HomeMy WebLinkAbout1998-04-07 - AGENDA REPORTS - SHARE VISION III (2)CITY OF SANTA CLARITA
AGENDA REPORT
STUDY SESSION City Manager
Item to be pre,
Paul Zaengle
DATE: April 7, 1998
SUBJECT: SHARE THE VISION III ACTION PLAN REVIEW
DEPARTMENT: City Manager's Office
RECOMMENDED ACTION
City Council receive and comment on the proposed. action plan.
On Saturday, February 7, 1998, a community strategic. planning session, entitled
Share the Vision III, was held at La Mesa Jr. High. It saw the highest attendance
of any strategic planning session the City has hosted, with more than 150 members
of the community present.
The strategic planning document is a culmination of the results of that one -day
session. The document contains the following components:
❖ Introduction — an introduction to the strategic planning process and to the
document itself.
d• State of the Community — the issues identified by the community.
4• Assessment of External Conditions and Trends — quality of life indicators
by which the condition of the community will be measured, and key local,
regional, and national trends which were considered before making strategic
decisions.
Vision of the Future — participants visions of the best, worst and most
realistic. scenarios of what our community will be like at the end of the three
year planning period.
�o Small Group Analysis — the small groups' issue statements and analysis of
their issue.
. Action Plan — specific action items designed to address the issues within the
three-year planning period, including a responsible party and a target
completion date.
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Conclusion — information regarding updates to the participants, as well as
implementation and review of the plan.
Appendix — valuable information such as a list of the participants, feedback
from the participants via the session evaluation, and a•copy of the brochure
distributed before the event.
The draft document is being presented to the Council for review and discussion of
the action plan. The Council will provide direction to staff regarding suggested
action- items to be undertaken over the next three years. The document will be
brought before the City Council in May of 1995 for final adoption.
ATTACHMENTS
The Strategic Planning document will be presented to the Council at the meeting.
pez:stratpin/ecssplan.doe
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VISION III
TABLE OF CONTENTS
Introduction :
2.
State of the Community
- 4
Assessment of External
Conditions and Trends
7
Vision of the Future
- I Worst Case Scenario
8
II - Best Case Scenario
` 9
IIL : Most Realistic Scenario..
Il}
Small Group Analysis
11
Action Plan Formulation
23
.Conclusion
35
:Appendix.
A. ;Participants
36
Evaluation Summary
3?
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INTRODUCTION
Strategic Planning is a group process which enables a community to address its issues,
examine trends, assess capabilities, re-examine its purpose, and define a new direction.
On Saturday, February 7, 1998, a strategic planning session was held to help define Santa
Clarita's direction into the future. Share the Vision III is the community's "shared vision"
which will guide the City of Santa Clarita through the year 2000. This document contains
an overview of Share the Vision III: the steps taken in the process, input from the
participants, and the action plan jointly developed by the participants and City staff
members.
Past Strategic Planning Sessions
Share the Vision I spanned from 1991-1994, and was the community's first strategic
planning session. It was held at The Master's College and was attended by 125 community
members. Share the Vision II covered the next three years, 1994 —1997. The planning
session was held at The California Institute of the Arts, and was attended by approximately
110 participants. Both were very successful strategic plans, with more that 85% of the
action items completed.
New Strategy for Identifying Issues
There was a new strategy put in place for Share the Vision III. Designed to increase
participation and more effectively represent the issues in the community, an aggressive
outreach campaign was undertaken by City staff. A questionnaire related to issues facing
Santa Clarita was distributed via the newspaper, SEASONS magazine, and the internet to
members of the community asking for input. Over four hundred responses were received,
providing staff with community opinion regarding the top issues. The results of this issue
identification phase were passed on to the participants in the planning session, thus giving
them a solid basis of issues from which to begin.
Training Sessions
Two training and orientation sessions were held in late January to prepare participants for
the planning session. They were geared toward those who were not familiar with the
strategic planning process, and helped participants get the most out of the process by
participating to the fullest extent.
Planning Session
On Saturday, February 7, 1998, in the auditorium at La Mesa Jr. High, the community
strategic planning session took pla'ce.:There were more than 150 members of the
community present, which represented the largest strategic planning effort yet in Santa
Clarita. The session' wasrfiosfe-"y"tHd'City Council,—comprised of Mayor Jan Heidt, Mayor
Pro Tem 7oAnng y,,,gouncit Member Carl BoyFACou cil Member Jill Klajic, and
Council Member Clyde Smyth.
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The planning session itself had several components:
Community Profile/External Trends — Participants were provided with key
information regarding Santa Clarita in the form of a presentation made by Ken
Pulskamp, the Assistant City Manager. He covered much of the information
outlined in the strategic planning brochure and some new, thought provoking
statistics and facts. By absorbing key indicators as well as local, regional and
national trends, participants were given the tools needed to make key decisions that
would affect the community for years to come.
Issue Identification — George Caravalho outlined the issues identified by the
community through the pre -event survey. The participants,.with the help of the
facilitator, Bonnie Spiesberger, then brainstormed more issues. Some echoed the
results of the survey, and others brought up new issues; all in an attempt to create an
exhaustive list that would later be voted on.
Vision of the Community — Participants identified components of what they thought
were the best case, worst case, and most realistic scenarios facing Santa Clarita in the
future. This exercise allows participants to recognize the key components to a
successful community, and to realize what is realistically attainable within the three
year planning period.
Vote on Issues — The issues identified by the community through the survey and by
the participants at the session were posted all around the auditorium, and participants
were given four votes with which to denote which ones they felt should be
addressed.
Action Plan Development — After the votes were tallied, and the top issues were
identified, the participants were separated into six random small groups assigned to
tackle two issues each. The small groups were given an hour -and -a -half in which to
perform analysis of their issue, develop an issue statement, and devise three possible
solutions,which would be considered for the action plan.
Small Group Presentations —Each of the six small groups were allotted 10 minutes
to report their results. This gave everyone an opportunity to hear what the other
groups accomplished.
Implementation
The key to the strategic planning process is the implementation phase. After reviewing the
possible solutions identified by the participants, City staff assembled an action plan with
specific items to be accomplished over the three year life of the plan. Share the Vision III's
action plan consists of 39 action items, each with a target date and a person responsible to
see the item through to completion.
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STATE OF THE COMMUNITY
The first step in the strategic planning process is to identify the issues facing the community.
Share the Vision III contained two separate phases of issue identification in order to gain a
complete list of the issues facing Santa Clarita in 1998.
Phase 1— Surveys in Advance
A survey was developed containing several questions intended to gain an
understanding of the issues perceived by the community as most important. These
surveys were distributed several months before the event by the following methods:
direct mail, the newspaper, the SEASONS recreation brochure, and the internet,
Phase 2 — Brainstorming at the Event
Participants in the Strategic Planning Session were asked to identify additional issues
facing the community that were not previously identified through the advance _
survey.
The following is a complete list of issues facing Santa Clarita as identified through the
aforementioned phases:
ISSUES BY CATEGORY
Community
• Revitalization of Newhall
• Blight / Deterioration
• Quality of Life
• Aesthetics of the community
• Apathy of residents
• Aging Mobile Home Parks
• Consideration for Seniors and their Issues
• Improve Library System with Library for Saugus
• Human Relations — How we get Along
• More Emphasis, Recognition, Knowledge of City History
Education
• Lack of Facilities / Overcrowding.-
Quality
vercrowding:Quality of Education
• Incorporate Art Education in Curriculum
• Education to Help Empower Parents to Care for Children
• Incorporate Technology into Learning
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Economic Development
• Employment Opportunities
• Business Development and Assistance
• Business Attraction and Retention
• Canyon Country Businesses
• Not at Cost / Expense of Our Open Space
• Fiscal Savings Plan
• Development of Small Businesses
• Focus on City not County Issues
• Bring in Businesses that can Boost Revenues in Deteriorating Areas
• Realistic Funding - Plan, Roles, Responsibilities
• Plan for Tourism - Control
Environment
• Landfills
• Recycling
Government
• Political Concerns
• Scope of Services Provided
• Agency Interaction
• Elected Mayor
• Excessive Influence - Developers, Trash Industry
• Deregulate Trash and Water Services
Infrastructure
• Adequacy / Deficiency (other than roadways)
• Maintenance of Infrastructure
Parks and Recreation / Cultural
• Parks and Recreation Facilities
• Recreational Programs
• Cultural Arts Facilities
• Cultural Arts Programs
Planning and Development
• Growth Within the City
• Growth Outside the City
• Preservation of Open Space/Natural. Space
• Architectural Standards
• Need to try and gain a Sphere of Influence
• City Boundaries should be 200 square miles
• Protection / Enhancement of River
• Drought Resistant Landscaping
• Light Pollution — Plan to Incorporate Balance Between Safety & Pollution
Public Safety
• Crime
• Disaster Preparedness
• Gangs
• Sheriff Resources
• Fire Resources
Transportation
• Traffic / Roads
• East / West Access
• Traffic Controls
• Accessibility for Local Roads / Existing Roads
• Highways 5 and 14 and their Impact on Our City
• Traffic on Neighborhood Streets
• Northern By -Pass in Addition to East / West
• People Mover
Water
• Water Supply
• Water Quality
• Balance Between Traffic and Water
Youth
• Need for Activities and Programs
• At -Risk Youth
• Youth Health Issues
• Childcare & Wellness
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ASSESSMENT OF EXTERNAL CONDITIONS & TRENDS
External Trends
Strategic Planning is about planning for the future. It is about being able to create change
rather than to react. In planning for the future, it is important to examine key trends that
may affect our community. These trends may be local, regional, national, or international in
nature. It is crucial to assess all such trends and be fully prepared before making decisions
about the future.
Appendix C of this document, the Share the Vision III Brochure, is a compilation of various
key statistics, trends, facts and projections that impact this strategic planning process. Some
examples of the information in the brochure include:
• National Demographic projections,
• Transportation funding trends,
• Local population projections,
• Local youth recreation program enrollment trends, and
• Internet access trend.
Quality of Life Indicators
The Share the Vision III brochure also included information on the "condition" of life in
Santa Clarita. Some key indicators, called "Quality of Life Indicators", will be used as
benchmarks with which to measure the community's progress. A list of these indicators
follows:
❖ Average Travel Time to Work
❖ Transit Services: Average Weekday Passengers
❖ Part I Crime Rate
❖ SAT Scores
❖ One Year Dropout Rate
❖ Park Acreage per 1000 Residents
❖ Unemployment Rate
❖ Median Household Income
❖ Air Quality: Stage One Smog Alerts
The brochure was distributed approximately two weeks prior to the planning session to all
participants. Participants were encouraged to read it so that they were fully prepared and
informed.
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VISION OF THE FUTURE
The participants at the Strategic Planning Session were given the assignment to.determine
what the future might look like in the year 2000. They were asked to determine the best and
worst case scenarios, and then validate those scenarios in terms of a "reality check", that is,
determine what most realistically would occur. This exercise challenges people to dream
and strive to reach high goals, while showing what could happen if we become apathetic.
I. Worst Case Scenario
If we failed to plan, turned our back on emerging trends and change, and if the
community members did nothing, what would happen? Here's what the participants
said:
• Traffic is at a stand still, looking like the San Fernando Valley; comer of McBean &
Valencia looks like Sherman Way & Lankershim; buses are needed just to cross the
streets.
• Our schools are overcrowded and over run by gangs, our kids are on drugs, and there
is 100% truancy. Our schools are void of cultural arts and arts education.
• Neighborhoods are surrounded by manufacturing, and citizens have respiratory
problems.
• Vandalism, corruption & crime abound, and there are five prisons in the area.
• Hills are leveled and the trees are gone, and developers are not supplying schools.
• We cannot see our beautiful night sky, because traffic lighting is out of control.
• Seniors are not properly provided for.
• Fimi who designed Presidente parking lot is hired to design all parking lots.
• Home values drop, and foreclosures are common. There are no jobs.
• No trails or paseos in Saugus.
• We become the Valley of the dumps, and garbage is everywhere.
• Water supply owned by developers, or there is no water.
• There is no Chamber of Commerce, and subsidies for given to big business only.
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II. Best Case Scenario
Now ... let's dream! The best case scenario allows participants the opportunity to list
many of the items that they would like to see occur in the community over the next
several years.
• Trails are built in Saugus, thus connecting all of our communities.
• We form our own County, allowing local control of issues that affect us.
• Jobs are available for all of our kids, and we attain a good jobs/housing balance.
• Highest SAT scores compared with other school districts; world class education for
all. Year round schools for education not because of lack of schools.
• Newhall is revitalized and we obtain public ownership of Elsmere Canyon.
• 41 Safest City in the. U.S.A. We are a City without fear - no gangs.
• Santa Clarita becomes known as a model city for sustainability because of the
following characteristics: everyone shops local, our night sky is visible, volunteerism
is at an all time high in the community, the community is interconnected with
technology, we have free flowing traffic and the most modern people mover.
• There is honor for our heritage and protection of our environment.
• We improve our community by building a cultural/performing arts center, a public
four-year university, and as well as 60,000 square foot libraries near Canyon &
Saugus High Schools and in Newhall.
• We tap into talents of our youth, and our children are nourished and put first.
• Parks increase tenfold (without roads in the middle of them). More recreational
areas are created such as lakes for families to enjoy fishing, and safe walking, biking
and equestrian trails.
• We have honest representative government that doesn't fold. We form voting
districts by which to elect City Council and Mayor. People participate in
government —100% citizen voter turnout.
• An expanded sphere of influence is obtained. We have more low-density
developments, and manufactured housing in better areas. Architectural guidelines
are developed and followed. Greenbelts abound; developers protect oak trees and
hillsides.
• Neighbors know each other and intergenerational relationships abound. All
backgrounds of people are respected. People clean up after their pets.
• We have better hospital and pediatric services, great heart service, and the best
drug/alcohol prevention. Our seniors have adequate transportation & housing.
• Nordstrom's decides to put a store here!
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UL Most Realistic Scenario
After brainstorming the worst and best case scenarios, participants were asked to list
those items that could realistically occur in the next three years.
• As one participant put it, "We preserve what we love in the Santa Clarita Valley."
• We minimize our transportation problems by expanding the trails & public
transportation systems and implementing the circulation plan. We have better traffic
safety by working with the district attomey. Trails in Saugus are revisited, and the
Newhall Metrolink station is built
• Education is supported, creating the best schools in California. Property taxes are
increased to pay for new schools.
• We promote cultural arts by building a performing arts center and/or refurbishing the
Hart/Newhall Theatre.
• We plan for the future by obtaining a Sphere of Influence, and then working with
developers to get win/win situations. Design standards are adopted for quality
development, and all development provides for parks. We have an adequate water
supply.
• We create more jobs by enhancing small business and `entice more businesses into
the community.
• Our community is beautiful due to our sign ordinance is and strict code enforcement.
• Recreational opportunities are increased by advancing construction of the Central
Park, and finding more land for additional parks.
• Local government becomes more interactive, maybe through a newsletter to the
community.
• We fund more infrastructure improvements by annexing at least 15 square miles
west of I-5.
• We protect our open space through public ownership of the Santa Clara River &
Elsmere Canyon.
• Mentoring programs for youth at risk are created as well as more teen centers, and
we stop gangs and drugs.
• We take additional steps to make Santa Clarita a better place, like ensuring that a
Community prevention hotline is in place, building a new library and post office in
Canyon Country, accelerating the Newhall Redevelopment process, remaining in
compliance with Proposition 218, providing adequate housing for seniors, promoting
diversity, moving mobile home parks to better areas, mediating not litigating our
disputes, getting adequate technology infrastructure
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SMALL GROUP ANALYSIS
After identifying all of the issues facing the community and discussing the worst, best and
most realistic scenarios for Santa Clarita, participants were asked to vote on the issues they
felt should be addressed. The participants were randomly divided into six small groups, and
each were assigned two of the top issues to address.
The small groups followed this format in addressing their assigned issue:
Step 1. Issue Statement
The group was required to specifically define the issue as a statement that their
analysis and possible solutions would address.
Step 2.S.W.O.T. Analysis
The group was asked to identify the Strengths, Weaknesses, Opportunities and
Threats facing the community regarding the issue. By looking at these aspects of the
issue, the group was able to share ideas and constraints with each other, so that a
consensus solutions could be identified.
Step 3. Possible Solutions
Given the issue statement and the analysis done on the issue, the group's assignment
was to provide up to three possible solutions that would address the issue (the
solutions are listed in the action plan).
The following pages list top twelve issues that the participants selected to address, and each
group's efforts in addressing that issue.
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ECONOMIC DEVELOPMENT
Issue Statement:
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There is a need to expand, preserve, and market businesses in the City. Large and small
businesses should be addressed equally, because currently small businesses don't receive
equitable resources.
Strengths
• City and community have money and talent
• Well educated and trained workforce in the Valley.
• Partnership Education / Community
• Chamber currently doing training survey of needs.
• College of the Canyons also offers training.
• City has ability to give incentives.
• The Santa Clarita Valley is self -sustainable.
Weaknesses
• Difference of opinion; polarization
• Large companies have more influence.
• Disloyal customers - shop local; lack of knowledge of where money goes. - inside or
outside the City.
• Bedroom community
• Buying habits
• Inequity in resources between big businesses and small businesses
• How many businesses lost?
Opportunities
• Inform community what's inside the City
• More jobs with higher pay scales
• Business community needs to work with residential community
• Educate customers
• Bring outside people in
• City should seek State funding for re-training
• Use trade unions for training
• Annexation of positive cash flow areas into City.
• Outcome of County breakdown
• Tourism and Film industry are assets
Threats
• Polarization, Large companies
• Transportation — don't want to go across town
• Threat of industry diversity (aerospace)
• Annexation policies - commercial to support residential
• Natural disaster
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EDUCATION
Issue Statement:
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The issue arose that there is a need to maintain, improve, and enrich the high quality of
education in our community. Work together as a group in developing a plan of action to
acquire new facilities and revamp existing facilities (all types --sports, labs, classrooms, etc.).
Strengths
• Great parent support
• Higher quality than other Los Angeles areas in elementary system
• High education achievement among residents
• Very little trouble with children
• Developer Agreements
• City planning and implementation of General Plan - available land
• Positive relationships between City and School Districts
• Strong education community and strong business community support
• Good foundation of education
• Lobbying partnership with other entities
Weaknesses
• Disrespectful / unruly students
• Parents not working close to schools - employment out of SCV
• Class sizes too big
• Students don't feel safe; drop-out rate
• Growing social problems (i.e. teenage pregnancy, latch -key children)
• Lack of technology
• Bond issues difficult to pass
• Absence of mitigation agreements - some districts
• Better coordination of school districts and other. agencies
• Reduce red tape for more involvement
• Political nature of State government
• Unions - lack of partnering
• Relationships with some developers — "us versus them" discussions
• Existing deficit
Opportunities
• Attracting / retaining businesses that can help with schools
• More local control - local mobilization of resources
• Adopt a school program - review old successful programs
Threats
• Sacramento - requirements that are unfunded, unfunded mandates
• Voter apathy
• Natural disasters
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GROWTH OUTSIDE THE CITY
Issue Statement:
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Although growth outside of the City limits greatly impacts our infrastructure, we have a lack
of influence, control, and decision-making regarding this growth.
Strengths
• Sphere of Influence previously requested
• Development monitoring system is being examined.
• Power/ voice of citizens with education and motivation
• Voting/ petitions
Weaknesses
• Apathy
• Lack of money
• Political domination by developers
Opportunities
• Board of Supervisors
• Local Agency Formation Commission (LAFCO)
• Other lobby groups, networking
• Opportunity to influence County General Plan
• Other agencies and service providers in area
• County boundaries / growing trend to be "free" from County
Threats
• LAFCO - who are they?
• Development community
• Loss of tax revenue
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NEWHALL REVITALIZATION
Issue Statement:
The identified Project Area in Newhall needs to be revitalized.
Strengths
• Strong Historical Society presence
• Newhall Metrolink station being built
• Cowboy Festival and other special events
• Revitalization Committee already exists
• Small businesses such as the Way Station
• Walk of Fame and Hart Park
• Community/ Valley support for the effort
• Diversity - ethnicity, socioeconomic, housing types, business diversity
• Interconnected trait system and other existing infrastructure
• Pedestrian friendly atmosphere
Weaknesses
• Blight and language diversity; negative imagelperception of community
• Small businesses
• Loss of enthusiasm
• Historically have not been innovative promoting investment
• . Train station being built to minimum standards
• Previous debt (past litigation)
• San Fernando Road under jurisdiction of Caltrans
Opportunities
• Promote tourism and filming
• Build on success of other cities (Pasadena)
• Hart Park Community building
• Diverse labor pool - bring groups together
• Opportunity to use 126 corridor (linked to Fillmore and Ventura)
• Theater district, performing/cultural arts
• Community focal point / destination
• "Old Fashioned" feeling; historical integrity
• Location; San Fernando as "gateway"
• Business incentives, residential incentives, CDBG funding
• Identify anchor businesses
Threats
• Apathy
• Money
• Time
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OPEN SPACE
Issue Statement:
There is a need for parks, natural open space, and green belts city-wide.
Strengths
• Internal Parks, Recreations and Community Services Department
• Planning Commission requires open space
• City Council
• Community support
• Three local environmental groups .
• Possibility of a bond issue
Weaknesses
• Loss of tax dollars from non -developers
• Money
• Citizen apathy
• Existing approvals
• Lack of land
Opportunities
• Local, State, and Federal officials / agencies
• Collaboration with outside environmental groups
• Collaboration with developers
• Networking
Threats
• Developers
• Legislation with negative affect
• Landfills
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PARKS AND RECREATION FACILITIES
Issue Statement:
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Recreation and cultural opportunities for youth, teams, adults, seniors and families in the
Santa Clarita Valley needs to be maximized.
Strengths
• Volunteers
• Available land
• Non-profit organizations
• Schools as partners
• Available Master Plan
• Quimby fees
Weaknesses
• Minimum standards due to existing law
• Currently underdeveloped for all sports and recreation
• Not enough money available
• Cultural facilities in disrepair
Opportunities
• Open Space Element; Santa Monica Mountains Conservancy
• State and Federal money
• Private/Public partnership
• Facilities and coordination with groups
• Development Agreements and conditions
• Non -profits like the Boys & Girls Club
• Bring in other organizations as partners (Cal Arts, Special Olympics, etc.)
• County river mitigation
Threats
• Earthquakes and natural disasters
• Government regulations
• Different County standards
• General economic conditions
• Development is using up land
• Shifting priorities
• Community support may wane
• Population increase
• New roads compete for land
• Minimum State standards
• NIMBY ("Not In My BackYard") attitude
• Attitude toward parks and other facilities
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PUBLIC SAFETY
Issue Statement:
There is a need to enhance public safety through community involvement and education in
conjunction with our Sheriff's Department so our residents feels safe.
Strengths
• Observant community
• Resources continually committed to safety of residents
• City contracted Sheriff's Department
• Education level is high in safe areas
Weaknesses
• High speed limits
• Street light timing
Opportunities
• . Deputies are in the schools teaching kids (SANE, DARE)
• Abundance of volunteers
Threats
• Drugs
• Alcohol
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SENIOR COMMUNITY
Issue Statement:
The dignity, quality of life, and independence of our senior community needs to be
enhanced.
Strengths
• Stable, monetary source
• Low crime
• Don't tax infrastructure
• Private, public, non-profit support
• Volunteer / service to the community
• Preserving stable family
• History / experience
Weaknesses
• Disproportionate share of health service
• Special transportation needs
• Population at risk, special needs
• Not a vocal group
• Need for homebound services
Opportunities
• Volunteer effort
• Experience
• Business support - specialty
• Integrate seniors with community
• Senior community helps Newhall Revitalization
• Senior overlay / public private collaborations (Old Newhall)
Threats
• Reduction of money
• Breakdown of family units
• More seniors
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TRANSPORTATION
Issue Statement:
There is a need to develop an integrated transportation system including transit, Metrolink,
trails, and roads, that will address present and future needs, residential, cross -valley, and
regional traffic.
Strengths
• Agreement that we must solve the problem.
• Have great Metrolink, transit, and trail system
• Recent adoption of circulation element.
• Pay attention to lighting.
• Bike trails.
• Augmented intersections.
Weaknesses
• Too much congestion.
• Inadequate road system.
• No vision on valley development and funding (tends to be piece -meal).
• Intersections need to be signalized.
• NIMBY ("Not In My BackYard") attitude
• Lack of education for alternate modes of transportation
• Commuter traffic.
• Topography.
• Lack of agreement in community on specific projects.
Opportunities
• Summit meeting between all agencies
• Strengthen relationship with County which is in a position to take leadership.
• City has the ability to negotiate with developers.
• Federal money availability.
• Develop a congestion management plan with large employment center and schools.
Threats
• Lack of cooperation by County.
• Lack of consensus in community.
• Lack of natural beltway.
• Lack of timely decisions.
• Lack of funding.
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WATER
Issue Statement:
The City's role needs to be defined in regards to ensuring that the community has adequate
water supply.
Strengths
• We as voters have a voice.
We planned - no over drafted ground water system and provided importation State
water project.
Those involved in water are local.
• We have percolation -Santa Clara River -a natural recharge
Weaknesses
• Dependent upon other interests
• No one focal point
• Consensus had not been developed yet
• If we don't decide what our water future is, someone else will - need cooperation
among various water companies (need integrated water resource plan)
• Don't have significant strength on Public Policy as the boards - water agency level
Opportunities
• Castaic Lake Water Agency is building an integrated water resource plan (IWRP).
• Public acceptance and buy -in of plan.
• Join in State incentives - take active role in water issues.
• Get City to hold summit with major stakeholders to discuss future of water and
development action plan. ,
• Have ability to approve or refuse future development (include water supply).
• Cooperation between City and Water agencies (partnership) to get/provide water
infrastructure.
• City could facilitate the combination of vendors into one water supplier.
Threats
• Monopoly of water agencies
• Process where water is used as a political tool
• Water quality degradation
• Over drafting ground water
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YOUTH PROGRAMS
Issue Statement:
The current community efforts need to be coordinated to uniformly address the needs of all
Santa Clarita Valley youth.
Strengths
• Our youth
• Existing programs
• SCV pool of talent to instruct
• Strong schools
• Strong demand by customers
• We want it
• Active and involved PTAs, PFOs, and other organizations
• Many resources which could be better coordinated
• Availability of SEASONS for coordination tool
Weaknesses
• Lack of knowledge, information and communication
• Lack of teen activities
• Lack of transportation
• Lack of input
• Lack of coordination by existing sports programs, organizations, etc.
• Sports don't integrate with each other
Opportunities
• Businesses as education resource
• Non-profit `
• Other cities
• Cal -Arts, Master's College, College of the Canyons
• Law enforcement
• Local media (cable, T.V., newspapers, radio)
• Schools
• Apprenticeship programs (ROP)
Threats
• Liability issues
• Youth crime and gang expansion
• Money
• Youth / parent apathy
• Lack of "cool appeal"
• Media messages need to be changed
• Use good (non -gang) role models
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SHARE THE
VISION III
ACTION PLAN
The Action Plan is the key component of any strategic planning process. It is the section of
the plan that outlines the work effort to be undertaken to address the issues over the next
three years.
ECONOMIC DEVELOPMENT
Issue Statement:
There is a need to expand, preserve, and market businesses in the City. Large and small
businesses should be addressed equally, because currently small businesses don't receive
equitable resources.
Action Plan
1. Develop a marketing program which consists of:
• Educating consumers to shop within the City.
• Promoting film and tourism.
• Provide training, marketing studies, resources for small businesses.
• Promotion of the speakers bureau program, which will contain business-related
topics.
Target Date: December 1998
2. Explore the annexation of additional commercial areas into the City, possibly by using
some degree of tax -sharing with Los Angeles County,
Target Date: December 1999
Responsible Party: Mike Haviland
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VISION III
EDUCATION
Issue Statement:
The issue arose that there is a need to maintain, improve, and enrich the high quality of
education in our community. Work together as a group in developing a plan of action to
acquire new facilities and revamp existing facilities (all types --sports, labs, classrooms, etc.).
Action Plan
1. Work with legislators, businesses, and developers to ensure that adequate school
facilities are being provided.
Target Date: May 1999
2. Work with the school districts to develop a long-range facilities plan city-wide.
Target Date: December 1998
Responsible Party: Mike Murphy
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VISION III
GROWTH OUTSIDE THE CITY
Issue Statement:
Although growth outside of the City limits greatly impacts our infrastructure, we have a lack
of influence, control, and decision-making regarding this growth.
Action Plan
I . Educate and motivate the citizens, City, and business community through outreach
and a citizen action committee.
Target Date: September 1999
2. Perform a fiscal study on the impacts non-residents have on City's infrastructure.
Target Date: December 1999
3. Make another attempt to gain a sphere of influence.
Target Date: June 1999
4. City Council invite LAFCO to Santa Clarita to tour the area and discuss policy.
Target Date: May 1998
5. Go to State Legislators and pursue new legislation.
Target Date:
Responsible Party: George Caravalho
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December 1998
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VISION 111
NEWHALL REVITALIZATION
Issue Statement:
The identified Project Area in Newhall needs to be revitalized.
Action Plan
1. Develop and implement special standards and programs that improve the appearance of
the area.
Target Date: November 1999
2. Develop an implementation plan for Michael Freedman's Report.
Target Date: June 2000
3. Complete the Newhall Metrolink Station and capitalize on the opportunities it creates..
Target Date: January 2000
Responsible Party: Ken Pulskamp
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VISION III
OPENSPACE
Issue Statement:
There is a need to preserve natural open space and green belts city-wide.
Action Plan
1. Form alliance between public, private and non-profit organizations to work together for
what's best for the land, including ownership.
Target Date: June 2000
2. Conduct a survey and put together a master inventory of all current open space. Make
recommendations as to what should remain open space, taking into account issues such
as interconnection and accessibility.
Target Date: December 1999
Responsible Party: Ken Pulskamp
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PARKS AND RECREATION FACILITIES
Issue Statement:
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VISION III
There is a need to promote, develop and expand recreational facilities to respond to
increasing demands for services. Enhance recreation and cultural opportunities for youth,
teams, adults, seniors and families in the Santa Clarita Valley.
Action Plan
I. Develop the Santa Clara River corridor for open and passive recreation in
accordance with various plans already in place.
Target Date: December 2000
2. Maximize the joint -usage of City and school facilities.
Target Date: December 2000
Explore public/private collaboration options, such as:
• On a project by project basis, examine laws and policies to allow flexibility to
groups to develop facilities,
• "adopt -a -park programs",
• encouraging private companies to provide recreation activities and corporate
sponsored parks.
Target Date: December 2000
4. Coordinate non -profits and private groups to promote maximum use of facilities.
Target Date: July 1999
Responsible Party: Rick Putnam
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VISION III
PUBLIC SAFETY
Issue. Statement:
Provide and improve upon our public safety through community involvement, collaboration,
and education in conjunction with law enforcement, so our residents feel safe.
Action Plan
1. Obtain more law enforcement resources.
• Community based resources
• Grants
• Direct Patrols
Target Date: December 2000
2. Continue to develop the partnership between the Sheriff's Department and the
community by promoting the following:
• Sheriff s Advisory Committee
• Community Academy
• Anti -gang Task Force
Target Date: March 1999
3. Develop prevention and parenting programs aimed at drug and alcohol abuse and
gangs.
Target Date: December 1998
4. Become the third safest city in the nation in our population category.
Target Date: June 2000
5. Develop a model community oriented policing program.
Target Date: September 1998
Responsible Party: Don Rodriguez
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SENIOR COMMUNITY
Issue Statement:
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VISION III
The dignity, quality of life, and independence of the senior adult population in our
community needs to be enhanced.
Action Plan
1. Promote private, public, and non-profit collaborations to improve health services and
housing.
Target Date: December 1999
2. Support the Committee on Aging's effort to address senior concerns and the overall
needs of the community,
Target Date: October 1999
Responsible Party: Rick Putnam
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VISION 111
TRANSPORTATION
Issue Statement:
There is a need to develop an integrated transportation system including transit, Metrolink,
trails, and roads, that will address present and future needs, residential, cross -valley, and
regional traffic.
Action Plan
1, Design Magic Mountain Parkway/ Via Princessa connection,
Target Date: November 1999
2. Design and begin construction of Newhall Ranch Road from Golden Valley to the
14, consistent with adopted General Plan Circulation Element,
Target Date: December 2000
3. Expand current trail system, thus promoting bicycle and pedestrian travel.
Target Date: December 2000
4. Update all Bridge and Thoroughfare District Fees to be consistent with the new
General Plan (City/County).
Target Date: June 1999
5. Hold summit on innovations in transportation and regional transportation planning in
Santa Clarita. Invite all stakeholders including Los Angeles County Supervisors and
Planners.
Target Date: June 1999
6. Create incentives to include alternative use transportation (Congestion Management
Plan) work with businesses and Chamber of Commerce.
Target Date: November 1999
7. Syncronize all remaining lighting on streets in circulation element network:
• Phase I — Develop strategy including funding plan
• Phase II — Obtain funding
• Phase III — Construct concurrent with development
Target Date: November 1999
8. Actively participate in SCAG, NCTC, Chamber of Commerce Transportation
Committee, and MTA to gain support of:
• Expanding the City's Transit system,
• Constructing additional Park & Ride lots, and
• Building a Transit Maintenance Center.
Target Date: December 2000
Responsible Party: Tony Nisich
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NATER
Issue Statement:
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VISION III
The City's role needs to be defined in regards to ensuring that the community has adequate
water supply.
Action Plan
1. Define the City's role in the area of water.
Target Date: December 1998
Responsible Party: George Caravalho
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VISION III
YOUTH PROGRAMS
Issue Statement:
There is a need to coordinate and uniformly address the needs of all Santa Clarita Valley
youth.
Action Plan
1. Conduct regular Youth Summits, soliciting involvement and input from the youth
population.
Target Date: September 1999
Facilitate parent/youth education to address apathy.
Target Date: September 1999
Responsible Party: Rick Putnam
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FINANCING
Issue Statement:
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VISION III
Funding is a major challenge in accomplishing all of the goals set by the community through
this strategic plan. A responsible financing plan must be developed for this plan to come to
fruition.
Action Plan
I. Develop an overall financing strategy to address the needs identified in Share the Vision
III, including capital and ongoing costs to attain specific action items.
Target Date: September 1998
2. Examine the probability of the successful passage by the voters of a bond issue to
provide funding for various community needs (school facilities, public safety facilities,
open space or others). If a bond measure is deemed attainable and needed, then pursue
legislation that would change bonding to a majority vote versus the two-thirds vote
currently needed.
Target Date: January 2000
Responsible Party: Steve Stark
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VISION III
CONCLUSION
More than ever before, communities are being forced to find new and innovative ways to
meet the challenges before them. The issues facing community problem solvers and
visionaries have never been so complex. We require new approaches to address the new
realities of the present and future. Share the Vision III is a way to collaboratively and
successfully address these realities.
However, simply inviting the community and holding a planning session are not enough.
The keys to the success of strategic planning are the following:
1. Action must be taken!
Tangible long lasting benefits of the process will take place when action items are
accomplished. The strategic planning process is more than a mental exercise - it is
an action -oriented program.
2. There must be continued community involvement throughout the life of the
plan. Participants will receive semi-annual updates of the action plan, reporting the
status of the action items to date. The opportunities for community involvement will
not end there. Participants will be encouraged to stay involved by attending
meetings and giving input on specific action items, and it is important that they take
advantage of those opportunities.
As one participant wrote in their evaluation of the planning session, "Very impressive.
Keep up the efforts to inform and include the public. Thank you!" To truly address the
issues that Santa Clarita faces, we need not only to inform and include the public, but to rely
on the public. Together, we can make our visions happen.
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PARTICIPANTS
Facilitators:
Ken Pulskamp
Bonnie Speisberger
Council Members:
Mayor Jan Heidt
Mayor Pro -Tem
JoAnne Darcy
Carl Boyer
Jill Klajic
Clyde Smyth
Parks &
Recreation
Commissioners:
Henry Schultz
Laurene Weste
Planning
Commissioners:
Darla Hoback
Michael Berger
Louis Brathwaite
RobertKellar
Ralph Killmeyer
Community
Members:
Cheryl Adams
Tom Altmeyer
Lori Alvarado
Judith Bambush
Jerry Bathke
Brad Berens
Kelly Bergland
Dale Berry
Effie Bird
Larry Bird
LaVerne Booth
Ann Bradley
Hunt Brawley
Nancy Broschardt
Alan Cameron
Kent Carlson
Valerie Chatman
Chris Cheleden
Virginia Cook
Leslie Crunelle
Amy DuBacl
Ed Dunn
Joan Dunn
Jann Dymond
Bob Elson
Joan Farrington
Frank Ferry
Gary Fuller
Jerry Gladback
Susie Gue
Charles Hall
Russ Hoffman
Gerald Hugger
Cindy Jimenez
Linda Johnson
Rose Koscielny .
Bob Lathrop
Marlee Lauffer
Michael Lebecki
Robert Lee
Carole Long
John Lukes
Carolyn McBride
James McCarthy
Karl McCarthy
John McElwain
Marsha McLean
Greg Medeiros
Jeff Melodia
Gloria Mendoza
Gloria Mercado
Rick Mercado
E2
Diane Miller
JoLynn Miller
Sue Neiberger
Karen Nelson
Susan Nelson
Todd Nelson
Cam Noltmeyer
Bill Oliver
Mel Oxciano
Karen Pearson
Lynne Plambeck
Lyda Ragisa
Edward Redd
Josie Reyes
Jim Robinson
Don Rodriguez
Susan Rosenberg
Daniel Ruiz
Janet Ryan
Pat Saletore
Tom Schollenberger
Renee Schram
Sheila Schram
Spencer Schram
Wendell Simms
Marsha Simms
Cameron Smyth
Arthur Sohikian
Bob Springer
Kiza Stratton
Valerie Thomas
Diane Trautman
Ron Tropcich
Jane Valencia
Ron Winkler
Connie Worden-
Roberts
Katherine Zaengle
SHARE THE
VISION III
Participatory Staff:
Glenn Adamick
Ruben Barrera
Sarona Becker
Bob Bell
Vince Bertoni
Jon Bischetsrieder
George Caravalho
Cindy Chau
John Danielson
Sharon Dawson
Elena Galvez
Mike Haviland
Bahman Janka
Ron Kilcoyne
Jeff Lambert
Dennis Luppens
Adele Macpherson
Conal McNamara
Terri Maus
Mike Murphy
Tony Nisich
Gail Ortiz
Frank Oviedo
Belinda Perez
Rick Putnam
Amelia Rietzel
Jenny Roney
Steve Stark
Ken Striplin
Brad Therrien
Kevin Tonoian
Dennis Welch
Don Williams
Paul Zaengle
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VISION III
EVALUATION SUMMARY
Participants at the February 7, 1998, Community Strategic Planning Session were asked to
fill out and return an evaluation at the end of the day. 30% of the 156 participants responded
to the survey. The evaluation results were very positive, as 971/6 of the respondents say that
the Session was valuable or somewhat valuable in planning the future of our community (#3
below). The following is a complete summary of the responses, including a summary of the
comments made by the respondents:
1. Did you read the "Share the Vision IIl" brochure prior to the training session?
Yes: 30 (68%)
No: 12 (27%)
Partially: 2 (5%)
Did it provide information that you found valuable throughout the planning session?
Yes: 39 (98%)
No: 1 (2%)
2. Did you feel you were able to share your concerns and ideas at this strategic planning
session?
Yes: 36 (82%)
No: 4 (9%)
Somewhat: 4 (9%)
3. How valuable do you feel this strategic planning session is in planning the future of
our community?
Very Valuable: 31 (70%)
Somewhat Valuable: 12 (27%)
Not Valuable: 1 (3%)
4. Please share ideas you have to make our next strategic planning session better (The
following is a sample of comments given in answer to this question):
■ It would be helpful to have background on existing plans/structures so we have a
jumping-off point and can address changes and additions knowledgeably.
■ Very impressive. Keep up the efforts to inform and include the public. Thank You!
■ More positive actions to get input out of the less pushy and vocal people. (Silent
Majority?)
■ More time for strategic plan development.
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VISION III
■ Form smaller groups.
• The actual group sessions need more time. Reduce the morning 4 hour period down to 2
to 2-1/2 hours. Otherwise Outstanding!
■ Don't forget to talk about the accomplishments of the City. It will help to create a very
positive attitude by all participants.
■ Make 2 days — bring in more experts.
• It is pretty good now!
• More youth involvement. Possibly encouraging the schools to offer extra credit to
attend the session.
■ Spend less time in morning to.have more time in small groups.
■ I believe the size of the groups were ideal to develop ideas. I think larger groups would
not work well in the process.
■ Organized well and good food and entertainment. Good facilitators.
■ Too much time was spent by staff, and not enough time was spent on planning group
discussions.
• Should have more of these sessions and try to involve more minority representation.
■ Mini planning meetings to address and share ideas to maintain objectives at meetings.
■ Assign group prior to meeting and provide info - current City plans, county restrictions,
etc. prior to meeting. This will help make us more informed about the area I'm to
consider. Good meeting! Please invite me again.
■ More time for groups to report the analysis of their topic(s).
■ To make the next session better, simply "keep it going and happening!" There is "power
in information" and as you know too, "Knowledge is Power!" Saluting you the City,
(and Citizens) of Santa Clarita Valley!.
• With one day to accomplish what we did it was great. I would take more advantage of
the pre -day workshops next time.
■ Some of the die hard vocals were hard to get to yield time.
■ Large group - items asked for were too vague. Small Group -- had their data together
my questions were irrelevant - but I did learn a lot. Time Frame for discussion was too
short.
■ Not long enough - should be 2 days.