HomeMy WebLinkAbout1993-01-12 - AGENDA REPORTS - ELSMERE CYN BILLBOARDS (2)AGENDA REPORT
City Manager Approval
Item to be presented b
Jeff Kolin
NEW BUSINESS
DATE: January 12, 1992
DEPARTMENT: Public Works
BACKGROUND
At the December 8, 1992 City Council meeting staff was directed to review the feasibility of
erecting a billboard emphasizing the City's opposition to the proposed Elsmere Canyon landfill.
Staff has investigated the cost of displaying ads in opposition to the proposed Elsmere Canyon
landfill on existing billboards within City limits. The price per month of renting various sizes of
billboards are included in Attachment A. Use existing billboards is not recommended by staff
since it would present a poor image of the City's adherence to its own codes.
Staff recommends utilizing private party signs with the statement "Thus family is opposed to the
proposed Elsmere Canyon landfill" with placement on front yards of single-family residences in
conjunction with the erection of billboards in opposition to the proposed landfill within
City right-of-ways displaying endorsement by local environmental groups.
RECOMMENDATION
Direct staff to design artwork and construct billboards in opposition to the proposed landfill in
the public rights-of-way facing the 14 and I-5 freeways and to indicate endorsement by local
environmental groups.
Attachments
A. Price list for billboard rental
HJ:kg APPROVED
bMboard.agn
Edwards Outdoor Advertising
Eddie Edwards
P.O. Box 827
Newhall, CA 91322
(805),259-8777
There are 10 - 15 billboards available at one time. Price per month for 6' x 12' ranges from
$150 - $225 with a one time production fee of $175. Additional billboards require a one time
production fee of $75.00. There are financial discounts for long-term contracts. Approximately
12 billboards divided between San Fernando Road and Soledad Canyon Road.
An illuminated 10' x 30' costs $525 per. month with a one time production fee of $400. This is
located at Magic Mountain Parkway and Drayton. Another is located at the corner of Soledad
Canyon Road and Sand Canyon.
Gannett Outdoor Billboard Company
Kelly Gray
(213) 222-7171 ext. 260
One billboard located in the Santa'Clarita Valley and several in the San Fernando Valley.. The
following information reflects approximate pricing for the. northern San Femando.Valley.
14' x 48', hand painted billboard:
Rent $3500 per month, including production. There is a four month minimum contract.
12' x 25', 30 -sheet poster panel billboard, pasted up:
Rent $600 per month, production costs, per 10 billboards:
4 -color, high-end graphic art $7,900
4 -color, flat art $1,725
3 -color flat art $1,500
2 -color flat art $1000
4 x 6 transit shelter back -lit poster (geared toward vehicular traffic, rather than transit
passengers):
Rental costs (not available at time of inquiry)
Production costs; per 10 billboards:
4 -color, high-end graphic art $2,280
4 -color, flat art $1100
3 -color flat art $785
2 -color flat art $575
Attachment A