HomeMy WebLinkAbout1991-04-23 - AGENDA REPORTS - GROWTH MGMT (2)Ik,IWO:11144d*S9
DATE: April 23,1991
SUBJECT: Growth Management
DEPARTMENT: City Manager
Background
AGENDA REPORT
City Manager Approval
Item to be presented by:
George A. Caravalho
In response to the City Council's request to put an item on the next agenda to
consider undertaking a public opinion poll of Santa Clarita residents
regarding the issue of Growth Management, the following background information
for discussion is submitted:
A scientifically conducted poll, devoted exclusively to exploring the growth
management issue, could provide the City with an effective, quantitative
measure of current public opinion. Focus group research could be conducted in
addition to a public opinion poll, to establish a qualitative understanding of
the public's reasoning.
Based on a recent Request for Proposal (R.F.P.) for public opinion research, a
public opinion poll, using accepted polling techniques and sampling, staff
estimates it would cost approximately $20,000 to $25,000. As the sample
number increases, so does the cost. It would take approximately 10-12 weeks
to administer and complete the research.
From a timing point of view, staff feels an opinion poll that utilized the
results of the General Plan and the growth management strategy would be most
beneficial. The current timetable for the Planning Commission to complete
it's work is May, 1991. The Council may wish to consider conducting a poll
after it's review of the General Plan and Planning Commission recommendations.
Options
1. City Council amend and expand the currently active contract that the
Economic Development Division has with Personnel Touch Marketing, Inc.
to undertake an additional public opinion research effort immediately
devoted exclusively to addressing the growth management issue.
2. City Council could initiate a new R.F.P. process for consultants to
undertake a public opinion research concurrently with General Plan
public hearings.
3. City Council could conclude General Plan hearings, including the
Planning Commission recommendation for a Citywide growth management
strategy, and then discuss this item again.
Recommendation
Receive and file this report, discuss, and give further direction to
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