HomeMy WebLinkAbout2020-09-22 - AGENDA REPORTS - PUBLIC ART PLANNING AND SELECTION PROCESS (2)0
Agenda Item: 5
P
CITY OF SANTA CLARITA AGENDA REPORT
CONSENT CALENDAR
CITY MANAGER APPROVAL:1
DATE: September 22, 2020
SUBJECT: PUBLIC ART PLANNING AND SELECTION PROCESS
DEPARTMENT: Recreation and Community Services
PRESENTER: Phil Lantis
RECOMMENDED ACTION
City Council approve the updated Public Art Planning and Selection Process.
BACKGROUND
In 2016, the City Council approved the Arts Master Plan, which has become the Arts
Commission's guiding document to provide arts, entertainment, and cultural development
throughout the community. Since adoption, the Arts Commission has been working to address
the 41 recommendations in the Arts Master Plan, with the development of a public art program
as one of the highest priorities.
As recommended in the Arts Master Plan, the City Council approved the Public Art Planning and
Selection Process (Process) (Recommendation 1.1) in 2016, which has offered a systematic
approach for thoughtful planning to ensure meaningful community engagement.
During the development of the Public Art Program (Program), the Arts Commission's Public Art
Subcommittee thought it prudent to refine the Process to best reflect the existing Program.
The following Phases have been revised to provide more clarity to the Process:
Phase 1
• Identifies the funding streams for public art projects.
• Specifies that a Public Art Consultant will provide a summary of relevant public art
projects for the identified civic art projects.
Pha-,e 3
• Specifies that a Public Art Consultant and the members of the Public Art Subcommittee,
or a minimum of two Arts Commissioners, will vet the submitted entries to reduce the
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applications for review to a manageable number for the Artist Selection Committees.
Clarifies semi-finalist contract to provide the requirements stated in the Call for Artist.
(i.e. community engagement plan, working with stakeholders)
Phase 4
• Includes specifications for semi-finalist to develop a project proposal.
• Clarifies the Artist Selection Committee's role in determining the finalist to be
recommended to the Arts Commission.
The updated Process maintains that at various stages, at the Artist Selection Committee level, the
Arts Commission level, or the City Council level, if appealed, any artist/projectproposal can be
rejected and the process can begin again. With the approval of the attached Public Art Planning
and Selection Process, new projects will be able to go through a clear and consistent process.
The Arts Commission approved the updated Public Art Planning and Selection Process, and
directed staff to present the updated process to the City Council for approval, at their meeting on
March 12, 2020.
ALTERNATIVE ACTION
Alternative action as determined by the City Council.
FISCAL IMPACT
No fiscal impact.
ATTACHMENTS
Public Art Planning and Selection Process Update
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Public Art Planning and Selection Process
Prepared by Arts Commission
March 2020
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Table of Contents
Introduction 3
Public Art Phases 3
1. Project Identification 4
2. Call for Artists Development 4
3. Jurying 5
4. Proposed Project Selection 5
5. Appeal Period 6
6. Fabrication / Installation 6
7. Promotion 7
Conclusion 7
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INTRODUCTION
In fall 2016, the City of Santa Clarita City Council approved the Arts Master Plan, which has
become the Arts Commission's guiding document to provide arts, entertainment, and cultural
development throughout the community over the last three years. Since adoption, the Arts
Commission held several meetings to prioritize the 41 recommendations, with the development
of a public art program as one of the highest priorities expressed by the community and key
stakeholders.
As recommended in the Arts Master Plan, the City Council approved the Public Art Planning and
Selection Process (Recommendation 1.1) in fall 2016, which has offered a systematic approach
for thoughtful planning to ensure meaningful community engagement. During the development
of the public art program the Arts Commission thought it prudent to refine the public art
planning and selection process to best reflect the ongoing public art program. The
recommendation is as follows:
• Plan Recommendation 1.1 - The City should implement a public art planning and selection
process that utilizes peer review and community input to ensure that public art pieces meet
the goals of providing enjoyable and attractive public spaces that reflect the character of the
community.
PUBLIC ART PHASES
The public artplanning and selection process has seven phases, from the initial project
identifications to the installation and promotion of the final public art -work. The seven phases
are as follows:
1. Project Identification
2. Call for Artists Development
3. Jurying
4. Proposed Project Selection
5. Appeal Period
6. Fabrication / Installation
7. Promotion
The initial five phases are intended to be addressed annually as part of the annual budget cycle,
with the last two phases having various different timelines based on the scope and scale of the
proj ect.
Phase 1: PROJECT IDENTIFICATION
Identification of public art projects are determined through the allocated funding streams, below
Capital Improvement Projects (CIP) are determined through the eligibility from the Civic
Art Policy
Temporary Public Art is a set budget item
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• Other projects as determined through funding availability
For identified projects through Civic Art funding, the following will meet to identify public art
projects for each CIP project. The Public Art Consultant will provide a summary of findings
with examples of relevant public art projects to share with the Artist Selection Committee.
• Arts Commission Public Art Subcommittee
• Arts division staff
• CIP consultants
• Engineering division staff
• Public Art Consultant
The Arts Commission will include the identified public artprojects with recommendations,
approach, and proposed locations in the annual Public Art Report. City staff and the Public Art
Consultant will review recommendations, approach, and proposed locations with departments
associated with the project. The final step for the first phase is to have City Council review the
annual Work Plan and Public Art Report during the annual joint Study Session.
Phase 2: CALL FOR ARTISTS DEVELOPMENT
The first step for phase two will be to form Artist Selection Committees for each public art
project identified in the Arts Commission Work Plan. The Arts Commission Chair will approve
the Artist Selection Committee (Committee), which will be comprised of the following
members:
• Arts Commissioner
• Professional Public Artist or Art Expert
• Professional Arts Administrator or Art Expert
• Local Professional Artist
• Community Member or Representative of key stakeholder group
Once the Committee members are appointed, the Committee will meet with staff and the Public
Art Consultant to refine the theme, approach, location, budget allocation, and potential
community engagement plan of the project. This information will be utilized to develop the Call
for Artists, which is essentially a Request for Qualifications. The Public Art Consultant will
review each Call for Artists and offer insight, which will then be shared with the Committee for
final review. The Call for Artists will be placed on the next Arts Commission agenda for
approval_ If approved, the Arts Commission will ask for staff to draft a memo to be sent to City
Council for review.
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Phase 3: JURYING
Once the memo to City Council has been reviewed for 30 days, the Call for Artists will be
released through a website for entry submissions and online jurying of public art. The Call for
Artists will also be promoted locally and regionally through various email lists and media
outlets. Call for Artists are open for 30 days unless specified by the Committee.
The Public Art Consultant and the members of the Public Art Subcommittee or a minimum of
two Arts Commissioners will vet the submitted entries to a manageable number for the
Committee.
The Committee will individually rate the submitted artists based on past work, letter of interest
and resume on the website. The website will compile the individual votes of the Committee
members and identify the top potential semi-finalist artists. The Committee will then identify the
top three to five semi-finalist artists to develop a project proposal. The reason for this range is
that it is recommended for larger projects to have additional artists develop a project proposal, to
allow for more options in the next steps.
Once the semi-finalists have been identified, staff will contact the artists and contract with them
to provide a Community Engagement Plan and/or develop their project proposal. This will
depend on the requirements stated in the Call for Artists.
Phase 4: PROPOSED PROJECT SELECTION
Semi-finalists will be given 30 calendar days to develop and submit a final project proposal,
including but not limited to; project description, site specific requests, materials, proposed
budgets, detailed concept drawings and exhibits, and a maintenance and conservation plan. The
semi-finalists will present their project proposal to the Committee, staff, Public Art
Subcommittee, and Public Art Consultant. Ideally these presentations will be made in person,
but if this is not feasible, then it can be done by video conference or on a conference call.
The Committee by consensus will select the project proposal to be recommended to the Arts
Commission. The Committee may jointly give revisions to the semi-finalists to refine and revise
the proposal for either a second -round interview or final project proposal.
If the Committee does not reach consensus regarding the semi-finalists they may revisit phase
three or begin again, at phase two. Revisiting phase three, the Committee could pull the next
highest rated submissions to interview. Beginning at phase two, the Committee would review the
Call for Artists to determine the clarity and define the expectations of the project.
The Arts Commissioner on the Committee presents the recommended project proposal to the
Arts Commission for approval_ If the Arts Commission does not approve the recommended
project proposal, then the process begins again at phase two, with a review of the Call for Artists
and the opportunity to change the members of the Committee for that project.
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The final step of this phase is for a memo to be drafted to City Council to inform them of the
approved proposal for the public art project.
Phase 5: APPEAL PERIOD
A 30 day appeal period will begin once the City Council receives the memo for review of the
artist/project proposal. The appeal can be made by a City Council member or a member of the
community. If a project is appealed by a City Council member, no fee will be charged. If a
public art project is appealed by a community member there will be a fee charged to the
community member of $750. This fee is to cover the staff time required to prepare the appeal.
If a project is appealed by a City Council member or the community the project will be added to
the next available City Council meeting agenda. The agenda report will include all of the
background information required for the City Council to make their determination. The Arts
Commission Chair, or designee, will present to the City Council all of the details on the selection
process and reasons for why the artist/project proposal was selected. If there is no appeal within
the 30 day appeal period, then staff will execute the contract with the artist, and the fabrication of
the art piece will commence.
Phase 6: FABRICATION/INSTALLATION
When the artist for each project is selected and a contract has been executed, then the artist will
be paid dependent of the terms of the contract. This is done to assist the artist in purchasing the
materials needed to create the art -work. If the artist does not deliver their final art -work, action
will be taken to recoup the costs that had been paid.
The artist has a pre -determined and agreed upon amount of time to complete the fabrication of
the art -work. This can vary greatly due to the nature of the piece, the size and scale needed, and
the location the art -work will be installed in. Several public artprojects are part of CIP's, which
will require flexibility and communication between the public art team and the Engineering
division staff. During the fabrication stage, the artist will keep staff up to date on their progress,
and staff will give updates to the Artist Selection Committee and the Arts Commission.
The artist will work with staff to install their completed art -work once it has been fabricated.
Often the installation step involves input from staff of various divisions within the City of Santa
Clarita, including Building and Safety, Capital Improvement Projects, Traffic, Parks, and Special
Districts. Once the art -work is installed, the artist will receive their final payment.
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Phase 7: PROMOTION
When an installation date has been determined between the artist and staff, the Communications
division will be contacted to promote the art -work and dedication ceremony through the
following methods:
• Press Releases
• Media invitations to cover the ceremony
• eNewsletters
• Websites
• Social media
• Short video pieces
The dedication ceremony should be held as soon after the installation of the piece as possible,
and should be held on the weekend to increase attendance. Invitations for the ceremony will go
to City leadership, the Committee, the artist, and the public.
Finally, the art -work will be added to various websites for information and promotional
purposes. These sites will include the SantaClaritaArts.com, which is a new site that highlights
arts and culture in Santa Clarita, and the Public Art Archive, which is the national registry for
public art projects. Much like the phase above, the timing of this phase will vary greatly
depending on the timeline of the public artproject and its maintenance plan.
CONCLUSION
The Arts Commission is pleased to present the public art program to continue to enliven the
community. With the approval of this public artplanning and selection process, new projects
will be able to go through a clear and consistent process. It is crucial to emphasize that at
various stages in the process, at the Committee level, the Arts Commission level, or the City
Council level, if appealed, any artist/project proposal can be rejected and the process can begin
again. This is important to remember as the goal of the public art program is to expose the
community to high quality art -work that will engage and hopefully encourage appreciation for
the role public art can play in place -making and community identity.
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