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Home My WebLink About1991-03-13 - AGENDA REPORTS - VAN POOL DEMONSTRATION PROJ (2)AGENDA REPORT City Manager Approval Item to be presented by: CONSENT CALENDAR DATE: March 13, 1991 SUBJECT: Van Pool Demon4tration Project DEPARTMENT: Public BACKGROUND John Medina, Director Last November, the City Council in conjunction with Lancaster, Palmdale and the County approved an agreement with Commuter Transportation Services (CTS) to provide programs enticing -Antelope Valley Freeway commuters to ride share. Attached is a list of the services CTS is to provide and the cost to each agency. Item 5 on -the list titled "Van pool Discount Program" was to be funded for one year ($50,000) by a Caltrans grant. Caltrans had planned to pledge FHA Funds for the ride share program. However, the Federal Department of Transportation ruled that ride share programs are not eligible for FHA funds. Therefore, the Caltrans grant will not be forthcoming and the cities and the County now have the option of not doing Item 5 or paying for the program on our own. CTS working with the LACTC has proposed a two-year $123,000 vanpool discount program where by the LACTC will provide fifty percent matching funds ($61,500) and the cities and County provide $15,375 each. The vanpool program will concentrate on providing incentives to new vanpoolers. These incentives include: 1. One Month Rider Rebate Program - $125.00 each new vanpooler 2. Child Care Bonus - $100.00 to a qualified new vanpooler 3. Guaranteed Ride Home Program $45-$80/ride - 24 times a year per vanpooler Attached is CTS's proposed program. It is well thought out and comprehensive in its scope. This program would entice commuters to vanpool. City staff believe this program would assist in lowering in the traffic volume on the Antelope Valley Freeway. The cities of Palmdale and Lancaster and the County have verbally supported this program but no formal action has been taken. In the past year, the County and the three cities have been meeting -on how to improve transportation in the North Los Angeles County area. This Van Pool Demonstration program will assist in this goal by making ride sharing a more attractive transportation alternative to commuters on the Antelope Valley Freeway. Staff recommends that the City Council approve the expenditure of Prop A. fun s to support this progr Continued To: Agenda item:AW Agenda Report Van Pool Discount Program March 13, 1991 Page 2 Approve the expenditure of Prop. A funds in the amount of $15,375 for the two year Van Pool Demonstration Program for the Antelope Valley Freeway. DEL:97 Attachments: Cost/Service list for current CTS Contract Pie Chart for Vanpool Discount Program Vanpool Project Proposal cc: Dennis Luppens EXHIBIT A (continued) Funding Sources for Services Service Total CTS 1. Establish a local 805 $109000, $10,000 area code phone number to provide and publicize rideshare information. 2. Place a full-time CTS 63,000 60,400 staff person on-site to service the area. (Computer terminal & communications equipment). 3. Include information about 81000 8,000 Antelope Valley Bus . Line's ".The Express" bus service to LA and the San Fernando Valley on CTS matchlists and in the Teleservicing information given to callers from the Antelope & Santa'Clarita Valleys. 4. Arrange and conduct a 30,000 30,000 promotion along the 14 Freeway corridor. 5. Develop a 5/14 Freeway 509000 --- Corridor Vanpool Discount Program. a. Development & marketing 60,000 --- of proposed vanpool discount program, Antelope/ Santa Clarita Valley Express Bus Service, home -end materials Fun.dingProvided Br Santa Lancaster Palmdale Clarita LA County $ --- $ --- $ --- $ --- 650 650 650 650 . 15,000 .15,000 15,000 15,000 j :• /f 5tt �f/ ful� Caltrans (memo only) $ --- 50,000 Service 1. Monitor and evaluate the program by tracking the number of calls, and number of placements. TOTAL EXHIBIT A (continued) Funding Sources for Services F u n d i n g P r o v i d e d 2z Total CTS Lancaster Palmdale Santa Clarita Lp County -- included in N2 above $ 221,000 $1089400 $ 15,650 $ 15,650 $ 15,650 $ 159650 i 0 Caltrans (memo $ 50,000 North County Vanpool Demonstration $143,0M Funding Sources: Prop A Local Return $123,000 AdnUnWsatim Coate Marketing Cdlaterat Demonstration Funds E (LACTC $61,500 - Cities and County $15,375 each) CTS/North County Contract $15,000 CTS $5,000 OFFICERS AND DIRECTORS CHAIRMAN OF THE BOARD GEORGE NICHOLAS Coopers& Lybrand VICE CHAIRMAN ALAN EPSTEIN Disney Development Company SECRETARY PETER KIEFER Se"rity Pacific National Bank PRESIDENT JIM SIMS LEW BEDOLIA California Department of Transportation JAMES C. BUIE, JR_ Gerald D. Hines Interests RICHARD FUNESS Manning, Selvage. & Lee DAVID D. GRAYSON Automobile Club of Southern California GI DYS MEADE Amerlcan Lung Association of California NEIL PETERSON Los Angeles County Transportation Commission JOHN YINGLING American Broadcasting Company ADVISORY BOARD WILLIAM H. DEVINE AT&T GEOFFREY ELY Building Owmare and Managers Association ROBERT FREEMAN Texaco STEVE GIOVANISCI Allamllc Richfield Company JIM GOSNELL Southern Calfornie cia Assotion W Governments CHARLES A. GREEN General Telephone DR, JACK H. IRVING Jack Irving Associates MERVYN KIRSHNER The Seeley Company Society ofIndustrial Reallors SUSAN LAM Ventura County Board of Supervisors DAVID MLKENNEY Cushman 8 Wakefield SOL MARCUS Sal Marcus Associates CHRISTOPHER C. MARTIN Albert C. Martin & Associates GERALD MEISENHOLDER Jet Propulsion Laboratory HUGO MORRIS Joint Council of Teamsters #42 THOMAS H. NIELSEN The Irvine Company JACK NOVACK VISTAR Financial, Inc STAN OFTELIE Orange County Transportation Commission JOHN PALEY Lotus Satellite NB1wWk ALAN PEGG Southern Califomie Rapid Transit District SHIRLEY PERKINS First lntemere Bancorp IRENE PORTILI D Fertile, Eaper. & Aeopcialas FORGAVE City of Las Angeles PAT RUSSELL Pat Russe& Consulting THOMAS A TIDEMANSON Los Angeles County Public Works Department STEVEN A. TRAGASH Glendale Fetleral Bank ROBERT D. VOIT The Veit Companies DR. MARTIN WACHS Umvispoly cf Coliform Los Angeles WILLIAM WALLACE Southam Calif enia Gas Company W V. W ELLS. JR. TRW. INC. TAD WIDBY Pa50r1R BrinckeMOH, Guano & Douglas BILLYOUNG American Honda A. NORTON YOUNGLOVE R,Naide County Board of Supervisors Commuter Transportation Services, Inc. Commuter Computer February 15, 1991 Mr. John Medina City of Santa Clarita 23920 Valencia Blvd. Suite 300 Santa Clarita, CA 91355 Dear John, Enclosed is the revised North Los Angeles County Vanpool Demonstration Project proposal. Commuter Transportation Services (CTS) proposes to enter into an agreement with the Los Angeles County Transportation Commission (LACTIC). The LACTIC will provide matching funds with the cities of Lancaster, Palmdale, and Santa Clarita and the County of Los Angeles for the -project, and CTS will administer the corridor program. The primary change from the original proposal dated December 17 consists of a shift in the administration of the Guaranteed Ride Home portion of the proposal from the cities to CTS. CTS will contract with a consultant to develop the Guaranteed Ride Home Program. The consulting fee will come from the existing proposal by reducing the Rider Rebate from $150.00 to $125.00 per participant and, will therefore, not incur additional expense to the original proposal. At the request of the cities and Los Angeles County the proposal will become Exhibit B, and be included as a part of the current CTS contract. The cities and Commuter Transportation Services will actively engage in marketing activities to ensure the success of the Vanpool Demonstration project. Since we wish to have this program in place by early summer, your response is needed as soon as possible. Please contact me at (213) 365-6873 .or Cynthia Pansing at the LACTIC (213) 236-9447. Sincerely, Caro Redf n Regional Manager Attachments 3550 Wilshire Boulevard Suite 300 Los Angeles, CA 90010 (213) 380-7750 FAX(213)363-8034 M LOS ANGELES COUNTY TRANSPORTATION COMMISSION/ COMMUTER TRANSPORTATION SERVICES, INC. PROPOSED NORTH LOS ANGELES COUNTY VANPOOL DEMONSTRATION PROJECT REVISED February 15, 1991 I. PURPOSE II. The purpose of this project is to reduce congestion and air pollution resulting from commute trips by encouraging the development of vanpools. This project will provide incentives to commuters traveling from the Antelope and Santa Clarita Valleys to destination points within the North County as well as destinations in the cities of Burbank, Glendale, and Pasadena (Tri -Cities). These incentives must be. attractive enough to persuade commuters to make vanpooling their commute choice. The cities of Lancaster, Palmdale, Santa Clarita, and the surrounding unincorporated communities are a part of the most rapidly growing area in Los Angeles County. Because of the large jobs to housing imbalance, approximately 44% of North Los Angeles County commuters must.commute to jobs outside.of their communities. Many of these commuters travel long distances daily. Traffic congestion must be addressed along with the problems associated with travel distance and travel time. The 5 and 14 Freeways, Sierra Highway, and other arterials are the main travel routes out of the Antelope and Santa Clarita Valleys. These routes are heavily used during the peak morning and evening commute hours. A Vanpool Demonstration Project would address the needs of the North Los Angeles County commuters by. providing a cost effective, less stressful alternative to solo driving. Each vanpool placed would remove six to fourteen vehicles (based on 7, 12, 15 passenger vanpools) from the congested corridor. In order to implement a Vanpool Demonstration Program, Commuter Transportation Services, Inc. (CTS) proposes to enter into an agreement with the Los Angeles County Transportation Commission (LACTC). The LACTC will provide matching funds with the cities of Lancaster, Palmdale, Santa Clarita, and the County of Los Angeles for the project, and CTS will administer the corridor program. CTS and LACTC will work closely with the North Los Angeles County communities in order to gain their involvement and cooperation. In order to obtain maximum results CTS recommends the Vanpool Demonstration Program be established for a two year period. 2 III. DESCRIPTION OF PROJECT The Vanpool Demonstration Project will be a three. part program. Following are the elements proposed for the North Los Angeles County Vanpool Demonstration Program: A. Rider Rebate B: Child Care -Bonus C. Guaranteed Ride Home Program Each element is.described below, including administration and costs. A. RIDER REBATE PROGRAM 1. Description In order to address the needs of North Los Angeles County commuters, a Rider Rebate is proposed. This program is a direct subsidy to a new vanpool rider whose commute originates in North Los Angeles County and terminates either in Palmdale, Lancaster, Santa Clarita, or the surrounding unincorporated North County communities, or the cities of Burbank, Glendale, or Pasadena (Tri - Cities). This program addresses the needs of the long distance commuter, as well as the need to provide transportation alternatives between the North County communities. The program will offer a rebate to a vanpool rider who joins a new or existing van, and who has not ridden in a vanpool for at least six months prior to joining their current vanpool. After three months of participation in the vanpool, the rider will submit a rebate form along with proof of ridership for the previous three months to receive the rebate. Proof of ridership will be made in the form of vanpool receipts or canceled checks. According to.VPSI, a typical commute from the Antelope Valley to the Tri -Cities costs more than $125.00 per month. In order for the rebate recipient to perceive real value for the monetary rebate received, the rebate ought to fund a substantial portion of the monthly fare and fuel costs. Therefore, we recommend the rebate be $125.00. The rebate will be sent to the rider in one payment. This rebate should be extended to buspool riders as well. The Rider Rebate program should include riders on owner - operated, leased, or company sponsored vanpools. The vanpools may be mini -vans, 12 -passenger vans, or 15 - passenger vans. Minimum ridership should be established 3 to qualify legitimate vanpools. Five riders on a mini- van; nine riders on a 12 -passenger van, and twelve riders on a 15 -passenger van should be required. 2. Administration CTS will administer the Rider Rebate Program. Calls will come into CTSf Teleservices Department, and qualified callers will be transferred to the CTS' Commuter Services Department for processing. Proof of ridership for the previous three months will be required. Upon approval of the Commuter Services Department, the Accounting Department will process requests and send the rebate checks directly to rebate recipients. 3. Cost Based on a projected ridership of 200 to 500 persons over the two year life of the project at $125.00 per person the total cost for the Rider Rebate Program is $62,500.00. This amount allows for funding a maximum of 500 placements. B. CHILD CARE BONUS 1. Description Parents having child care responsibilities are less likely to use alternate transportation choices. According to Caltrans, in 1988 56% of married mothers with children under six years of age worked. In order to encourage parents with young children to join a vanpool, a Child Care Bonus will be incorporated into the Vanpool Demonstration Program. The Child Care Bonus offers a vanpool rider who qualifies for, the Rider Rebate an additional $100.00 bonus to encourage.vanpool participation. After three months of participation in the vanpool, the rider will submit a Child Care Bonus form along with receipts from a licensed child care facility for the previous three months. The Child Care Bonus should be applied for at the same time as the Rider Rebate to facilitate program administration. Licensed preschool and licensed elementary after-school programs should qualify for the Child Care Bonus. 4 2. Administration CTS will administer the Child Care Bonus program. Upon approval of the Commuter Services Department, the Accounting Department will process requests and will include the Child Care Bonus in the Rider Rebate check to be sent directly to the rebate recipient. 3. Cost Based on projected participation of 35% of vanpool riders or approximately 175 participants at $100.00 per person the total cost for the Child Care Bonus program is $18,000.00 over the two.year life of the program. C. GUARANTEED RIDE HOME PROGRAM 1. Description Guaranteed Ride Home programs promote ridesharing by eliminating one of the most frequently cited reasons people opt to drive alone: the fear that they won't have a vehicle in an emergency, or if they can't leave work at their usual time. Asked what would encourage them to share the ride to work, commuters mention Guaranteed Ride Home programs more often than any other incentive or benefit. In addition, studies have shown that Guaranteed Ride Home significantly reduces the number of people who revert from ridesharing to driving -alone. CTS will contract with a consultant to develop the Guaranteed Ride Home Program. The following suggested program elements are subject to change based on final consultant recommendations. The Guaranteed Ride Home Program will be a voucher program and provide a free ride in an emergency. The Guaranteed Ride Home Program should include rides to the destination needed by the participant, whether that be home, child care, the hospital, or any combination of these. The vouchers should be numbered to facilitate program administration. 5 For emergency rides from the Tri -Cities to the North County, a rental car will be provided to qualified individuals, unless the person is not a licensed driver, under twenty-five years of age, or unable to drive due to illness or severe emotional stress. In that case, a taxi ride will be provided. For emergency rides between the North County communities, one-way rides under 20 miles will use a taxi, one-way rides over 20.miles will use a rental car, unless the participant is unable to drive. Rental vehicles must be returned within 24 hours. All program participants will be eligible for the Guaranteed Ride Home Program for the two year life.of the project. In order to attract vanpool riders to the North County Demonstration Program, the Guaranteed Ride Home portion of the program should begin when the participant starts vanpooling, not after the three month period to qualify for the Rider Rebate. Valid reasons for using the Guaranteed Ride Home include illness or severe crisis of the participant or of a family member. Unexpected request of a supervisor to work past the regular quitting time (unexpected is defined as not knowing before that day). In order to validate the reason, a supervisor's signature will be required on the voucher for reimbursement. Inappropriate use of this service will require the participant to reimburse all expenses incurred. The participant may have two Guaranteed Rides per month with a maximum of eight Guaranteed Rides per year. 2. Administration CTS will administer the Guaranteed Ride Home Program. A consultant will be contracted by CTS to develop the Guaranteed Ride Home Program. The contractor will develop policy, assess liability issues, design the voucher, develop tracking methodology, and develop vendor contracts. In addition, the contractor will beaskedto recommend ways in which the. cities may continue the entire vanpool program in their communities at the end of the two year demonstration period. There are several potential vendors who can provide Guaranteed Ride Home services. These include: o Santa Clarita Dial -A -Ride (evening shuttle service). o A.V. Taxi Co. serving the Antelope Valley. o Checker Cab Co. serving the Tri -Cities. 0 Eagle Cab Co. serving Valencia. M o Avis Rent A Car. o Budget Rent A Car. o Dollar Rent A Car. o Enterprise Rent A Car. 0 Hertz Rent A Car. o National Rent A Car. o Thrifty Rent A Car. The contractor will need to determine which services will accommodate the voucher program requirements, and provide competitive rates. 3. Cost For taxi rides from the Tri -Cities, the Checker Cab company will supply vouchers (see attached), and a contract price of approximately $80.00 for a 60 mile one- way.trip. The only vanpool riders allowed to take a taxi ride from- the Tri -Cities to the North County are unlicensed vanpool riders, vanpool riders under the age of twenty-five, or participants who are unable to drive due to illness or severe emotional stress. Avis "My Other Car" program will provide a rental car from the Tri -Cities for a daily rate of $29.00 (see attached). The daily rate covers a 24 hour period with 150 free miles per day, and .25 for each additional mile thereafter. These are merely examples, vendors and costs need to be determined for car rental and taxi rides within the North County communities, and between the North County and Tri - Cities. The voucher should cover the cost of the car rental or taxi ride. The Guaranteed Ride Home should provide up to $45.00 per car rental in order to include insurance and other charges. The Guaranteed Ride Home should provide up to $80.00 per taxi ride to qualified participants. A contract arrangement should be made between CTS and the car rental agencies and taxi companies. CTS should contract with more than one rental car agency to ensure availability of transportation in an emergency. Average usage rate for Guaranteed Ride Home programs is 8%. High usage rate is 20%. Using a 20% usage rate, with 500 participants the program could generate an excess of 100 Guaranteed Rides per year at $45.00 to $80.00 per ride. The cost for the Guaranteed Ride. Home program should not exceed $20,000.00 in two years, and we recommend that amount to be budgeted for the program. 7 IV. PROSPECTIVE RIDERSHIP According to the CTS database, the percentage of registrants living in the Antelope and Santa Clarita Valleys who currently vanpool to work is five percent. In the Antelope Valley registrants live primarily in the cities of Santa Clarita (22%), Lancaster (17%), Palmdale (16%), and Newhall (12%). These registrants commute to work sites located predominantly in Burbank (12.4%), Van Nuys (11%), Santa Clarita (8.6%), San Fernando (6.3%), Palmdale (5%), Northridge (4.8%), Lancaster (4.2%), and downtown Los Angeles (3.6$). To verify the heavy traffic flow to and from the Antelope and Santa Clarita Valleys, CTS requested Caltrans traffic volume reports of hour to hour monthly totals on the Antelope Valley Freeway. on the work week of July 16, 1990, 344,488 vehicles traveled southbound and 324,306 vehicles traveled northbound on the freeway just north of the Golden State Freeway junction. In terms of daily work -week totals, an average of 69,000 vehicles travel southbound and an average of 65,000 vehicles travel northbound. Nearly forty-three percent of the southbound commutes are made between 5:00am and 9:OOam, and approximately forty percent of the northbound commutes are made between 3:OOpm and 7:OOpm. The peak period for southbound travel is between 6:OOam and 8:OOam (13%) and the peak period for -northbound travel is between 5:00pm and 6:00pm (12%). According to the CTS database there are sixteen vanpools currently commuting between the North County and the Tri - Cities. With a strong incentive program, potential exists to develop several more vanpools in the designated project areas. V. MARKETING Marketing is the key to the success of the Vanpool Demonstration Program. Successful marketing will involve reaching commuters at the home -end as well as the work - end. n 1. Work -end Marketing A large portion of CTS' marketing resources are dedicated to working with the employer market, primarily employers with 100 -or more employees. Since CTS is involved with the business community in both the North County and Tri -Cities, we are in a unique position to market the program through employers and Transportation Management Associations (TMAs). CTS will target worksites in the North County and Tri -Cities, and will provide staff to promote the program through the following activities: o Conduct workshops for employers and TMAs to explain the program. The Account Executive and Commuter Services Representative can market the program through employer Briefings, area Network Meetings, TMA membership meetings, and Chamber of Commerce sponsored workshops. o Identify corridor residents at their respective worksites for promotion of the program. The Employee Transportation Coordinators of area companies can target the appropriate employee population to market the program. o Prepare and distribute collateral materials to publicize the program at the work -end. 2. Home -End Marketing Reaching residents at their point of origin will complement the work -end marketing efforts. CTS will provide staff to market the project at the home - end. Activities may include: o Identification of vanpool prospects in CTS' database who commute into, out of, and through the corridor. o Development of specific home -end collateral materials, and targeted mailings. o Development of a promotional event. o Distribution of information through local realtors. o Distribution of information through the Antelope Valley Homebuyers Center. N o Distribution of information through chambers of commerce. o Promotion of the program through local cable TV programs. 3. Involvement of the local communities will be encouraged. The communities may: o Provide local staff and resources to the program. o Provide signage with phone number. o Utilize public access -television and low power radio. o Distribute collaterals to retail and other public locations. o Distribute information to.licensed child care centers, and elementary schools to be publicized through PTA newsletters. o Utilize realtors as a distribution channel. o Mail advertisements with utility invoices. o Activate a speakers' bureau. o Generate publicity. o Run articles in city sponsored newsletters mailed to all area residents. 4. CTS will develop.a special promotion to target _ potential vanpool riders. Target: CTS will target two populations. The first consists of CTS' registrants who live in the North County and work in the Tri -Cities or North County areas. These registrants will be targeted by home -end communications. This population will be designated as I Group A. Group A will be determined by zip codes in the CTS' registrant database. Through the Ridestar System, CTS will develop a list of addresses and phone numbers for this target population. The second group are non -registered employees of the employers in the North County and 10 Tri -Cities areas that live in the North County. This population will be reached through work -end communications. This population will be designated as Group B. Group B information will be generated by employers' identification of employees who reside within the home -end zip codes. Communications: The home -end communications will target Group A and consist of the following: o Direct mail brochure - A direct mail brochure will be sent to the residence of each household in Group A. o Telemarketing - A telemarketing call will be placed to each household in Group A. The work -end communications will target Group B and consist of the following: o Employer Package - A package consisting of a flyer, memo from managers, and a brochure will be delivered to each person in Group B. o Zip Code Parties - Each member of Group B will be invited to attend a zip code. party held at employer sites. o CTS will encourage company ETCs.to distribute the employer package, as well as, develop zip code parties. 5. Cost CTS will provide $5,000.00 for the home -end promotion. The cost of the promotion will include the mailing of direct mail brochures and telemarketing follow-up calls. VI. PROJECT IMPLEMENTATION The.following are the project timelines: o The project should be initiated in the summer of 1991, with initial marketing efforts beginning in the spring. The City of Lancaster is scheduled to open a large Park and Ride facility in the summer. Targeting the opening of the Park and Ride with the Vanpool Demonstration Program would be ideal, and 11 would attract media attention to the project. o The duration of the Demonstration Project will be two years in order to allow for program development and maximum van placements. o In order to maintain recently formed vanpools, the Rider Rebate and Child Care Bonus should be grandfathered to January 1, 1991. This would allow van riders who joined vanpools on or after January I.the.opportunity to take advantage of the program, and eliminate the possibility of leaving their current van for a new .one in order to qualify for the rebates. VII. COSTS 1. Program Costs o Rider Rebate $62,500.00 o Child Care Bonus $18,000.00 o Guaranteed Ride $20,000.00 2. Administrative Costs o Administrative costs to CTS for processing checks, contract administration, and marketing the program is estimated at 1.5 person years. The cost of support staff to administer the CTS portion of the program will be absorbed by CTS using existing staff funded by CTS' public funders. o CTS will require $5,000.00 per year to meet out of pocket costs for processing forms and checks. $10,000.00 for two year program. o CTS will send out a Request for Proposal (RFP) in order to contract with a consultant to develop the Guaranteed Ride Home portion of the program. Any monies not spent on consulting fees will' be reinstated in the program to be used where needed. Up to $12,500.00 for consulting fees 12 3. Marketing and Promotional Costs o Development of marketing collaterals specific to the Vanpool Demonstration Program is essential. Marketing costs will be paid for by the CTS/North Los Angeles County contract. $15,000.00.for marketing collateral development. o Development of a promotion targeting the residents of the. North County who commute to the Tri -Cities and North County communities will be developed and paid for by CTS. $5,000.00 for the home -end promotional event. 4. Summary of Costs o $100,500.00 o $ 10,-000.00 o In -Kind Rebates (funded by Prop A Local Return) CTS out of pocket costs for check processing (funded by Prop A Local Return) CTS administrative costs o $ 12,500.00 Consulting fee for development of Guaranteed Ride Home (funded by Prop A Local Return) o $ 15,000.00 o $ 5,000.00 VIII. MONITORING AND EVALUATION Monitoring Marketing collateral materials (funded by CTS/North County contract) Home -end promotional event (funded by CTS) o CTS will compile and track all transactions regarding the Rider Rebate and Child Care Bonus. These tasks will include ascertaining proof of ridership and verifying the validity of child care facility receipts. o CTS will compile and track all Guaranteed Ride Home transactions. Besides other administrative components outlined elsewhere in this proposal, this task will entail comparing the list of voucher 13 recipients with the vanpool drivers' sign -in sheets to verify ridership. o Participating vanpool drivers will track new and continuing riders by maintaining a vanpool roster. The vanpool roster will be made available to CTS on a monthly basis in order to monitor and verify vanpool ridership. o CTS will track ridership through the duration of the program. To assess why riders may opt to discontinue their participation in a vanpool, CTS will conduct an exit interview immediately following a rider's departure from the program. This may be done through a telephone interview and/or mail survey. o CTS will track all phone or mail inquiries related to the program. o CTS will provide a monthly report to the LACTC including the number of inquiries received, the number of riders placed, the amount of Rider Rebate and Child Care Bonus monies distributed to participants, and the number and cost of Guaranteed Ride Home transactions. 2. Evaluation o The LACTC will evaluate the success of the program initially at ,six months after the program begins operation, and on a quarterly basis thereafter. The LACTC will compile ridership data and assess the cost effectiveness of the program at the above intervals and at the program's completion. At the end of one year the LACTC will evaluate the program's progress and make adjustments as necessary. In concert with CTS and the participating jurisdictions, the LACTC will outline recommendations at the conclusion of the program. IX. CONCLUSION At the conclusion of the two year demonstration project, the cities in North Los Angeles County are encouraged to continue the program, possibly targeting other work -end destinations. Continuation of the vanpool program would encourage residents to find alternatives to driving alone, thus easing traffic congestion, improving air quality, and ensuring the quality of life for North Los Angeles County residents. "My OTHER CAR" PROGRAM Car Class Daily Rate 5 -Hour Rate A-E 29.00 20.95 Terms and Conditions 1) Daily rate covers one, 24-hour period. 5 -Hour rate covers five 60 minute hours. 2) Rate converts to Local Business Rate for the car class if kept over 24 hours. 3) Rates allow for 150 FREE miles per day, then 25c for each additional mile thereafter. 4) Refueling service charges, taxes and optional CDW, PAI PEP -are not included. 5) Program includes pickup and delivery of a renter at a nearby location. 6) Car may return to any of the following Avis locations if necessary: * Los Angeles Airport * Long Beach * Burbank Airport * Marina Del Rey * Anaheim (Disneyland Hotel). * Montebello * Arcadia * Oxnard * Canoga Park * Pasadena * Culver City * Santa Monica * Glendale * Studio City * Hollywood * Van Nuys * Industry Hills * Ventura OA Commuter Transportation Services, Inc. •4�w; CommuterComputer 57 08 '90 16:30 P.01 c FAX TRANSMISSION FORM DATE: //— /i9 TIME: Y •'N a.m. Zp.m. We have transmitted pages, including this cover sheet. Please: (Read ( ) Handle ( ) Approve ( ) Call Me PLEASE DELIVER ALL PAGES TO; NAME: FACSIMILE 11: .3 � pv3 FROM • /YI A.:ba� /3 �!3�-�/+97 ✓ - COMPANY: STC 358 E. OLIVE AVEr BURBANK CA.- 91502 1);(818) 566-1206 ACSIMILE: (818) 8424��12'X �cr» [�f�I.OL: A"/C!Z DuR / HaIvL` �n/YE�tdRTionl iilGs+aNT _�f�Lo n/�i �i�iU"S distribute copies of transmitted pages to: NOV 88 '90 16:32 P.01 TAXI COUPON PROMPT & CURTEOUSSEt' .-p 13URBANK GLENDALE 843-8500 956-2227 845-2100 242-3131 N2 0126., x ,,ENA RATE $1.30 FIRST 1/6 MILE OR 60 SECQN..DS OR FRACTION THEREOL lot EACH ADDITIONAL 1/7 MILE .OR PART. 2N EACH I ;MIJJUTE' WAITING TIME AND /OR TRAFFIC DELAY. gecker Cab Co. TRANSPORTATION VOUCHER NY 43179 258.3231 956 -CABS 8438500 79a.TAXI LOS ANGELES GLENDALE BURBANK PASADENA CAB M DRIVER DATE FIRM AGENT NUMBER OF ITEMS 'PASSENGER RECIEVED BY FARE TIP TIME TOTALFARES FROM: TO: 1. 3. 2. 4. Guaranteed Ride Home: SOME GOOD NEWS ABOQT YOaR INCOME TAX TAKE cum FOR RIDESHARING How DO COMMGTERS BE UTi? o you rideshore? Or offer rideshoring programs to your employees? If so, you may be eligible for credits on your state income tax. California state tax laws, designed to provide incentive for commuters and employers to participate in rideshore programs, allow for several tax credits and deductions. The purpose? To help ease traffic congestion, reduce air pollution and lessen the need for costly road repairs and construction throughout the state. Read on for ways that rideshoring may save you money on your state taxes: Rideshare credits are like money in the bank. Unlike tax deductions, these credits offer a dollar -for -dollar offset on state income taxes. Some details: Employees who vanpool may be entitled to a 40 percent credit, up to $480 per year, for actual out-of-pocket expenses. To qualify, the vanpool must have at least seven daily commuters, and the employee must work at least 10 hours per week l and vanpool three days per week, or 15 days a month. .� (Rew,xw and Taxation Cade Sec W ti N Employers, too, may claim a partial tax credit for sponsoring Companies with 200 or more employees may claim a 20 percent credit toward the purchase of compary vans used for vanpool programs. Smaller companies may claim a 30 percent credit. (Rw and rmatan code sea. 17053, Sec. 23605) A tax credit is also allowed for employers who help defray costs of transit passes for employees: 40 percent of the cost if no free parking is provided; 20 percent if subsidized parking is provided; and 10 percent if parking is free. (Re and Taxation Code Sec 17503, sec.. 23605) On state income taxes, certain ridesharing benefits are not considered taxable income, including benefits received for. ■ Commuting in a third -party vanpool ■ Commuting in a private commuter bus ■ A monthly transit pass ■ Carpooling (ReYanw and TauWan Code Sec 171/9) TAX DEDOCT101is FOR EMPLOYERS' Employers may claim a business deduction for costs incurred in: ■ Subsidizing monthly transit passes for employees. ■ Providing vanpool or bus service to employees or subsidizing their expenses for using privately operated vanpools, commuter buses or subscription taxipools. ■ Providing free or preferential parking for carpools and vanpools. ■ Offering the cash equivalent of parking to employees who do not require parking. ■ Making facility improvements, such as bus Shelters, bike rocks, lockers and showers, in order to promote ridesharing, bicycling and walking. This is a depreciation deduction to be taken over a three-year period. iQe enue end T..t. code S. 24343.51 ON THE FEDERAL LEVEL Rideshare tax credits and deductions apply to California state tax only. Although it is possible you may qualify for tax deductions on your federal form, you should first consult your tax specialist or the Internal Revenue Service. r , WHERE TO GO CaC the Franchise Tax Board at (800) 338-0505 with questions about your FOR HELP I ICalifornia Tax Return or to order form 3518. Or contact your tax specialist. To request forms by mail, write to: CTS OFFIcES Commuter Transportation Services, Inc. Cammotercompater O 6opyn61990 C&.v r Trm,part . Sry m Ora. Thu puUediw w prepa. d through grad. ham" WW Skis, Dmmom o of Tra vorloiae, F." Filth- wayA"ni*Mion,with16eoopvc6i of iho stab F QI;6mio, D.pan w eFTr sporWm, ■ Los Angeles 3550 Wilshire Blvd. Suite 300 Los Angeles, CA 90010 Business: (213) 380-7750 Commuter Matching: (213) 380 -RIDE Northam Los Angeles 708 E. Palmdale Blvd. Palmdale, CA 93550 Business: (805) 273-3162 Commuter Matching: (805) 255 -RIDE Franchise Tax Board Tax Fortes Request P.O. Box 942840 Sacramento, CA 94240-0070 ■ Riverside and San Bernardino 12139 Mt. Vernon Ave. Suite 202 Grand Terrace, CA 92324 Business: (714) 422-8088 Commuter Matching: (7] A) 684 -RIDE (7] A) 825 -RIDE ■ Ventura 950 County Square Drive Suite 101 Ventura, CA 93003 Business: (805) 656-2477 Commuter Matching: (805) 656 -RIDE