HomeMy WebLinkAbout1990-06-12 - AGENDA REPORTS - REAL ESTATE SIGNS (2)AGENDA REPORT
City Manager Approval
Item to be presented by:
UNFINISHED BUSINESS Lynn M. Harris (�j�'�
DATE: June 12, 1990 C /`3�/ ". IfVL"
SUBJECT: Progress Report on Off-site Real Estate Signs
DEPARTMENT: Community Development
BACKGROUND:
This item before the City Council tonight.is a report on staff's efforts to find
an acceptable solution to the placement of off-site real estate signs within the
City. A total of three meetings have taken place between City staff and the
Board of Realtors to review current City regulations pertaining to real estate
signs. The City Council may recall that in September of last year, the City
began enforcing regulations to prohibit the placement of real estate signs
within City right-of-ways, on light poles and traffic signs. After a total of
26 illegal signs had been removed, the City Council's direction to staff was to
work with the Board of Realtors in finding an acceptable solution to the problem
of signs being placed within a right-of-way. The Board of Realtors provided to
the City a proposal which has been reviewed by staff. For your information, the
Board of Realtors are proposing to:
1) Keep all real estate signs out of City right=of-ways, off of light poles
and traffic lights. This complies with Code Section 22.52.990 of the City
of Santa Clarita Zoning Code.
2) Request that the City allow a maximum of two generic "A -Frame" "Open House"
signs on those corners designated as "problem corners" within their
proposal. All other corners would allow a maximum of two signs that would
not be generic.
3) Request that the City allow a maximum size of twelve square feet for real
estate signs. This is six square feet per side.
4) Request that the City allow these real estate signs to be placed out
everyday from 7:00 a.m. to 7:00 p.m..
5) Request that the City change the setback allowance in City of Santa Clarita
Code Section 22.52.940 regulating real estate signs, from 10 feet to 6 feet
in the front yards from the curb line.
6) Request that the City allow signs on the sidewalk in areas such as along
Bouquet Canyon Road where the area from the curb to the block walls of the
buildings is concrete.
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June 12, 1990
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In reviewing the Board of Realtor's proposal, staff finds that Items No. 2 and
6 should be given careful and special attention. Item No. 2 requests that the
City allow a maximum of two generic "A -Frame" "Open House" signs on those
corners designated as "problem corners" within their proposal. Staff finds that
allowing two generic signs for the purpose of advertising homes for sale may be
a problem. Staff finds it difficult to discriminate against other signs, that
are currently prohibited from being placed on a corner, such as off-site
advertising signs. Allowing Item No. 2 may be a problem for the City since .we
do not allow other signs to be placed on those corners designated as "problem
comers."
Item No. 6 requests that the City allow signs on the sidewalk areas along
Bouquet Canyon Road where the area from the curb to the block wall of the
buildings is concrete. Staff finds that given the potential hazard to motorists
and pedestrians along Bouquet Canyon Road, the placement of signs within a
sidewalk area should not be allowed. In an effort to enhance traffic safety for
both motorist and pedestrians, City staff recommends that the placement of signs
within any right-of-way, sidewalk area or other public property be prohibited.
It is the City's intent to enhance traffic safety for its residents and to
protect its motorists and pedestrians by enforcing regulations that keep these
signs out of right-of-ways, so that visibility for motorists and pedestrians is
unobstructed. City staff agrees with the Board of Realtors' Items No. 1, 3, 4
and 5. These specific items should not have .any impact on the safety of
motorists and pedestrians within the City. City staff feels that the changing
of these items within. the Zoning Code would not pose a threat or safety hazard
to the public.
RECOMMENDATION:
Staff recommends. 1 of 2 options: 1) Staff recommends that the City Council
adopt an ordinance including the changes brought forth by the Board of Realtors
with the exception of Items No. 2 and 6; or 2) Enforce the existing City Code as
it exists and make no changes within that code.
ATTACHMENTS:
1. Board of Realtors Sign Proposal
2. Letter from President of Board of Realtors
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The Real Estate Sign Task Force has spent several weeks st}ldying
the problem of Open House Signs (Temporary directional signs) in
the Santa Clarita Valley. After several meetings and numerous
conversations with real estate agents and brokers, we offer the
following -as solutions to the sign problem:
Allow a maximum of two Generic Real Estate open house signs on
main street corners and parkways.
Allow a maximum of two Real Estate open house signs on any corner
other than a main street-.
Real Estate ,open house signs not to exceed six square feet per side
with a maximum area of twelve square feet.
Allow Real Estate open house signs in and on agreed areas and
fixtures on Fridays from 9 am to 3 pm, Saturdays and Sundays from
7 am to 7 pm.
Prohibit Real Estate open house signs from being placed on or in
any street, street median, public sidewalk, crosswalk, curb, lamp-
post, hydrant, tree, telephone pole or lighting system, or upon any
fixture of the police or fire alarm system, with the exception of
those requested at the "Problem Corners".
PROBLEM CORNERS:
Allow a maximum of two Generic Real Estate open house signs to be
temporarily attached to a light standard or other suitable fixture;
or, allow a maximum of two Generic Real Estate open house signs to
be placed in a City installed permanent appartus.
LYONS AVE at: Avenue Dorena, Wiley Canyon, Fourl, De Wolfe, Atwood,
Everett, Vermont,Wheeler, Peachland, Apple, Valley, Wayman, Arcadia,
Newhall; Chestnut, -Walnut, San Fernando.
SIERRA HIGHWAY at: Golden Valley Rd., Rainbow Glen, Friendly Valley
Parkway, Whispering Leaves, Cordova Mobil Home Park, American Beauty
Way, Canyon Country Racquet Club Driveways.
SOLEDAD CANYON at: Sand Canyon, Kenroy, Solon, Galixy, Anne Freda,
Miss Grace, Deep Creek; River Circle, Galeton, Sierra Hbghway, Vlina,
Crossglade, Hidaway, Whites Canyon, Camp Plenty, Langside, Honby.
WHITES CANYON at:. Nadal, Steinway.
Bouquet Canvon.at: Sutters Pointe, Wellston, Plum Canyon, Hob, Pam,
Fan, Benz, Sue, Heidi Jo, Centurion Way.
Seco Canyon at: Calvallo, Festividad.
TOURNAMENT RD. at: Golf Course Dr.
On some corners addressed as problem corners, such as Newhall, Apple,
Peachla:id, etc., signs could be placed in private planters or on
private property if something was negotiated with the owners or if
the City intervened with the owners for their placement.
On other corners, such as Pamplico, where owners consider the park-
way their private property, we request that the City define City -
owned parkways and inform the owners of the same; or, make some
specific determination of how far the City right-of-way extends out
from the curbs in all areas.
Section 52.940 (Temporary Real Estate Signs)
C-1 Freestanding Real Estate signs may be placed in required front
yards, provided such signs are not located less than 6 feet from curb.
Allow flags, baloons, and other attention -getting devices at the site
of the op[iv� house only.
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January 8, 1990
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PROTECTION
SANTA CLARITA VALLEY
BOARD of REALTORS OD
George Caravalho
Santa'Clarita City Manager
23920 Valencia Blvd. Ste 300
Santa Clarita, CA 91355
Dear George:
The Santa Clarita Valley Board of Realtors recently held a special
meeting of its membership to further discuss the proposed real estate
sign ordinance.
As a direct result of that meeting we find it necessary to make two
amendments to the proposal previously sent to the city for review.
The amendments are as follows:
1. Signs shall be allowed 7 days a week
AND
2. Real Estate firms may continue to use their current company signs
dropping the requirement of generic signs at intersections.
We look forward to hearing from you in the near future with regards
to this issue.
I hope that you had a pleasant holiday season and wish you the very
best for 1990.
Thank you so very much.
I
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President
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REALTOR' 26364 Sierra Hwy., Newhall, California 91321 • PHONE (605) 251.2121