HomeMy WebLinkAbout1994-07-12 - AGENDA REPORTS - FEDERAL ECONOMIC DEVELOPMENTAGENDA REPOR
CONSENT CALENDAR
DATE: July 12, 1994
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SUBJECT:. APPROVAL OF A REQUEST FOR QUALIFICATION PROPOSAL FOR
A FEDERAL ECONOMIC DEVELOPMENT ADMINISTRATION
PLANNING PROGRAM
DEPARTMENT: Community Recovery - Economic Development Division
BACKGROUND
The Economic Development Administration has approved a $101,100.00 planning grant to
the City of Santa Clarita based on damage estimates that resulted from the Northridge
earthquake. The purpose of the planning grant is to provide a framework for forthcoming,
but as yet undetermined additional Economic Development Administration grants for
earthquake and economic recovery. Staff is recommending that requests for the submission
of professional qualifications be solicited for services that will produce the following products:
An economic evaluation of the earthquake damages (both primary and secondary)
that the City experienced to assist in establishing a competitive edge for future
competitive federal earthquake funding.
An assessment of Santa Clarita's industrial and office "niche" within the greater Los
Angeles area as well as the development of a program to "market" our strengths in
order to compete more effectively for the attraction of new jobs to the community.
Development of an urban design theme and economic strategy for the Soledad
Canyon Road corridor (Canyon Country), to attract additional commercial investment,
promote commercial vitality, and enhance the identity/image of the Canyon Country
area.
RECOMMENDATION
Approve issuance of a Request for Qualifications for professional services to conduct
federal Economic, Development Administration planning grant activities.
2. Approve budget transfer FY 94-95, increasing revenue account #01-3550 - $101,100.00
and appropriations account #01-5005-230 - $101,100.00
ATTACHMENT
Economic Development Planning Program Request for Qualifications
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CITY OF SANTA CLARITA
COMMUNITY RECOVERY AGENCY
REQUEST FOR QUALIFICATION
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TO: Prospective Consultants
Date July 12,1994
SUBJECT: Request for Qualification (RFQ) consultant services to develop
economic development strategy plans for Santa Clarita, California
1. Introduction
II. Background
III. Proposal Requirements
IV. Scope of Work
V. Submittal Requirements
TABLE OF CONTENTS
INTRODUCTION
The City of Santa Clarita, located in the center of the Santa Clarita Valley, lies
approximately 35 miles northwest of the Los Angeles Civic Center. Current
municipal boundaries encompass 42 square miles of land, situated primarily on the
valley floor and lower reaches of the surrounding canyons. The current population
for the City is approximately 129,000 persons. The City of Santa Clarita is
requesting a Statement of Qualifications ("SOO's") from technical consultants to
assist in developing economic development plans.
II. BACKGROUND
The Economic Development Administration has approved a strategic planning grant
to the City of Santa Clarita based on earthquake damage assessments. The purpose
of the planning grant is to provide a strategic framework for economic recovery from
the earthquake.
The City staff is recommending that an overall economic strategy plan be developed
in the context of an economic recovery workshop process. The workshop process
would represent a logical continuation of the City's economic recovery workshop
process initiated approximately 18 months earlier.
The economic strategy will focus on three separate components: (1) Earthquake
economic damage; (2) an industrial office targeted attraction action plan; and (3) an
urban design theme and economic strategy for the Soledad Canyon Road corridor.
Proposers are encouraged to contact Mike Haviland (Project Manager) at
(805) 255-4369 to discuss particulars of the work product requirements.
REQUEST FOR QUALIFICATION REQUIREMENTS
A. Criteria for Request for Qualifications
Primary consideration will be given to the technical competence and
creative ability of the consultants (as described in their qualifications) and
the firm's willingness to work closely with City staff. The City reserves the
right to reject all qualifications/proposals that are inappropriate or
inadequate.
The Community Recovery Manager, with staff assistance, will evaluate all
qualifications/proposals for adequacy, technical competence, and the
suitability. Selection of a contractor will be based on the content of the
written qualification/proposal received by the Project Manager.
The contract will be awarded only to a responsible consultant as an
independent contractor. In order to qualify as responsible consultant, a
prospective contractor must meet the following standards as they pertain
to this Request for Qualifications:
1. The contractor must have adequate technical and financial resources
for performance, as well as adequate equipment, or have the ability to
obtain and to manage such resources and equipment as required
during the performance period of the proposed contract.
2. The contractor must have the necessary experience, organization,
technical qualifications, skills, and facilities, or have the ability to obtain
and to manage them (including any subcontractor arrangements).
3. The contractor must be able to comply with the proposed or required
performance schedule for this project.
4. The contractor must have a satisfactory record of contractual
performance.
5. The contractor must be an Equal Opportunity Employer.
6. The contractor must be otherwise qualified and eligible to receive an
award under all applicable laws and regulations.
7. Contractor must covenant that the contractor has no conflict of interest
in the undertaking of this work product. Such covenant would state
that neither the contractor nor any officer thereof, has any interest, nor
shall acquire any interest, directly or indirectly, which will conflict in
any manner with the performance of the work product. Contractor must
further covenant that contractor has not contracted with nor is the
contractor performing any services directly or indirectly for, any
developer and/or property owners (individuals, firms, partnerships, etc.)
owning property in the City, and must also covenant that contractor
shall provide no service nor enter into any contract with any such
developers or property owners for the duration of this work product
without the written consent of the City.
B. City Response to Statement of Qualifications
One original and four (4) copies of the Statement of Qualifications must be
received by the City of Santa Clarita Community Recovery Agency no later than
5:30 p.m., August 15, 1994.
All proposals as well as any modifications, received at this office after the hour
and date specified above will not be considered unless they are sent
certified mail, and it is determined by the City's Project Manager that the last
receipt was due solely to delay in mails, for which the consultant was not
responsible.
Submit Statement of Qualifications to:
Mike Haviland
Manager, Marketing and Economic Development
City of Santa Clarita
23920 Valencia Boulevard
Suite 300
Santa Clarita, CA 91355
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C. Limitations
t. The City reserves the right to extend the time allotted for the Statement
of Qualifications, to examine verbally the bidder in person, and to
request a best and final offer, should the City deem that it is in its best
interests to do so.
2. This Statement of Qualifications does not commit the City to award a
contract, or to pay any costs incurred in the preparation of the
qualification/proposal. The City reserves the right to accept or reject
any or all qualifications/proposals received as a result of this request,
to negotiate with any qualified consultant, or to cancel this Statement
if Qualification in part or in its entirety. The City may require the
selected consultant to participate in negotiations, and to submit such
technical, price, or other revisions of their qualifications/proposals as
may result from negotiations.
IV. SCOPE OF WORK
The City wants to update its existing economic development strategy in light of the
recent earthquake impacts. We are looking for either a single consultant firm or a
number of separate consultant firms where the City would very clearly designate the
project lead for each of the three economic strategy components.
The scope of work described below outlines three separate subcomponents of an
overall strategy that proposers may apply for as well as the strategic plan process
component.
A. Earthquake Economic Damage Assessment
The objective of this assessment is to measure and describe the economic
cost of the earthquake to Santa Clarita both directly and indirectly, now and
in the future.
Businesses, major landowners and other affected shareholders groups will
be interviewed to describe the effect of the earthquake on immediate
rebuilding, current losses and costs, and concerns about future impacts.
Quantitative measures should be compiled as they exist. Based on these
interviews, a qualitative description of the earthquake's economic impact
should be developed.
A quantitative measure of impact should be developed as derived from
public records from the City of Santa Clarita, FEMA, SBA, etc., and other
appropriate resources. Subsequently, an order -of -magnitude estimate of
indirect economic impacts and possible economic impact on the future,
assuming that we do not prepare a recovery strategy, shall be prepared.
The findings will be presented in a written report as a specific deliverable.
These findings should be available for presentation by the consultant to
public workshops and/or to City Council.
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C.
B. Industrial/Office Assessment and Competitive Analysis
The purpose of this assessment is to identify industrial and office
development opportunities in Santa Clarita to target an economic attraction
program.
Competitive Analysis - This is an evaluation of Santa Clarita as a place to
do business. The consultant should conduct interviews with persons who
can be defined as stakeholders in Santa Clarita's economic development.
Interviews should identify business climate issues, recovery needs, and
recovery opportunities.
Santa Clarita should also be compared with a minimum of three real -world
competitor cities in the developing zone of the Los Angeles Basin.
In addition, Santa Clarita should be compared on specific site location
factors, to the core market (the City of Los Angeles), and to key out-of-state
competitors. The selection of comparative locations to be analyzed will be
finalized after discussion with the City staff and the consultant. Santa
Clarita should also be compared in terms of incentive programs offered by
the other competitor cities sampled.
The findings of competitive analysis should be prepared in a written report
as a specific deliverable. Also, the findings should be available for
presentation by the consultant to public workshops and/or the City
Council.
Industrial/Office Assessment
The purpose of this assessment is to identify industrial and office
development opportunities in Santa Clarita.
The business climate assessment data above should be converted into a
locational model for Santa Clarita and the determined comparative
locations. The model should match site factors -to a wide range of
industries including: office, industry, tourism, film entertainment, and
emerging industries. The results of this modeling should assist in
identifying possible future economics for Santa Clarita. In cooperation with
the City, this list should be reduced to the few best targeting opportunities
for economy attraction efforts.
For the best of the emerging industry opportunities, a more detailed
industry research and specific acton plans for marketing to those targeted
industries should be developed.
The findings will be presented in a report as a specific deliverable. Also,
these findings should be available for presentation by the consultant to
public workshops and/or the City Council.
The purpose of this economic development strategy component is to develop
a comprehensive analysis of the physical and economic commercial problems
and opportunities for the Canyon Country area of Soledad Canyon Road in
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Santa Clarita, and to develop a strategic action plan to revitalize and develop
the commercial potential of the area.
Specific components of the commercial revitalization strategy should include:
1. Analysis and summary of existing conditions, including: (a) market and
demographic data; (b) traffic, transit, circulation and parking; and (c) land
use and ownership.
2. Alternative revitalization and enhancement concept plans, including:
Economic revitalization strategies, street design concept plans, and sketch
plans for special opportunity sites.
3. A final urban design and economic strategy plan for the Soledad Canyon
Road corridor should be developed, along with fifty (50) copies of the plan
for public distribution.
4. The design and economic strategy should also incorporate workshops or
other means of involving affected property and business owners. It should
provide summary maps an/or other graphics and presentation formats to
present existing conditions, design and strategy concepts.
These findings, including the analysis of existing conditions, the development
of economic and physical revitalization concepts, and a final urban design and
economic strategy plan for the Soledad Canyon Road corridor will represent a
specific deliverable. These findings should be available for presentation by the
consultant to public workshops and/or the City Council.
V. SUBMITTAL REQUIREMENTS
Please include the following in your proposal: (1) Statement of Qualifications;
(2) A brief narrative describing your methodology and how you will address each
economic strategy component; (3) outline your hourly rates for consultant services
and a cost estimate for each economic strategy component; (4) an estimate of time
required to complete individual economic strategy components; (5) degrees,
licenses, registrations, certification, etc.; and (6) a brief description of at least three
projects that the consultant has had major responsibility as a principal contractor,
with client references and telephone numbers.
Qualificationstproposals will be initially screened and ranked on the basis of the
following conditions:
1. The approach described in the required narrative section, including
demonstrated flexibility relative to opposition, problems, and negotiation
strategies and emergency response/trouble shooting capabilities.
2. Time schedule and the ability to complete the project in a timely efficient
and thorough manner.
3. Experience and expertise.
4. Client references.
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