HomeMy WebLinkAbout2001-05-01 - AGENDA REPORTS - CORPORATE SPONSORSHIPS (2)TO:
From:
CITY OF SANTA CLARITA
INTEROFFICE MEMORANDUM
Mayor Weste and Members of the 1
George A. Caravalho, City Manage
DATE: May 1, 2001
SUBJECT: CORPORATE SPONSORSHIPS
RECOMMENDED ACTION
City Council receive report, and provide direction to staff to pursue a formal
sponsorship agreement for City events, including an exclusive vending contract.
BACKGROUND
At the January 16, 2001 Budget Study Session, City Council expressed an interest
in pursuing more private/public partnerships. One of the opportunities many cities
have taken advantage of is private/public partnerships in the form of corporate
sponsorships of City events and facilities.
The City of Santa Clarita has pursued corporate sponsorship of events, such as the
Marathon, Concert in the Parks, Cowboy Poetry Festival, etc., and has received over
$750,000 in both cash and in-kind sponsorships over the past two years. Staff
believes, through talking to other cities, that there are other opportunities to
enhance our revenue base and increase the value of the sponsorships we currently
receive.
A survey of other cities was done to determine what types of corporate sponsorship
agreements they have in place. Many cities have seen benefits from awarding
exclusive vending contracts. In return for allowing vending machines to be placed at
City facilities, these cities have received benefits, such as a percentage of the gross
revenues from the machines, and donations for facilities, such as skate parks,
electronic scoreboards, etc.
Staff is interested in hearing the types of corporate sponsorships City Council would
like staff to pursue and the type of exposure Council is willing to give to corporations
in exchange for cash and in-kind donations.
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