HomeMy WebLinkAbout1999-09-14 - AGENDA REPORTS - CITY NEWSLETTER (2)CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR City Manager Approv -ZV
Item to be presented by: Gail Ortiz
DATE: September 14, 1999
SUBJECT: I CITY NEWSLETTER
DEPARTMENT: City Manager
Continue utilizing the SEASONS magazine and other innovative methods of
information dissemination to provide timely information to the community, and
begin an annual "State of the City" newsletter to be mailed to all City residents.
Appropriate $30,000 to account 1210-7320 from contingency account 1240-7401.
BACKGROUND
Earlier this year, the City Council requested that staff provide information
regarding costs, etc. for a City newsletter. Staff has surveyed 12 cities with
demographics similar to Santa Clarita. Of those 12, eight have regular newsletters
mailed to City residents, two utilize their parks and recreation guide to disseminate
information as we do, and two do neither.
Santa Clarita has never done a regular newsletter to residents. Instead, staff has
relied on a variety of less costly methods of providing information about the City to
the community. Some of these include: eight pages of information in every
quarterly SEASONS magazine (the Parks and Recreation guide); weekly press
releases; a regular public access television show, public service announcements to
radio and public access television; advertisements in local publications and on cable
television; bus shelter posters; specialty newsletters for specific issues (such as
redevelopment); street light banners; paseo banners; flyers; brochures; special
events, community meetings, and our City website, which receives 3,000 hits per
month. - It should be noted that shortly after Cityhood, a 12 -month calendar which
featured photographs of the community was produced and mailed to every household
in the City at a cost of $50,000.
P, V F I Agenda Item—k
ALTERNATIVES ACTIONS
Begin a City Newsletter, to be published and mailed twice annually to all City
residents at an estimated total cost of $60,000.
FISCAL IMPACT
The fiscal impact for the recommended action is $30,000 for an annual "State of the
City" newsletter mailed to all City residents.
The fiscal impact for the alternative action is $60,000 for a twice yearly City
newsletter mailed to all City residents.
ATTACHMENTS
Newsletter information chart.
gr f.-"nemsltr.doclor
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