HomeMy WebLinkAbout1995-06-27 - AGENDA REPORTS - MARKETING SERVICES (2)AGENDA REPORT
CONSENT CALENDAR
DATE: June 27, 1995
City Manager
Item to be me
SUBJECT: MARKETING SERVICES FOR CITY OF SANTA CLARITA
TRANSIT
DEPARTMENT: Public Works
BACKGROUND
Santa Clarita Transit patronage continues to experience growth due in part to the marketing
efforts of our consultant and the Transit division. The San Fernando Valley commuter routes and
the commuter route to the Antelope Valley continue to be analyzed and adjusted to accomodate
identified travel patterns. Therefore; the dissemination of up-to-date information is critical.
It has become clear that the existing Santa Clarita Transit staff can not undertake the ambitious
marketing efforts necessary to continue the increase in ridership of local transit service, the San
Fernando Valley commuter routes, and the commuter route to the Antelope Valley. In addition
to the promotion of the local and commuter services it is envisioned that assistance of a qualified
marketing consultant would be required to formulate and implement_a transit marketing plan for
the period of July 1, 1995 through June 30, 1996. A consultant would also assist in the design
and execution of special event promotional efforts which would further benefit Santa Clarita
Transit, The consultant cost is already included in the Transit division budget.
RECOMMENDATION
Subject to City Attorney approval as to form, approve entering into an annual agreement for
marketing services, with a one-year renewal option, with James G. Moore, III, not to exceed
$52,500,.
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APPROWED Age:11
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