HomeMy WebLinkAbout1994-07-12 - AGENDA REPORTS - MARKETING SERVICES SC TRANSITAGENDA REPORT
CONSENT CALENDAR
DATE: July 12, 1994
City Manager
Item to be pre
SUBJECT: Marketing Services for City of Santa Clarita Transit
DEPARTMENT: Public Works
BACKGROUND
Over the last year Santa Clarita Transit has experienced tremendous growth due in part to the
marketing efforts of our consultant and the transit division. With the addition of our San
Fernando Valley commuter routes and the creation of a commuter route to the Antelope
Valley, additional marketing efforts will be needed.
It has become clear that the existing Santa Clarita Transit staff can not undertake the
ambitious marketing efforts necessary to increase the ridership of the recently created San
Fernando Valley commuter routes, the commuter route to the Antelope Valley which is to
begin operation in September, and our local transit service. In addition to the promotion of
the local and commuter services it is envisioned that assistance of a qualified marketing
consultant would be required to formulate and present a transit marketing plan for the period
of July 1, 1994 through December, 31, 1994. A consultant would also assist in the design
and promotion of a transit -voucher program and additional promotional efforts which would
further benefit Santa Clarita Transit.
A request for proposal was released on June 16, 1994 and the deadline to submit a proposal
for marketing services was June 29,1994 at 5:00 pm. The proposals were reviewed on June
30, 1994. Two proposals were received, one from Reinhardt and Reinhardt Advertising to
perform the services at rate of $65 per hour and the other from Jim Moore to perform the
services at $35 per hour.
RECOMMENDATION
Approve entering into an agreement with Jim Moore for marketing services, not to exceed
$26,250.
ATTACHMENT
Personal Service Contract.
agndarep.mkt
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