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HomeMy WebLinkAbout1994-04-19 - AGENDA REPORTS - TAKE OUR DAUGHTERS TO WORK DAY (2)AGENDA REPORT City Manager Approval A� Item to be presented by: Councilmember Jan Heidt CONSENT CALENDAR DATE: April 19, 1994 SUBJECT: "Take Our Daughters to Work Day" DEPARTMENT: City Council BACKGROUND Mayor Richard Riordan of Los Angeles has proclaimed April 28 as "Take our Daughters to Work Day." The specially -designed day was conceived with the idea that this type of experience would benefit girls, and inspire them to successful careers. RECOMMENDATION The City Council also proclaim April 28 as "Take Our Daughters to Work Day." The Council encourage business women to bring their daughters to work on April 28, and issue a press release to that end. ATTACHMENTS Letter to the Mayor from the Hollywood Policy Center "Take Our Daughters to Work" Support List "Take our Daughters to Work" Fact Sheet GRFldaughter.agd April 28, 1994 ** Ms. Foundation for Women TAKE SUR DAUGHTERS T@ WORK` April 4, 199?llywood Policy Center ** West Coast Partner Dear Mayor: If you ask most adults what made a difference in their life or what made it possible for them to become successful, most people will point to an individual or an incident or a specific opportunity that opened their eyes to their own potential. April 28 could be that kind of experience for millions of girls around the country. What are we talking about? It's called Take Our Daughters to Work and it's a chance for young girls to spend one day in the workplace with a parent, a relative, or another adult. Last April, Take Our Daughters to Work was an incredible success -- over 1 million girls across the country went to work with mothers, fathers, aunts, sisters, neighbors, and friends. This year, the non-profit Hollywood Policy Center is proud to be the West Coast Sponsor of Take Our Daughters to Work Day. Last year, participation on the West Coast was limited to word-of-mouth, so few participated -- and that was a critical gap in the program. So, this year, we are making a real effort to ensure that Take Our Daughters to Work is a success on the West Coast. We can only do that with your help as a mayor and leader of your community. We are asking you to help ensure that under your leadership your city also makes April 28 "Take Our Daughters to Work Day." Because our home is in Los Angeles, we began our work here. The support from elected officials in Los Angeles has been so gratifying, and we know it will be the same elsewhere: 1) Mayor Riordan has officially proclaimed April 28th "Take Our R E C E I V E! Daughters to Work Day." { d fid 2) The Los Angeles Unified School District has made it possible for girls to participate by endorsing the day and by providing CITY COUNCIL permission slips their parents can fill out and by not counting it CITY OF SANTA CLARRA as an unaccounted absence. COPIES TO CITY COU;; C. Y MANAGER, CITY Ci,:4�_ „ C "rte The Mayors and City Councils of West Hollywood and Santa Monica have similarly proclaimed its support of the day. The L.A. County Board of Supervisors will be introducing a formal proclamation on April 5. The California State Legislature will be issuing a concurrent resolution. (OVER) 3679 Motor Avenue, Suite 300, Los Angeles, CA 90034 310-287-2803 310-287-2815 (fax) But we know that Los Angeles' involvement above cannot insure the is only the success of Take Our Daughters to Work on the West Coast -- and so, we are asking for your help: Your support would be helping in a few very key ways: • A city resolution or proclamation (A draft copy of the LA - resolution is included for your information). • Allowing your city employees to participate in the day, either by bringing their own daughters or other young girls. • Placing the Day on all city calendars. For your information, we have included with this letter a fact sheet on the day and a list of the businesses and organizations supporting Take Our Daughters to Work. We'd love to add your city — and others in your community. We have also included a Take Our Daughters to Work flyer for you to post or circulate. This day can be an opportunity for civic, business, and community leaders, as well as families, churches, and schools, to unite in support of young girls and their futures, and your initiative on this project will surely be noted. If you do decide to adopt a resolution in support of Take Our Daughters to Work, please let Cara DiMassa in our office know so that we can add your name to the materials we distribute to the press throughout the West Coast. In the meantime, thank you for your attention to this matter. Take Our Daughters to Work may formally take place on April 28, but the benefits to the girls and the community will continue far beyond that day. Sincerely, Kath cut rmez Execve Direct r Marge Tabardan President April 28, 1994 ** Ms. Foundation for Women TAKE @UR DAUGHTERS Tw" WGRKm Hollywood Policy Center *-k West Coast Partner CALIFORNIA BUSINESSES AND ORGANIZATIONS SUPPORTING AND PARTICIPATING IN TAKE OUR DAUGHTERS TO WORK - APRIL 28, 1994 (in formation) SEGA Foundation Food 4 Less Los Angeles Times MCA/Universal ABC AFSCME America On -Line American Jewish Congress American President Lines Angeles Girl Scout Council Antioch University -Marina del Rey Asian -Pacific Planning Council Asian -Pacific Women's Network AT&T Bay Area Rapid Transit (BART) Bear Stearns Black Women's Network Buzz Magazine California Association of Realtors California Federation of Teachers California Forum California One -to -One California Women's Law Center Stephen J. Cannell Productions Catholic Archdiocese of L.A. Chaleff, English & Catalano Chinatown Service Center Chinois on Main Christensen, White, Miller, Fink & Jacobs College Marketplace Comision Femenil Constitutional Rights Foundation Deloitte & Touche 1 -800 -Dentist Episcopal Diocese of L.A. Episcopal News Esprit de Corp Brenda Feigen, Attorney -at -Law Fulfillment Fund G.E.L. Productions Geffen Records Metropolitan Transportation Authority (MTA) David Geffen Foundation ICM Lockheed Corporation Girl Scouts of America Girls Inc. Granita GTE Hadassah - San Francisco Chapter HBO Hollywood Women's Political Committee International Artists Rights Symposium Interreligious Council JAZZ FM 103.1 Quincy Jones Productions Junior League of Los Angeles Junior League of Pasadena Kaye, Scholer, et al Tamara Kline Music Kresser-Craig L.A, Gear L.A. Law L.A. Works L.A. Youth Latin Business Association Lawrence Livermore Labs Lehman Bros. Lifetime Television The Limited Corporation L.A. Board of Education Lord, Dentsu & Partners City of Los Angeles L.A. Councilman Richard Ailatore L.A. Councilwoman Laura Chick L.A. Councilwoman Jackie Goldberg L.A. Councilman Zev Yaroslaysky City Controller Rick Tuttle L.A. Commission on the Status of Women (OVER) Mall of America Paramount Pictures Corp. Toyota Motor Sales, USA Twentieth Television (Fox) Walt Disney Studios County of Los Angeles L.A. Supervisor Yvonne Burke L.A. Supervisor Ed Edelman L.A, Supervisor Gloria Molina L.A. County Museum of Art L.A. County School Superintendent Los Angeles County Bar Association Los Angeles County Federation of Labor Los Angeles Magazine Los Angeles Unified School District Mainstreet Communications Mattel Mayor Judy Abdo Mayor Abbe Land Mayor Richard Riordan Merrill Lynch Museum of Contemporary Art National Association of Theater Owners/California National Association of Women Business Owners National Charity League NBC Nestle New World Television Nickelodeon Nine West Shoes O'Melveny & Myers Olvera Street Merchant's Association One Voice Pacific Bell Pacific Design Center Passion Plays Unlimited Peterson Publishing Photo -Finish Cosmetics Presbyterian Synod of Southern California 3679 Motor Avenue, Suite 300, Los Angeles, CA 90034 110.287-2803 310.287-2815 (fax) Reebok International Riordan & McKenzie Robsen Entertainment Rockwell International Rosenfeld, Meyer & Susman San Francisco Giants Sandia National Laboratories City of Santa Monica Sega of America 7Up/RC Bottling Sklar, Levinson & Dornstein Small Business Administration: California Regional Office Sony Studios Southern California Gas Company Southern Christian Leadership Conference Spago Stanford Alumni Stanford Linear Accelerator State of California Legislature Sterling Bank Teen Parent Project Tomorrow's Morning TransAmerica TRW Twentieth Century Fox UCLA Medical Center/Radiology Dept. United Church of Christ Vu Productions Warner Bros. Watts Health Foundation Wells Fargo Bank William Morris Womens Bureau: Department of Labor, S.F. Regional Office Women Lawyers Association City of West Hollywood Worldport L.A. Young Black Scholars YWCA April 28, 1994 ft Ms. Foundation for Women TAKE ®UR DAUGHTERS T® W(DRK sm Hollywood Policy Center ** West Coast Partner FACT SHEET Take Our Daughters to Work is an effort to encourage young girls to see potential for themselves in the workplace by spending one day at work with a parent, grandparent, sibling, neighbor, family friend, or someone simply interested in giving them a chance. Scheduled for April 28, 1994, Take Our Daughters to Work is sponsored nationally by the Ms. Foundation and coordinated on the West Coast by the Hollywood Policy Center, a non-profit organization. Take Our Daughters to Work is a special opportunity not only for the millions of girls who will participate, but also for the thousands of businesses and corporations that get to see the workforce of the future and to simultaneously demonstrate their commitment to the families of their employees_ and the value of women in the workplace. The Hollywood Policy Center (HPC) is pleased to be the West Coastpartner for Take Our Daughters to Work. The HPC is focusing its efforts on encouraging thousands of girls, parents, teachers, and businesses throughout California to participate. With that in mind, our current activities include: • Targeting media activities to disseminate information about Take Our Daughters to Work as broadly as possible over the next two months to the public through free press, paid advertising, creative marketing, and targeted use of well-known celebrities. • Coordinating press activities on April 28 to ensure that both print and electronic media cover a variety of stories throughout the Southern California area. • Mailing outreach materials about Take Our Daughters to Work to thousands of community-based organizations, professional associations, elected officials, schools, social service agencies, charitable organizations and chambers of commerce. • Coordinating with the Los Angeles Unified School District and other area school districts to ensure that teachers and principals are promoting Take Our Daughters to Work in the classroom and that prepared Boys and Girls "Lesson Plans are made available to teachers. The HPC is also working with the school district to match girls without someone to take them to work with local businesses so that everyone has the opportunity to participate. • Promoting general information about Take Our Daughters to Work including how easy it is for adults, girls, and businesses to participate and how to get written materials about the project from an 800 number. • Working directly with businesses and corporations to encourage their participation within their own offices as well as asking them to become a West Coast Sponsor of Take Our Daughters to Work. • Assisting sponsors of Take Our Daughters to Work in promoting the project both inside and outside their company and creating activities for employees for the day, 3679 Motor Avenue, Suite 300, Los Angeles, CA 90034 310-387-2803 310-287-2815 (fax) DRAFT PROCLAMATION WHEREAS, girls represent the workforce of the future, and that by the year 2000 it is. estimated that three out of every five new workers will be women; WHERtAs, recent studies show that while most girls feel confident in themselves at the age of nine years, more than two-thirds of them have lost this self-confidence by the time they feach high scbuol, a situation that impacts their adulthood and entrance into the workplace; WHEREAS,Ol1I3 is a diverse and multi-ethnic conuuuuity wlicrc every girl should be afforded the chance to experience opportunities outside their own couiiuuuity; WHEREAS, in response to the needs of all girls, the MS. Foundation in West Coast Partnership with the Hollywood Policy Center is launching a second year of the successful National Take Our Daughters To Work Day to allow girls to experience work and see their future possibilities; WHEREAS, Tns Angeles businesses, community groups, clubs, professional associations, elected leadership, and the entertainment industry will be actively supporting this Day; WHEREAS.Take Our Daughters To Work R a day when mothers, fathers, friends, relatives and concerned individuals are encouraged to take girls ages nine to fifteen years to work for a day to experience the realities of the world of work as.a means to spark their vision about their own future; Now, therefore Ac It Resolved, I, Richard J. Riordan, Mayoi of the City of Los Angeles, hereby proclaim.... UWAIM4