HomeMy WebLinkAbout2010-09-14 - AGENDA REPORTS - 2010-14 STRATEGIC PLAN ECODEV (2)P
CONSENT CALENDAR
DATE:
SUBJECT:
DEPARTMENT:
Agenda Item: 5�
CITY OF SANTA CLARITA
AGENDA REPORT
City Manager Approval:
Item to be presented by:
September 14, 2010
ENDORSEMENT OF THE 2010-2014 STRATEGIC PLAN FOR
ECONOMIC DEVELOPMENT IN LOS ANGELES COUNTY
City Manager's Office
RECOMMENDED ACTION
City Council endorse the 2010-2014 Strategic Plan for Economic Development in Los Angeles
County and direct the City Manager or his designee on behalf of the City Council to sign the
LAEDC Strategic Plan Organizational Endorsement Form subject to City Attorney review.
BACKGROUND
In 2009, the Los Angeles County Economic Development Corporation (LAEDC) engaged and
solicited input from more than 1,000 stakeholders in more than two dozen public forums that
brought together leaders from the public, private, business, government, labor, education,
environmental, and community-based organizations to develop the first-ever comprehensive,
collaborative, consensus Strategic Plan for Economic Development in Los Angeles County.
One of those public forums was held on February 4, 2009, at College of the Canyons and
included members from the Valley Industry Association, the Santa Clarita Valley Chamber of
Commerce, the City of Santa Clarita, as well as several local business leaders.
The end result of the process was the creation of the Strategic Plan for Economic Development in
Los Angeles County that identifies five core aspirational goals critical to ensuring L.A. County's
continued growth and economic success:
1) Preparing an educated workforce,
2) Creating a business -friendly environment,
3) Enhancing our quality of life,
rp'on,01WED
4) Implementing smart land use and
5) Creating 21st century infrastructure.
On December 22, 2009, the Los Angeles County Board of Supervisors unanimously adopted the
2010-2014 Strategic Plan for Economic Development in Los Angeles County. On August 12,
2010, the San Fernando Valley Council of Governments which includes the cities of Santa
Clarita, Burbank, San Fernando, Glendale, and Los Angeles, endorsed the Strategic Plan as well.
Over the past year, the City of Santa Clarita has been at the forefront of business friendly
practices for Los Angeles County including adoption of the 21 Point Business Plan for Progress
in April 2009. The endorsement of the Strategic Plan for Economic Development in Los
Angeles County builds upon numerous programs and initiatives that already exist within Santa
Clarita and encourages job growth and business expansion within the community.
ALTERNATIVE ACTIONS
As directed by the City Council.
FISCAL IMPACT
There is no fiscal impact as a result of endorsement of this plan.
ATTACHMENTS
Strategic Plan for Economic Development in LA County
Endorsement Form
O`'
A MESSAGE FROM THE ....A. COUNTY
BOARDF SUPERVISORS
Los Angt"s County covers over 4, 000 square miles and is the nation's most diverse
and populous county with more than 10.4 million residents representing more
than 220 languages and cultures from around the world. Home to some of the
world's leading consumer markets, the largest laborforce of any county in the
United States, three world-class research universities and 117 other college
and university campuses, the two largest seaports in America, and one of the
busiest origin and destination airports anywhere, Los Angeles County has one
of the worlds largest and most dynamic economies with annual economic
activity in excess of $500 billion in 2008.
To guide job and business retention, expansion and attraction in this nation -
sized economy, the Los Angeles County Board of Supervisors wholeheartedly
endorses this first-ever, ground -up, consensus strategic plan for economic
development in Los Angeles County.
The Los Angeles County Economic Development Corporation facilitated the
creation of the plan through a series ofpublic meetings with a diverse array of
participants from education, labor, business, government, and the environmental
and environmental justice communities. ?his distinctive group of leaders from
regions throughout the County was united in their commitment to a brighter
economy, a cleaner environment, and a more broadly shared prosperity.
Now it's time for all of us to come together, carry out and realize what's
contained in the four cornets" of this plan. To do so, we need champions to
help implement the plan; and, there are roles for everyone in the public, private
and non-profit sectors to play. We invite local residents and the best and
brightest leaders from the most creative firms from around the world to
participate and help us reach ourgoals.
1st District 2nd District
3rd District 4th District
Michael D. Antonovich
5th District
The strategic planning process was con-
ceived to design and build consensus
around the need to implement a com-
prehensive, collaborative plan for eco-
nomic development to strengthen the
economy, improve the environment and
invigorate communities. With generous
support from the Morgan Family Foun-
dation, this strategic planning effort
differs markedly from other outwardly
similar plans in the high level of stake-
holder involvement at each step of the
process. The animating idea has been to
develop consensus around a common
vision that serves the community's long-
term interests and encourages broad
community participation, engagement
and ownership to help guarantee the
plan's success.
Research began with a survey of
more than 5,000 businesses operating
in Los Angeles County to determine
the health and concerns of industry,
Next, we conducted an in-depth study
of major industry clusters driving the
Los Angeles County economy. This was
followed by a series of focus groups
with industry leaders to confirm the
needs, opportunities and growth potential
in key sectors. Then, we surveyed
and cataloged best economic develop-
ment planning practices and strategies
among selected U.S. cities and counties,
as well as major international cities.
From these different research inputs,
we identified five key components
central to economic development success:
Educated Workforce, Business -Friendly
Environment, Attractive Quality of Life,
Smart Land Use and 21st Century
Infrastructure. We prepared a "straw -
man" document complete with a key
aspirational goal for each compo-
nent, and a series of sample objectives
and strategies for meeting each goal.
Public input was a central element
of the plan's development. While the
"straw -man" document served as a
critical starting point, it was during
26 public workshops held across L.A.
County that the plan was molded and
its consensus vision was developed.
We solicited input from 1,070
individual stakeholders (see back cover)
representing government, education,
business, environment, non -profits, com-
munity and labor organizations. Their
feedback was used to shape, refine and
continuously advance the general plan
from an outline to a consensus -driven
blueprint for economic development.
Implementation and delivery on the
strategies is ultimately what will make
this plan dynamic, purposeful and
relevant versus one that merely "sits
on the shelf." During this phase, we
will identify champions to guide imple-
mentation of the plan. In particular, the
champions will develop an action list of
specific implementation tasks, decide
on appropriate measurements of
success and delineate performance-
based timelines. Many of the
stakeholders will be drawn from
among the participants at the 26
public forums. We also invite the broad-
er public and other key civic stakehold-
ers to join us in committing to imple-
ment these strategies in the years ahead
to sustain and expand our region's eco-
nomic prosperity.
LOS ANGELES COUNTY I www.LACountysrrarcgicPlan.com 1
L.A. County is most famously known
for its entertainment industry. Billions of
people around the world enjoy the films,
television shows, music and new media
created here. Entertainment, in turn, is a
major draw for one of the area's primary
imports—tourists. Each year, millions of
people flock to the County to visit famed
studios, enjoy the attractions, relax on
one of the region's popular warm water
beaches and browse the chic shops along
Rodeo Drive and other famous streets in
the region.
But there is more to the County than its
sunny skies and movie stars. Los Angeles
County is also the creative capital of
the world and home to 15 dynamic
export -oriented industry clusters, ranging
from fashion and automotive design to
materials and machinery to technology,
health services and biomedical. With
120 institutions of higher learning
and an abundance of well-educated
workers, it should come as no surprise
2 LOS ANGELES COUNTY I Strategic Plan for EconomicDeMopment
that technology-based businesses are big
here, as are engineering, financial, and
professional services. The County's major
research universities (Caltech, UCLA and
USC) have also spawned great growth in
the life sciences, engineering and digital
technology.
Home to the nation's largest port com-
plex, municipally -owned power utility,
and many leading export -oriented
industries transitioning to environmental
sustainability, L.A. County has also been
a leader in advancing environmental
innovation, in applying new clean tech-
nologies and products to "green" its more
established industries such as manufac-
turing and international trade, and in the
creation of green jobs, especially in the
areas of renewable energy generation, en-
ergy efficiency and green transportation.
As the nation's #1 gateway to the global
economy, via the Ports of Los Angeles
and Long Beach and Los Angeles
s
International Airport (LAX), one of the
world's busiest origin and destination
airports, international trade is the force
behind much of the region's vitality. The
continuous stream of goods flowing into
and out of the region's ports sustains other
key segments including warehousing
and logistics, materials and machinery,
and business and financial services.
L.A. County has also been a leader in
advancing environmental innovation. As
the foremost market for alternative fuel
vehicles, energy efficiency and clean air
initiatives, L.A. County offers abundant
opportunities for green growth. In fact,
California invested over $3.3 billion in
clean technologies in 2008 and ranks first
in the nation in new energy patents.
With a larger consular corp than any
American city outside Washington, D.C.
and more than 220 languages and
cultures represented across the County,
Los Angeles is increasingly being
recognized as the Capital of the Pacific
Rim. The County's cultural and economic
diversity, educational opportunities,
extensive infrastructure and thriving
industry clusters have created unparal-
leled opportunities for all its residents
and helped to establish L.A. County's
growth and economic success.
Building on our strengths to ensure our
region's continued economic health,
we believe that it is critical that we
implement this consensus strategic plan
for economic development. On the
following pages, we have identified five
aspirational goals and 12 objectives that
have been developed to ensure our
region's continued success.
LOS ANGELES COUNTY i www.LACounryStrategicpim.mm 3
OBJECTIVE ONE:
Ensure successful education outcomes at every level, i.e., all students should, at
a minimum, achieve grade -level proficiency and graduate.
,Nlak schoo s better by tracking, assess-
ing and reporting student performance
outcomes; increasing the number of
charter schools and small schools/learn-
ing communities in schools; increasing
the use of technology at all levels;
increasing arts, language, STEM educa-
tion and preparation for employment
opportunities in key industries; improv-
ing teacher quality and accountability
through enhanced training, recruitment
and incentives; implementing multiple
pathway approaches which prepare
students from diverse backgrounds for
college, careers and entrepreneurship;
and creating and strengthening link-
ages among K-12 schools, community
colleges and universities.
4 LOS ANGELES COUNTY I Strategic Plan for Economic Development
Connect schools and communities by
linking local community organizations,
non -profits, businesses and corporate
leaders with schools through formal
partnerships, and implementing family
education programs and after-school
programs.
nC.rease `>f:,1t:iE'nt access and f'd1Cjagernent
by teaching and motivating parents
to be meaningfully engaged in their
children's educational success; educating
parents and students on career oppor-
tunities and readiness requirements;
and increasing access to scholarships,
loans and grants for education.
0
OBJECTIVE TWO:
Ensure that businesses have enough workers with the right skill sets to meet
their needs.
CondUc:t: and publish research on
workforce shortages, skill gaps and re-
quired proficiencies; and evaluate exist-
ing education, training and placement
programs for continuous improvement.
Fund workforce intermediaries to bring
together stakeholders in targeted
industry sectors to address existing and
projected future workforce gaps by
facilitating more opportunities for
public-private collaboration between
individual businesses, community col-
leges and universities, and promoting
industry -driven curricula and technical
education based on employer -recog-
nized certification.
Integrate workforce training activities
and higher education (from entry to
college/university-based to enhanced
professional education) to create
seamless career pathways leading to
high-value jobs in target industries (e.g.,
aerospace engineers).
Expand customized, sector. based pro.
gams to train larger numbers of people
and market them better to job seekers.
Retain and attract highly -skilled workers
and develop the next generation of
managerial talent.
Co-IOCat:G PUblic serViceS such as
WorkSource/OneSource centers on
college campuses.
OBJECTIVE THREE:
Prepare job seekers and incumbent workers to enter sectors with high-value
jobs - as measured by wages, benefits and additional income attracted into
the County - and built-in career ladders.
Crenate programs that: expand the
workforce by reconnecting high school
dropouts to educational and training
opportunities.
Develop, expand and upgrade the
skills of the existing workforce.
Begin career awareness programs in
middle school. Offer student internships,
job shadowing, apprenticeships, con-
current enrollment programs, soft skills
training, improved career counseling,
youth employment and more parent
education on careers to provide students
with career awareness and work
experience.
LOS ANGELES COUNTY I w wLACountyStrawgicPlan.com 5
Pon
Is
OBJECTIVE ONE:
Establish and promote a business -friendly environment to create and retain
good quality jobs.
i -du i:ate''ocai and 5'::ateLMd ;ita1S?i t iCl rs
on the value of private sector businesses
as generators of jobs, tax revenue and
regional prosperity, and encourage
government officials to evaluate the
economic impact of regulations and
policies that affect overall competitive-
ness and to play a more active role in
courting private sector employers.
C;re.ate a sar i.: k, t:(-,rn. late and encour-
age cities to include an economic devel-
opment element in their general plans;
then, encourage L.A. County and our 88
cities to update their economic develop-
ment elements regularly.
6 LOS ANGELES COUNTY t Strategic Plan for Economic Development
"aciftato private sector iob creation by
helping the state of California, L.A. County,
and our 88 cities develop for their
business -facing activities more efficient
processes, more affordable pricing and
a stronger customer service ethic.
Adopt =;,•fe=ar, reasonab e and predict-
: t d > of oce:sses for the development
of land to facilitate job creation and
implement policies, plans and
procedures to streamline review and
approval processes.
W41
OBJECTIVE TWO:
Retain and expand the existing job base while pro -actively attracting new
businesses, industries, jobs and investment.
Develop and promote a compelling,
consistent value proposition and
brand for L.A. County, incorporating
existing and aspirational strengths
(e.g., size, diversity, creativity, climate,
culture and commitment to green).
Increase proactive outreach to help
retain and expand businesses of all
sizes, with emphasis on those that are
at risk of closing, leaving or being
wooed away.
Align local and statewide tax incentive
policies with local and regional
economic development priorities.
Develop sector -.specific value propo-
sitions and strategies to attract firms
including incentives for businesses
seeking to capitalize on opportunities
created by the greening of the local,
state and world economies.
Create employment and business
opportunities for local firms by
supporting the development of interna-
tional trade, tourism, and by promoting
Los Angeles County as a destination for
foreign direct investment.
Ensure access to capital by expanding
outreach and marketing efforts to
capital sources and attracting capital
investors and lenders for all stages of
development; exploring creative new
sources of capital such as the EB -5
Immigrant Investor Program; and creat-
ing and augmenting channels/networks
to connect capital to entrepreneurs, with
emphasis on small, minority or women -
owned businesses.
OBJECTIVE THREE:
Leverage the County's research and development facilities for the commercial-
ization of research, technology and similar opportunities.
Aggressively seek more research fund-
ing and activity for L.A. County -based
institutions.
Create a more supportive infrastructure
and stronger networks to facilitate the
commercialization of local research
and provide needed services to
entrepreneurs (venture capital, research
parks, entrepreneurial management
teams and mentors, etc.), focusing in
particular on industries where L.A.
County holds a competitive advantage
(e.g., port tech, digital media, entertain-
ment technology, etc.).
LOS ANGELES COUNTY I www.LACo=rySrrargicPlan.com / %�
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OBJECTIVE ONE:
Make our communities more desirable places to live.
inn auro pUblic safety by supporting
programs that reduce crime (such as
Business Watch, Neighborhood Watch,
volunteer patrols, anti -gang programs
and rapid response to "broken window"
problems).
improve rymbil<ty and r•ed ice traffic
congestion and its environmental im-
pacts by employing technology and
traffic management strategies to reduce
demand and optimize system efficiency;
making transit easier and more desirable
to use; improving walkability and
bicycling; encouraging transit -oriented
development and densification where
appropriate; offering incentives for
carpooling and transit; and improving the
jobs/housing balance.
Re frov ? ohst:) le, and c.re ate inC.e nt ve
to encourage the construction of a large
quantity and wide range of housing
8 LOS ANGELES COUNTY Strategic Plan for Economic Development
of all types (i.e., condos, apartments,
townhouses, single-family homes, etc.),
with a particular emphasis on adding
affordable and workforce housing units.
arc€�°ote f eaithv living by building more
parks and expanding recreational ac-
tivities, and encouraging healthy living
through active lifestyles, wellness pro-
grams and locally -sourced nutritious
food supplies (e.g., community gardens
and farmers markets).
'Encourage and expand cultural and
artistic amenities that celebrate our diver-
sity and attract local and global patrons.
Create healthy, vibrant and strong
communities by balancing land use,
transportation, economic development,
housing and environmental improve-
ment objectives.
In
OBJECTIVE TWO:
Use all available resources (i.e., Hope V1 funding, etc.) and adopt new approaches
to revitalize low-income communities.
increase cornmun ty participation in maximize the creation of new afford -
the planning and jobs creation process. able and workforce housing units, and
create more open space for residents.
Use ;mart °.fi'rC>LNlh pKi`lcip€es to
economically integrate communities,
the places 1-19at attract atul
-Richard Florida, Author of The Flight of the Creative Class.
OBJECTIVE ONE:
Maintain an adequate supply of jobs -creating land.
Create and rnraintain a catabase of
County -wide, jobs -creating land to
facilitate the retention and expansion of
local companies as well as the attraction
of new companies to the County.
rr ra csr .„r9: :zr, C, ry =.t;EotfrY,:: rzt:and
;:art se>.rv��tio i t:,c:!icy that restricts re-
zoning of industrially -zoned land to other
uses without formal consideration and
recognition of: the need for adequate
buffering between industrial land and
incompatible uses; how and where
that industrial land will be replaced
elsewhere in the County; whether the
proposed change -of -use development
will increase land values of surrounding
industrial land and/or encroach on
10 LOS ANGELES COUNTY I Strategic Plan for Economic Development
nearby viable industries; and whether
the new use will produce more high-
value jobs than alternative industrial uses.
Make better use of the public_ sector's
reat estate portfolio to facilitate jobs -
producing projects.
?:>t>rve rr , c�yrr c; t land (existing and
vacant) for research and development
uses, especially land located near
research institutions and universities,
using strategies such as creating com-
munity land trusts, land banking, and/
or through the creation of business,
industrial, manufacturing or research and
development zones.
OBJECTIVE TWO:
Develop and rehabilitate land to meet strategic economic development objectives.
Update general, community and specific
pians to enable by -right development
and rectify weaknesses in the existing
zoning classifications and remedy the
reactive, case-by-case, spot zoning
approach focused on individual parcels.
Develop, adopt and implement an
incentive program to retain commercial
and industrial activities and revitalize
obsolete industrial land.
Create and promote public/private
collaboration programs to facilitate
infill development and redevelopment
of brownfield sites, underutilized in-
dustrial and commercial properties
and functionally obsolete buildings.
Collaborate on securing state and
federal grants, other public financing
vehicles, and tax incentive programs
such as the establishment, renewal,
implementation, management and/or
expansion of Enterprise Zones, Recycling
Market Development Zones, Business
Improvement Zones, Redevelopment
Agencies, as well as other innovative
programs that facilitate community
development and rehabilitation.
Reform the California Environmental
Quality Act (CEQA) to eliminate
abusive uses of the statute for non -envi-
ronmental purposes, such as an existing
business seeking to block competitors.
f
LOS ANGELES COUNTY l www.LACounryStrarcgicPlan.com 11
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OBJECTIVE ONE:
Fix the broken infrastructure development process.
Restore the balance, between local and contracting) to expedite infrastructure
region.! interests in considering approval development.
of infrastructure projects.
Advocate VC3C;<itE? t'C3!' C>i!(' fair snare of pf.lbEt; Ir3ti%;
Pron-)ote enab ing ie.gisl atioi') allowing for structUre dollars and support programs that
best practices (e.g., design/build, public- create opportunities for local contractors
private partnerships, and performance from under -served communities.
OBJECTIVE TWO:
Build and maintain critical infrastructure for L.A. County.
Ex -e ite green growth at the Ports Modernize (...os Angeles intemational
of L.A. and Long Beach by speeding Airoort by improving domestic and
implementation of the Clean Air Action international terminals, airfield safety
Plan, developing and deploying locally- and efficiency, passenger experience and
sourced and driven green technology accessibility into and out of LAX, while
solutions, and adding infrastructure to also encouraging the further develop -
shift container traffic from road to rail or ment and improvement of other airports
other cleaner modes. throughout Southern California.
12 LOS ANGELES COUNTY 1 Strategic Plan for Economic Development I�
Ensure a reliable:' Supply of clean and
affordable anergy by encouraging green
energy production from public and
private sources, building necessary
transmission lines to access clean
energy, improving network efficiency
and reducing demand (e.g., through
energy efficiency programs).
Ensure a reliable supply of cleat) and
affordable water by implementing
strategies such as urban water con-
servation, local stormwater capture,
water recycling, and groundwater
storage while also pursuing an
environmentally -sound solution for the
Sacramento Delta that protects Southern
California water supplies.
Create a world-class ground trans-
portation network by expanding and
improving the quality and user
appeal of mass transit and alternative
modes (such as bike paths/lanes and
community/company buses), improving
highway and road capacity, and investing
in goods movement infrastructure (such
as truck lanes, near -dock intermodal
rail yards, and grade -separated rail
corridors).
Improve waste -handling capabilities
by expanding recycling efforts, finding
environmentally -friendly means of dis-
posal for non-recyclables, and upgrad-
ing the region's sewage treatment sys-
tem, while reducing the waste stream
to landfills by encouraging the use of
locally -manufactured products that are
recyclable, have long life cycles and use
less packaging.
Support public and private efforts to
continuously improve wired and wire-
less communications networks in the
County to match or exceed the highest
global standards for speed and reliability.
0
LOS ANGELES COUNTY I www.LACowryStrategicPlm.mm 1.3
11
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of Compton - city- of Covina - (A) if (:Oiler Cmc - (arty of Dianlonal Bar - City of Downey Cin of Duarte - Cin of EI NI, Ill
Monte • Cin of LI 4gundu - Cite of Gardena • Crty If Glendale > City' of Hopc" Cmc of
Huntingvni Iark • (:itv of Ingicuocxl • (A) of hwin laie - City of La Mirada - City of L.akem-Iii • City of 1—caster - City of Lamin • "'y of I ung Itea(h • l iey 0f Lo,Angdc, . Gtc of lynwoud •City of Aiaywoxxl • (:i )' of
Al
un".la - city of ,Vontettciio -Cin' of,11 itercy Park • (airy of Norwalk • Ciry of 1'alnuLll • wily of Pmunomtl • Cit!' of i asadcne •Cin' of Pico [if,,. - Cin, of Itonuxta • Cffv of Redondo licach • (my of Rolling Hill, Estates
• City' of Ru„incad . (:fly of Santa Clatita - Cit) of Santa Ic Spring, ,City it Santa Monica - Cit) of Signal Hill - ('at)of South Gate • Cin uflcnple (aty • Cin of krran" - City of Vernon - City ory alnut • City art \Nies,
Cos'fna • laity of\\hiti,r + CKG Commamicatinua - Cli—ic Billing' • CLCliax Credit, - (Ila, Ux'rg, Adwoeae,,1111. • (AITC - CNI'1'S Construction M:utug"i nt' . (ualnion to, a Safe tamrn in -it • College of file (aununs
• Culicgc oY the Canyons Founds tion -. Coldwell Prhatc Company' Conunerci:d/Valley Reath • colliers International • COM DEV • C.omnu 1 Ground/Storefront Cultural Ccntcr, + Conn -unci- for a ]fetter Lnwirunmcnt
Cummm�itica for Clean Porta/final Oil • Conuvuni" Advancensnt & I1u,ine„7•rdning Center • Community Career Dewclopment , Inc - Community tall—ttion. COC - compton thrilled school District ROP/C'IY; • Con sabor
licstamant - Consensus, Inc. - Consulatc General of ti Ned,n - Continental De-lopment - COPE Health Solutions' - Cordoba Cmpuradon • Coun,dor 1BDC Pcatn,y • Countrywfdc Hume- Wan, • County of L.A. hoar,( of
Sulaer, sur, • County of San 13er1a1dino W ill - Courtyard bw Marriott I.A. Wcsbid, - Contyanl by Marriott -Pal did, • Co.. Ca,l, & Nk hohon U.P - CRA/I.A • CSA • Culver Eft) lefftw Cab Company - Currant Ag,—J,
Daisy Swan & A,a iatu, - Flits Bank Ltd. l_A.Ageney • Wan. PL + Will In umn(c - Signal Hill • Deloitte • MI—onent of Regional Pianning-I..A. CUlmty M-parunent of Water and Po—, Cin' of L.A. - DiagrunI. Inc. +
Uire,un', Guild of A rivrka- - DL\ Piper Us I.I.P - UMIN1 H&N` DsTcnty Diagaustics” - Last Wc,t Bank • Lcunomm, and Pulim, lac' ^ LDD • Laluard •lone, Inecsunenb • Edwards PCU - Uchlcay Lugfneer, Inc.
of Southern Calif-oW - PI (amino College liu,ine„'training Center • U Centro de ;uni,a d • EI Mont, Cu lununit) 10.d(wclupmem Ag -13 - Gnploynwn Devclupnteut Ucpannxnt • Employn-u l5;lning Panel •
,molly-oludom, let • Enright hicinmriat Realty • linright Premier Wcalth Advisor, , Lnrctu'Id -cat TccWrans.lnc. • Ell • farmers In,uruuc (,r , of Companies - PuIEx • FIUM" • I'u,tAmerican Ill[, Io,ur:crew (.o -- lin,
Rcgiutud (lank • Hanig;mt Pamirs ln' - !rola', & Wdmr LLP • furca( Lawn Al—turi:d Park & Mlmnarice - Uorc cr 21 - Furm and 1 1, tion • I t ulatiun tim!'fcnr coBeg, - Touter & Bush • P ,,b & Lacy • Friend, of the I.. A.
River • 1: Pom' • GAIN - Gain 'k Sine, LLP Gardan,Vall'y Ch:unix'r • Grauer Antelope\allay Economic Allian" - G(. COG + Georg Chcyrole( • Georgi M uknujfan • George Elkins Mortgaga Pri,.uc Company .
George Itunna, Office • G1120 Ioluuun, + Gibmm. Dunn &Crutcher LIT - (if,), In ..a (,meow G>." - gkkwrxias • GKN1 Vennue " • (.1-d 1, Conuuunhy Collage • filmdom (hamh,r of Umunce- - (ilob,d Cuuunadal
Banking• Goodwill of Orange ('.ount) • Goodwill of San Diego - Goodwill of Soulb-1 Canurnka - Goodwill of Long JI -01 - (necu IA Cualtiou - Grcit & Co. , Grubb and Ellis Company- Gwnhhur Saycu (it um
Inc. •py
Old Nk., • It'll o,, - Haney' and Company • Harf,or Gmn, fon, - Hrdman anal A„oLfa,,, - HOlnn til. Obata + Kaswbaun (H( )K)" • t{cr,bcy l Caunr • Hibbs- Ridln d S.. (:PA - High Desert Gmrn lobs Initial,% • Holiday.
Inn - Rolland and Knight 1.111• Bolted,, llnugho Fowh•r • H, lip v od (hainh r of Co mrn' • Hon •sw'll - Horizon Institute - Hospital A.*. ration of 4outlium Calffim nit - Hotoing Author it, (:fit of L.A. - IIIMV Iocal t I
- IBM • RX, Ad, f,ore. LLC • Icon Ill,," Inc. • Indg n,lcm (,iII,,.A,soa'cation • ludu,«jai Council Chander of f,nnuurcc + Infi:ntrucmrc,\r deny • lot, niauional Co i,ulting • I111cntatlonal bade Latuc:tion Programs. Inc' -
k0n,yorker, t ii • Ineni,erg d(. Herrera+ - IS West • Iacub, Engineering Group • jamu, Suter and A„octak1, 11 c. - Japan B-m—As—lation ° firmer & Block. LLP n
• Icny Oroez
pa Office , Ieui,h mi„
Vocational se, >
)ohn,0n Control, . Ione, Day - Ione, UnitL'Sall, . IS1111,111oPntcnt • 1Us - Kaiser Kan,nunty • Kama Kant Inc" • Kelly Ser,—, - Kennedy I,nk,+ - Ken Spiker & AS-, late, - Kit Consulting croup • King Industrial
Pr xluct, Inc • K—im,, HarahvarvAN EC • Korn ferry International • Moto Gr:utci Hotel and (imilun, • LA Alliaucc for a Ne,N Economy • IA AI*,Ito Alliaut . SCOPE • I..A. Cam Healdl flan' • L.A. C:o 111 unity 17eniopnxnt
0onuni„i0n - L.A. Convention Ccntcr • LA. County Dept.1'ubli0Work, • LA. Comnv Fvd • t_A. Dental D.o Spa • 1 A Housing G,nnnis,ion - Hak sick Nledica Group` • I a (Ininta Inn :uul Suites . L.A'IY:uIc=l'eehnical College.
- L.AAVurk, * LA/OC Regional Consortium - LachoYf, Kccin/Grubb.ani Lill, Cunha w - IAF.DC - lakcw,x)d Attorney • Iskcwutxl C.hantixr it Cotnneri • fanc: wr C I,$ Hoepit l - Lbting impre„hill III 'omotional
1'ruUucn • (,than & Wilkins. I.LI' • IAUSD • LAV( fob training - Law Office, of Anint C %\'fills - lacy Otfice, of Chris Ingram - Law office, of Dom aflcl W. Ruluka a • LAXI F( Corporation • LCA Con,ultanc'w League of
Calfflmnht Citic, - lee &.As,nia,e, , LcoA Daly • Uxkton in,urutce Iirnker,.l.LC' • Lung Beach Ch.—her of Commerce • Long Beach Cit) College - Los Angels County Rusin,,, federation + 1.. A.Air Force tease - 1..A.Area
fh:unbcr of Conuncrcc I,.A. Athletic flute - L.A. liiun,edicl Ite,ruch Imtinire :u Hadnrr-UCLA Medical Center • I_A. 13ushxs luurna 1_A. CITYUIR - L.A. Counter Dcparhncnt of Regional Maiming - I_A. county
N1ctmpullem'I'mnsltAothority'` • I . County Office of Sn At li-m— - 1_A. County Recycling Market Deseloplimit Zone• • LA, Health Action” - l_A. Health Care )Not kfixcc Icy IsrogranY + LA. Zoll, Corps • LA. LUC • 1..A.
.South Bay Workfi ncc Services offica• • L.A. Southwest foliage • L.A. Sports C ict-0 - 1.. A. Urban League ffuzim s x Career fen ter • I -A. Urluut flag., iiusincs &Curccr War kSa urc, (crwr • L.A. Venturt Workforce ser, i(cs
- L.A.Wurld Airport,+ • lance Ennrrpri.— Inc. - 1 1, i11 a Marymount I nw—A" • I undg—, Management - M.E.N.D. • Maccridl Corporacion - Majcatie Itealty Co. - Malan:n nk - Malibu Chvnlicr of ( ommcrcc - Manhattan
(tank • ManuKind Coq,." • Mar Venture, - Manh Iti,k & Inxnance Service, - Mi re A. Kindel • Maurice I. Supp & Sun (]he, .)Ili - McKenna Lung & Aldridge. I.IP ° \It 1-0rei. Asoxi:t[ez' - Mdl adw Dfine1 Mail Marketing
- Mercury Air Group, Inc. • Mctlitc Real L rote It,,—mcnt,+ Metropolitan "1'nm,portation Authority • Metropolitan Water District ut southern (aiifbrnia - Mctnrpulitall Wu t Capital Management, LLC - Microsoft Corporation
• Miller, Ward & companyb
- M,iun Vann
Valley Bk - Mister Rnhametu'ian • Mkanioto International. Inc- • Money St.,—•\hotitan Shdta'r Serm-, Inc. • Morgan Sanuld, company • Mount San Antonio College -
;NIS l ianulting • XnN, V Group < 111'.\1\\l • NAI Capital - N. igomt Consulting • NAWBO-lA • Nlflil` • NEW Uni-r,al - N,mork Public Attain" • New W\ t Hunch Inc." • Ncw York Hit Insurance Company - Newhall Lod
- N,w hall Itcd—lol it Cunnnincc • Ncw Mahle[ Careers - Nixon pcalnxly 1.1.11- N-11111ucna R&D • Nurthgatc Gonzales Muk u, - Northrup (rut a call Coll—tion • Norwalk Chambcr - O.Ili—W Corpomtc Ituu,ing
• O.,is - Occidntcal Petrulcum Corp- • O,tagn I ltusines, Solution, • Office of Mayor Antonio Villarafgosa • Office 'If li'eh'I'ran,fer, Caltech • Office of the speak,, of du• As,entbl), Karen If.. - O'Mdycny & Ntycrs -
r rNLgcncr tiuu • Otis College u( Art ;I I Design' . Fainters & ARfcci l adcn VC 36 - Palnnialc Ch; be, of Connncrcc - I"-dnufalc Nawr District = Palmer fol -t 11t. Inc, - larunuunt PiLture, - Patella' Hunxo - Harlon
(, rgvocation - Hr,adcnu fiio,cfence Cullabutatiye" . Pasadena Chamber of Connnerec - laeeantino Anderson Cumnw i atiun, - tat Brown Ill,tiane • Paydd & Itygd" • Pit- I arson, llrfnekerhoff + Pcac, 1-ut N, iliin lbn
Pcalroy Demulhion - 1161A - Phe-ILi It -h Group - Plains;W American IN{aclfne 1, V/ Pacific' L.A. MarinelLtminal ITC • Pla ing G>mpauy A,'ol fail,. Inc. - Playa Proper) Group - Px,le & Shaff,,y, LLP - INn i ill Long Bead,'
• lint of LA. - Pian :ural U'hiuta'r • Pelee, Icrhonw Coopers • L'dimtur Pru Education (iruup - Project GRAD LA - PHOAMUCA Hawk - Pro{x'ny Panner, • Pnwieluic, health and Srn'ices southern (21jilbmfa Ripon
Psotna, - Public Ptisato Venture,, Inc. - PUIOBS • Purpose 14xu,rd Alwmatiye I.eaning (iruup • RAA. Inc. , Radlbtk" -Ralph, Grocep Cnnpany • Rarnxy-Sitillhtg (bmnerei;/ Real Estate Sen -ices Rancho Vi„a
Det clop, t nt . RL%DI.I.LC • fleck Channel” • Itdnf2mcing Inmwurk— 416 • Rcgion:d Chambcr of Cumutarcc tiG\' - REMAX • RLMAX Cununcrdd Imesuncnt Realty' - It -kit -nee hon bw Mamott • Rhythm & i lues Sn lio,'
• Itfu 11011110 Co11cl,S- - Iliuntan, Sohn I'll Hing-Hcahog.lm. - RIS l.,gal &, 11-in—eonulting - IM • R<x„a•welt. High schooLAluntuf h illatio11 • Rox &Kindel • Ruse Hill, can 1, ,n • Ri—nimal & A,soeiaw, • Rotary
Club 0t\an Nuy', • R. It. Essen & Co.' • Ittil/Swcuaun • S:tdu\niLk Purux'n /Corp Shorts ,Sage strategies • Selem Paruxn •San fa rn:uulo (fillip Bu,ux s, lour nal •San Gahrfcfk y Economic I'aina ulmp •Sannation
Uistricb of L.A. (lune) - Santa Clam, Ittfmning Ans Ccntcr at Colkgc • Sano Atom a Lmnmmnfty College - SAsNFA U'nrkf'orce contcr • Saugus SLI—A District -SIM 4. • SB(:COG • S1ILD11 • Silk', lit • S( A(7MD • SEL/
14tblia' Affair, • Sdimitzand,L,ocaatc, Inc • Scott \\'sant. Informndon sy,tents At I)A. & D-ign • Scn,n A(nrr, (iWid - sUlf -21 • SL1AC(1\\'Ill • SELF • S,mpra hn,,g, Villitis, • Scn. lo"wh.d, Office • S"fanh Shaw
I.LP - shell Oil Contpaot - Sidleydeutio U.P • Sierra Chrb • Silycrlakr NLighhorhood Council - Single Mothri's Outreach - Six Flag, Magic Nil,, win • Small liu,fnes, Development (xtiter - Small 13u,fne,s Orgain atiun
Smith Barney • brisk King On'llocnion •Snyder L ng,ton • Sudety of I I-Iri. l and Office itcal«n',, Greater L.A. Clsgxer - Sony' Picture, Lmterudnn—it . outheh)', hil—la4onal Beall, • south liar One still, Career (im«•r
• south Ila) Workforce hnr,uucnt Board •South LI Mont, C:h:umber of eonuner,e •South V:dky Wurksourec Ccutcr • Suu,hramt Unt
ouy GAIN Region VI - Sou,(:a
hem ifurn19
ia unxdieal (.ouneil • Suudtrrn (:alitimC
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(:n llpany • Southland Molor (ar D,alcr A, I • Sondil-d Partnership coq a«on - Spmft Holding. I, ti lufn•,Sander, & Dempsey lap • Still(, 1, 1, LL. •tire[, ('on[r IM, Office • State faro, Insurance cump:une, - state
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of (tornia-Labor \hulk, , Dir cion , State Senator Ashburn • State Senator Runner ,turn Brother, & Co - Stonebridge Holding,, Inc. • stonOidd Io,cphwn hx" - Strategic Link,' - student, Run L.A. • Snail,, c %W nua -
Sol it \Vc,t M:uwgcnx•nt - Sul—', mor Antonovk 1, - Sustlmabilit) Con,uleuv - SVC Chambcr of Cannnicrec • SW ConsWlitig Semler. • S\\'I Group of companies - Sylmar High School • Symbion Resc•ai'ch Intarna,ional.
-'FE. Ia' &A,. oO4te, - li:rm,u•rn D—al 396 -'k -jun ILI-1,-'1'UA(AI Cc,rnmu it,) Capital .'lid,pm ifi, co....l- Laation, -'I I,v1,e,o Aliian(,' • lime! Health System' • t fie Mwing(i,mpa nt ` °Ila la,hion Di,tnct/
Business Impnwamcnl District' • lho ^PenPi,' I'miect i'eoon • Thc• liedt-d Growl, -Th, Cuhinet -'I he Fashion hwilute of Design & Nlcrchandining • The Gas company • The 6-1 Hill - The Hontc Depot • The Next
1-11 Educational - Itcal E,clfe f l—ting -The Polaris Group •Thc katknvfch Company - l'hc. R,lg,,, Group -The Rug'A ha'chuu,c -1h, Signal -I It, sonxrsat Group -'11ie Valk y Economic Alliaxo - I e Nil alL Dine, 01111 -
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:ourpony • Thoma, fie, key - l'hrfve Financial Alf ;*, •'Pints \\'artier Cable -14o1 Simi Group - T era ace .lion... MIM -1 -Il (enter ' - join Gaffas' •'Toyota ,Motor sale,, I ISA. In.' . 7'ran,wcstcnt conu—Mal St.,la•.c, • Trevcar
Holding,, LLC • 7TICA Cotutructfun, In. •'rrfd1tie, 140P -1 ormer Construction Cony -y • I Ellen 1—, Lova! Union + UAW Region 5 - I ltS 1'fn:uutal s—icc•, lac.- - tlnh—i[y of California Los Angeles - I INagla, • Unihed
Grocer,. Inc - Union Bank - I!nion Ptcffi, Railroad • Union Private Company - Unite L.A. • I Infted Chunkier, of Conunarce of the Sam I nnndr, \:
LOS ANGELES COUNTY ECONOMIC DEVELOPMENT CORPORATION
L.A. County Strategic Plan for Economic Development Endorsement Form
On December 22, 2009, the Los Angeles County Board of Supervisors unanimously adopted the first-
ever, consensus Strategic Plan for Economic Development in Los Angeles County to identify and build
consensus around a set of economic development priorities to strengthen the economy, improve the
environment and invigorate communities.
A consensus plan for ensuring a strong, diverse and sustainable economy
for L.A. County's residents and communities
It's time to implement a strategic plan to guide economic development decision making in a way that
creates more and better jobs, and ensures L.A. County's continued economic growth and success.
Consensus planning process: The Los Angeles County Economic Development Corporation (LAEDC)
engaged and solicited input from more than 1,000 stakeholders in more than two dozen public forums
that brought together leaders from the public, private, business, government, labor, education,
environmental, and community-based organizations. Together, they developed five aspirational
goals, 12 objectives and 52 strategies for economic development in L.A. County.
1. Preparing an educated workforce by improving educational outcomes, aligning education and
training programs with business needs, and ensuring that all potential workers are prepared to
participate in the dynamic L.A. County economy.
2. Creating a business friendly environment to make Los Angeles as welcoming as possible to
businesses of all sizes by ensuring that state, county and citygovernments are customer -driven in
their interactions with businesses; government processes are rational, predictable,
understandable and timely; and that public and private economic development agencies are
supported and adequately resourced to help businesses thrive and create good qualityjobs.
3. Enhancing our quality of life to make our communities healthier, more desirable and vibrant
places to live and productively work by improving mobility and reducing traffic congestion,
ensuring public safety, expanding cultural and artistic amenities, promoting healthy living, and
revitalizing low-income communities.
4. Implementing smart land use to provide adequate space for both employment uses and housing
through strategies such as by -right development, infill development, redevelopment and reuse of
obsolete industrial land.
5. Creating 21st century infrastructure to maintain our competitive edge by fixing the broken
infrastructure development, funding and delivery processes, and investing in maintaining and
upgrading Los Angeles County's critical infrastructure.
(More)
11
Yes, I/We endorse the 2010-2014 Los Angeles County Strategic Plan for Economic
Development.
DThis is an organizational endorsement 71 This is an individual endorsement
Signature:
Printed Name:
Phone:
Organization: _
Email:
Mailing Address:
Please return the form via fax to (213) 622-7100, by email to oal�lev.borenCMaecic.org, or mail to
attention of Ms. Oakley Boren, Communications Manager, LAEDC, 444 S. Flower Street, 34th Floor, Los
Angeles, CA 90071.
For more information, visit www.LACoLintvStrateLicP]an.com.
By signing this form, my organization/l gives/give the LAEDC permission to publicly use my organization's name (my name)
to promote the Los Angeles County Strategic Plan for Economic Development. I understand there is no compensation for this
endorsement and that LAEDC is under no obligation to publish all submissions.
M 1