HomeMy WebLinkAbout1998-05-26 - AGENDA REPORTS - QTR BROCHURE RFP (2)AGENDA REPORT
City Manager_Approv
Item to be presentedy:
Troy Brown
CONSENT CALENDAR
DATE: May 26, 1998
SUBJECT: QUARTERLY BROCHURE RFP PROCESS, AND SELECTION OF
PUBLISHER
DEPARTMENT: Parks, Recreation, and Community Services
RECOMMENDED ACTION
City Council award contract to RLF Publishing for an amount not to exceed $47,795 per
year. The funds have been budgeted in FY 98/99 in account number 7213-7308. Authorize
the City Manager or designee to execute and sign all documents, subject to City Attorney
approval.
BACKGROUND
The Parks, Recreation, and Community Services Department produces a quarterly
brochure titled, "Seasons," to inform the public of program offerings, special events, and
issues within the City. The current vendor; Schoolhouse Publications, entered into a one-
year contract beginning on July 2, 1997, and ending with publication of the Summer 1998
brochure. As a result of the contract ending, staff chose to advertise the project by
requesting proposals from additional vendors.
The Request for Proposal (RFP) was advertised on March 29, April 1, and April 5, 1998, in
the Signal Newspaper and the Daily News, with a proposal submittal deadline of
April 23, 1998, at 5:00 p.m. The Request for Proposal was sent to thirty-seven vendors,
fifteen of who were locally owned and operated. Among the thirty-seven vendors notified,
two responded, RLF Publishing and True Publications. All vendors who were previously
notified were contacted by phone to find out why .the RFP was not responded to (see
Attachment A). The RFPs received were evaluated on the following criteria (weighted in no
specific order): quality and reliability of past work, price, proof of ability to market and
collect advertising revenues, and design concepts presented. The RFPs from the responding
vendors are as follows:
A P EDAgenda iteni:S,
Company
Location
Weighted Score of RFP
# of Publications
RLP Publishing
Thousand Oaks
6,065
40
True Publications
Canyon Country
unresponsive
unresponsive
RLF Publishing has published forty quarterly brochures satisfactorily over the last three
years. The RFP submitted by RLF Publishing exceeded the RFP submitted by True
Publications in 12 of 14 criteria, including reference checks. The RFP submitted by True
Publications was deemed "unresponsive" due to lack of information provided in their RFP.
Based on their quality and reliability of past work, and their ability to meet or exceed all of
the criteria outlined in the RFP, staff recommends RLF Publishing to publish the Seasons
brochure.
The budget amount for the quarterly brochure is $47,795 in account number 7213-7308.
The contracted amount is not to exceed $47,795 per year, for a duration of one year. This
contract is renewable on a yearly basis, not to exceed a total of three years.
ATTACHMENT
Attachment A: Quarterly Brochure RFP process, and Selection of Publisher Update
TB:skh
pr\council
br h fp.dw
Attachment A
Quarterly Brochure RFP Process
and Selection of Publisher Update
The printing bid for the quarterly brochure was declined by the selected printers for the following reasons
Company
Phone Number
Contact
Result
So. Cal. Envelopment &
(800) 500-2992
Does not know who
Printing
(805) 268-0870
Kelly
received bid, maybe on
(800) 483-8303
someone's desk
Excel Graphics
(805) 250-1070
(805) 250-0051
Dean Holiday
Printers only
Interprint
(818) 989-3600
(818) 989-4600
Mr. Vartanian
Doing today
(Hopefully)
Printing House
(805) 257-0525
(805) 257-7635
Jackie
Could not sell ads
Art Dept.
(805) 257-8788
(805) 257-8799
# Disconnected
No data available
Lester Creative Group
(805) 294-8801
(805) 294-8806
Trish Lester
Too busy at this time
Steve Baker Design
(805) 255-3260
Judy
Not enough time
Omnipress
(818) 766-6668
(818) 509-7904
Maryann
Do not do web printing
Media Mix Advertising
(805) 259-6268
Santa Clarita Newspaper
None
No comment available
Anything Goes Publications
(805) 288-2607
Rick
Not enough time
Total Business Printing
(800) 648-6825
(805) 531-1103
J. D.
No comment available
CTP Graphics Solutions
(818) 888-1660
(818) 888-0960
Jack
Take off list
California Litho -Arts
(213) 749-6501
(213) 749-4051
Dan
Not quoting at this time
Diversified Images
(818) 709-0742
(818) 718-6052
Bill
Does not print
brochures
Mirandas Printing
(805) 294-9030
(805) 294-9031
Left message
No response available
Pacific Printing
(805) 257-6000
(805) 257-3431
Dan
Never received RFP
Eastman Division of Office
(818) 837-2559
Depot
(818) 365-8020
Ed. Left message
Could not bid at this
time
Sun Lito, Inc.
(818) 787-4100
(818) 787-6042
None
Going out of business
Monarch Business Printing
(818) 709-9859
(818) 709-9093
Left message
No response available
Mountain View Graphics
(805) 296-5931
(805) 263-9306
Left message
No response available
Excalibur Printing
(818) 241-0123
(818) 241-8567
No answer
No response available
Forsoll Comunications
(805) 255-3677
No answer
No response available
Prime
(805) 294-4444
(805) 294-4442
Francis
Not doing type setting
Business Suplies Unlimited
(619) 324-2872
(619) 324-1744
Out of business
No data available
Lindsay Printing Service
(818) 272-6817
Out of business
No data available
Anderson Printing
(213) 460-4115
(213) 460-6876
Carol
No response available
AV Graphics
(818) 898-1668
(818) 898-7896
No answer
No response available
RLF Publishing
(805) 494-7617
(805) 494-7947
Rick Fields
Submitted proposal
Pegasus Printing
(818) 409-6888
(818) 409-6715
No answer
No response available
Summit Ad Group
(714) 429-5993
(714) 429-5994
Eric
Not enough advertising.
Want 50% of book
True Publications
(805) 251-5777
Roger Byl
Submitted proposal
So. Cal. Graphics
(310) 559-3600
(310) 558-3127
Bob
Take off list
Magazine of Santa Clarita
(805) 294-4444
(805) 294-4442
Mo
No response available
Crest Typographers
(805) 255-6336
(805) 255-2012
Joyce
Unable to bid at this
time