HomeMy WebLinkAbout1997-12-09 - AGENDA REPORTS - NEWHALL REDEVELOPMENT PROJECT (2)I
AGENDA REPORT
Executive Director
Item to be presente
NEW BUSINESS
DATE: December 9, 1997
SUBJECT: PROGRAM/PROJECT AUTHORIZATION-NEWHALL REDEVELOPMENT
PROJECT
DEPARTMENT: Santa Clarita Redevelopment Agency
RECOMMENDED ACTION
Authorize the programs/projects identified by the Newhall Redevelopment Committee for
implementation in 1998.
• ' � 1►l1
The Newhall Redevelopment Committee is recommending that the Redevelopment Agency
authorize the expenditure of up to $100,000 from account no. 1900-8001 (Contractual Services)to
fund the following programs/projects for implementation. They include:
1) Preparation of a Downtown Newhall Marketing Study.
2) Conduct several special events in Downtown Newhall. A possible event could include a
farmers market or similar special events that would draw people into Downtown
Newhall.
3) Prepare an informational brochure on Downtown Newhall. The brochure would be
prepared after the completion of the marketing study and would be utilized for both
economic development and information purposes.
4) Fee credit program targeted at properties and businesses in Downtown Newhall
(maximum of $20,000). This program would be similar to the existing fee credit program
the City has in place. These funds would be used to offset City fees associated with
planning and building permits for building or property improvements that are in keeping
with the Downtown Newhall Improvement Program. Staff would recommend that the
City utilize up to $2,000 per each business or property owner.
In adopting the budget earlier this year, the City Council approved $100,000 in the Newhall
Redevelopment Project Contractual Services account. This money is intended to fund
projects/programs like those listed above. The Committee and staff are requesting
L�' i� _!? Iqr, nn Agenda Item:
authorization from the Agency before proceeding with these items. The Redevelopment
Committee selected these programs/projects from a more comprehensive list during several
meetings on this subject. These projects/programs were categorized as high priority based upon
their reasonable cost and high impact on the Downtown Newhall revitalization efforts.
TheCommitteeand staff believe that these projects/programs would continue to further the
high level of excitement started by the Freedman Plan, Railroad Avenue reconstruction, and the
Downtown Newhall Metrolink Station.
Staff is also working with the County and the Economic Development Administration (EDA) to
see if some of the above listed projects/programs are eligible for EDA grant funding. This would
reduce the amount of City budgeted redevelopment funds needed to complete the above projects.
ALTERNATIVE ACTIONS
1. Direct staff and the Committee to identify other projects/programs for Agency
consideration.
2. Other action as determined by the Agency.
FISCAL IMPACT
1. Expenditure of up to $100,000 from the Newhall Redevelopment Project budget.
GEA:
.hlr %u120997.g.