HomeMy WebLinkAbout2011-10-25 - AGENDA REPORTS - PARKING ENFORCEMENT (2)CONSENT CALENDAR
DATE:
SUBJECT:
DEPARTMENT:
Agenda Item: 3
CITY OF SANTA CLARITA
AGENDA REPORT
City Manager Approval
Item to be presented by:
October 25, 2011
Casey Bingham
RENEW CONTRACT FOR CITYWIDE PARKING
ENFORCEMENT
City Manager's Office
RECOMMENDED ACTION
City Council renew the parking enforcement service contract with Data Ticket, Inc., for an
additional three (3) years.
BACKGROUND
At the September 28, 2010, City Council meeting, the Council approved a contract with Data.
Ticket, Inc., to carry out the Citywide Parking Enforcement Program and perform citation
processing services for one (1) year. The purpose of the contract was to address and respond
more effectively to all community complaints related to parking matters and alleviate sworn
patrol deputies from responding to non -emergent service requests related to parking
enforcement.
City Council awarded a contract to Data Ticket, Inc. in an amount not to exceed $300,000.
The contract allows the City to renew the contract with Data Ticket, Inc. up to 3 years. The
annual contract amount may not exceed the above amount plus Consumer Price Index (CPI)
adjustments. Data Ticket Inc., began parking enforcement services in November of 2010.
The Council directed the City Manager to conduct an evaluation of the contract and parking
enforcement services after one year of implementation. The Council also directed that the
contract return to the Council after one year of implementation for a decision on whether to
renew the contract with Data Ticket, Inc. The following data summarizes the results of the
parking enforcement contract executed from November 2010 until October 2011.
After the first year of implementation, the City's contract with Data Ticket, Inc., has paid for
itself. The Parking Enforcement program has been heavily utilized by City residents as shown by
the City's online eService program statistics. The two most popular request topics on eService
are "Parking Enforcement" and "Abandoned Vehicles."
As of October 6, 2011, the City's Parking Enforcement staff completed a total of 2,523 online
eService requests including 1,453 Parking Enforcement requests, 1,022 Abandoned Vehicle
requests, and 48 Parking Violation requests received from the public. Of the 470 surveys that
were randomly sent to these residents, 192 were filled out and submitted regarding the service
they received from Data Ticket, Inc. The results show that the majority of our customers are
satisfied with the parking enforcement service.
Of the 192 surveys received:
•, 80% said that employee effectiveness was Superior or Good
• 92% said the response time was Superior or Good
• 85% said the employee courtesy was Superior or Good
• 80% said the service Exceeded or Met their expectations
The citations issued by Data Ticket officers were predominantly reactive, meaning they were
initiated in response to calls and reports from citizens. Although the majority of the citations
issued were in response to complaints, Data Ticket officers have also been proactive on parking
violations that create safety issues, such as parking in front of fire hydrants, red curbs, and on
public streets with "No Stopping Any Time" restrictions. Parking officers have made a point to
address handicapped parking violations as well, and closely monitor problematic parking areas in
the City that have a history of complaints from residents.
It is the recommendation of City staff and the Sheriff's Department that the contract with Data
Ticket, Inc., be renewed for another three (3) years. Captain Paul Becker, of the Sheriff's
Department, has endorsed City staff's recommendation. He stated that contracting with Data
Ticket, Inc., has allowed his officers to focus on and dedicate more time to proactive police work
in the City, and also to the initiating of new programs such as the Crime Prevention Unit (CPU),
with the goal of reducing Part 1 crimes.
City staff and the Sheriff's Department are monitoring the effectiveness of this contract and will
ensure our parking enforcement officers will continue to proficiently respond to the needs of our
community.
ALTERNATIVE ACTIONS
1. Do not award Citywide Parking Enforcement Program contract renewal with Data Ticket Inc.
2. Other direction as determined by the City Council.
W
FISCAL IMPACT
Total expenditures for each year of parking enforcement service through Data Ticket Inc., will
not exceed $300,000. Approximately $450,000 in revenue is expected to be generated each year
which will offset the cost of the contract. Of the $450,000 in revenue, it is anticipated that
approximately $125,000 will be remitted to the State of California.
ATTACHMENTS
Parking Enforcement Survey Results Nov. 2010 - Oct. 2011
IN
5
Page I of 1
Customer Satisfaction Survey Results
For Date Period From 11/01/2010 Through 10/06/2011
192 Surveys filled out this time period. 2523 Requests closed this time period with 470 surveys sent.
No answer
Superior
Good
Average
Below Average
Poor
Employee Effectiveness
3 (2%)
24 (13%)
110(5%)
6(3%)
20 (10%)
No answer
10 %)
Superior
...„M
Good
rc< = 22 (11°%)
Average
4 (29%)
Below Average
2(1%)
Poor
74. 8 (4%0)
No answer
9 (5%)
Superior
...„M
Good
-- 25 (13%)
Average.,
9 (5%)
Below Average
2 (1%)
Poor
.,--, 8 (4%)
NIA
0 (0%e)
No answer
Exceeded
Met
Below
Time to Respond
Employee Courtesy
Expectations Met
129(67%)
155 (81%)
139(72%)
110(57%)
http://user.govoutreach.cons/santaciarita/rpt_survey.php?id-37&startDate=2010-1 1-01 &en... 10/6/2011