HomeMy WebLinkAbout1999-05-11 - RESOLUTIONS - TOBACCO ADVERTISING AGMT (2)RESOLUTION NO. 99-75
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA
CLARITA SUPPORTING THE DECEMBER, 1998 NATIONAL ASSOCIATION
OF ATTORNEY GENERALS MASTER SETTLEMENT AGREEMENT WITH
THE TOBACCO INDUSTRY THAT PROMBITS CERTAIN TYPES OF
OUTDOOR ADVERTISEMENT OF TOBACCO PRODUCTS
WHEREAS, the City of Santa Clarits. has a substantial interest in protecting
and promoting the general welfare of minors of the City of Santa Clarita exposed to
advertising of tobacco products; and
WHEREAS, the Supreme Court has repeatedly recognized that children and
minors deserve special solicitude because they lack the ability to assess and fully
analyze the information presented through commercial advertising; and
WHEREAS, California Business and Professions Code section 22961
prohibits tobacco advertising on any billboard within 1,000 feet of a public or private
school or public playground; and
WHEREAS, RJR initiated the Old Joe Camel advertising campaign in 1988
and in just three years, Camel -brand cigarette's share of the under 18 years of age
market rose from 0.5% to 33%. One-quarter of all Camel sales in 1991 were to
minors; and
WHEREAS, children's recognition of some tobacco product brand logos rivals
their recognition of Disney characters; and
WHEREAS, IN EARLY 1997, California state health officials reported that
statewide there has been a 22% increase since 1993 in the number of fifteen- to
seventeen -year-olds who are addicted to smoking.
NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of
Santa Clarits, strongly endorses the initiative undertaken by the National
Association of Attorney Generals in negotiating the Master Settlement Agreement
with the Tobacco Industry. Pursuant to the 46 states adjoined to this Settlement
Agreement, the Tobacco Industry is required to provide $206 Billion for public
education efforts, public health programs and reimbursements to Medicare for funds
expended to treat health issues related to the use of tobacco products.
BE IT FURTHER RESOLVED that, the City Council supports the provision
of the Master Settlement Agreement that required the Tobacco Industry to remove
thousands of outdoor billboards as of April 23, 1999, and make such billboards
available for anti-smoking messages.
BE IT FURTHER RESOLVED that, the City Council applauds the outdoor
advertising ban and the ban on the use of cartoon characters froin the Tobacco
Industry's ads as an important victory in the war against teen smoking.
The City Clerk shall certify to the adoption of this Resolution.
PASSED, APPROVED AND ADOPTED this 1 1 j --h day of may
MfOR
ATTEST:
_'�JLkt"- �"K oat��_
CITY CLERK
STATE OF CALIFORNIA
COUNTY OF LOS ANGELES )ss.
CITY OF SANTA CLARITA
I, Sharon Dawson, CMC, City Clerk of the City of Santa Clarita, do hereby
certify that the foregoing Resolution was duly adopted by the City Council of the
City of Santa Clarita at a regular meeting thereof, held on the 11 th day of
May , 1999by the following vote of Council:
AYES: COUNCILMEMBERS: Weste, Klajic, Heidt, Ferry, Darcy
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: None
City Clerk
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