HomeMy WebLinkAbout1994-12-13 - AGENDA REPORTS - HALF PRICE PASS SALES BUS (2)AGENDA REPORT
City Manager Approval
Item to be presented by)
CONSENT CALENDAR
DATE: December 13, 1994
SUBJECT: Half Price Pass Sales for San Fernando Valley Commuter Bus Service
DEPARTMENT: Public Works
Santa Clarita Transit initiated three commuter express routes between Santa Clarita and the
San Fernando Valley in February 1994 in response to the Northridge Earthquake. Ridership
continued to be strong after highway capacity was restored and over 100 customers requested
permanent operation of the three routes, prompting the City to continue operation of these
services. Ridership has remained strong on Line 796 , which serves Warner Center.
However ridership on Line's 797 and 798, which serve Chatsworth and Van Nuys
respectively, dropped in September. Both lines experienced reliability problems during that
month which apparently was the major factor for the ridership loss, while the loss of a major
employer and a reduction of service on each line also contributed. Santa Clarita Transit has
worked with the contractor Antelope Valley Bus Inc. to resolve the reliability problems and
is embarking on targeted marketing efforts to attract new customers.
Staff believes a one month "sale" of monthly passes for the San Fernando Valley will help in
efforts to gain back lost customers and attract new customers. Staff proposes selling January
passes at a 50 % discount. A modest increase in pass sales will offset any revenue loss, and
the transit division has received credits from the contractor for missed trips, reducing the
overall cost of service.
RECOMMENDATION
City Council approve the sale of January San Fernando Valley Commuter bus passes at a
50 % discount.
Agenda ' k