HomeMy WebLinkAbout1991-10-08 - AGENDA REPORTS - ENTERTAINMENT ATTRACTION (2)NEW BUSINESS
DATE:
SUBJECT:
DEPARTMENT:
BACKGROUND
i
AGENDA REPORT
City Manager Approval
Item to be presented by•
Lynn M. Harris M
October 8, 1991
Entertainment Attraction Concept
Request for Proposal (RFP)
Community Development
On April 27, 1991, the City's first strategic planning process occurred. At
the meeting, City' officials and community members met to assess the needs of
the community. The attraction of an entertainment center was targeted to
address the shortage of leisure activitie''s in the Santa Clarita Valley.
Further, recreational opportunities can be expected to enhance: business
opportunities and to provide private sector facilities that serve the leisure
and leisure needs of teens and young adults.
In response, staff has completed the preliminary work for attracting. new
family-oriented amusement industries. Attached is a Request for Proposal
(RFP) which is aimed to solicit an familyLoriented entertainment business
within the City. The entertainment uses under consideration include, but not
limited to: water park, miniature golfing, bumper boats, go-cartrace
driving, 'ice skating. These uses could augment City Parks and Recreation
Department services currently provided to Santa Clarita residents.
The fiscal impact is uncertain at this time. This proposal
involve public funding.
RECOMMENDATION
Review the Request for Proposal, make any necessary changes,.
proceed with RFP solicitation, and return to the City Council
of the attraction efforts.
ATTACHMENTS
Entertainment Attraction Request for Proposal
may or may not
direct staff to
with the results
Agenda lferq:496�_
' 23920 Valencia Blvd. Phone
Suite 300 (805) 259-2489
City of Santa Clarita Fax
California 91355 (805) 259-8125
City of
Santa Clarita
REQUEST FOR PROPOSAL
PROJECT: Entertainment Facility
City of Santa Clarita
Community • Development Department
Carl Boyer, 3rd 23920 Valencia -Boulevard, Suite 302
Mayor Santa Clarita, CA 91355
Jill Klajic
Mayor Pro -Tem
Jo Anne Darcy PROPOSAL DEADLINE:
Councilmember
Jan Heidt
Councilmember
Howard "Buck" McKeon
Councilmember
SUBMIT TO: Donna M. Grindey, City Clerk
23920 Valencia Boulevard, Suite 300
Santa Clarita, CA 91355
(805) 259 -CITY
L1
REQUEST FOR PROPOSAL
WTERTAINMENT FACILITY
PURPOSE
The City of Santa Clarita conducted a community -wide strategic planning
process in. Spring, 1991; to assess its current needs and to plan for the
future. In this planning session, the development of recreational uses .were
identified as a means to address the shortage of leisure activities in the
Santa Clarita Valley. The City is actively seeking a development company to
evaluate the feasibility of locating a family entertainment. facility. The
proposal should identify the type of facility suitable for the community, the
necessary parcel size and ideal location, and its proposed events and
attractions.
COMMUNITY INFORMATION
The City of. Santa Clarita was incorporated on December 15, 1987, and is
located in the northern section of Los Angeles County. Santa Clarita
comprises four distinct communities: Newhall, Valencia, Saugus, and Canyon
Country. Our four communities unite to offer an ideal. rural and urban
lifestyle.
The City has a high median household
average age of 30. Approximately 30%
the ages of 6-24, thus providing an
entertainment facilities.
yearly -income of $44,825_ and a low
of the community population is within
ideal location for new leisure and
Santa Clarita has demonstrated growth by almost doubling in population in the
past ten years. The City ranks currently as the third fastest growing City in
Los Angeles County. Santa Clarita is the 153rd largest City in the nation,
28th largest City in California, and 7th largest in the Los Angeles County.
Consumer' demand generated by growth has drawn more than five thousand retail
businesses and has created an upward .in retail sales. New business receives
strong support from the City and local Chambers of Commerce. Excellent
leasing and land opportunities are available .with industrial leasing. beginning
at $.45 per square foot and commercial/office leasing ranging from $.85 to
$1.75 per square foot. As property values rise, business enterprenuers
locating in the City continue to see their business escalate.
SCOPE OF PROJECT
1. Identify the qualifications of your firm, including previous work
completed -in municipalities, and references who would be able to verify
the completed assignment.
2. Identify the type of entertainment that your firm specializes, such as
miniature golf, mini race car tracks, batting cages, video arcades, etc.
3. Identify the amount of land necessary to facilitate the proposed project.
4. Specify a site location requirements for the entertainment .facilities
within the City of.Santa Clarita which would be ideal for attracting the
maximum amount of business.
5. Estimate the required start-up capital investment needed to commence the
planning construction, and operation of the proposed ,entertainment
facility.
6. Estimate the number of employees needed for both construction and
operation of the proposal and the hours of operation necessary for project
feasibility.
7. Estimate the amount of annual revenues expected to be generated from the
proposal.
8. Identify the type of customer demographic profiles your firm is seeking to
make the project feasible.
9. Identify your firm's main competition and provide a competitive analysis.
10. Identify the market for your proposal, promotion "strategies, pricing
structures, and facility image.
11. Describe the strengths and weaknesses of the Santa Clarita location to
operate successfully a facility.
PROPOSAL REQUIREMENTS
1. All proposals must be submitted by 11:00 a.m. on 1991 to the City
Clerk: -
Donna Grindey, City Clerk
23920 Valencia Blvd., Suite 300
Santa Clarita, CA 91355
2. Please.submit five (5) copies of your proposal.
3. A pre -proposers conference will be held on 1991, in the Main
Conference Room of the Santa Clarita City Hall, 23920 Valencia Boulevard.
Additional materials about the City and its services will be available at
the meeting. ,
If your have any questions regarding the RFP process, please contact:
Lynn M. Harris, Deputy City Manager
Community Development
Attn: Michael K. Haviland, Economic Development Coordinator
23920 Valencia Blvd., Suite 302
Santa Clarita, CA 91355
(805) 255-4330