HomeMy WebLinkAbout1999-05-11 - AGENDA REPORTS - ADVERTISING BAN TOBACCO PROD (2)CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR
DATE: May 11, 1999
City Manager Approval
Item to be presented by Kevin Tonoian
SUBJECT: OUTDOOR ADVERTISING BAN ON TOBACCO PRODUCTS —
RESOLUTION 99-75
DEPARTMENT: Planning and Building Services
RECOMMENDED ACTION
Adopt Resolution No. 99-75
BACKGROUND
As a result of the December 1998 National Association of Attorney Generals Master Settlement
Agreement with the Tobacco Industry, the practice of promoting tobacco products through the
use of outdoor advertising billboards was banned in 46 states in the nation, including
California. Proposed Resolution No. 99-75 supports this important settlement agreement and
acknowledges the City's substantial interest in protecting and promoting the general welfare
of minors exposed to advertising of tobacco products.
While there are several key provisions to this agreement, including a $206 billion dollar
settlement that provides funds for public education efforts and reimbursements to medicare,
staff would like to take a moment to discuss a few of the public health provisions in greater
detail. The settlement agreement imposes a variety of restrictions on the tobacco industry
including banning certain types of outdoor advertisements and the use of cartoon characters,
and limiting the distribution of tobacco gear and free samples.
Specifically, the settlement:
Prohibits most outdoor advertising such as billboards, signs and placards for tobacco
products (as of April 23, 1999);
Bans the use of cartoons and cartoonlike qualities in tobacco advertising such as the "Joe
Camel" campaign.
Requires the tobacco industry to make billboards formally used for tobacco advertising
available for anti-smoking messages
The adoption of Resolution No. 99-75 is consistent with both the December 1998 Master
Settlement Agreement, as well as Section 22961 of the California Business and Professions
Code which already prohibits tobacco advertising on any billboard within 1,000 feet of a public
Adopted: -5-o-44.
Agenda Iten.�
or private school or playground. Furthermore, the adoption of this resolution also supports
Santa Clarita's long-standing philosophy of putting the interests and the well being of our
youth first.
Finally, the adoption of Resolution No. 99-75 is an appropriate action of the City Council, as it
advances issues that Community Services Division seeks to address through a grant from the
County of Los Angeles Department of Health Services Tobacco Control Program. This grant
provides approximately $220,000 in funding to the City, and will be utilized to educate and
inform the community about tobacco control issues.
ALTERNATIVE ACTIONS
Other action as determined by the City Council
FINANCIAL IMPACTS
There are no financial impacts to the City associated with the adoption of this resolution.
ATTACHMENT
Resolution Number 99-75
KMT:lp
h:\kmt\agnd9975.dm