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Home My WebLink About1990-05-22 - AGENDA REPORTS - SCV ARTS COUNCIL INSERT (2)AGENDA REPORT City Manager Approval Item to be presented b`y: NEW BUSINESS Jeff Kolin DATE: May 22, 1990 SUBJECT: Santa Clarita Valley Arts Council Request for Insert in City. Quarterly Report DEPARTMENT: Parks and Recreation° BACKGROUND The Santa Clarita Valley Arts Council has requested that the City consider the funding of an insert for the Arts Council in each edition of its Quarterly Municipal Report and Recreation Program. The insert would be used by the Arts Council to promote membership activities and upcoming arts events. The insert would be available in four-page increments, and would be printed with the same paper and ink as the regular quarterly report and recreation program. Staff has contacted Shorco Publishing, Inc., and obtained a cost estimate to provide the four additional pages in each issue. The cost estimate for the additional four pages is $1,200 per issue. The printing process used for the • publication requires that pages be added in four-page increments, so if the Arts Council were to use less than four pages it would still require the addition of four pages to the book, and the $1,200 cost would remain. The deadline for the summer issue is May 29, 1990. Camera-ready copy would have to be received from the Arts Council and submitted to Shorco by this date, in order to be included in the summer issue. A regular schedule of deadlines for future issues could be supplied to the Arts Council for future issues. The City Council approved a request from the Arts Council in October of 1989 for a $5,000 grant for operating expenses. The City Council noted at the time that this would be a one-time grant, and that the Arts Council would be an independent, self-supporting organization in the future. Approval of the request for the insert would, in effect, create an on-going grant to the Arts Council in the amount of $4,800 or more each year. RECOMMENDATION It is recommended that the City Council provide direction to staff regarding the Arts Council's request for a $4,800 grant to fund inserts in the Quarterly Municipal Report and Recreation Program. ATTACHMENTS Proposed Arts Council Insert for Summer Quarterly Report Letter of Request from Arts Council / �d Continued To: �, na em: • • �ai-zfa Cfatula CVaff,sy 23920 West Valencia Boulevard Suite 300 Santa Clarita, California 91355 (805) 259-2489 Turn this huge for Membership Opportunities..... • l)ca-z j�zieK We'll make you three promises when you accept our invitation to become a Charter Member of the SCV Arts Council! First, we promise you a season of cultural events right here in the Santa Clarita Valley (SCV). Secondly, we promise you performances from artists on the cutting edge, to ir,orld renoir,ned artists like the San Francisco Opera Company, whose performance of "Carmen" initiated our first season. Occasionally, we will showcase some of our extra- ordinary local talent. Thirdl , for your Charter Membership you will receive a seasonal calendar featuring a variety of theatrical events such as musicals, dramas, dance presentations, symphonies, visual art displays, and concerts which will enhance and enrich your life. We'd like you to know that you will be joining the SCV Arts Council at a pivotal mornent in the life of this newlyformed organ- ization. The Santa Clarita Valley has come of age in its develop- ment as a community. It now has sufficient size and cultural interests to form a sustaining membership group helping under- write quality performances and ancillary costs associated with bringing top talent to our valley. You can assist us in meeting tlus enormous challenge to build an ongoing series of cultural events by joining the SCV Arts Council immediately. This way your Charter Membership contri- bution will not only bring you exclusive benefits, but will also go a long way to\varcl establishing the SCV as a sophisticated cultural center. As a Charter- Member, you'll receive our season brochure with advance notice of upcoming events before any announcement is made to the general public, thus guaranteeing you the best .. available seating. When you see the season in store for you, you'll be pleased to have advanced ticketing privileges. Additionally, we will be adding exciting new performances throughout the year. You'll be the first to know about these engagements by reading PIZAZZ, an SCV Arts Council brochure sent directly to your home. Join us as a Charter Nlember today and take part in the excitement of this unique council in the SCV. As soon as we receive your completed Charter Membership Enrollment form (which is attached).... 1) We'll begin your subscription to our exclusive, lively, and informative SCV Arts Council newsletter, PIZAZZ., which contains a wealth of fascinating backstage news. 2) We'll add your name to the list of members who receive :advance ticketing reservation forms throughout the season. 3) We'll provide preferred seating for Sponsors, Patrons and Benefactors. 4) We'll offer two -for -the -price -of -one tickets to Patrons on selected performances. 5) We'll provide courtesy parking plus two free tickets and an opportunity to meet the artists for Benefactors. Thank you for joining the SCV Arts Council at a time when your contribution will bring high quality cultural events to our valley. Sincerely, �aele Shute President Joint Chairmen, Membership / Development Committees -------------------------------------------------------- Please clip & l-ete1171-------------------------------------------------------- 17 P Please rush ore my Hemhership Benefits. A7y contribution is enclosed in the amount of ( ) $10 ( ) $25-99 ( ) $100-499 • ( ) $500-999 ( ) $1,000 + ASSOCIATE (Students with valid ID card; Seniors, 65 and older) FRIEND (Regular Membership) SPONSOR PATRON (Corporate or Individual) BENEFACTOR (Corp. or Individual) Name (Company) Street City/St./Zip Phone I am particularly interested in: ( )Popular Music ( )Classical Music ( )Drama ( )Painting/Sculp,ure ( )Opera/Musical Comedy ( )Jazz ( )Other Please snake checks payable to: SCT Arts Council • 23920 W. Vnlencia T�oulev.ird, Suite 300 • Santa Clarita. California 91355 cSa.nta. C,L'azC La Ta G47ii Comic L 23920 West Valencia Boulevard, Suite 300 Santa Clarita, California 91355 oi CES ::� CIaF_CEozy Jack Shine Robin Ackerman president Marjorie Allison Alan Barbakow Alan do Vcritch Bonnie Barnard first vice president David Bozniort Ruth Ncwhall Louis Brothwaite second vice president Alai), Brathwaite Charles Davis Richard Smvklc Alms de Vcritch financial officer Joyce Geeting Iris Ingham Ruth Marks Alai -lee Lauffer secretory Steven D. Lavine li-`illiom R. Lively Ruth Marks Bmce McFarland Art Moore Ruth Newhall Priscilla Nielsen Katherine Pavini Albert Rhodes- i3rickctt Cat•171CI7 Sarro Jack Shine Richard Snpykle Dianne i••an Nook Sheila Veloz Jeannine Wagner Jot U'akelin Connie H"Orden cSa.nta. C,L'azC La Ta G47ii Comic L 23920 West Valencia Boulevard, Suite 300 Santa Clarita, California 91355 MAY 16 '90 14:47 FIRST FINANCIAL • 23920 Valencia Blvd. Suite 300 Santa Clarita, CA 91355 DIRECTORS Robin Ackerman Marjorie Allison Alan Barbakow Bonnie Barnard Robert Benedetti David Bozman Louis Brathwaite Mary Brathwaite Charles Davis Alan de Veritch Joyce Geeting Iris Ingham Marlee Iau ffer Steven D. Lavine William R. Lively Ruth Marks Bruce McFarland Art Moore Ruth Newhall Priscilla Nielsen Katherine Pavini Albert Rhodes•Wickett Carmen Sarro Jack Shine Richard Smykle Dianne Van Hook Sheila Veloz Jeannine Wagner Jan Wakehn Connie Worden OFFICERS president Jack Shine first vice president Alan de Veritch second vice president Ruth Newhall finlnaW officer Richard Smykle secretary Ruth Marks Santa Clarita 0 Valley Arts Council May 16, 1990 Mr. George Caravalho City Manager City of Santa Clarita Valley Parks & Recreation 23920 Valencia Blvd. #300 Santa Clarita, CA 91355 RE: Santa Clarita Valley Arts Council Dear George: P.2 We are writing this letter to request that you include in your budget sufficient funds for an insert by our Council of information relating to the.cultural activities in the Santa Clarita Valley. We also intend to solicit new membership for the Council for additional, more widespread participation by the community at large. Anything you can do to help us become a part of your quarterly mail out would be greatly appreciated. Sincerely, SANTA CLARITA VALLEY ARTS COUNCIL Jack Shine Chairman JS:cg cc: Jeff Kolin