HomeMy WebLinkAbout2004-04-27 - AGENDA REPORTS - OFFICIAL COFFEE NEWHALL COFFEE (2)Agenda Item:
CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR City Manager Approval:
Item to be presented by: Gail Ortiz
DATE: April 27, 2004
SUBJECT: CITY TO NAME NEWHALL COFFEE AS THE OFFICIAL
COFFEE OF THE CITY OF SANTA CLARITA
DEPARTMENT: City Manager
RECOMMENDED ACTION
City Council enter into a letter of agreement with Newhall Coffee to name Newhall Coffee as the
Official Coffee of the City of Santa Clarita.
BACKGROUND
Mitch and Kyle McMullen were born and raised in Santa Clarita. In 1995 they founded Newhall
Coffee, the area's first micro -roasted coffee. Today, the Newhall Coffee Company is available in
over 1,000 supermarkets in California and was recently chosen to be the coffee sold in
Mammoth Mountain resorts. It is also the best selling coffee in Santa Clarita stores that carry it.
Mitch and Kyle McMullen are a Santa Clarita success story and a great "shop local" story. They
are also very proud of their hometown. In an effort to create a win-win situation for the City and
for Newhall Coffee, a proposal is being brought forth that would mutually benefit both parties.
In exchange for the City naming Newhall Coffee as the "Of cial Coffee of the City of Santa
Clarita " the Newhall Coffee Company would include on their coffee packaging;—"Roasted in
Santa Clarita. California.' The agreement involves no monetary compensation for either side
by either side.
Both the City and Newhall Coffee are open to providing product at various city events but will
discuss this and the details, on a case-by-case basis. In addition, the City will host a press
conference at the Newhall Coffee Store, Java and Jazz with members of the City Council for the
official naming. At that time, City representatives will hang a sign in the storefront, announcing
a Ea
that Newhall Coffee is the Official Coffee of the City of Santa Clarita, is poured here.
The City will be embarking upon a "Shop Santa Clarita" outreach campaign from July to
December 2004. Part of that campaign involves promoting local businesses, and creating both
education and awareness of the unique and long-time businesses in the City. By creating
partnerships with local businesses, such as the "official coffee naming," the City can better
promote city -based businesses. Additionally, by placing "Santa Clarita" on all Newhall Coffee
packaging, we are helping to uniquely brand our City.
The City has a similar but more complicated agreement with the Pepsi Corporation. This
agreement involves purchasing product, a monetary exchange, and use of product at city events.
ALTERNATIVE ACTIONS
None
FISCAL IMPACT
None
ATTACHMENTS
None