HomeMy WebLinkAbout1997-10-15 - AGENDA REPORTS - AWARD OF CNTR FOR FIXED ASSET (2)AGENDA REPORT
ity MManag Approval
Item to be presented by:
Barbara Boswell
UNFINISHED BUSINESS
DATE: October 15, 1997
SUBJECT: AWARD OF CONTRACT TO PROVIDE FIXED ASSET
INVENTORY AND VALUATION SERVICES
DEPARTMENT: Administrative Services
City Council award the contract for fixed asset inventory and valuation services to Asset
Valuation Services, Inc. for an amount not to exceed $24,000. Fund have been budgeted in FY
1997-98 in account number 2200-8001.
2. Authorize the City Manager or his designee to execute and sign all documents,
subject to City Attorney approval.
At the September 9, 1997 City Council Meeting, staff presented to Council an item to award a
contract for fixed asset inventory and valuation services to Asset Valuation Services based on a
recently issued request for proposal.
At that time a representative from Valuation Resource Management (a vendor that competed for the
project) addressed the Council regarding his dissatisfaction with staffs recommendation to award
the contract to Asset Valuation Services. Council directed staff to continue this item for
consideration at a future Council Meeting.
On September 24, 1997, an administrative hearing was held, handled by Ken Pulskamp who had not
previously been involved in the process, to review the concerns of Valuation Resource Management
and the overall request -for -proposal process. The outcome of the hearing was that staff was directed
to go forward with the original recommendation to award the contract for fixed asset inventory and
valuation services to Asset Valuation Services. The minutes of the hearing are attached for review.
ME
Apr da Item:
01' Agen A
The following information was provided to City Council on the September 9, 1997 agenda report:
The services requested in the RFP included conducting a physical inventory of all the City's tangible
assets, valuing and tagging the assets, and providing comprehensive reports, records, and manuals
that will assist the City in maintaining an effective fixed asset tracking program for both accounting
and insurance purposes. Fifteen (15) RFP's were sent to various companies known to specialize in
fixed asset inventory and valuation. Five companies, American Appraisal Associates, Marshall &
Stevens, Inc., Valuation Resource Management, Bar[Scan, Inc., and Asset Valuation Services
submitted proposals. The proposals were evaluated based on criteria set forth in the RFP using an
objective scoring system. City staff then conducted in-person interviews with representatives from
the top three companies that had ranked highest in the initial evaluation. Based on all criteria, it was
determined that Asset Valuation Service is the most qualified firm to perforrrf this service.
ALTERNATIVE ACTIONS
No feasible alternative action has been identified by staff.
FISCAL IMPACT
The total contract amount for this project is estimated to be $24,000. Funds in the amount of
$24,000 have been previously appropriated and am currently available in the Finance Contractual
Services account (2200-8001) for fiscal year 1997-98.
ATTACHMENTS
A) The minutes from the September 24, 1997 Administrative Hearing
B) Letter dated October 3, 1997 to Greg Friz of Valuation Resource Management
C) Hearing Officer Opinion from the September 24, 1997 Administrative Hearing
sAfin\apriIVfp-fa\agenda2.wpd
CITY OF SANTA CLARITA
FIXED ASSET VENDOR HEARING
SEPTEMBER 24,1997
The hearing started at 2:01 p.m. Ken Pulskamp introduced himself to the representative from
Valuation Resource Management, Inc,, Greg Friz. Ken reviewed the agenda and asked that one
person speak at a time. Ken stated he had no previous knowledge of the Fixed Asset Request
for Proposal (RFP). The following were present: Ken Pulskamp, Assistant City Manager; Steve
Stark, Director of Administrative Services; Barbara Boswell, Accounting Manager; April
Jordan, Accountant; Jon Bischetsrieder, Purchasing Agent; Shiran Simmons, Information
Technology Analyst; Sue Lynch, Clerk Typist; and Greg Friz, Vice President of Valuation
Resource Management, Inc. Mr. Friz stated he prepared and proposed the RFP.
Barbara Boswell gave the staff presentation (see copy attached).
Mr. Friz gave the presentation for Valuation Resource Management, Inc. Mr. Friz stated his
company was a Fixed Asset Appraiser, who has accountability, insurance placement, and
enterprise accounting.
Mr. Friz mentioned that he had first contacted the City in October 1996. At that time he told
City staff he could do the job for between $6,000 to $10,000. He also visited several of the sites
and provided information to assist the City with preparing the RFP. Mr. Friz stated he
received the RFP in May 1997, an Addendum to the RFP in June 1997, and that the RFP was
due June 19, 1997. He interviewed with the City on August 12, 1997, andhe attended the City
Council meeting on September 9, 1997.
Mr. Friz stated Valuation Resource Management, Inc. was a national appraisal company which
has served over 1,000 clients in the last two years. Their staff handles 75 California cities with
external audits, tagging, and property control. They take pride in their quality service. They
had identified Jeff Anderson to be our project manager. Jeff has a finance manager
background, is a college graduate, and a resident of Santa Clarita. Jeff has worked with
Pasadena, Monterey, and various other cities.
Mr. Friz continued stating Valuation Resource Management, Inc. offers bar code technology and
a bar code reader. They did not offer to interface to a Pentarnation program. They program the
bar code reader only, then match it to Pentarnation. Pentamation would then print an
exception report. He didn't think they should have to develop something to work with
Pentarnation software. Their equipment scans existing assets that are already in a data base.
The data could be compared to a Pentamation Report, and an exception report could be
generated.
Mr. Friz stated he felt the Valuation Resource Management, Inc. bid was well written. He
wasn't sure about'the other two companies but stated Valuation Resource Management, Inc.
specialized in government entities. They have a great reputation, and their staff has college
degrees. They are also in uniform compliance with USPA, and they meet with the auditors to
make sure auditors are happy.
Mr. Friz continued stating Valuation Resource Management, Inc. would meet with the various
departments within the City prior to writing the Property Control manual. He said the manual
would be a good tool.
Attachn-cent A
Fixed Asset Vendor Hearing
Page 2
Mr. Friz provided handouts (see copy attached) and stated his base price was $5,400 for the City
of Santa Clarita. It was $30,000 for Pasadena, which is a much larger city. Mr. Friz said that
other companies could provide the service but the company we chose didn't have an office in
Southern California, and they didn't have employees who were residents of the City.
Mr. Friz closed his presentation stating that he didn't think it was a wise expenditure of
taxpayer dollars to pay for a service that would not be superior.
Ken asked Steve and Shiran to introduce themselves since they had recently joined the
meeting.
Ken asked Barbara if the panel came up with the scores after the five firms had been
interviewed and references checked. Were the scores averaged? Barbara replied, no. All five
proposals had been evaluated and references checked, but only the top three were interviewed.
Ken asked if one panel member's score could provide 90 percent of the rating while another
panel member's score provided just 1 percent. Barbara stated it was split up. April Jordan
interjected that two panel members evaluated all five proposals, and one person evaluated the
technical portion of all five proposals. The scores were averaged. One person checked
references, and the top three scores were selected for interviews.
Ken clarified that five panel members did individual ranking of the top three proposers. Ken
asked if it was typical City procedure to make a recommendation based on fees. Barbara
responded, stating it was not procedure with professional contracts, but that is was with goods
and services.
Ken asked if it was legal to base recommendation on fees. Jon Bischetsrieder answered, stating
under strict interpretation of professional services, use of price exclusively is prohibited. Ken
asked Barbara if it was standard to consider whether vendors were residents. Barbara replied
that it was not standard and that it was not a factor in the panel's decision.
Ken asked why a firm that was three to four times more expensive was recommended. Barbara
stated that all candidates were evaluated and ranked based on the proposal, interview, and
references and that the most qualified firm was selected. She also stated that the panel felt it
was very important to have procedures that were followed. Asset Valuation Services had
procedures, and their references stated that they followed up with their clients to make sure
they were using the procedures. Technology was another factor. Asset Valuation Services
indicated that they could interface with Pentamation. Valuation Resource Management, Inc.
was not sure if their clients were following procedures, and they did not offer the same level of
technology. The selection was made based on the panel members' scores.
Ken asked what the City Staff would like to see come of this hearing. Barbara stated that she
still believed in the original recommendation.
Ken asked Mr. Friz if he was ever promised the job. Mr. Friz replied, no. He said he was
originally contacted by the City in October 1996, and that he often assisted cities with
preparing RFP's.
Attachnient A (Cont'd)
Fixed Asset Vendor Hearing
Page 3
Ken asked Mr. Friz if he thought we used a fair process. Mr. Friz responded, yes.
Ken said that the City had five people from different departments rank the competing vendors
which was a typical process. Why should we do something different?
Mr. Friz replied he didn't understand the ranking process and how it was implemented. He
was disappointed that they were perceived as not providing a quality service. Ken clarified that
it was not that the City felt they weren't qualified but that they were not the most qualified.
Mr, Friz restated that he has a staff member that is a resident of Santa Clarita and that the
City didn't need to pay more for this service. He didn't know how anyone could alter
Pentarnation software. Mr. Friz stated he didn't have a problem with the process, but that he
put in a competitive bid and he thought we should go with the most responsible low fee.
Ken asked Mr. Friz what he wanted to see come from this hearing. Did he want to compete in
future bids, did he want the City staff to make a different decision?
Mr. Friz stated he wanted an opportunity to communicate that his company provides a quality
service at a reasonable price. He said that he respects the City's decision to choose, but that
they aren't making the right decision. He also stated that the City did not need to go out of
state and spend more money for the Fixed Asset service.
Ken asked if there was anything else. Barbara replied, no. Mr. Friz asked that if all references
checked out, how can the other company be the most qualified?
Ken asked Barbara to answer. Barbara stated that all proposers were in the Fixed Asset
business. In order to determine which company would best meet the City's needs,.the panel
had to determine what questions to ask in the interview process. The panel selected the
questions and looked closely at how the questions were answered. Additionally, the panel
reviewed how the RFP`s were written. Technology and procedures were important factors since
the City doesn't currently have procedures. . Asset Valuation Services had procedures and
followed up with their clients to make sure the procedures were being used. The references also
said the procedures were easy to follow. Valuation Resource Management, Inc. did not get this
type of feedback.
Barbara continued stating awarding a professional contract is different from purchasing ten
chairs. That it is not something you can see and touch.
Ken asked if there was anything else. No one responded. Ken asked for the date staff was to
return to Council. No date had been given. Ken said he would write his decision and distribute
within a week.
Ken thanked everyone for attending.
hA924venhTg.8t Attachnient A (Cont'd)
Attachments
FIXED ASSET VALUATION AWARD HEARING
September 24, 1997 2:00pm
In May, 1997 the City solicited proposals for Fixed Asset Valuation and Inventory services to
include furniture, equipment, buildings and land. In addition, it also included providing bar code
tags, bar code scanner and procedures manual to assist the City in maintaining its inventory once
this service was complete. The inventory, once complete, is to be provided in a format that can
be imported into the City's financial system. The bar code scanner was to include the necessary
software with the ability to interface with the City's fixed asset database.
The RFP process that was followed was consistent with the City's Purchasing Policy. A notice
was published in the newspaper, and 15 RFP's were sent out to potential firms. Of these 15, 5
proposals were returned to the City.
The proposals ranged in price from a high of $30,741 to a low of $8,650. This wide range of
price can be attributed partially to the unknown factors that the vendors were faced with in
writing their proposals. They were provided with only basic information on the facilities to be
includeZ in the service. Square footage was provided on only the City Hall building. They were
also provided only a partial listing of our current fixed assets database, and so were not fully
aware of the total scope of the field work that would be required.
Specific criteria were set for rating the written proposals. These criteria were established prior to
the proposals being returned. These criteria were divided into four categories, Required Services,
Optional Services, contents of Proposal, and Price. Required Services was weighted at 90%,
Optional Services 1.5%, Contents of Proposal 3.5% and Price 5%.
3 staff members were involved in evaluation of the written proposals, representing purchasing,
technology services and finance. Each of the three persons evaluated all 5 proposals in their
specific areas. Their scores were then accumulated on a master evaluation sheet, to determine
the overall ranking of the firms for the written evaluation.
In addition, references were checked on the proposers. Again, a preset list of questions were
asked of each of the prior clients.
6 cities were contacted for reference checks of Valuation Resource Management resulted in some
comments by former clients such as: Overall their clients were satisfied with their service;
Sometimes took long periods of time to return data; Did not provide a draft of the final report,
although now they understand that they do; One city did not buy thier software, although now
wish they had; and that VRM was inexpensive.
5 Cities and I transit authority were contacted for reference check of Asset Valuation Services
resulted in comments such as: They were thorough-, had knowledge of and concern with audit
Att-achrrient A ( Cont'd)
standards; that assets purchased with Federal funds were tracked seperately; and it was easy to
maintain their fixed assets program.
Following the review of the written proposals, American Appraisal Associates was ranked
number I with a score of 7.55, Asset valuation Services 2nd with a score of 7.00 and Valuation
Resource Management 3rd with a score of 6.03. These three firms were then invited for an
interview.
The interview panel consisted of 5 staff members, representing purchasing, technology services,
risk management and finance. Specific questions were selected to ask of all three proposers.
These questions covered areas such as why the City should select their firm, the challenges they
foresaw in taking on our project and were given an opportunity to add any additional comments
they wanted us to consider in making our selection.
The panel also asked key questions in areas that staff was particulary interested in. -.
One question related to the technical support provided by the firm after the project was complete.
Valuation Resource Management indicated that yes they did offer technical support at no
additional charge. They also indicated that we would need software to interface -with our
financial system, and that we should contact Pentarnation, our accounting software company to
determine if they had already found a bar scan reader that interfaced with our fixed assets
module. This was an area that was to be included as part of the proposal.
Asset Valuation Services included this in their proposal, so we did not have to contact our
accounting software vendor to determine if Pentarnation already.had found a bar code reader
software that could be interfaced.
Another question that was asked related to the procedures manual that was requested in the RFP.
Staff feels that this is an important element in the RFP as this will help us to establish a process
to maintain an accurate inventory once the intial valuation is complete. We asked all vendors
whether They had written procedures manuals for past clients detailing recommendations for
shipping and receiving, tagging, movement of property from one location to another deletions,
etc. We felt this question was key as it would show whether the procedures set up by the,
consultant were practical to be followed.
All three vendors indicated that they had written these types of manuals for prior clients. Asset
Valuation Services indicated that yes, their clients were using their manuals. They knew this
because they had followed up with their clients to find out if the procedures were being followed.
Valuation Resource Management indicated that they did not know if their procedures manual
were being used.
As a Result of the interview section of the rfp process, Asset Valuation Services was ranked no
Attachnmt A ( Cont'd)
1, Valuation Resource Management no 2, and American Appraisal Associates 3.
While Asset Valuation Services was not the least expensive, it also was not the most expensive,
ranked third out of the 5 in price. Staff felt that knowing Asset Valuation Services would
provide scanner software to interface with our existing financial software, a procedures manual
that is currently being used by previous clients, and their overall response to our RFP, that they
were the most qualified firm to do thejob and so recommended to City Council that the contract
be awarded to them.
Staff feels we followed an open, competitive process. Five individuals representing various
backgrounds and interests were involved in the process. We followed all state and local
procedures, therefore, we think the process identified the most qualified firm to provide this
service.
This concludes staff s presentation. I would be happy to answer any questions you may have.
Attachment A ( Cont'd)
,`�. Presented to:
THE CITY OF�SANTA CLARITA
23920 Valencikllonlevard, Suite 300
Santa Clari6,�C-alifornia,,91355
A
V
FW4
Liati ' o'n Resource Mana�ement, Inc.
Gr6gory N. Friz, Vice Pres ident
9383 Wilshire Blvd., SuiW840
Beverly Hills, California 902'11
1.800.428.1925 or 213.658.57
213.658.5023 (facsimile)
gfriz@valrm.com (L -mail)
September 24, 1997
Attwlvfient A ( Cmt'd)
Clients Served
by
Jeffrey M. Anderson
A Resident of Santa Clarita
city orPasadena
Pasadena, California
Ms. Paula Hanson, Principal Accountant
626.744.4336
City of Compton
Compton, California
Ms. Marilyn Home, Deputy City Controller
310.605.5576
City of Monterey
Monterey, California
Ms. Mary Sue Baker
408.6463948
City of Petaluma
Petaluma, California
Mr. Mike Acorn
707.778.4341
College of the Canyons
Santa Clarita, California
Mr. Gary Olmstead
805.259.7800
City of Millbrae
Millbrae, California
Ms. Christine Ma, Financial Services Supervisor
415.259.2358
City of Palm Springs
Palm Springs, California
Ms. Nancy McIntosh
619.323.8218
City of Pleasanton
Pleasanton, California
Mr. Mike Patrick
510.484.8030
At-tachra-ant A ( Ocnt'd)
�V , "M
R
JEFFREY M. ANDERSON
SENIOR APPRAISER
Valuation Resource Managemen4 Inc.
PROFESSIONAL PROFILE
Mr. Anderson is an senior appraiser with Valuation Resource Management, Inc. (VRM). He is
fully versed in the fields of machinery/technical asset inventory and valuation, fixed asset
accounting, insurance valuation and construction. He is also a candidate for advancement within
the American Society of Appraisers. Before joining VRM in 1993, he worked in the
investmearinsurance industry as a Registered Representative of a Wall Street based investment
firm.
Mr. Anderson is responsible for project management, client consultation, staff supervision, field
data collection, production, review and quality assurance of valuation services provided to clients.
He applies his technical appraisal expertise to the valuation of fixed assets for a variety of
purposes, including the establishment of insurable values, substantiation of proof of loss and
development of property records systems.
Mr. Anderson has served clients throughout the United. States, frequently acting as project
manager on complex property valuations and planning assignments. Some of his clients include
manufacturing, utilities, medical, office and retail facilities. He has participated in many projects of
varying scope and complexity including the valuation of all types of machinery and equipment,
building construction (including architecturally orriate historical structures), and building service
systems. The results of the appraisal investigations are used by clients to assist in the planning and
budgeting process and as a basis for projecting capital asset improvements/replacement.
EDUCATION: University of Wisconsin - Madison, WI
B.B.A. - Investment, Banking and Finance
PROFESSIONAL AFFMIATION:
American Society of Appraisers (ASA), Candidate Member
Attadunent A ( Cmt1d)
VALUATION RESOURCE MANAGEMENT, INC.
CALIFORNIA CLIENTS SERVED
UNITS OF LOCAL GOVERNMENT
Cities Served:
Cities Served -
Arroyo Grande
Palm Springs
Avalon
Paramount
Avenal
Pasadena
Azusa
Petaluma
Baldwin Park
Pico Rivera
Beaumont
Pinole
Bell Gardens
Pismo Beach
Bellflower
Pleasanton
Belvedcre
Pomona
Blythe
Rancho Palos
Buellton
Riverside
Burbank
Riverton
Colton
San Diego
Commerce
San Jacinto
Compton
San Pablo
Culver City
Santa Clara
Del Mar
Santa Monica
El Cerrito
Santa Rosa
FiIlmorc
Sausalito
Grover Beach
Seal Beach
Holbrook
Taft
Hollister
Tiburon
Huntington Beach
Tracy
Indian.Wells
Ukiah
Inglewood
Vacaville
Irvine
Vcrnon
King City
West Covina
Urkspur
West Hollywood
Livermore
West Sacramento
Lynwood
Westminster
Millbrae
Mill Valley
hCssion.Viejo
TownshipslKillages Served.,
Monterey
Corte Madera
Moreno Valley
Fairfax
Murrieta
San AnseIemo
Novato
Tiburun
Orinda
AttadMent A ( Cont ' d)
�M'
I
City of
Santa Clarita
23920 Valencia Blvd.
Phone
Suite 300
(805) 259-2489
Santa Clarita
Fax
California 91355-2196
(805) 259-8125
October 3, 1997
Greg Friz, Vice President
Valuation Resource Management, Inc,
8383 Wilshire Blvd., Suite 840
Beverly Hills, CA 90211
Barbara Boswell
Accounting Manager
City of Santa Clarita
23920 Valencia Bl. Suite 300
Santa Clarita, CA 91355
Dear Mr. Friz and Ms. Boswell,
I
I '?"LA
Attached is the Hearing Officer Opinion from the Administrative Hearing held
September 24, 1997 on the Fixed Assets Valuation Contract Award.
Through the Administrative Hearing several findings were made. Among these were,
the contract award process was fair; there was never a commitment to Valuation
Resource Management, Inc.; the City is prohibited from awarding a contract based
solely on price; and, it is not City policy to consider residence of consultant employees
when awarding contracts.
As a result of the hearing, the two desired outcomes expressed by both parties were
achieved. First, Mr. Friz had the opportunity to communicate the value and quality of
the service. his company provided, and secondly, staff will be directed to return to City
Council with the recommendation to award the contract to Asset Valuation Services on
October 15, 1997.
Thank you for your participation in this process. If you have any further questiQns,
please feel free to call me at (805) 255-4901.
S' ely,
camp
Ken Pulskamp
Hearing Officer
Att-achrrk-mt B
PRINTED ON RECYCLED PAPER
CITY OF SANTA CLARITA
HEARING OFFICER OPINION
FIXED ASSET VALUATION HEARING
SEPTEMBER 24,1997
Staff Presentation
• Barbara Boswell gave the staff presentation.
• In May 1997, the City solicited proposals for Fixed Asset Valuation and Inventory service.
• The service needed to include: Bar code tags, a bar code scanner that would interface with
the City's database, a procedures manual, and the ability to import the completed inventory
format into the City's financial system.
• The RFP process used was consistent with the City's Purchasing Policy. 15 RFP's were sent
out, 5 proposals were returned to the City, ranging in price from $8,650 to $30,741.
• Proposers only had the square footage and a partial listing of the current fixed assets
database, which in part explains the wide range in pricing.
• The four categories of specific criteria used to rate the proposals were: Required Services,
90%; Optional Services,.1.6%; Contents of Proposal, 3.6%; and Price, 5%.
• Three staff members evaluated all five proposals in specific areas.
• Following the review of the written proposals, American Appraisal Associates (AAA), ranked
number one, Asset Valuation Services (AVS) number two, and Valuation Resource
Management, Inc. (VRMI) number three. These three firms were invited for interviews.
• The interview panel consisted of five staff members. Vendors were asked if they provide
technical support after the project is complete. VRMI responded that they offered technical
support. They indicated the City would need software to interface with its financial system
and that the City should contact Pentamation to determine if they had found a bar scan
reader that interfaced with the City's fixed assets module. (This was an area that was to
have been included as part of the proposal.) The AVS proposal included this information so
that the City did not have to investigate.
The vendors were asked if they had written procedure manuals. All three vendors indicated
they had manuals. AVS also added that they knew their clients were using the manuals
because they follow up with them. VRMI did not know if their procedure manuals were
being used.
Results of the interview ranked AVS number one, VRMI number two, and AAA number
three,
Staff determined that Asset Valuation Services was the most qualified firm to do thejob.
Staff felt they followed an open, competitive process. State and local procedure's were
followed.
Attachnmt C
Fixed Asset Valuation Hearing Opinion
Page 2
Vendor Testimony
Greg Friz represented Valuation Resource Management, Inc.
Valuation Resource Management, Inc. is a Fixed Asset Appraiser, who has accountability,
insurance placement and enterprise accounting.
Mr. Friz first contacted the City in October 1996. Ile quoted the job at $6,000 to $10,000.
He visited several sites and assisted the City with their preparation of the RFP.
• Mr. Friz received the RFP in May 1997, and an Addendum to the RFP in June 1997. The
RFP was due June 19, 1997. Mr. Friz interviewed with the City on August 12, 1997. He
attended the City Council meeting on September 9, 1997, where he spoke about his concerns.
• Valuation Resource Management, Inc. is a national appraisal company; They have served
over 1,000 clients in the last two years. They handle 75 California cities with external
audits, tagging, and property control. They specialize in governmental agencies.
• Valuation Resource Management, Inc. takes pride in their quality service.
• Valuation Resource Management, Inc. had identified an individual to be the project manager
for the City. This individual has a finance manager background, is a college graduate, and
a resident of Santa Clarita.
• Valuation Resource Management, Inc. offers bar code technology and a bar code reader.
They did not offer to interface to Pentamation nor do they think they should have to develop
something to work with Pentamation. They program the bar code reader and then match
it to Pentarnation. Pentarnation should print an exception report. Mr. Friz indicated
Pentarnation is a proprietary software and no one can change their program. He and his
company believe that no other company can develop software for Pentamation.
• Valuation Resource Management, Inc. felt their bid was well written. They specialize in
government entities. They have a great reputation. Their staff has college degrees. They
are in compliance with USPA. They are willing to meet with auditors to make sure they are
happy.
Valuation Resource Management, Inc. would meet with the various departments in the City
prior to writing the Property Control Manual.
Valuation Resource Management, Inc.'s base price for the City was $5,400. It was $30,000
forPasadena. Other companies could do the job but we had selected a company that did not
have an office in Southern California, and they did not have any employees who were
residents of Santa Clarita.
Valuation Resource Management, Inc. does not think it is a wise expenditure of taxpayer
dollars to pay for a service that would not be superior to theirs.
Attachment C ( Cont'd)
Fixed Asset Valuation Hearing Opinion
Page 3
Qup�tion & Answer
• Had the panel come up with the scores after all five firms had been interviewed and
references checked? Were the scores averaged? No, all five proposals were evaluated, and
references checked, but only the top three were interviewed.
• Did one panel member's score provide 90 percent of the rating while another panel member's
score provide just I percent? No, two panel members evaluated all five proposals, and one
panel member evaluated the technical portion of all five proposals. These scores were
averaged. One panel member checked references, and the top three scores were selected for
interviews. Therefore, five panel members did individual ranking of the top three proposers.
• Is it typical City procedure to make recommendations based on fees? It is not procedure with
professional contracts, but it is typical procedure for goods and services.
• Is it legal to base recommendation on fees? Under the strict interpretation of professional
services, use of price exclusively is prohibited.
• Is it standard to consider whether vendors are residents? It is not standard, and it was not
a factor in the panel's decision.
• Why was a firm that was three to four times more expensive recommended? All candidates
were evaluated and ranked based on their proposal, interview, and references. -The most
qualified firm was selected. The panel felt it was very important to have procedures that
were followed. Asset Valuation Services had procedures and their references stated they
followed up with their clients to make sure the procedures were being followed. Technology
was another factor. Asset Valuation Services indicated they could interface with
Pentarnation. Valuation Resource Management, Inc. did not offer the same level of
technology, and they were not sure if their clients were following procedures.
• What did the City staff want to see come of this hearine. The City staff believed in the
original recommendation.
• What did Valuation Resource Management, Inc. want to see come of this hearing? Did they
want to compete in future bids,- did they want the City staff to make a different decision?
They wanted an opportunity to communicate that they provide a quality service at a
reasonable price.
• Was Valuation Resource Management, Inc. ever promised the Fixed Asset job. No.
• Did Valuation Resource Management, Inc. think the City -used a fair process? Yes.
• The City used a typical process to rank the competing vendors. Why should thq do it
differently? Valuation Resource Management, Inc. did not understand the ranking process
or how. it was implemented. They were disappointed that they were not perceived as
providing quality service. They didn't know how anyone could alter Pentamation software.
They did not have a problem with the process, but thought the City should go with the most
responsible low fee.
• How could the other company be the most qualified if all of Valuation Resource
Management, Inc. references had checked out? All proposers were in the Fixed Asset
business. The panel selected questions and -looked at how the questions were answered.
They reviewed how the RFP's were written. Technology and procedures were important
factors in the panel's decision. Asset Valuation Services received better feedback in these
areas then Valuation Resource Management, Inc. Staff was looking for the best fit for the
City's needs.
Attaclumnt C ( Cont'd)
Fixed Asset Valuation Hearing Opinion
Page 4
Findinas
• The process was fair,
• There was never a commitment to Valuation Resources Management, Inc.
• Mr rriz was unclear on ranking; however, this was discussed.
• Mr. Friz was concerned about communicating the value and quality of the services his
company offered.
• The City is prohibited from making a decision solely based on price.
• It is not City policy to consider employee residence when awarding consulting contracts.
Conclusion
• Both parties were given an opportunity to present their case and state what outcome they
were seeking.
• The vendor wanted an opportunity to communicate the value and quality of service his
company provided,
• The staff wanted to move forward with the original recommendation to Council to hire Asset
Valuation Services.
• The Hearing Officer granted both parties what they were seeking.
hA924opin.al
Attachrrent C ( Ccnt 'd)