HomeMy WebLinkAbout1990-06-12 - AGENDA REPORTS - CITY LOGO POLICY (2)CONSENT CALENDAR
DATE: June 12, 1990
SUBJECT: City Logo P
DEPARTMENT: City
BACKGROUND
AGENDA REPORT
City Manager Approval
Item to be presented y:
Ken Pulskamp
This item is on the agenda for the City Council's consideration and approval of
the policy governing use of the City logo.
This policy has been designed to honor the City's anticipated trademarking of
the logo and -ensure that the logo is used solely for the official business of
the City. In addition, should commercial entities wish to use the logo, written
consent of the City Council is required.
This policy will allow the City Council complete discretion and oversight of the
use of the logo while the trademarking legally preserves our rights of
ownership. The City formally applied to the U. S. Department of Patents and
Trademarks in February of 1989. Since that time, the City has continued to
supply information to the Office of Patents and Trademarks on request.
Typically, from initial application, the entire trademarking process is
approximately a 15 month process. Given this time frame, the City is expected
to receive formal notification at any time.
11
That the City Council approve the City logo policy.
ATTACHMENTS
Policy: City Logo
APPROVED
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NUMBER
CITY OF SANTA CLARITA
ORIGINAL ISSUE
CURRENTISSUE
SUPERCEDES
i. Purpose
POLICY/PROCEDURE
SUBJECT
EFFECTIVE I Use of City Logo
EFFECTIVE I CATEGORY
Administrative (City Council)
STANDARD MANAGEMENT PROCEDURE
The purpose of this policy is to establish guidelines which
govern the use of the City.logo.
II. General
In order to distinguish and reserve all rights and use of the
City logo, the City of Santa Clarita has filed for an official
trademark. The trademarking of the logo is for 20 years, with
20 year renewal terms. Normally a trademark appears on products
or goods and specifically represents or distinguishes the goods
or service from those of another. while the trademark ensures
our rights to. us and ownership a policy for City use is also
necessary.
III. Policy
It is the declared policy of the City that:
No person or commercial entity shall use or allow to be used the
official logo, or any facsimile, reproduction of the logo, or
make use of any design which is an imitation of the logo, or
which may be mistaken for the logo without prior written consent
of the City council.
The City logo shall only be used for business of the City, by
its Council, officers or departments.
IV. Authority
By authority of the City Council:
Approved by:
Jo Anne Darcy
Mayor