HomeMy WebLinkAbout1997-11-25 - AGENDA REPORTS - NEWHALL FESTIVAL OF HOLIDAYS (2)I
! CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR City Manal
Item to be
Kevin Tonoian
DATE: November 25,1997
SUBJECT: NEWHALL FESTIVAL OF HOLIDAYS: REQUEST FOR CITY
SPONSORSHIP
DEPARTMENT: City Council
RECOMMENDED ACTION
That the City Council determines the potential level of assistance to be provided by the City as
a cosponsor to the Santa Clarita Civic Association "Festival of Holidays" event, authorize the
City Manager to expend funds in an amount not to exceed $8,000.00 in support of the "Festival
of Holidays" event and, approve transfer of $8,000.00 from the City's Contingency Fund, Account
No. 1240-7401, to the Field Services Department, Contractual Services, Account No. 5100-8001.
BACKGROUND
The Santa Clarita Civic Association, in conjunction with local business merchants, will be
coordinating a "Festival of Holidays" event in the Newhall area during the upcoming holiday
season. This event (planned for the week of December 15 - 20, 1997) has been developed to
spotlight the holiday shopping opportunities available in Newhall, and will culminate with a
procession that will travel up San Fernando Road into the residential area of Newhall.
At this time, the Santa Clarita Civic Association has scheduled this procession for the evening
of Saturday, December 20, 1997. In conjunction with this planned event, it is necessary for the
Santa Clarita Civic Association to submit a City Parade Permit Application. The City's cost to
process this type of application is $150.00, and must be reviewed by several City Divisions, and
by both the Sheriff and Fire Department. In the past, it has been the City's policy to waive the
application fee for events that have been co-sponsored by the City.
A review of this application has been completed, and City staff is estimating a cost of $750.00
to provide services in support of this event. These services include: 1) the cost of additional
Sheriffs Deputies and City staff to provide traffic control and support to the Civic Association's
December 20, 1997 Newhall Event (estimated cost, $500.00); and 2) the cost associated with
providing liability insurance for the Santa Clarita Civic Association's Newhall Event (estimated
cost, $250.00). Additionally, at this time it is requested that the City Council direct staff to
waive the $150.00 Parade Permit Application Fee.
Ualpimi; Rim 7% � Mai W- TT
Newhall Festival of Holidays
November 25, 1997
Page 2
In conjunction with the upcoming "Festival of Holidays" event, the Santa Clarita Civic
Association has initiated efforts to improve the appearance of downtown Newhall. On-going and
completed efforts include a request to Southern California Edison to repaint the street lights
along San Fernando Road, and the recently completed Newhall Community Cleanup event.
Along these lines, the Santa Clarita Civic Association has requested that the City potentially
consider to fund a cleanup of the sidewalks along San Fernando Road, between Lyons Avenue
and Market Street.
In response to the Santa Clarita Civic Associations' request, City staff has evaluated the level
of work that would be required to address these items. At this time, staff estimates the work
entailed in this cleanup effort will cost approximately $7,000.00 to complete. This projected
amount includes some staff time, and contractual services.
ALTERNATIVE ACTIONS
1. Require the Santa Clarita Civic Association to fund all City & Sheriffs Department
"Festival of Holidays" related costs;
2. Require the Santa Clarita Civic Association to share a portion of these costs with the
City;
3. Other direction as determined by the City Council.
FISCAL RVIPACT
If the City Council elects to co-sponsor the Santa Clarita Civic Association "Festival of Holidays"
event, the potential fiscal impact to the City would be approximately $8,000. A breakdown of
these potential costs are provided below, and include:
1. Waive the City Parade Permit Application Fee ($150.00).
2. Assume the cost of providing Liability Insurance for the Civic Association in conjunction
with the Festival of Holidays Event ($250.00).
3. Assume all potential City staff and/or Sheriff's Department costs associated with the
December 20, 1997 Festival of Holidays Parade Event ($500.00).
4. Clean the sidewalk area along San Fernando Road, between the intersections of Lyons
Avenue and Market Street (7,000.00).
JK:kmt
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