HomeMy WebLinkAbout1992-04-28 - AGENDA REPORTS - CITY TAG LINE (2)NEW BUSINESS
DATE:
SUBJECT:
DEPARTMENT:
BACKGROUND•
AGENDA REPORT
April 28, 1992
City Tag -Line
City Manager's Office
City Manage
Item to be
Gail Foy
Through its actions and its deeds, the City of Santa Clarita has demonstrated
its commitment to providing quality service in an open and non -bureaucratic
government to the residents of Santa Clarita.
While this is evident by the City's own philosophy statement, which was written
by employees, the City would like to extend that. message"on a regular basis
through everyday correspondence. This message would be targeted for both
residents of the area and outside communities, some of whom may be unaware of
our City.
This message can be communicated in a one -sentence "tag -line", which would
appear on all City stationery, on flyers and advertisements. The "tag -line"
could also be used as part.of an identity for economic development ventures.
Several other cities have tag -lines, including the following:
Burbank - "The City of People, Pride, and Progress"
Lancaster - "Home of Edwards Air Force Base"
"Heart of the Antelope Valley"
Cruces, NM - 111535, A Nice Place to Visit"
(This was the year that the Conquistadors settled the land
A City employee tag -line contest was held at City Hall to arrive at the best
tag -line. The following represents suggestions by employees:
1. "Santa Clarita - We Come With a Dream"
2. "Santa Clarita:.Big Valley with Small Town Values"
3. "The City With a Vision of the Future"
4. "The Future Awaits You in Santa Clarita"
5. "City of Santa Clarita -- Share the Vision"
6. "Santa Clarita, Crown of the Canyons"
7. "Santa Clarita: City of Cowboys, Canyons and Heart"
8. "Santa Clarita: Where Past and Present Come Together For a Better
Future"
Agenda Idem:
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9.
"Santa Clarita: Home of the Western Walk of Stars"
10.
"The City That Future Generations Will Love"
11.
"Public Participation for Future Innovation"
12.
"Santa Clarita: Valley, Vision, Voice"
13.
"A Humanistic Approach to Local Government"
14.
"City of Western Frontiers and Creative Visions for the
Future"
15.
"Where People, Nature and Technology Grow Together"
16.
"City of Old Frontiers, New Horizons and Future Visions"
17.
"City of Santa Clarita - Creating Prosperity for Future
Generations"
18.
"Creating the Premier City of the 21st Century"
19.
"L.A. County's Retreat City"
20.
"City of 'Santa Clarita - City of the Golden Oak"
21.
"Santa Clarita: A Distinct Community; A Distinct Way of
Life"
22.
"Santa Clarita - Home of the Oak of the Golden Dream"
1. Select a tag -line to appear on city letterhead, advertisements, etc.
2. Create a new tag -line for this purpose.
3. Modify one of the submissions for use a tag -line.
El
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Have a community -wide contest to select a.tag-line; come back to the
Council early this Summer to judge them and select one.
Choose to dismiss the idea.of using a City tag line.