HomeMy WebLinkAbout1995-01-10 - AGENDA REPORTS - MARKETING FOR SC (2)AGENDA REPORT
City Manager
Item to be pre
CONSENT CALENDAR
DATE: January 10, 1995
SUBJECT: MARKETING SERVICES FOR CITY OF SANTA CLARITA
TRANSIT
DEPARTMENT: Public Works
BACKGROUND
Over the last year Santa Clarita Transit has experienced tremendous growth due in part to the
marketing efforts of our consultant and the transit division. With the addition of San Fernando
Valley commuter routes and the creation of a commuter route to the Antelope Valley, additional
marketing efforts continue to be needed.
It has become clear that the existing Santa Clarita Transit staff can not undertake the ambitious
marketing efforts necessary to increase the ridership of the recently created San Fernando Valley
commuter routes, the commuter route to the Antelope Valley, and our local transit service. In
addition to the promotion of the local and commuter services it is envisioned that assistance of a
qualified marketing consultant would be required to formulate and present a transit marketing
plan for the period of July 1; 1995 through June 30, 1996. A consultant would also assist in the
design and execution of Earth Day and Try Transit Week promotional efforts which would further
benefit Santa Clarita Transit.
A request for proposal was released on December 14, 1994 and the deadline to submit a proposal
for marketing services was January 3, 1995 at 12:00 pm. Two proposals were submitted; one by
Forsf ill Communications and a second by James G. Moore, III, The proposals were reviewed
during the week of January 3, 1995, and evaluated based upon technical competence, experience
and cost per hour.
RECOMMENDATION
Subject to City Attorney approval as to form, approve entering into an agreement for marketing
services with James G. Moore, III, not to exceed $26,250. This is a budgeted item, no
new additional funds are required
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