HomeMy WebLinkAbout2000-04-25 - AGENDA REPORTS - SC MARATHON (2)CITY OF SANTA CLARITA
AGENDA REPORT
NEW BUSINESS City Manager Al
Item to be
DATE: April 25, 2000
SUBJECT: SANTA CLARITA MARATHON
DEPARTMENT: Parks, Recreation, and Community Services
RECOMMENDED ACTION
Stacy Miller
City Council adopt the Santa Clarita Marathon as a City event, authorize staff to assume
administration of the event, and direct staff to include on-going appropriations and
revenues for the event in the 2000/01 budget submittal.
Transfer $10,000 from City Council Contingency account #1240-7401 to #1811-8110 to cover
advertising expenses incurred in fiscal year 1999/2000.
BACKGROUND
The Santa Clarita Marathon held its first event in November 1995. Since then the event
has grown from 820 participants to 2,500, a 200% increase. Private sponsorship levels have
increased 175% from the original 1995 level. According to a 1995 economic development
survey, the Marathon creates an economic value to the area of over $500,000, 21/2 times
what it costs to produce the event. Another measure of economic impact is the tourism
value and the event's ability to promote Santa Clarita as a tourist destination. The 1999
Marathon attracted runners from 27 states and six countries, a clear demonstration of the
event's ability to promote Santa Clarita as a tourist destination. At the conclusion of the
2000 event, staff will conduct another economic impact study and report to Council with its
results.
On November 7, 1999, the fifth annual Santa Clarita Marathon was held and was the most
successful event yet. It included a Full Marathon, Half Marathon, 5k Run/Walk, Kid -K as
well as chip timing, entertainment, food, and live music. The Kid -K event doubled in size
from the previous year indicating a strong acceptance by the local community of the event.
Due to the event's growth in scale and complexity, a transition from the original volunteer
effort to permanent staffing is necessary to sustain the event in the future. Therefore,
additional staffing allocations and an on-going operating budget are being requested. Staff
estimates the overall expenditures associated with the 2000 Marathon event to be
approximately $198,900. Staff anticipates $100,000 in revenue for the 2000 Marathon.
Therefore, the 2000 Santa Clarita Marathon will show a net cost to the City of $98,900.
Expenditures associated with a regional event such as this are reasonable in light of the
benefit to the City's economy and tourism efforts.
ALTERNATIVE ACTIONS
Approve only previously budgeted expenditures for the Santa Clarita Marathon.
Approve a reduced on-going amount for event operations.
Do not approve expenditures for the 2000 Marathon but allow the Santa Clarita Marathon
Committee to continue to use the City's name for the event.
Do not approve the event or authorize the use of the City name for purposes of promoting
the event.
The on-going fiscal impact to the City for the 2000 Marathon event will be $98,900. Efforts
will be made to reduce the fiscal impact to the City through increased sponsorships
ATTACHMENTS
None
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rouncit\a "Pts \2000\m thon.do