questions will be 10:00 AM, Monday, March 12, 2018. Questions should be submitted
alectronically to:
http:Ifwww. olanetbi&cc) mfoortalloortahcfmKornpanvl D=16845#
6. The contractor is responsible for the accuracy and completeness of any solicitation form not obtained
directly from the City.
PROPOSER TO READ
I have, read, understood, and agree to the terms and conditions on all pages of this proposal. The undersigned
agrees to furnish the commodity or service stipulated on this proposal as stated above_
Company: Ace Parking Management, Inc Address: 6200 W_ 98th Street, Las Angeles, CA 98945
Name (Print): Claudia King Signature: �r
Company Phone No.- 314-594-6292 Title of Person Signing Bid: Regional Director
PROPOSAL # CP -17-15-178
0
2
Designation of Subcontractors
Ace Parking will not be utilizing any subcontractors for this contract.
Designation of Subcontractors
Ace Parking will not be utilizing any subcontractors for this contract.