HomeMy WebLinkAbout1998-03-10 - AGENDA REPORTS - SC MARATHON (2)NEW BUSINESS
DATE:
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DEPARTMENT:
March 10, 1998
City Manager
RECOMMENDED ACTION
AGENDA REPORT
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City Manager Approval
Item to be presented y:
Michael Haviland
City Council to approve, in concept, the expenditure of $19,000.00 to reimburse the Sheriffs
Department and City Field Services for costs associated with the 1998 Santa Clarita Marathon
event.
The 1997 Santa Clarita Marathon was a great success. As the title sponsor for the event, the
City received broad state and national name exposure. Marathon participants grew 44% from
1996, with 89% of the participants rating the event excellent to very good, and 78% committing
to return again in 1998.
The Marathon event has become the second major annual tourism event of Santa Clarita along
with the Cowboy Poetry Festival.
Last year City Council approved sponsoring expenditures of $24,000.00 for the 1997 Marathon
event which where used to reimburse both the Sheriffs Department and City Field Services
costs associated with the event for the 1997 Marathon event. For the 1998 Marathon,
$19,000.00 is being requested to reimburse the same public service levels . These cost savings
represent a better reimbursement of staffing deployment on the part of both the Sheriffs and
City Field Services.
Investigate ways to further reduce Sheriffs Department and City Field Services expenses in
servicing the Marathon event.
p27101 ED Agenda AX4
FISCAL IMPACT
Upon City Council approval, $19,000.00 would be included for. the 1998 Santa Clarita
Marathon, in the 1998-99 City Budget submittal.
ATTACHMENT
1997 Marathon Participant Survey
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ATTACHMENT
1997 Marathon Participation Survey Highlights
• Marathon participation grew 44% from the 1996 event. The ten -mile race and marathon
events totaled 1,079 finishers.
• There was a fundamental shift in the mix of local verses outside runners to 16% local and
83% outside runners.
• The event drew from 15 states, including Alaska and Florida, and three countries,
including Japan and the United Kingdom.
• Marathon participants who stayed overnight in hotels totaled 41%.
• The event was rated excellent to very good by 89% of the participants.
• The participants who confirmed that they intend to return to the event in 1998 were 78%.
This represents an extremely strong return -customer base for the event.
• The average expenditure of each marathon participant was $139.27. The 1997 event had
an estimated $643,732.78 positive impact on the Santa Clarita economy.
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