HomeMy WebLinkAbout2001-05-01 - AGENDA REPORTS - ECONOMIC DEVELOPMENT (2)CITY OF SANTA CLARITA
INTEROFFICE MEMORANDUM
TO: Mayor Weste and Members of theCity ouncil
FROM: George A. Caravalho, City Manager
DATE: May 1, 2001
SUBJECT: ECONOMIC DEVELOPMENT
RECOMMENDED ACTION
Receive report of tourism activities and provide direction on tourism initiatives.
BACKGROUND
The Santa Clarita Valley (SCV) Tourism Bureau was moved under the Economic
Development Division in August 1999, which included Council's approval of a full-
time staff member to head the tourism initiatives and work with the 50 Bureau
members. A strategic plan was completed in December 1999 to get a better
understanding of the Bureau's priorities and three-year goals.
The SCV Tourism Bureau has become more of a marketing vehicle to support the on-
going annual events, hotels, and local attractions. It also supports new events, such
as the SBC Senior Classic, by linking the event organizers to the City and providing
advertising and marketing support.
In the past year there has been a lot of activity in tourism, which has had a positive
economic impact to the City. This study session is an opportunity for Council to see
and hear about them.
ALTERNATIVE ACTION
None.
FISCAL IMPACT
None.
ATTACHMENTS
SCV Tourism Bureau Strategic Plan
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