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HomeMy WebLinkAbout1992-01-14 - AGENDA REPORTS - FAMILY ENTERTAINMENT FACILITY (2)AGENDA REPORT City Manager Item to be presented CONSENT CALENDAR DATE: January 14, 1992 , SUBJECT: Selection of Recreation Technologists, Inc. to work with City for Implementation of a Family Entertainment Facility DEPARTMENT: Community Development BACKGROUND: The City's first Community Strategic Plan was .finalized in August 1991. Action Plan No. 24 of the Strategic Plan identifies the need for additional teen programs and activities. At its meeting of October 12, 1991, the City Council unanimously approved to solicit proposals from qualified recreation firms. Economic Development Staff initiated the process and sent request for proposals (RFPs) to over 40 firms nationwide and local Santa Clarita Valley real estate brokers. Six (6) responses were received. A team of staff members from the Community Development and Parks and Recreation Departments reviewed the proposals. The staff team determined that Recreation Technologists (Rec Tech) appear to meet the best needs for the City. Further, the staff team selected Rec Tech because of their national experience in consulting, designing, and management of recreational facilities. Rec Tech is proposing "Sportspark," with a family entertainment center and a sports complex. The proposed family entertainment center would consist of an adventure miniature golf course, baseball/softball, batting cages, races cars, etc. The proposed sports complex portion would consist of six (6) lighted softball fields, lighted sand volleyball courts, playground area, and two (2) concession pubs. In the submitted proposal, Rec Tech has requested that the City of Santa Clarita need only use its influence to assist Rec Tech in acquiring financing for the project. Rec Tech is not requesting financial incentives from the City at this time. 1. Staff to work with Recreation Technologists, Inc. exclusively to develop a family entertainment facility center. 2. Expand the Rec Tech concept to include soccer, if feasible; and 3. Work with Recreation Technologists, Inc. to conduct a site/product feasibility study to augment City needs and services recognizing private marketplace objectives and report back to City Council by July 1; 1992. ATTACHMENT: d I1 ` Proposal from RecreatioTec)tnolo s, Inc. Agee em• Lontmuegfco; t PROPOSAL FOR THE CITY OF SANTA CLARITA PROJECT: ENTERTAINMENT FACILITY SUBMITTED TO: DONNA M. GRINDEY, CITY CLERK CITY OF SANTA CLARITA 23920 VALENCIA BOULEVARD, SUITE 300 SANTA CLARITA, CA 91355 (805)`259-2489 PREPARED_BYg RECTECH - RECREATION TECHNOLOGISTS, INC. 6901 N. CASA GRANDE HWY TUCSON, ARIZONA 8574. (602) 744-8488 !4Z 71 R 141 RECREATION TECHNOLOGISTS, INC. 6901 N. C a Grande,-Hw Casa y,- Tucson, AZ 85743 602-744-8488 - 602-749-5909 - Fax 602-7.44-4203 ------------------------- Recreation Technologists, Inc., (RECTECH) is a sports and recreation consulting and management firm. The scope of its expertise includes: 0 Management and operation of sports, fitness, and recreation facilities 0 Feasibility consultation for sports, fitness and recreation centers a Design and functional use consultation in the sports and recreation field 0 Design/build experience a Professional training for personnel in management and operation of spoor, fitness, and recreation facilities 0 Affiliation with sports and recreation associations • Experience in the public and private sector relating to youth and adult V= and recreation activities Principals of the RECTECH organization are. Jun Hilkameyer, President - 30 years of experience in all phases of the recreation industry Jun Munson, Vice President, Operations - 20 years of experience in public recreation, 7 years in management of a private softball complex,, Sportspark in Tucson Francie Hilkerneyer, Vice President, Human and Physical Resources - 30 years of experience in personnel management and training, design, construction, -and maintenance of recreation facilities. Currently, REZrECH is responsible for the management and operation of- Sportspark, Tucson, Arizona - Six -field softball complex with four sand volleyball courts, batting cages, soccer field, and two food and beverage operations Sportspark, San Clemente, Calif1mia - BMX track, children's playground, four - field softball complex - re4owable for operations and currently in the design chase for exoansion • Lakeside Sportsclub, Tucson, Arizona - A 58,000 square foot sports and fitness s center which includes a 32 -lane bowling facility with food and beverage operation Funspot Family Amusement Park, Tucson, Arizona - Hydrotubas, mini Indi rax an, carnival rides, miniature golf, batting cages, and food and beverage operations RECTECH has done consulting work or feasibility studies related to softball complexes and recreational. facilities for clients in the following areas: • Tanque Verde School District - Tucson, Arizona • Baseball *Feld of Dreams" - San Diego, California • Softball Recreation Complex - Poway, California • Champions Softball Complex - El Paso, Texas • Great Lakes Sportspark - Racine, Wisconsin • Sportsplex - San Antonio, Texas • Rio Salado Sports Complex - Tempe, Arizona • Sportspark of America - Dallas, Texas • San Clemente Sportspark - San Clemente, California • City of Manana - Marana, Arizona i s • Portland Softball - Portland, Oregon • Softball Complex - Albuquerque, New Mexico f f RECl'ECH is affiliated with the following professional and amateur associations related to the recreation industry: • United Stares Slow -pitch Softball Association, USSSA • Amattar Softball Association, ASA • National Softball Association, NSA • Softball Owners and Directors of America, SODA • United States Volleyball Association, USVBA • Federation of Outdoor Volleyball Association, FOVA • Amateur Bicycle Association, ABA • Industrial Recreational Council, IRC • International Racquet Sports Association, IRSA • United States Swimming, USS • Southern Arizona Aquatic Association • American Swimming Coaches Association • American Bowling Congress, ABC • Young American Bowlers Alliance • Women's International Bowling Congress • National Bowling Council • Wellness Council of Tucson, WELCOT • Bowling Proprietors Association of America MLvb%i CCrWtur RECTECH Design/Build experience includes the following facilities: • Sportspark SoftbaUNolleyball Complex • Lakeside Sportsclub • Green Valley Lanes • Funspot Family Amusement Park • Fiesta Lana • Santa _Cruz Imes • Rollers Skating Rink • Prince DrivalnTheater • San Clemente Sportspark RECTECH personnel has presented seminars and conducted professional training for individual operations and at the national Conference of Softball Owners and Directors of America, Inc. (SODA). Seminar presentations included, but wenn not limited to: • Accounting and Softball Complex Operations • Marketing a Sports Facility • Rules for League Play • Sand Volleyball League Operations • Fee Structures for Leagues • Solutions to Common Softball Complex Problems • 'So You Want to Build a Sports Complex' Training for employees at recreation facilities includes a broad range of topics: • Customer Service and Cleanliness • Food and Beverage Service Operation • Feld and Facility Maintenance • Liquor Laws and Customers • Scheduling Teams and Activities • Problem Solving and Decision Maldng • Child Care Procedures • Safety in Recreation Facilities • Coordination of Parties and Events • Sales Techniques for Recreation P.O. Box 26706 • Tucson, Arizona 85726 • 602-744-8488 • 602-744-4203 Dl,SIGN / BUILD TEAM 1. Recreation Facility Design and Build Team. The preliminary design and final con- struction documents will be provided by a team which has worked together for almost 25 years. The team consists of: A. Terry Lee, Architect B. Jim Hilkemeyer, Functional Design C Francie Hilkemeyer, Project Coordinator This group has worked together on the completion of over $15,000,000 in recreation proj- ects over the last twelve years. They would be on site daily during the construction time frame. Detailed resumes are available. SPORTSPARK FACILITIES 1. SPORTSPARK TUCSON is a softball -volleyball complex located at I-10 and Ina Road in Tucson, Arizona and was recently named "Softball Park of the Year" for the second time by Softball Owners and Directors of America, a national trade organization. Built by a limited partnership on 50 aces of land leased from Pima County, Arizona, it includes six lighted softball fields, four lighted sand volleyball courts, two pubs, batting cages, a multi-purpose field used for football and soccer, a BMX track, and a playground. The Funspot area, which is operated independently, includes a game room, snack bar, hydro -tubes, race car tracks, miniature golf course, and batting +�* :� *icy+ Mme, _ r`- - -- - :-�- cages. Our plans for SPORTSPARK-TUCSON include expansion to include a multi-purpose sports arena and other at- tractions. Immediate plans include the expansion of SPORTSPARK into several locations in the Southwest and California. 2. SPORTSPARK at SAN CLEMENTE, CALIFORNIA is a partially completed 4 -Geld Softball Complex leased as of July, 1991 by SPORTSPARKS of America. Currently SPORTS - PARKS of America is operating the existing facility and in the process of developing it into a 6 - field complex with snack bars, batting cages, 8 sand volleyball courts, children's playground and multi -use amphitheater. 3. RIO SALADO SPORTSPARK, TEMPE, ARIZONA, a joint venture between local Tempe, Arizona interests and Jim Hilkemeyer's interests, were successful bidders in a Decem- ber, 1990 proposal to design, build, and operate a 120 acre Sportspark. The Tempe Parks and Recreation Department awarded the lease, which includes 12 softball fields, 17 volleyball courts, a multi-purpose tensile structure, four soccer fields, a family fun center, food and bever- age pubs, and many other amenities. Design work is currently underway using the principals which have proven successful at the Tucson proto-type. Construction is anticipated to commence in the fall of 1991. 4. The Hilkemeyers have been involved with aiding design/construction of a youth com- plex in Tucson which includes three soccer fields and four ball diamonds. They have consulted with groups in El Paso, TX, Houston, TX, Dallas/Ft. Worth, TX, Glendale, CA, and Portland,OR The professional staff of Sportspark of America are without peers in our industry. Stabil- ity and professionalism depict our group from top management down throughout our organiza- tion. We have helped other operators train their staffs. Our overall composite recreation experience includes both public and private sector experience and covers a broad base of rec- reational disciplines. We are held in high regard in our industry. An example of this is the national seminar last January for the Softball Owners and Directors of America (SODA). The management and. staff of SPORTSPARK TUCSON presented six of the 15 segments of the entire seminar. Jim Munson, SPORTSPARKS of America Director, is on the Board of SODA and also serves as USSSA Area Director in Tucson. Jim Hilkemeyer is a SODA board member and serves as Treasurer and also on the Executive Committee. Jonathan Norris, on-site General Manager in Tucson, has 13 years experience in this field, 4 years at Tucson SPORTSPARK Jonathan, working with his assistants, oversees facil- ity maintenance, league play, and tournament/sanctioning organizations. Our company has operated our own food and beverage facilities for 30 years and is very experienced in recreation -based restaurant operations. Our staff stays involved with the governing bodies of all sports with which we are in- volved and annually attends the appropriate conferences to stay abreast of our industry. Training of our staff is supplemented by "Rec Tech", our consulting company. Curriculum includes customer service and responsible sales of beer and wine. Complete resumes of Messrs. Munson, Norris, and Hilkemeyer are available upon request. 9 K A THE PROJECT PRODUCT & CONCEPT From the information provided by.the City of Santa Clarita in the request for proposal we believe that the community needs and can support a unique Specialized Recreation Facility similar to our Sportspark concept. Our concept includes a family entertainment center coupled With adult pay. to play softball and volleyball leagues on professional quality fields and courts. Sportspark is a family oriented facility which serves a community with recreation, family entertainment and group outing provisions. Our proposal puts priority on recreational facilities oriented toward the family. Food and Beverage facilities are appropriate for these activities and support the outdoor experience that our customers want, pricing is economical and menus are simple. THE FACILITY_ AND OPTIONS Santa Clarita Sportspark consists of two areas.: The Family Entertainment Center and the Sports Complex Area. These areas compliment each other in patron participation and functional use. FAMILY ENTERTAINMENT CENTER: This portion of the part; geared for activities for all ages consists of an adventure miniature golf course, baseball/softball, batting cages, and a concession building with game and arcade functions. Mini Indy race cars, Kiddieland rides, Bumper boats or another water feature can be included. Since the purpose of this part: is for community use, options are open for such attractions as a skateboard facility, bicycle motocross track or other recreation dictated by the needs of the public. SPORTS COMPLEX AREA: This area addresses the community's adult sports facility needs and will free existing and proposed city parts .for youth sports programming. The essentials in this area are six professional quality softball fields with lighting and scoreboards and six lighted sand volleyball courts. The area contains a first class playground and two food concession pubs. Basketball courts, a multi purpose field and golf driving range are options to be considered.% For operational purposes a maintenance building and office facilities are necessary. Programming is the integral part for this portion of the park. It is important that the use of these facilities be maximized by the community. This programming consists of four elements and is successfully executed in our projects. 1. League play - Organized play between 4_P.M and 11 P.M, Sunday through Friday. Special daytime leagues can be provided for Seniors or shift workers. 2. Tournaments - Held on weekends account for one half the weekend space capacity and include local, regional, national, charitable, and youth special events. 3. Group Outings - Corporations, churches, hospitals, and charities use our facilities for picnics which include food, games, clowns and other wholesome fun, attendance can run from SO to 3000. 4. Special Events - Imagine a fund raiser for charity a "Sportswap" to recycle old hobbies, dog shows, rallies....... We provide endless opportunities. LAND NEEDS The Santa Clarita complete project requires thirty to forty acres depending on the components in the complex. A rough breakdown might include: MINIATURE GOLF 1 ACRE PATTING CAGES 1/2 ACRE WATER, ATTRACTIONS 1 ACRE KIDDIELAND 1/2 ACRE MULTIPURPOSE 1 ACRE PARKING S ACRES SOFTBALL 18 ACRES VOLLEYBALL 1/2 ACRE BASKETBALL 1/2 ACRE BMX 1/2 ACRE ARCADE & CONCESSIONS 1/2 ACRE If a golf driving range is included 8 acres would be added. SITE LOCATION Sportspark location requirements generally include proximity with intra city accesses and appropriate acreage away form densely populated neighborhoods. An example might include a parcel at the intersection of an interstate and a main road just outside the city limits. We address environmental concerns both ecologically. and aesthetically. Our design cuts down on water use and preserves the nature of the area. EMPLOYMENT Employment opportunities provided by this facility include part time and •full time openings. In general, at the peak of the season, the family entertainment center will employ 50 people including part time staff. The sports complex employs 85 people including umpires ..and officials .for games. We believe that a professional, courteous staff must be present and committed to customer satisfaction. Hours of operation for the family entertainment center vary with the season and always school field trips and group parties are accommodated.During the busiest season appropriate hours are iv: a.m. to 10: p.m. CUSTOMER DEMOGRAPHICS 4 Since we are committed to maintaining a pleasant, organized family atmosphere at all times we expect that our customers will be young families with disposable discretionary income. From the information included in the request for proposal we believe the City of Santa Clarita offers this. COMPETITION_ ANALYSIS Because of the scope of this specialized recreation complex we believe there will be no competition of a comparable nature. This facility is not created to be a destination attraction for tourists but rather to serve the entertainment and recreation needs of the surrounding communities. MARKETING & PROMOTION --------------------- Our on site general manager is primarily responsible for this function and program supervisor assist with this function especially in the sports complex area. Weusemedia and print advertising for the family entertainment. area. We have found, however, that our best "marketing efforts" are a clean, well built, well maintained facility and the proper handling of customers with excellent service and programs. SANTA_CLARITA_STRENGTNS AND_CAUTIONS We believe Santa Clarita has excellent potential for a Sportspark facility. It is obvious that the City believes there is a need for recreation and entertainment for the citizens in the area. The demographics given support the appropriateness of the proposed complex. We are cautious before.we develop a facility to do a more in depth and extensive study of demographics, site locations, weather conditions, and local customs and codes. We have . favorable experience with Government/Private relationships in developing the type of facility we are proposing. SANTA CLARITA SPORTSPARK CONSTRUCTION COST ESTIMATES MINATURE GOLF $ 200,0u0.uu FAMILY" AMUSEMENT AREA 160,uuu.u0 MULTI-PURPUSE AREA 5u.00u.uu DRIVING RANGE 400,000.00 SOFTBALL FIELDS (ti) 1,300,000.00 VOLLEYBALL COU'RTS,BASKETBALL (6),(3) 90,000.()() BATTING CAVES 100,000.00 EQUIPMENT COSTS 200,000.00 CONCESSSION, ARCADE BUILDINGS 750.000.4)0 PARKING (500) 150.000.00 SOFT COSTS 100.000.00 PRELIMINARY COST ESTIMATE $ 4, 000, 000.00 IT IS ANTICIPATED THAT THIS PROJECT WOULD BE FUNDED WITH A COMBINATION OF PRIVATE EQUITY AND FINANCING THROUGH OUR BANKING AFFILIATE. IT IS ANTICIPATED THAT THE CITY OF SANTA CLARITA WILL EXERCISE IT'S INFLUENCE IN HELPING TO SEE THIS PROJECTS SUCCESSFUL COMPLETION. OUR BANKING AFFILIATE HAS BROUGHT MANY PROJECTS OF THIS SIZE TO REALITY THROUGH CREATIVE MUNICIPAL PARTICIPATION WITHOUT USE OF CITY BACKED BONDS. WE LOOK FORWARD TO PRESENTING OUR PROGRAM.