HomeMy WebLinkAbout1991-03-26 - AGENDA REPORTS - VAN POOL DEMOSTRATION PROJ (2)AGENDA REPORT
City Manager Approval
Item to be presented
CONSENT CALENDAR
DATE: March 26, 1991
SUBJECT: Van Pool Demoxistration Project
DEPARTMENT: Public Works
BACKGROUND
John Medina, Director
Last November, the City Council in conjunction with Lancaster, Palmdale and the.
County approved an agreement with Commuter Transportation Services (CTS) to
provide programs enticing -Antelope Valley Freeway commuters to ride share.
Attached is a list of the services CTS is to provide and the cost to each
agency. Item 5 on the list titled "Van pool Discount Program" was to be funded
for one year ($50,000) by a Caltrans grant. Caltrans had planned to pledge FHA
Funds for the ride share program. However, the Federal Department of
Transportation ruled that ride share programs are not eligible for FHA funds.
Therefore, the Caltrans grant will not be forthcoming and the cities and the
County now have the option of not doing Item 5 or paying for the program on our
own.
CTS working with the LACTC has proposes a two-year $123,000 vanpool discount
program where.by the LACTC will provide fifty percent matching funds ($61,500)
and the cities and County provide.$15,375 each.
The vanpool program will concentrate on providing incentives to new vanpoolers.
These incentives include:
1. One Month Rider Rebate Program - $125.00 each new vanpooler
2. Child Care Bonus - $100.00 to a qualified new vanpooler
3. Guaranteed Ride.Home Program $45-$80/ride - 24 times a year
per vanpooler
Attached is CTS's proposed program. It is well thought out and comprehensive in
its scope. This program would entice commuters to vanpool. City staff believe
this program would assist in lowering in the traffic volume on the Antelope
Valley Freeway.
The cities of Palmdale and Lancaster and the County have verbally supported this
program but no formal action has been taken. In the past year, the County and
the three cities have been meeting on how to improve transportation in the North
Los Angeles County area. This Van Pool Demonstration program will assist in
this goal by making ride sharing a more attractive transportation alternative to
commuters on the Antelope Valley Freeway. Staff recommends that the City
Council approve the expenditure of Prop A. funds to support this program.
A PRMnWrn Agenda Item:_J�,.,
Agenda Report
Van Pool Discount Program
March 13, 1991
Page 2
1. Approve the expenditure of Prop. A funds in the amount of $15,375 for the
two year Van Pool Demonstration Program for the Antelope Valley Freeway.
2. Direct the City Manager to execute an amendment (when it becomes available
from CTS) to the City's current.agreement with CTS.
DEL:97
Attachments:
Cost/Service list for current CTS Contract
Pie Chart for Vanpool Discount Program
Vanpool Project Proposal
cc: Dennis Luppens
EXHIBIT A (continued)
Funding Sources for Services
Santa
Lancaster Palmdale Clarita LA County
$ --- $ --- $ --- $ ---
650 650 650 650
--- ---� --- ---
15,000 .15,000 15,0oo 15,000
Caltrans
(memo only)
$ ---
50;000
Service Total
CTS
1.
Establish a local 805 $10,000.
$10,000
area code phone number
to provide and publicize
rideshare information.
2.
Place a full-time CTS 63,000
60,400
staff person on-site to
service the area.
(Computer terminal &
communications equipment).
3.
Include information about 89000
8,000
Antelope Valley Bus .
Line's "The Express" bus
service to LA and the San
Fernando Valley on CTS
matchlists and in the
Teleservicing information
given to callers from the
Antelope & Santa•Clarita Valleys.
4.
Arrange and conduct a 30,000
309000
promotion along the 14
Freeway corridor.
5.
Develop a 5/14 Freeway 50,000
---
Corridor Vanpool Discount
Program.
a. Development & marketing 60,000
---
of proposed vanpool
discount program, Antelope/
Santa Clarita Valley Express
Bus.Service. home -end materials
Santa
Lancaster Palmdale Clarita LA County
$ --- $ --- $ --- $ ---
650 650 650 650
--- ---� --- ---
15,000 .15,000 15,0oo 15,000
Caltrans
(memo only)
$ ---
50;000
Service
1, Monitor and evaluate
the program by tracking
the number of,calls,
and number of placements.
TOTAL
Total
$ 221,000
EXHIBIT A Pontinued)
Funding Sources for Services
F u n d i n g P r o v i d e d B z
CTS Lancaster Santa
Palmdale Santa
Included
In N2
above
$108,400 $ 15,650
LA County
$ 15,650 $ 15,650 $ 15,650
i
7
I
0
Caltrans
(mem_ o only)
$ 50,000
North County Vanpool Demonstration
$14.OW
Funding Sources:
Prop A Local Return Demonstration Funds
$123,000
a
(LACTC $61,500 - Cities and County $15,375 each)
CTS/North County Contract $15,000
CTS $5,000
OFFICERS AND DIRECTORS
CHAIRMAN OF THE BOARD
GEORGE NICHOLAS
Coopers & Lybrand
E CHAIRMAN
AN EPSTEIN
Osney Development Company
CRETARY
PETER KIEFER
Security Pacific National Bank
PRESIDENT
JIM SIMS
LEW Si
Celllpma Department
of Transoonation
JAMESC BUIE. JR
Gerald 0. Hines Interests
RICHARD FUNESS
Manning, Selvage. & Lee
DAVID GRAYSON
Automobile Club
of Southern California
GLADYS MEADS
American Lung Association
Of California
NEIL PETERSON
Los Angeles County
Tranaponalwn Commissdn
JOHN YINGLING
Amencan eroadolsomg Company
ADVISORY BOARD
WILLIAM H. DEVINE
AT&T
GEOFFREY ELY
Si Owners and
Managers Association
ROBERTFREEMAN
Texaco
STEVE GIOVANISCI
Atlantic Richfield Company
JIM GOSNELL
Southern Calllomia
Association oI Governments
CHARLES A. GREEN
General Telephone
OR. JACK H. IRVING
Jack Imng Aaspcia2a
MERVYN KIRSHNEI
The Seeley Company
Society of Industrial Peatmrs
SUSAN IACEY
Ventura County Board
of Supe—sora
DAVID MCKENNEY
ahman & Wakld
efie
MARCUS
Marcel Asescan".
HRISTOPHER C. MARTIN
Albert C. Mahn & Ae um,..Ns
GERALD MEISENHOLDER
Jet Propulsion Laboratory
HUGO MORRIS
Joint Council Of Teamsters a42
THOMAS H. NIELSEN
The Irene Company
JACK NOVACK
VISTAR Financial. Inc.
STAN OFTEUE
Orange County
Transportation Commission
JOHN PALEY
Lotus Satellite NeMOrk
ALAN PEGG
Southern California
Rapid Transit District
SHIRLEY PERKINS
First lntersme, Bancorp
IRENE PORTILLO
Pori Esparta & Associates
EDROWE
City Of Los Angeles
PAT RUSSELL
Pat Russell Consulting
THOMAS A. TIDEMANSON
LOS Angeles County
Public Warks Depadmenl
STEVEN A. TRAGASH
Glendale Federal Bank
ROBERT D. VOIT
The Voa Compamea
DR MARTIN WACHS
UniaersdY of California
We Angeles
WILLIAM WALLACE
Southern Caliki
Gas Company
W V. WELLS, JR.
TRW. INC.
TAD W108Y
Parson& BdnckerhoR, Ouade
& Douglas
BILL YOUNG
American Honda
A. NORTON YOUNGLOVE
pleated. County
d of SuPin, aare
Commuter Transportation Services, Inc.
Commuter Computer
February 15, 1991
Mr. John Medina
City of Santa Clarita
23920 Valencia Blvd.
Suite 300
Santa Clarita, CA 91355
Dear John,
Enclosed is the revised North Los Angeles County Vanpool
Demonstration Project proposal. Commuter Transportation
Services (CTS) proposes to enter into an agreement with the
Los Angeles County Transportation Commission (LACTIC). The
LACTIC will provide matching funds with the cities of
Lancaster, Palmdale, and Santa Clarita and the County of
Los Angeles for the project, and CTS will administer the
corridor program.
The primary change from the original proposal dated
December 17 consists of a shift in the administration of
the Guaranteed Ride Home portion of the proposal from the
cities to CTS. CTS will contract with a consultant to
develop the Guaranteed Ride Home Program. The consulting
fee will come from the existing proposal by reducing the
Rider Rebate from $150.00 to $125.00 per participant and,
will therefore, not incur additional expense to the
original proposal.
At the request .of the cities and Los Angeles County the
proposal will become Exhibit B, and be included as a part
of the current CTS contract.
The cities and Commuter Transportation Services will
actively engage in marketing activities to ensure the
success of the Vanpool Demonstration project.
Since we wish to have this program in place by early
summer, your response is .needed as soon as possible.
Please contact me at (213) 365-6873 or Cynthia Pansing at
the LACTIC (213) 236-9447.
Sincerely,
Carol Redf n
Regional Manager
Attachments
3550 Wilshire Boulevard
Suite 300
Los Angeles, CA 90010
(213) 380.7750
FAX (213) 383-8034
LOS ANGELES COUNTY TRANSPORTATION COMMISSION/
COMMUTER TRANSPORTATION SERVICES, INC.
PROPOSED NORTH LOS ANGELES COUNTY VANPOOL DEMONSTRATION PROJECT
REVISED February 15, 1991
I. PURPOSE
The purpose of this project is to reduce congestion and air
pollution resulting from commute trips by encouraging the
development of vanpools. This project will provide incentives
to commuters traveling from the Antelope and Santa Clarita
Valleys to destination points within the North County as well
as destinations in the cities of. Burbank, Glendale, and
Pasadena (Tri -Cities). These incentives must be attractive
enough to persuade commuters to make vanpooling their commute
choice.
II. BACKGROUND
The cities of Lancaster, Palmdale, Santa Clarita, and the
surrounding unincorporated communities are a part of the most
rapidly growing area in Los Angeles County. Because of the
large jobs to housing imbalance, approximately 44% of North
Los Angeles County commuters must commute to jobs outside of
their communities. Many. of these commuters travel long
• distances daily.
Traffic congestion must be addressed along with the problems
associated with travel distance and travel time. The 5 and
14 Freeways, Sierra Highway, and other arterials are the main
travel routes out of the Antelope and Santa Clarita Valleys.
These routes are heavily used during the peak morning and
evening.commute hours.
A Vanpool Demonstration Project would address the needs of the
North Los Angeles County commuters by providing a cost
effective, less stressful alternative to solo driving. Each
vanpool placed would remove six to fourteen vehicles (based
on 7, 12, 15 passenger vanpools) from the congested corridor.
In order to implement a Vanpool Demonstration Program,
Commuter Transportation Services, Inc. (CTS) proposes to enter
into an agreement with the.Los Angeles County Transportation
Commission (LACTC). The LACTC will provide matching funds
with the cities of Lancaster, Palmdale, Santa Clarita, and the
County of Los Angeles for the project, and CTS will administer
the corridor program. CTS and LACTC will work closely with
the North Los Angeles County communities in order to gain
their involvement and cooperation. In order to obtain maximum
results CTS recommends the Vanpool Demonstration Program be
. established for a two year period.
!2
III. DESCRIPTION OF PROJECT
The Vanpool Demonstration Project will be -a three part
program. Following are the elements proposed for the North
Los Angeles County Vanpool Demonstration Program:
A. Rider Rebate
B. Child Care Bonus
C. Guaranteed Ride Home Program
Each element is described below, including administration and
costs.
A. RIDER REBATE PROGRAM
1. Description
In order to address the needs of North Los Angeles County
commuters, a Rider Rebate is proposed. This program is
a direct subsidy to a..new vanpool rider whose commute
originates in North Los Angeles. County and terminates
either in Palmdale, Lancaster, Santa Clarita, or the
surrounding unincorporated North County communities, or
the cities of Burbank, Glendale, or Pasadena (Tri -
Cities). This program addresses the needs of the long
distance commuter, as well as the need to provide
transportation alternatives between the North County
communities.
The program will. offer a rebate to a vanpool rider who
joins a new or existing van, and who has not ridden in
a vanpool for at least six months prior to joining their
current vanpool. After three months of participation in
the vanpool, the rider will submit a rebate form along
with proof of ridership for the previous three months to
receive the rebate. Proof of ridership will be made in
the form of vanpool receipts or canceled checks.
According to VPSI, a typical
Valley to the Tri -Cities cos
month. In order for the rek
real value for the monetary r
ought to fund a substantial p
and fuel costs. Therefore, v
$125.00. The rebate will be
payment. This rebate should be
as well.
commute from the Antelope
is more than $125.00 per
ate recipient to perceive
:bate received, the rebate
)rtion of the monthly fare
e recommend the rebate be
sent to the rider in one
extended to buspool riders
The Rider Rebate program should include riders on owner -
operated, leased, or company sponsored vanpools. The
vanpools may be mini -vans, 12 -passenger vans, or 15 -
passenger vans. Minimum ridership. should be established
3
to .qualify legitimate vanpools. Five riders on a mini-
van, nine riders on a 12 -passenger van, and twelve riders
on a 15 -passenger van should be required.
2. Administration
CTS will administer the Rider Rebate Program. Calls will
come into CTS' Teleservices Department, and qualified
callers will be transferred to the _CTS' Commuter Services
Department for processing. Proof of ridership for the
previous three months will be required. Upon approval
of the Commuter Services Department, the Accounting
Department will process requests and send the rebate
checks directly to rebate recipients..
3. Cost
Based on a projected ridership of 200 to 500 persons over
the two year life of the project at $125.00 per person
the total cost for the Rider Rebate Program is
$62,500.00. This amount allows for funding a maximum of
500 placements.
B. CHILD CARE BONUS
.
1. Description
Parents having child. care responsibilities are less
likely to use alternate transportation choices.
According to Caltrans, in 1988 56% of married mothers
with children under six years of age worked. In order
to encourage parents with young children to join a
vanpool, a Child Care Bonus will be incorporated into the
Vanpool Demonstration Program.
The Child Care Bonus offers a vanpool rider who qualifies
for the Rider Rebate an additional $100.00 bonus to
encourage vanpool participation. After three months of
participation in the vanpool, the rider will submit a
Child Care Bonus form along with receipts from a licensed
child care facility -for the previous three months. The
Child Care Bonus should be applied for at the.same time
as the Rider Rebate to facilitate program administration.
Licensed preschool and licensed elementary after-school
programs should qualify for the Child Care Bonus.
0
4
2. Administration
CTS will administer the Child Care Bonus program. Upon
approval. of the Commuter Services Department, the
Accounting Department will process requests and will
include the Child Care Bonus in the Rider Rebate check
to be sent directly to the rebate recipient.
3. Cost
Based on projected participation of 35% of vanpool riders
or approximately 175 participants at $100.00 per person
the total cost for the Child Care Bonus program is
$18,000.00 over the two year life of the program.
C. GUARANTEED RIDE HOME PROGRAM
1. Description
Guaranteed Ride Home programs promote ridesharing by
eliminating one of the most frequently cited reasons
people opt to drive alone: the fear that they won't have
a vehicle in an emergency, or if they can't leave work
. at their usual time. Asked what would encourage them to
share the ride to work, commuters mention Guaranteed Ride
Home programs more often than'any other incentive or
benefit. In addition, studies have shown that Guaranteed
Ride Home significantly reduces the number of people who
revert from ridesharing to driving alone.
CTS will contract with. a consultant to develop the
Guaranteed Ride Home Program. The following suggested
program elements are subject to change based on final
consultant recommendations.
The Guaranteed Ride Home Program will be a voucher
program and provide a free ride in an emergency. The
Guaranteed Ride Home Program should include rides to the
destination needed by the participant, whether that be
home, child care, the hospital, or any combination of
these. The vouchers should be numbered to facilitate
program administration.
0
5
For emergency rides from the Tri -Cities to the North
County, a rental car will be provided to qualified
individuals, unless. the person is not a licensed driver,
under twenty-five years of age, or unable to _drive due
to illness or severe emotional stress. In that case, a
taxi ride will be provided. For emergency rides between
the North County communities, one-way rides under 20
miles will use a taxi, one-way rides over 20 miles will
use a rental car, unless the participant is unable to
drive.. Rental vehicles must be returned within 24 hours.
All program. participants will be eligible for the
Guaranteed Ride Home Program for the two year life of the
project. In order to attract vanpool riders to the North
County Demonstration Program, the Guaranteed Ride Home
portion of the program should begin when the participant
starts vanpooling, not after the three month period to
qualify for the Rider Rebate.
Valid reasons for using the Guaranteed Ride Home include
illness or severe crisis of the participant or of a
family member. Unexpected request of a supervisor to
work past the regular quitting time (unexpected is
• defined as not .knowing before that day). In order to
validate the reason, a supervisor's signature will be
required on the voucher for reimbursement. Inappropriate
use of this service will require the participant to
reimburse all expenses incurred.
The participant may have two Guaranteed Rides per month
with a maximum of .eight Guaranteed Rides per year.
2. Administration
CTS will administer the Guaranteed Ride Home Program.
A consultant will be contracted by CTS to develop the
Guaranteed Ride Home Program. The contractor will
develop policy, assess liability issues, design the
Voucher, develop tracking methodology, and develop vendor
contracts. In addition, the contractor will be asked to
recommend ways in which the cities may continue the
entire vanpool program in their communities at the end
of the two year demonstration period.
There are several potential vendors who can provide
Guaranteed Ride Home services. These include:
o Santa Clarita Dial -A -Ride (evening shuttle service).
o A.V. Taxi Co. serving the Antelope Valley.
o Checker Cab Co. serving the Tri -Cities.
0 Eagle.Cab.Co. serving Valencia.
.
6
o
Avis Rent A Car.
o
Budget Rent A Car.
o
Dollar Rent A Car.
o
Enterprise Rent A Car.
o
Hertz Rent A Car.
o
National Rent A Car.
o
Thrifty Rent A Car.
The contractor will need to determine which services will
accommodate the voucher program requirements, and provide
competitive rates.
3. Cost
For taxi rides from the Tri -Cities, the Checker Cab
company will supply vouchers (see attached), and a
contract price of approximately .$80. 00 for a 60 mile one-
way trip. The only vanpool riders allowed to take a taxi
ride from the Tri -Cities to the North County are
unlicensed vanpool riders, vanpool riders under the age
of twenty-five, or participants who are unable.to drive
due to illness or severe emotional stress.
Avis "My Other Car" program will provide a rental car
. from the Tri -Cities for a daily rate of. $29.00 (see
attached). The daily rate covers a 24 hour period with
150 free miles per day, and .25 for each additional mile
thereafter.
These are merely examples, vendors and costs need to be
determined for car rental and taxi rides within the North
County communities, and between the North County and Tri
Cities.
The voucher should cover the cost of the car rental or
taxi ride. The Guaranteed Ride Home should provide up
to $45.00 per car rental in order to include insurance
and other charges. The Guaranteed Ride Home should
provide up to $80.00 per taxi ride to qualified
participants. A contract arrangement should be made
between CTS_ and the car rental agencies and' taxi
companies. CTS should contract with more than one rental
car agency to ensure availability of transportation in
an emergency.
Average usage rate for Guaranteed Ride Home programs is
8$. High usage rate is 20%. Using a 20% usage rate,
with 500 participants the program could generate an
excess of 100 Guaranteed Rides per year at $45.00 to
' $80.00 per ride. The cost for the Guaranteed Ride Home
program should not exceed $20,000.00 in two years, and
we recommend that amount to be budgeted for the program.
0
IV. PROSPECTIVE RIDERSHIP
According to the CTS database, the percentage of
registrants living in the Antelope and Santa Clarita
Valleys who currently vanpool to work is five percent.
In the Antelope Valley registrants live primarily in the
cities of Santa Clarita (22%), Lancaster (17%), Palmdale
(16%), and Newhall (12%).
These registrants commute to work sites located
predominantly in Burbank (12.4$), Van Nuys (11%), Santa
Clarita (8.6$), San Fernando ,(6.3%), Palmdale (5%),
Northridge (4.8$), Lancaster (4.2%), and downtown Los
Angeles (3.6$).
To verify the heavy traffic flow to and from the Antelope
and Santa Clarita Valleys, CTS requested Caltrans traffic
volume reports of hour to hour monthly .totals on the
Antelope Valley Freeway. On the work week of July 16;
1990, 344,488 vehicles traveled southbound and 324,306
vehicles traveled northbound on the freeway just north
of the Golden State Freeway junction. In terms of daily
• work -week totals, an average of 69,000 vehicles travel
southbound and an average of 65,000 vehicles travel
northbound.
Nearly forty-three percent of the southbound commutes are
made between 5:00am and 9:00am, and approximately forty
percent of the northbound commutes are made between
3:00pm and 7:00pm. The peak period for southbound travel
is between 6:00am and 8:00am (13%) and the peak period
for northbound travel is between 5:OOpm and 6:OOpm (12%).
According to the CTS database there are sixteen vanpools
currently commuting between the North County and the Tri -
Cities. With a strong incentive program, potential
exists to develop several more vanpools in the designated
project areas.
V. MARKETING
Marketing is the key to the success of the Vanpool
Demonstration Program. Successful marketing will involve
reaching commuters at the home -end as well as the work -
end.
E
0 1. Work -end Marketing
A. large portion of CTS' marketing resources are
dedicated to working with the employer market,
primarily employers with 100 or more employees.
Since CTS is involved with the business community
in both the North County and Tri -Cities, we are in
a unique position to market the program through
employers and Transportation Management Associations
(IMAs).
CTS will target worksites in the North County and
Tri -Cities, and will provide staff to promote the
program through the following activities:
o Conduct workshops for employers and TMAs to
explain the program. The Account Executive and
Commuter Services Representative can market the
program through employer Briefings, area
Network Meetings, TMA membership meetings, and
Chamber of Commerce sponsored workshops.
o Identify corridor residents at their respective
worksites for promotion of the program. The
Employee Transportation Coordinators of area
companies can target the.appropriate employee
population to market the program.
o Prepare and distribute collateral materials to
publicize the program at the work -end.
2. Home -End Marketing
Reaching residents at their point of origin will
complement the work -end marketing efforts. CTS will
provide staff to market the project at the home -
end. Activities may include:
o Identification of. vanpool prospects in CTS'
database who commute into, out of, and through
the corridor.
o Development of specific home -end collateral
materials, and targeted mailings.
o Development of a promotional event.
o Distribution of information through local
realtors.
o Distribution of information through the
Antelope Valley Homebuyers Center.
0 9
o Distribution of information through chambers
of commerce.
o Promotion of the program through local - cable
TV programs.
3. Involvement of the local communities will be
encouraged. The communities may:
o Provide local staff and resources to the
program.
o Provide signage with phone number.
o Utilize public access television and low power
radio.
o Distribute collaterals to retail and other
public locations.
o Distribute information to licensed child care
centers, and elementary schools to be
publicized through PTA newsletters.
o Utilize realtors as a distribution channel.
o Mail advertisements with utility invoices.
o Activate a speakersf bureau.
o Generate publicity.
o Run articles in city sponsored newsletters
mailed to all area residents.
4. CTS will develop a special promotion to target
potential vanpool riders.
Target:.
CTS will target two populations. The first consists
of CTS' registrants who live in the North County and
work in the Tri -Cities or North County areas. These
registrants will be targeted by home -end
communications. This population will be designated
as Group A. Group A will be determined by zip codes
in the CTS' registrant database. Through the
Ridestar System, CTS will develop a list of
• addresses and phone numbers for this target
population. The second group are non -registered
employees of the employers in the North County and
0
0
10
Tri -Cities areas that live in the North County.
This population will be reached through work -end
communications. This population will be designated
as Group B. Group B information will be generated
by employers' identification of employees who reside
within the home -end zip codes.
Communications:
The home -end communications will target Group A and
consist of the following:
o Direct mail brochure - A direct mail brochure
will be sent to the residence of each household
in Group A.
o Telemarketing - A telemarketing call will be
placed to each household in Group A.
The work -end communications will target Group B and
consist of the following:
o Employer Package - A package consisting of a
flyer, memo from.managers, and a brochure will
be delivered to each person in Group B.
o Zip Code Parties - Each member of Group B will
be invited to attend a zip code party held at
employer sites.
o CTS will encourage company ETCs to distribute
the employer package, as well as, develop zip
code parties.
5. Cost
CTS will provide $5,000.00 for the home -end
promotion. The cost of the promotion will include
the mailing of direct mail brochures and
telemarketing follow-up calls.
VI. PROJECT IMPLEMENTATION
The following are the project timelines:
o The project should be initiated in the summer of
1991, with initial marketing efforts beginning in
the spring. The City of Lancaster is scheduled to
. open a large Park and Ride facility in the summer.
Targeting the opening of the.Park and Ride with the
Vanpool Demonstration Program would be ideal, and
0
0
0
11
would attract media attention to the project.
o The duration of the Demonstration Project will be
two years in order to allow -for program development
and maximum van placements.
o In order to maintain recently formed vanpools, the
Rider Rebate and Child Care Bonus should be
grandfathered to January 1, 1991. This would allow
van riders who joined vanpools on or after January
1 the opportunity to take advantage of the program,
and eliminate the possibility of leaving .their
current van for a. new one in order to qualify for
the rebates.
VII. COSTS
1. Program Costs
o Rider Rebate $62,500.00
o Child Care Bonus $18,000.00
o Guaranteed Ride $20,000.00
2. Administrative Costs
o Administrative costs to CTS for processing checks,
contract administration, and marketing the program
is estimated at 1.5 person years. The cost of
support staff to administer the CTS portion of the
program will be absorbed by CTS using existing staff
fundedbyCTS' public funders.
o CTS will require $5,000.00 per year to meet out of
pocket costs for processing forms and checks.
$10,000.00 for two year program.
o CTS will send out a Request for Proposal (RFP) in
order to contract with a consultant to develop the
Guaranteed Ride.Home portion of the program. Any
monies not spent on consulting fees will be
reinstated in the program to be used where needed.
Up to $12,500.00 for consulting fees
a
0
11
12
3. Marketing and Promotional Costs
o Development of marketing collaterals specific to
the Vanpool Demonstration Program is essential.
Marketing costs will be paid for by the CTS/North
Los Angeles County contract.
$15,000.00 for marketing collateral development.
o Development of a promotion targeting the residents
of the North County who commute to the Tri -Cities
and North County communities will be developed and
paid for by CTS.
$5,000.00 for the home -end promotional event.
4. Summary of Costs
o $100,500.00 Rebates (funded by Prop A Local
Return)
o. $ 10,000.00 CTS out of pocket costs for
check processing (funded_by Prop
A Local Return)
o In -Kind CTS administrative costs
o $ 12,500.00 Consulting fee for development
of Guaranteed Ride Home (funded
by Prop A Local Return)
o $ 15,000.00 Marketing collateral materials
(funded by CTS/North County
contract)
o $ 5,000.00 Home -end promotional event
(funded by..CTS)
VIII. MONITORING AND EVALUATION
Monitoring
o CTS will. compile and track all transactions
regarding the Rider Rebate and Child Care Bonus.
These tasks will include ascertaining. proof of
ridership and.verifying the validity of child care
facility receipts.
o CTS will compile and track all Guaranteed Ride Home
• transactions. Besides other administrative
components outlined elsewhere in this proposal, this
task will entail comparing the list of voucher
IX.
2. Evaluation
o The LACTC will evaluate the success of the program
initially at six months after the program begins
operation, and on a quarterly basis thereafter.
The LACTC will compile ridership data and assess the
cost effectiveness of the program at the above
intervals and at the program's completion. At the
end of one year the LACTC will evaluate the
program's progress and make, adjustments as
necessary. In concert with CTS and the
participating jurisdictions, the LACTC will outline
recommendations at the conclusion of the program.
At the conclusion of the two year demonstration project, the
cities in North Los Angeles County are encouraged to continue
the program, possibly targeting other work -end destinations.
Continuation of .the vanpool program would encourage residents
to find alternatives to driving. alone, thus easing traffic
. congestion, improving air quality, and ensuring the quality
of life for North Los Angeles County residents.
13
recipients with the vanpool drivers' sign -in sheets
to verify ridership.
o Participating vanpool drivers will track new and
continuing riders by maintaining a vanpool roster.
The vanpool roster will be made available to CTS on
a monthly basis in order to monitor and verify
vanpool ridership.
o CTS will track ridership through the duration of the
program. To assess why riders may opt to
discontinue their participation in a vanpool, CTS
will conduct an exit interview immediately following
a rider's departure from the program. This may be
done through a telephone interview and/or mail
survey.
o CTS will track all phone or mail inquiries related
to the program.
o CTS will provide a monthly report to the LACTC
including the number of inquiries received, the
number of riders placed, the amount of Rider Rebate
and Child Care Bonus monies distributed to
participants, and the number and cost of Guaranteed
Ride Home transactions.
IX.
2. Evaluation
o The LACTC will evaluate the success of the program
initially at six months after the program begins
operation, and on a quarterly basis thereafter.
The LACTC will compile ridership data and assess the
cost effectiveness of the program at the above
intervals and at the program's completion. At the
end of one year the LACTC will evaluate the
program's progress and make, adjustments as
necessary. In concert with CTS and the
participating jurisdictions, the LACTC will outline
recommendations at the conclusion of the program.
At the conclusion of the two year demonstration project, the
cities in North Los Angeles County are encouraged to continue
the program, possibly targeting other work -end destinations.
Continuation of .the vanpool program would encourage residents
to find alternatives to driving. alone, thus easing traffic
. congestion, improving air quality, and ensuring the quality
of life for North Los Angeles County residents.
0
•
"MY OTHER CAR"
PROGRAM
_Car Class Daily Rate 5 -Hour Rat
A-E 29.00 20.95
Terms and Cond'tions
1) Daily rate covers one, 24-hour period. 5 -Hour rate
covers five 60 minute hours.
2) Rate converts to Local Business Rate for the car class
if kept over 24 hours.
3) Rates allow for 150 FREE miles per day, then 25c for
each additional mile thereafter.
4) Refueling service charges, taxes and optional CDW, PAI
PEP are not included.
5) Program includes pickup and delivery of a renter at a
nearby location.
6) Car may return to any of the following Avis locations if
necessary:
* Los Angeles Airport
* Burbank Airport
* Anaheim (Disneyland Hotel)
* Arcadia
* Canoga Park
* Culver City
* Glendale
* Hollywood
* Industry Hills
* Long Beach
* Marina Del Rey
* Montebello
* Oxnard
* Pasadena
* Santa Monica
* Studio City
* Van Nuys
* Ventura
OA Commuter Transporafion Services, Ina
•44iW CommuterComputer 57
P.01
CHECKER CAB CO.
FAX TRANSMISSION FORM
C� . !
DATE: ��� �" /� TIME: Y• -Nr d.m.p.m.
We have transmitted_ages, including this cover sheet.
Please: (Read ( ) Handle ( ) Approve ( ) Call.Me
PLEASE DELIVER ALL PAGES TO:
NAME: nM/��/"�i2 'I&A S1 i .S')/GS.
ee0,t11 t1 x�. GA-• a e. /eEa F��/
FACSIMILE #
303 - pa 3 SL
FROM: / 09-x0ap %� i�'E�Ay✓
COMPANY: BTCt 358 E. OLIVE AVEr BURBANK CA. 91502
#:(818) 566-1206
ACSIMILE: (818)
OMMENTS:
842-41412V
GoaNr
r�,G• L.o rVA 4/"�IE"S
distribute copies of transmitted pages to:
i
0
El
nVv u0 aJ 10%Oi
its—fir
a
tF
i
TAXI cO U po y•
i,
j � A
PROMPT & CURTEOUS SER CEx
BURBANK GLENDALE PASADENA
843.8500 956.2227 78.t..
)ARK 845.2100 242.3131 111'
N2 0126
20t EACH ADDITIONAL 1/7 MILE OR PART.
2N EACH 1 .MINUTE WAITING: TIME
AND/ OR .TRAFFIC DELAY.. __
y!
•
Si .[
• ,
�,��Y �y f..y
•r 111
:}�:�..�
RATE
$1.30 FIRST 1/6
MILE OR 60
SECONDS OR j
FRACTION
THEREOF.
I
.
�
20t EACH ADDITIONAL 1/7 MILE OR PART.
2N EACH 1 .MINUTE WAITING: TIME
AND/ OR .TRAFFIC DELAY.. __
9
Becker Cab Co. TRANSPORTATION VOUCHER N? 43179
258.3231 956 -CABS 843.8500 798 -TAXI
LOS ANGELES GLENDALE BURBANK PASADENA
CAB Y DRIVER
DATE �
FIRM
AGENT
UMBER OF ITEMS
PASSENGER
ECIEVED BY FARE
TIP
TIME TOTAL FARES '
FROM•
TO: t.
3.
2.
4.
I i
0
Guaranteed Ride Nome:
�J
SOME GOOD HEWS Amur
YOUR INCOME TAX
TAKE emrr
FOR RIDESHA
®o you ridesllarei Or offer rideshoring programsto your employees;? IF so, you may be eligible for credits on your slate income tax.
California state tax laws, designed to provide incentive for commuters and
employers to participate in rideshore programs, allow for several taxcreditsand
deductions. The purpose? To help ease traffic congestion, reduce air pollution
and lessen the need for costly rood repairs and construction throughout the state.
Read on for ways that rideshoring may save you money on your state taxes:
Rideshore credits are like money in the bank. Unlike tax deductions, these
credits offer a dollar-dollor offset on state income taxes. Some details:
Employees who vanpool may be entitled to a AO percent credit, up to $480 per
year, for actual out-of-podw expenses. To qualify, the vanpool
must have at hew seven daily
.�.._ commuters, and the employee must
work at least 10 hours per week RIDESHARE CREDITS
and vanpool throe days per
week, or I S days a nwnth.
4
' Wocndrm dimra .s cUNLIKE
TAX'
�'� G 17aJJ1J
i
Employers, bo, may cioim a T"E�E CREDITS
portial tax audit for sponsoring
certain rideshoring programs. OFFER A
Componiies with 200 or more employees may claim a 20 ..
percent credit toward the purchase of company, vans used,', OFFSET ON STATE
claim c
farvanpool programs. Smaller campaniles mayINCOME
._
TAXES.
onCa�S�llai$See:'2360tfJ::.
30fRaadTmrdte
percent Credit.ws
ktax credit is also allowed for ertployers who helpdefi;& j costs of transit posses
for employees'. 40 peroent of the Dost if no Five parking is provided; 20 percent
if subsidized parking is provided; and 10 percent if'parking is free. ffl wand
ToodmC*&s.c 175W Sm2taosl
HOW DOOn:tote
income loxes, certain ricleslharingbenefits are not coruldered taxable
COM"TiRS BENEFIT?
Income, Including benefits received For s
■, Commuting in a tfnrdl rVvanpool a—
. <
■,Commuting, in a private commuter.;bus + r
vl
■ A monthly transit pass
0 Carpooling
. -
pP"Imi, and TMOAM Cady sK 1279 -