The URL can be used to link to this page

Home My WebLink About1994-04-19 - AGENDA REPORTS - NO SMOKING ORDINANCE (2)AGENDA REPORT WerAppr�o:val Item to be presented by: Gal Foy CONSENT CALENDAR DATE: April 19, 1994 SUBJECT: No Smoking Ordinance DEPARTMENT: Management Services BACKGROUND The City Council directed staff to hold a series of public meetings, and survey local restaurant ownerslmanagers regarding the adoption of a no smoking ordinance in Santa Clarita. A local pollster, Richard Wirthlin, has agreed to assist the City with a telephone survey, utilizing local volunteers to make the phone calls. Wirthlin has offered to waive his fee for assisting with the survey. Two informal bids from other companies reflect a cost of $7,500.00 to $8,000.00 to complete this type of telephone survey. Wirthlin does suggest use of a professional organization to complete the data entry. Estimated cost of this is under $1,000.00. Direct staff to proceed with attached survey. ATTACHMENT List of Survey Questions GRF/smuksurv.apd �KLw-Home UTtice ILj;bu5-2yb—UyJ9j MHR 25'94 M E M O R A N D U M Richard L. Wirthlin 22011 West Conway Place Santa Clarita, California 91350 (805) 297-0721 (805) 296-0579 (805) 296-0989 telefax To: Gail Foy From: Richard L. Wirthlin Date: 25 March 1994 Subject: Survey 17:42 No.003 P.02 Pursuant to your FAX of this afternoon, I attach a draft questionnaire for your review and that of the City Council, as well as other interested parties. I've. included your suggested areas of questioning, as well as a few follow-on questions that seemed necessary. I've also suggested a few demographic questions that may be of particular use. The survey should last less than five minutes and I believe that must remain our goal. A couple of important requests: (1) Please have any and all interested parties take a hard look at the draft questionnaire to make sure in advance of the survey that we've included the questions people are concerned about and/or that they believe need to be asked. This process should also encourage a hard look at the questions themselves to make sure that they're tight and accurate; the more 'eyes" the better the final product will be produced. (2) Please have these same people (along with yourself) take a hard look at the choices I've suggested as possible answers to questions. "opened -ended" questions which allow a respondent to pick their own answers out of the blue are time-consuming to "code" -- to group into a usable format. So, the questionnaire suggests choices. Importantly, we need to be sure that all of the most common choices have been set out for the respondents. 1 �RLW-Home Office ID:805-296-0989 MAR 25'94 17:42 No.003 P.03 A eQuple of thoughts: (i) we might want to use a professional organization to complete the data entry of the surveys. This will provide us with very useful cross-tabulational information. I would expect that we can do this for under on the other hand, we may be able to do the same ti ng "by using your staff -- its not fun or fast, but it is doable. Thoughts? (2) I'd prefer to use non -staff volunteers who make the calls, after being traine y me, from e r omes; as a back-up -- calls by staff during their regular business hours would work. We'll need to discuss more about maintaining the neutrality of the survey in either respect. (3) You'll need to create lists , I would do it in sets of ten restaurants per page -- of all of the establishments located in the city, with telephone numbers. Addresses and other information will not be required. Please allow plenty of space next to each restaurant's name so that the interviewers can indicate whether a survey has been completed, when a manager might be back, that they have refused to participate, and so forth. (4) Once the questionnaire is finalized, we'll need to have copies made (about 400?) for the interviewers and, in addition, copies, if I go this route, of written interviewing instructions. Gail, I look forward to working with you again. Please FAX to me, once all comments have come in to you, a specific mark- up of the attached draft questionnaire. we'll turn the final at that point and pick some dates to begin the fun. Have a nice weekend. Attachment (as indicated) 2 RLW-Home Office ID:805-296-0989 MAR 25'94 17:43 No.003 P.04 QUESTIONNAM No. Hello, my name is in We're conducting the a ief public Santa Clarita. (GOsurveytarestaurants h RIGHTTOFIRSTQUESTION, ere ofD0 = PAUSE) City A. Are you the manager? (IF NOT, ASK TO SPEAK TO THE MANAGER OR ARRANGE FOR A TIME TO CALL BACK) 1. Does your restaurant provide (READ CHOICES IN RANDOM ORDER) ... 1B.' With respect to your smoking area or areas, are there a dedicated number of seats or tables? 1C. What is the average Iarcentage today of seats in your.restaurant that are dedicated to smoking areas? (READ PERCENTAGES IF NECESSARY) (THEN GO TO Q.1D) YES (GO TO QUESTION 1).... 1 A. SMOKING AND NON-SMOKING AREAS (GO TO Q.1B)........ 1 ONLY NON-SMOKING AREAS 2 (GO TO Q.1B)............. NOSPECIFICAREAS DESIGNATED FOR SMOKERS AND NON-SMOKERS (SKIP TO Q.2) ............. 3 NO OPINION (SKIP TO Q.2).. 4 YES (GO TO Q.1C).......... 1 NO (SKIP TO Q.1D)......... 2 NO OPINION (SKIP TO Q.1D). 3 196 - 10% ................. 1 11% - 20% ................. 2 21% - 30% ......... ...... 3 31% - 40% ................. 4 41% - 50% ................. 5 51% ^ 60$ ........ 6 619c - 70%::::::::: ........,7 71% 80% ................. 8 81% - 90% ................. 9 91% and more..............10 NOOPINION ................11 1 1B RL[j-Home Office ID:805-296-0989 MAR 25'94 17:44 No.003 P.05 1D. How does your rest- IT CHANGES FROM NIGHT -TO- NIGHT DEPENDING UPON araunt determine the CUSTOMER REQUESTS......... 1 1D number of smoking versus non-smoking the IT IS BASED UPON AVERAGE seats?_ Which of following methods is CUSTOMER REQUESTS OVER 2 your primary way of A PERIOD OF TIME.......... determining that number? SIMPLY FELT THAT THE (READ CHOICES IN RANDOM WE PERCENTAGE REFLECTS A FAIR ORDER) DIVISION BETWEEN SMOKING AND NON-SMOKING AREAS..... 3 WE'VE.ALWAYS APPLIED THIS PERCENTAGE........... 4 ITS REALLY A GUESS AS TO THE DEMAND FOR SATS BETWEEN SMOKERS AND NON-SMOKERS... ...••.••• 5 DON'T KNOW.......... ... 6 NOOPINION ................ 7 As you may know, the City of Santa Clarita has been considering a variety of possible ordinances with respect tomrestaurants. e if you with respect to each of the following, please rt or oppose such an ordinance and, if so, if you strongly or just somewhat support of oppose the proposal: 2. Posting a smoking policy at the entrance to your establishment. (RE -READ CHOICES IF,NEEDED) 3. A city ordinance which would prohibit smoking in all restaurants in the City of Santa Clarita. (RE -READ CHOICES IF NEEDED) STRONGLY SUPPORT ...........1 2 _ SOMEWHAT SUPPORT.......... 2 SOMEWHAT OPPOSE........... 3 STRONGLY OPPOSE........... 4 DON'T KNOW/NO OPINION....: 5 STRONGLY SUPPORT.......... 1 3 SOMEWHAT SUPPORT.......... 2 SOMEWHAT OPPOSE........... 3 STRONGLY OPPOSE........... 4 DON'T KNOW/NO OPINION..... 5 RLW/ /RLW/SANTA.CLA/POLL-3.A KLW-NOMe WTT 1Ce iU:6U5-2`Jb-U'j6'3 4. Finally, if -the City of Santa Clarita passed a non-smoking restaurant ordinance, do you believe that your establishment Would (READ CHOICES) ... 4A. Where do you believe M" of your restaurant's lost business would go? (READ CHOICES RANDOMLY) MHK 25'94 1f:45 NO.U06 P.06 LOSE NO BUSINESS (TO Q.5). 1 LOSE A LITTLE BUSINESS.... 2 LOSE MORE THAN A LITTLE, BUT LESS THAN HALF OF ITSBUSINESS .............. 3 LOSE ABOUT HALF OF ITS BUSINESS... 00 .......... 4 LOSE MORE THAN HALF, BUT NOT NEARLY ALL OF ITS BUSINESS.... ........... 5 LOSE ALL OR NEARLY ALL 5 OF ITS BUSINESS:........... NOCOMMENT .............. 7 4 JUST OUTSIDE THE CITY BOUNDARIES (SUCH AS CASTAIC OR STEVENSON 1 4A RANCH) .................... _ PALMDALE, LANCASTER AND OTHER AREAS NORTH OF THE CITY...................... 2 THE SAN FERNANDO VALLEY... 3 THE GREATER LOS ANGELES BASIN (INCLUDING THE WEST SIDE, HOLLYWOOD AND DOWN- TOWN).. ... 4 SOME OTHER AREA............ 5 (DO NOT REAR: SOME COMBI- NATIONOF THE ABOVE...... DONIT KNOW/NO OPINION..... PLW/ ... /RLW/SANTA.CLA/POLL-3.A 7 f RLW--Home Office ID:805-296-0989 MAR 25'94 17:46 No.003 P.07 j. 3iave some final questions for demographic purposes only: I now 5. Does your restaurant YES.. ...... •••:••::•....•,.•.•.. ,2 1 5 have a bar? NO.. 3 NO OPINION............ 6. How many meals, on UNDER 50.. ......... 1 2 6 average, do you serve 51 _ 100 ........ ...••• 3 :a daily basis? 101 - 200... •.............. 4 on (READ CHOICES IF 201 - 300...•• ' ..' ...e....••• 5 NEEDED) 301 - 400.. ...... ..... 6 401 - 500..... •• ••• 501 - 700 ................. 7 701 - 900.. ....... .. 8 9 MORE THAN 900 ............. NO OPINION .............. 10 7. How many y ears has LESS THAN 1 YEAR.......... 1 2 7 _ your restaurant been 1 - 2 YEARS ............... 3 operating in the 3 - 4 YEARS ............... 4 Santa Clarity Valley? 5 - 6 YEARS.. ••• •••• .. ' 5 (READ CHOICES IF - 10 YEARS .............. 6 ..7 11 15 YEARS ..•••....• 1 NEEDED) _ 16 20 YEARS .............. 21 - 30 YEARS.. ......... 8 MORE THAN 30 YEARS........ 9 NOOPINION ..... ......... 10 8. Ia your restaurant YES.. ........... •••••••••' 1 2 8 of a chain of NO.. ......•.........••.... 3 part restaurants? .• No OPINION.. •.•... Thank you very much for your time. May I please have your name for verification purposes? Name of Manager: Restaurant: Telephone: Date of Survey: April _, 1994 Interviewer: (please Print) RLW/ ... /RLW/SANTA.CLA/POLL-3.A