HomeMy WebLinkAbout1994-05-10 - AGENDA REPORTS - SCRDA PUBLIC PARTICIPATIONNEW BUSINESS
DATE:
SUBJECT:
DEPARTMENT:
Background
AGENDA REPORT
May 10, 1994
Executive
1/, .
Item to be pre ented by:
Donald R. Duckworth
COMMUNITY RECOVERY AGENCY PUBLIC PARTICIPATION PLAN
Community Recovery Agency
At previous meetings the Redevelopment Agency Board has received lists of possible immediate
projects which could be undertaken over a three (3) year period In order to bring about earthquake
recovery for the City of Santa Clarita.
It is again important to note that the possible project list which has been complied is very much
in a preliminary draft form and focuses a variety of distinct revenue sources at the tremendous
community needs that have arisen from the Northridge Earthquake.
These projects were presented on a conceptual basis pending our extensive public participation
and inter -agency communications process. The attached Public Participation Plan Is being
submitted so that the Agency Board may review it and provide appropriate guidance to staff.
Creation of real community ownership will be fundamental to the success of both this public
involvement process and the Recovery Plan projects. As we view the successes of other local
agencies, we believe that the City's potential for success would be enhanced by retaining the
services of a local professional to assist by providing communications, publicity, networking,
facilitation, and representation services in forums and groups beyond the reach of regular City staff.
An informal "Request for Public Communications Proposals" has been issued and responses
together with staff's recommendations as to an individual or firm that might preform such services
will be available to report to the Board. Costs would be less than $20,000, within the City Manager's
signature authority, and funded by redevelopment tax increment with the Board's concurrence.
Recommendation
Staff recommends that the Redevelopment Agency Board of Directors approve the proposed Public
Participation Plan to obtain extensive community input on initial Recovery Agency projects together
with the retention of a local professional to assist in that processv'-
Attachment �^ —�c ate✓ ,9i��-� �-���"
1) Public Participation Plan
DRD ps,osa., APPROVED
Ag �" Item: "*'
PUBLIC PARTICIPATION PLAN
COMMUNITY RECOVERY AGENCY
BACKGROUND
Following the devastation of the January 17 earthquake, Santa Clarita is faced with
millions of dollars in repair.
Hardly an agency or entity has been spared, with damage to public buildings, roads,
schools; and property.
To help Santa Clarita recover, the City has embarked upon a Community Recovery
Program that will help fund a variety of necessary repairs, improvements, and related
projects.
Following direction from the City Council, staff has outlined a Public Participation Plan and
Program to: provide education to the community about the Community Recovery
Program; gather input from the community regarding what types of projects the
community would like to see accomplished within the next three to five years.
PUBLIC PARTICIPATION PLAN
A. GOALS
1. To communicate with a variety of clubs, organizations, businesses,
neighborhoods, groups, including schools, homeowner associations,
chambers of commerce, developers, and agencies about the Community
Recovery Plan.
2. To solicit ideas and input from these local groups regarding a three to five
year project -specific plan for recovery.
3. To provide an understanding of the community recovery process that Santa
Clarita will take and how funds will be directed to the agency for projects.
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B. THE PLAN
1. Presentations (May through July, 1994)
In an effort to communicate with the various community organizations, a
speaking program will be set up. The 20-30 minute program will combine
a slide presentation with discussion and question/answer, which will be
presented by Don Duckworth and Kathy Collota, a local professional
communications representative with whom the City will be contracting.
A letter/phone call to set up meetings will begin with the following
organ izations/g rou ps:
SCV Chamber
Canyon Country Chamber
VIA
Rotary
Homeowner Associations/SCV
All five School Districts
College of the Canyons
Masters' College
Cal Arts
Major developers (City list)
Neighborhood Groups (City list)
Newhall Land
Six Flags Magic Mountain
ITT
U.S. Borax
H.R. Textron
Russ Kalvin
Senior Center
Friendly Valley Board
Local Churches (City list)
SCOPE
Civic
P.R. Contacts
The American Red Cross
Sierra Club
Newhall Merchant's Association
SCV Association of Realtors
Citizens for a Better Santa Clarita
Local press (Daily News, L.A. Times,
Signal, and KBET)
Henry Mayo Newhall Memorial
Hospital
CLWA
Local Water Companies
City's list of clubs and organizations
Additional groups, clubs, etc. will be added as requests come in from the
solicitation letter.
2. General Public Meetings (May through July, 1994)
These meetings will be set up at strategic locations throughout the community to
provide information on the community recovery concept and to solicit ideas and
input from the general public.
3. Community Recovery Hotline (Starts in May, 1994)
The Hotline will be set up at City Hall, with the phone number published locally to
allow the public to call (or fax) in their ideas and input.
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4. Newsletter Articles (Starts June, 1994)
An article will be submitted for established newsletters to area homeowner
associations, chambers of commerce, etc., explaining the community recovery
concept and a number to call.
5. Newsletter/Fact Sheet (June, 1994)
A general information newsletter and fact sheet will be created to provide
information in a written format to the public regarding the Community Recovery
Program.
6. Logo/ldentity
A separate logo and identity for the Community Recovery Program will be
developed to convey the message of recovery. This specific identity will be used
on all printed materials, including newsletters, fact sheets, and other collateral
materials as deemed appropriate, A local advertising company is being used to
help develop this theme.
SUMMARY
As mandated by City policy, this public participation plan seeks to gain public input rp for
to determining specific programs and projects of the Community Recovery Agency.
A myriad of one-on-one and group meetings, plus written information, will be utilized to
convey both an understanding of the community recovery program, and to obtain ideas
and input from those affected by the program.
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