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1995-02-14 - AGENDA REPORTS - COMMUNITY RECOVERY AGENCY (2)
K""01 1�I�IlIi7t�I NEW BUSINESS DATE: February 14, 1995 DEPARTMENT: Community Recovery Agency SUBJECT: Newhall Improvement Plan On January 30,1995, Community Workshop No.1 was held at the Community Center in Newhall to seek the community's prioritization of work products to be accomplished as part of the Newhall Improvement Program. The meeting was attended by approximately 250 persons including residents, business owners, property owners, social leaders, and civic leaders. Staff extended invitations (also in Spanish) via direct mail postcards, door hangers, FAX and telephone. Efforts included newspaper and radio placements. Professional translating services were available at the workshop for the Spanish speaking community. One of the primary purposes of this first Community Workshop was to clarify for all interested parties the "desired outcome, projects, and priorities" of the Newhall Improvement Plan. This clarification would determine the final Scope of Services for the contracted downtown revitalization specialists, Freedman, Tung, and Bottomley. This Agenda Report is being submitted in order that the City Council may approve and/or modify the final submitted Scope of Services. The workshop was facilitated by Mr. Michael Freedman of the aforementioned firm as authorized by Council on December 13,1994 and built upon the public participation program conducted by Oberdorfer & Associates approximately eighteen months ago as well as the ongoing efforts of the staff Newhall Task Force. The workshop lasted approximately three and a half (3 1/2) hours and consisted of the following: a) A brief introduction; b) slide show - illustrating successful and unsuccessful downtown practices; c) workshop groups; and, d) group presentations and discussions. A copy of the Agenda for that meeting is attached. The predominant feedback on the session has been positive and committed to beginning the process defined in the attached scope of work with Freedman, Tung, and Bottomley. The following are the top five priorities (in order) that the community identified: 1) Development Standards and Guidelines for the Downtown Core; 2) Market Assessment and Revitalization Strategy for the Downtown Core; 3) San Fernando Road Traffic and Streetscape Plan; 4) Neighborhood Infrastructure (curbs, gutters, and sidewalks); and, 5) Downtown Parking Improvement Program. Agenda Item: 1-6 AFF10ED Because neighborhood infrastructure improvements are already underway through the City's CDBG program and additional parking issues can most effectively be addressed once specific standards and streetscape designs are identified by the community, staff recommends that the top three items be focused on at this time. It is recommended that the City Council authorize execution of a contract with Freedman, Tung, and Bottomley to perform downtown revitalization services for Old Newhall as delineated on the attached Scope of Work. Total revised costs for these services total $98,260 including items I., II., III., V., and VII. These costs will be funded by EDA Planning Grant monies in the amount of $38,100 and $60,160 in CDBG Supplemental monies. ATTACHMENT Scope of Work for Newhall Improvement Program DRD:APV eeondeft wh[1.< City of Santa Clarita Jo Anne Darcy Mayor Carl Boyer Mayor Pro -Tem George Pederson Councilmember Jan Heidt Councilmember Hamilton C. Smyth Councilmember 23920 Valencia Blvd. Suite 300 City of Santa Clarita California 91355-2196 Phone (805) 259-2489 Fax (805)259-8125 NEWHALL IMPROVEMENT PROGRAM Workshop #1 January 30, 1995 7:00 pm. Community Center AGENDA I. INTRODUCTION (10 min.) A. Welcome B. Review of "Citizen Participation Program" (Oberdorfer); role of Recovery Agency in follow-up, funding, etc. C. Summary of "Improvement Program" Approach (i.e. establish consensus on improvement projects, programs, and priorities), D. Introduction of Consultant Team H. CONSULTANT PRESENTATION (30 min.) A. Slide overview of general considerations for Downtown and Neighborhood Planning, Street Design, Parking, Facade Improvements, Design Guidelines, etc. B. Review of options for Newhall Improvement Program. (The community will determine desired outcomes.) III. OPEN COMMUNITY DISCUSSION/WORKSHOP (60 min.) A. Small Groups Priorities Focusing: desired outcomes, projects, and priorities B. Large Group Review C, Neat Steps:. Work Products for Workshop #2 IV. GENERAL QUESTION & ANSWER (30 min.) A. Review process, options, City funding, etc. V. WRAP-UP (5 min.) A. Scheduling and Location for Workshop #2 B. Staff Follow -Up Actions/Contacts PRINTED ON RECYCLED PAPER IREEDMAN T U N G h © Urban Design & Planning District Revitalization Street & Plaza Design RECEIVED FEB 6 6 1995 Community Recovery Agency MEMORANDUM/TRANSMITTAL VIA FAX DATE: February 2, 1995 TO: Don Duckworth, Recovery Agency Director Alex Vasquez, Assistant Planner City of Santa Clarita FROM: Michael Freedman, Terry Bottomley RE: Newhall Improvement Program - Workshop #1 Summary and Draft Scope of Services Enclosed is our draft Scope of Services based on the results of Monday night's Workshop. In order of priority, participants' top five recommended Improvements were: 1) 2) 3) 4) 5) Development Standards and Design Guidelines to promote facade improvements in the Downtown Core. This was the by far the highest single community priority. Downtown Market Study and Revitalization Strategy; the goal is to target and attract cafes, restaurants, a theater, and other businesses appropriate for a "main street" commercial environment. . San Fernando Road Traffic and Streetscape Improvements; the goal is to improve the pedestrian environment and overall appearance of the street. Install Curbs, Gutters, Sidewalks, Lighting in Neighborhood Areas; related priorities were installation of bikeways and pedestrian street -crossings. Expand/Enhance Downtown Parking Supply - Spaces, Signs, Lighting, Landscaping An item receiving a high priority from Workshop participants, but not an FTB service, is increased code enforcement to reduce overcrowding of rental units, 47 Kearny Street Suite 500 San Francisco, CA 94108-5522 415.291.9455 J Don Duckworth, Alex Vasquez February 1, 1995 Page 2 The enclosed Scope of Services is organized in a "menu" format to address these priorities as discrete work products. It also includes a Council/Agency study session to review initial Improvement recommendations and direct needed modifications prior to final public hearings. This is an item that we recommend highly. The Scope of Services does not include the two tasks that we have already completed: a) the Plan Area Reconnaissance and Staff Orientation/Scoping Meeting, and, b) Workshop #1. We will invoice for them independently to keep them separate from the specific, Improvements - related services. Hopefully, the Scope of Services and estimated budget(s) are what you had in mind. We will prepare a formal summary of the results of Workshop #1 within the next week. Please don't hesitate to call us with any questions or comments. IHE10MAN T U N G 6 HUii© Urban Design'.& Planning District Revitalization Street & Plaza Design CITY OF SANTA CLARITA NEWHAU IMPROVEMENT PROGRAM SUMMARY SCOPE OF SERVICES This summary outlines the services recommended to address the community priorities established at the January 30 Workshop. Services are listed in order of the community's priorities and organized in a "menu" format so that the City can evaluate the services as discrete work efforts; a spreadsheet is attached that outlines specific work tasks and costs. A more detailed, line -by-line Scope will be prepared as part of the contract for the services that the City chooses. A total of six (6) public workshop/review meetings, five (5) City staff work meetings, and two (2) Council/Agency public hearings are budgeted as part of the services listed below. The number of workshops and City staff meetings could be reduced if multiple categories of services are contracted; i.e. different issues could be addressed at the same Workshop or meeting. I. Development Standards & Design Guidelines for the Downtown Core - $19,880 By far, these were the community's highest priority. The standards and guidelines will be tailored to the needs of a "main street" commercial environment. They will define building forms and architectural approaches that enhance the pedestrian environment and reflect Newhall's historic character — e.g. "Western" and "Victorian" styles. The standards and guidelines can serve as the basis for new development, renovations, and/or a City -sponsored facade improvement program. They will refine and/or replace existing commercial zoning regulations for the corridor, addressing the following physical elements. - Permitted and Conditional Uses - Development Intensity - Open Space - Height - Bulk and Massing - Build -to -Lines and Setbacks -Parking Requirements - Architectural Form and Detailing - Landscaping 47 Kearny Street Suite 500 San Francisco, CA 94108-5522 415.291.9455 L Proposed Scope of Services Newhall Improvement Program Page 2 Up to two (2) Prototype illustrations depicting desirable forms of development and selected standards and guidelines will be prepared. Prototypes are especially helpful for applicants, staff, and public officials in that they illustrate in detail the types of development that the City is looking for and is likely to approve. (ince the standards, guidelines, and prototypes are reviewed by staff and revised accordingly, they will be compiled into booklet for distribution and use at the Planning Desk. One (1) Community Workshop and one (1) City staff work session are budgeted as part of these services. II. Market Assessment and Revitalization Strategy for the Downtown Core - $34,200 The market assessment will identify market niches that could attract new visitors as well as a larger share of Santa Clarita residents, and it will focus on near term implementation rather than long term planning considerations. It will include review of sales tax, market, demographic, and other data to identify market conditions and trends. It will also include interviews with business people, realtors, Chamber of Commerce members and others to round out the picture of local market dynamics and issues in Newhall. Based on the findings of the Market Assessment, the Revitalization Strategy will prioritize the actions needed to capitalize upon and expand the market niches identified. The final product will be a Market Assessment/Revitalization Strategy report that compiles assessment and recommendations. One (1) Community Workshop and one (1) Public Hearing are budgeted as part of these services. III. San Fernando Road Traffic and Streetscape Concept Plan - $32,950 This work will result in a recommended plan for traffic movements and streetscape improvements along the Downtown portion of the San Fernando Road corridor. We will would work with City staff to evaluate design options and prepare alternatives for community review. FTB will prepare dimensioned plans, cross-sections, street trees, lighting, and other illustrations indicating the configuration of travel lanes, on -street parking, and other aspects of street design. We would also identify tree species, provide catalog "cuts" for recommended furnishings, such as street lights, bus stops, benches, and trash receptacles, and prepare sketch designs for special architectural features (e.g. custom bus shelters, kiosks, or gateway landmarks) that enhance the traditional character of the district. Overall, our focus will be on a design that responds to the through -traffic needs while creating the pedestrian -oriented "main street" character that the community desires. Staff meetings and a public review workshop would be held to assess and revise the design(s) as needed to illustrate a preferred streetscape plan. We would then prepare text in memorandum form that describes the basic elements of the Concept Plan. IV. Neighborhood Streets Improvement Program - $11,180 FIB will survey neighborhood streets to identify those that need curbs, gutters, sidewalks, street trees, and lighting. Based on existing conditions, we will identify up to two (2) basic conditions, prepare prototypical improvement plans, and with the assistance of City staff, we will prepare preliminary construction cost estimates. We will also identify special conditions Proposed Scope of Services Newhall Improvement Program Page 3 or needs, such as pedestrian street -crossings or bike lanes, and prepare preliminary sketch plans and cost estimates for these items. The overall recommendations will be summarized on a diagrammatic plan of the area that notes where the various types of improvements should be installed. One (1) Community Workshop and one (1) City staff work session are budgeted as part of these services. V. Council/Agency Study Session - $2,180 FIB will meet with City staff to review the content and format of the Study Session, then assist City staff to summarize the initial Improvement Program recommendations and related community input and modifications. The Study Session will serve as a preview of recommendations prior to formal public hearings, and will focus on Council/Agency questions and recommended modifications. VL Downtown Parking Improvement Program - $12,630 These services will address a) general objectives for parking in the Downtown Core, including both on -street and off-street parking; b) determine policies and parking requirements for new development and renovation/rehabilitation projects; and c) identify opportunities to expand the parking supply and options for improving the design character of parking areas. The goal is to increase the availability of parking — i.e. both the real and the perceived supply — while supporting Downtown's "main street" character. We would prepare text in memorandum form that describes the basic elements of the Parking Program, adding sketches, tables, and/or other illustrations as appropriate. One (1) Community Workshop and one (1) City staff work session are budgeted as part of these services. VII. Summary "Newhall Improvement Program" Document - $9,050 FfB would compile written and graphic materials generated from the services listed above into a single summary document. We would prepare additional text and graphics as needed to clarify Improvement recommendations and interrelate each of the Improvement Program elements addressed above. The document will be concise, graphically -oriented, and bound in an attractive book format. City: Santa Clartta Project: Newhall Improvement Program Date: 02 -Feb -95. Tasks: FTB Only Principal l Principal 11 Sr Associate Draft/Doc Proj Assistant Total Total Subconsu8. Services Hrs $135 Hrs $110 Hrs $85 Hrs $55 Hrs $40 Hrs Cost Total Total I. Standards & Guidelines for the Downtown Core 1 Field CondtHlstoric Res Review 10 2 Prepare Side and GIs Text 2 3 Illust Devel Prototypes (2) 42 4 Staff Review Meeting (day) 4. 5 Community Workshop (eve) 12 6 Prepare Foal Document 4 Subtotal 74 Total Including Admin/Reimb Costs 9 Community Workshop (eve) II. Market Assessment and Strategy for Downtown Core 1 Coord Parameters w/Econ/Stalf 2 2 Review Market Study '2 3 Develop Revitalization Strategy 12 4 Prepare Repod/Documerd 2 5 Staff Review Meeting (day) 4 6 Community Workshop (eve) 12 7 Modifications 2 Subtotal 36 Total Including Admin/Reimb Costs 50 Ill. San Fernando Road Traffic & Streetseape Plan 1 Prepare Base Maps 2 2. Site Reconnaissance B 3 Stag Mtgf Work Session 6 4 Tragfc/Simetscap Concept Plan 4 5 Design FumshrgsAandrnrks (1) 34 6 Supporting Illustrations 2 7 Prelim Const Cost Est 6 8 Staff Review Meeting (day) 4 9 Community Workshop (eve) 12 10 Modificalkuns/Plan & Furnishings 1 11 Community Workshop (eve) 12 12 Modifications 2 Subtotal 58 Taal Including Admin/Reimb Costa $1,350 0 $D 0 s0 0 $0 0 $D 10 $1,350 s0 $1,350. $270 32 $3,520 0 $0 0 s0 0 $0 34. $3,790 $0 $3,790 $5,670 0 $0 0 $0 8 $440 0 $0 50 $6,110 $0 $6,110 $540 0 s0 0 $0 0 $0 0 $0 4 6540 so $540 $1,620 0 $0 0 $0 -10 $550 0 s0 22 $2,170 $0 $2,170 $540 8 $880 0 $0 12 $660 0 $844 24 $2,924 s0 $2,924 $9,990 40 $4,400 0 $0 30 $1,650 0 $644 144. $16,884 $0 616,884 $19,879 $270 0 $0 0 $0 0 $0 0 $0 2 $270 so $270 $270 0 $0 0 $0 0 $0 0 $0 2 $270 s0 6270 $1,620 0 s0 0 $0 0 $0 0 $0 12 $1,620 s0 $1,620 $270 20 $2,200 0 so 0 $0 16 $640 38 $3,110 $20,000 $23,110 $540 0 $0 0 $0 0 $0 0 $0 4 $540 s0 $540 $1,620 0 $0 0 s0 10 $550 0 $0 22 $2,170 $0 $2,170 $270 0 $0 0 s0 0 $0 0 $1,487 2 $1,757 $0 $1,757 $4,860 20 $2.200 0 s0 10 $550 16 $2.127 82 $9.737 6201000 $29.737 X14.203 $270 0 $0 0 s0 40 $2,200 0 $0 42 $2,470 $0 $2,470 $1,080 0 $0 8 $680 0 $0 0 $0 16 $1,760 $0 $1,760 $1,080 0 s0 0 $0 0 $0 0 s0 8 $1,080 $0 $1,060 s540 0 $0 24 $2,040 0 $0 0 $0 28 $2,580 s0 $2,580 $270 0 $0 0 .$4,080 0 $0 0 $0 50 $4,350 $0 $4,350 $270 0 $0 0 s0 64 63.520 0 $0 66 $3.790 $0 $3,790 $135 0 $440 0 s0 0 $0 0 $0. 5 $575 $1,200 $575 $1,080 0 SO 0 $0 0 $0 0 $0 4 $1,080 s0 $1,080 $1,620 0 s0 0 $0 10 $550 0 $0 22 $2,170 s0 $2,170 $135 0 $0 24 $2,040 16 .$880 0 $0 41 $3,055 $0 $3,055 $1,620 0 $0 0 $0 10 $550 0 $0 22 $2,170 $0 $2,170 $270 0 $0 8 6680 8 $440 0 $1,392 18 $2,752 $0 $2,752 $8,370 4 $440 112 $9,520 148 $8,140 0 $1,392 322 527.832 $0 $27,832 swill City: Same Clarlta Project: Newhall Improvement Program Date:. 02 -Feb -95 Tasks: FTS only Principal Principal 11 Sr Associate Draft/Doc Pro)Assistant Total Total Subconsult Services Hrs $135 Hrs $110 Hrs 585 Mrs $W Hrs $40 Hrs Cost Total Tsai IV. Neighborhood Streets Improvement Program 1 Field CarKbons Review 6 $1,080 2 Improvements Concept Map 4 $540 3 Street Imps Prolotypes (B/A-2) 2 $270 4 Preliminary Cost Estimates 1 $135 5 Staff Review Meeting (day) 4 $540 6 Community Workshop (am) 12 $1,620 7 Modifications 2 $270 Subtotal 33 $4,455 Total Including Admm/Relmb Costs $0 0 V. Council/Agency Study Session 24 $1,320 1 Staff Review Meeting (day) 4 $540 2 CouncIVAgency Hearing (eve) 6 $1,080 Subtotal 12 $1,620 Total Including AdmkuRelmb Costs 0 $0 VI. Downtown Parking Improvement Program $0 8 ' 1 Prepare Base Maps 1 $135 2 Map DT Pkng Supplyroncl tions 2 $0 3 Develop Plan/Prep Diagrarn 8 $1,080 4 Prep Prototype Imp Blow -Up 2 $270 5 Preliminary Cost Estimate 6 $135 6 Staff Review Meeting (day) 6 $1,080 7 Community Workshop (eve) 12 $1,620 8 Modi9catimm 1 $135 Subtotal 35 $4,455 Total Including Admin/Relmb Costs $0 0 VII. Summary Program Document 8 $440 1 Prep Additional Teld as Needed 4 $540 2 Formal/Annotate Graphic 2 $270 3 Compila,Caord Repm 1 $135 4 Attend CouncWAgerwy Hearing 6 $1,080 Subtotal 15 $2,025 Total Including AdmlrvAalmb Costs $0 $9,363 0 $0 0 $0 0 $0 0 $0 8 $1,080 $0 $1,080 0 $0 16 $1,360 0 $0 0 $0 20 $1,900 $0 $1,900 0 $0 0 $0 24 $1,320 0 $0 26 $1,590 $0 $1,590 7 $770 0 $0 0 $0 0 $0 8 $905 $0 $905 0 $0 0 So 0 $0 0 $0 4 $540 $0. $540 0 $0 0 $0 10 $550 0 $0 22 $2,170 $0 $2,170 0 $0 0 $0 8 $440 0 $468 10 $1,178 $0 $1,178 7 $770 16 $1,360 42 $2,310 0 $468 98 $9,363 $0 $9,363 $11,160 0 $0 0 $0 0 $0 0 $0 4 $540 $0 $540 0 $0 0 $0 0 50 0 $0 8 $1,080 $0 $1,080 o $0 0 $0 0 $0 0 $0 12 $1,620 $0 $1,620 $2,181 0 $0 0 $0 24 $1,320 0 $0 25 $1,455 $0 $1,455 0 $0 14 $0 12 $0 0 $0 16 $0 $0 $0 0 $0 16 $1,360 0 $0 0 $0 24 $2,440 $0 $2,440 0 $0 0 $0 24 $1,320 0 $0 26 $1,590 $0 $11590 0 $440 0 $0 0 $0 0 $0 5 $575 i0 $575 0 $0 0 $0 0 $0 0 $0 9 $1,080 t0 $1,090 0 $0 0 $0 10 $550 0 $0 22 $2,170 $0 $2,170 0 $0 4 $340 6 $330 0 $532 11 $1,337 $0 $1,337 4 $440 34 $1,700 64 $3520 0 $532 137 $10,647 $0 $10,647 $12,632 32 $2,640 0 $0 0 $0 0 $0 28 $3,180 $0 $3,180 0 50 0 $0 64 $1,320 0 $960 50 $2,550 so $2,550 0 $0 0 $0 6 $330 0 $0 7 $465 $0 $465 0 $0 0 $0 0 $0 0 $383 8 $1,463 $0 $1,463 24 $2,640 0 $0 30 $1,650 24 $1,343 93 $7,659 $0 $7,658 $9,053