HomeMy WebLinkAbout1996-01-23 - AGENDA REPORTS - ENDORSEMENT SC MARATHON (2)Item to be presented by:
Rick Putnam
CONSENT CALENDAR
DATE: January 23, 1996
SUBJECT: CITY COUNCIL ENDORSEMENT REQUEST FOR THE SECOND
ANNUAL CITY OF SANTA CLARITA MARATHON
DEPARTMENT: Parks, Recreation, and Community Services
As a result of hard work, the Santa Clarity Marathon Steering Committee conducted a
successful first annual City of Santa Clarita Marathon on Sunday, November 12, 1995. Based
on the event's success, the Marathon Steering Committee has begun preparing for the second
annual race to be held on Sunday, November 10, 1996. Items under consideration include
increasing the number of race entries from 500 to 1,500, potential re-routing of a portion of the
race course, race sponsorship details, and City Council endorsement.
At its January 11th meeting, the Parks and Recreation Commission recommended endorsement
to the City Council, The steering committee is seeking endorsement from the City Council in
its second year for use of the City name and logo for marketing purposes. An endorsement is
essential for continued marketing, local business support, and sponsorship commitments
necessary to support a larger event in this second year. The City Council endorsement will be
a part of the marketing package sent to potential race sponsors.
The steering committee is also requesting consideration for City subsidy of the marathon in the
upcoming budget process. A formal request is attached to this report.
1. City Council adopt Resolution 96-9 recommending support of the second annual City of
Santa Clarita Marathon, and;
2. Authorize consideration for City subsidy of the marathon in the upcoming Fiscal Year
1996-97 municipal budget process.
Resolution 96-9
Correspondence from Mr. Jerry Cherrington dated January 5, 1996 0000
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Rick Putnam, Director
Parks, Recreation, and Community Development
City of Santa Clarita J :_
23920 Valencia Boulevard
Santa Clarita, CA 91355
Dear Rick:
The second annual City of Santa Clarita Marathon is scheduled for Sunday, November 10,
1996. Work has already begun to make this bigger and even better than the inaugural event. `
The economic impact on the City is substantial. First, we expect to double or triple the
number of entries; virtually all of the increment will treat this as a destination event. Second,
November 10 is the middle day of a 3 day holiday weekend; we believe that a substantial
number of runners will stay for the weekend.
Of course, it is extremely important that we receive the endorsement of the City if we are to
be able to attract the sponsorship necessary to support an expanded event. We would
appreciate having you present our request for a resolution of endorsement to the Parks and
Recreation Commission and to the City Council. This resolution will become part of the
marketing package sent to potential sponsors. Again this year, it is our plan to call the event
the "City of Santa Clarita Marathon" and utilize the City seal in all of our documentation. This
was mutually beneficial to the City and the Marathon last year, and I am confident that it will
be again this year.
Because of the very significant impact that the Marathon can have on economic.
development, City officials may wish to consider sponsorship as well as endorsement this
year. One way of achieving this might be "in kind" sponsorship through absorption of some
or all of the expenses incurred through the City. For example, in 1995, the expense of City
Public Works was over $12,000 and Sheriffs Department services were over $13,000.
We will appreciate any consideration that the City may give to the Marathon. If you have any
questions, please do not hesitate to call me directly. Thank you for your assistance.
Sincere ,
Jerry D. Cherrington; Chairman
Marathon Steering Committee
A
B o x 8. 0 0 2,98 S a n t a` C I a r i,t a C A 9 1 3 8 0 8 0 5 2 5 9- 5 4 4 1
RESOLUTION 96-9
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF SANTA CLARITA, CALIFORNIA
RELATING TO THE SECOND ANNUAL CITY OF SANTA CLARITA MARATHON
WHEREAS, the first annual City of Santa Clarita Marathon was considered a successful
event by the City Council of the City of Santa Clarita; and
WHEREAS, running is a preferred physical activity of the citizens of Santa Clarita; and
WHEREAS, the Parks and Recreation Commission has recommended to the City Council
endorsement of the Marathon to be organized and hosted by the Santa Clarita Marathon
Committee;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Santa
Clarita hereby:
1. Provides endorsement to the Santa Clarita Marathon Steering Committee for the
second annual City of Santa Clarita Marathon to be held on Sunday, November
10, 1996.
2. Permits the use of the City name and City seal to be used in conjunction with the
marathon.
PASSED, APPROVED, AND ADOPTED THIS _ day of , 1996.
MAYOR
ATTEST:
CITY CLERK
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS
CITY OF SANTA CLARITA )
I, Donna M. Grindey, City Clerk, hereby certify that the foregoing Resolution was duly
adopted by the City Council of the City of Santa Clarita at a regular meeting, thereof, held on
the _ day of , 1996 by the following vote of the Council;
AYES: COUNCILMEMBERS:
NOES: COUNCILMEMBERS:
ABSENT: COUNCILMEMBERS:
CITY CLERK
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