HomeMy WebLinkAbout1993-01-12 - AGENDA REPORTS - ELSMERE CYN PUBLIC RELATIONS (2)NEW BUSINESS
DATE:
SUBJECT:
DEPARTMENT:
BACKGROUND
AGENDA REPORT
City Manager
Item to be pre
January 12, 1992
ELSMERE CANYON - PUBLIC RELATIONS CAMPAIGN
Public Works - Elsmere Canyon Strategy Planning Group
To prevent the siting of a landfill at Elsmere Canyon and to preserve it as a pristine natural
environment for future generations, the Elsmere Committee was formulated. Members of this
committee consist of individuals from environmental clubs, small business associations, industrial
association, building developers, professional organizations, and the entertainment industry. The
purpose of this group is to develop public opposition and implement a strategic plan to prevent
Elsmere Canyon from becoming a landfill. The committee has met regularly on a monthly basis and
has developed a comprehensive plan to prevent Elsmere from becoming a landfill.
(see Attachment A)
To date the members have been effective with community education, student education and
mobilization. The Committee has assisted staff with the production of the Elsmere pamphlet, public
television paid commercials, fundraising, Elsmere Canyon awareness at the elementary school level,
and general public awareness through local churches and homeowner associations. However, due to
limited resources, time constraints and the nature of the Elsmere issue, the committee believes an
enhanced effort in pursuing the media and governmental aspects of the strategic plan is appropriate.
At the December 19, 1992 Committee meeting a public relations firm was invited to identify an
approach to create public opposition for the proposed landfill. The Committee suggested that the City
consider hiring a public relations firm to assist in the implementation of the Media and Governmental
Campaign. The primary scope of work for the public relations firm would be to influence
government decision making individuals and the public -at -large to support the City's position on
Elsmere Canyon. The firm would also be required to complement the City's overall Elsmere efforts.
RECOMMENDATION
Alternative I -
Direct the City Manager to match funds raised by the fundraising arm of the strategy group; and
subsequently direct staff to prepare a scope of work and proposal to hire a public relations campaign
consultant.
Alterna iv II -
Direct staff to prepai'nn �PROVELquest for Proposal to hire a public relations campaign
firm and authorize the City Manager to select a firm and award a contract not to exceed $100,000.
Attachments
A Elsmere Canyon Strategic Planning Outline A nenda Item:
Y
ELSMERE CANYON STRATEGIC PLANNING OUTLINE
A. Community Education and Involvement
Team Leader - Keefe Ferrandini
B. Business Involvement
Team Leader - Mike Lebecki
C. Campaign/Media/Ads Strategy
Team Leaders - Gail Foy; Alan Cameron
D. Governmental Strategy
Team Leader - Mike Murphy
E. Fundraising
Team Leader - Jeff Kolin
F. Student Education
Team Leader - Hazel Joanes
G. Mobilization
Team Leader - Priscilla Nielson
H. Resources Required
All Committee Members
Attachment A