HomeMy WebLinkAbout2011-11-08 - AGENDA REPORTS - SCV AUTO DEALERS SHOP LOCAL (2)CONSENT CALENDAR
DATE:
SUBJECT:
DEPARTMENT:
Agenda Item: 3
CITY OF SANTA CLARITA
AGENDA REPORT
City Manager Approval
Item to be presented by:
November 8, 2011
Jason Crawford
SANTA CLARITA VALLEY AUTOMOBILE DEALERS
ASSOCIATION SHOP LOCAL PROGRAM
City Manager's Office
RECOMMENDED ACTION
City Council approve $60,000 for a public/private partnership with the Santa Clarita Automobile
Dealers Association for continuing the Shop Local Program for fiscal year 2011/2012, renewable
for fiscal year 2012/2013 and fiscal year 2013/2014. Authorize the City Manager to execute a
renewable multi-year agreement with the Santa Clarita Valley Automobile Dealers Association,
subject to City Attorney approval. -Funds are budgeted in account number 11301-5161.002.
BACKGROUND
The City Council approved a contribution to the public/private partnership with the Santa Clarita
Automobile Dealers Association for $60,000 in fiscal year 2004/2005 to coincide with the Shop
Santa Clarita campaign. Due to the success of the partnership, subsequent contributions have
continued at the $60,000 amount.
The Shop Local Program targets local residents, and is based on an ad campaign that shows the
benefits residents receive as a result of making a local purchase. Additionally, sales tax revenues
generated locally are reinvested back into the community in the form of increased public
improvements and services.
Auto sales area significant economic force for the City. In calendar year 2010, new motor
vehicles sales represented 15.7% of the City's annual sales tax revenue, for a total of $3,822,312.
ALTERNATIVE ACTIONS
Other action as determined by Council.
FISCAL IMPACT
As proposed, this Shop Local Program will have a positive fiscal impact to the City by increasing
overall auto sales and subsequent tax revenues to the City. Funds for this expenditure are
budgeted in account number 11301-5161.002 for fiscal year 2011/2012.
ATTACHMENTS
Letter of Agreement
November 9, 2011
Santa Clarita Valley Automobile Dealers Association
23955 Creekside Road
Santa Clarita, CA 91355
Letter of Agreement
Contract Number
The City of Santa Clarita ("City") would like to enter into a Letter of Agreement ("Agreement") with the Santa Clarita
Valley Automobile Dealers Association ("Association') for the annual Shop Local advertising partnership.
1. Scope of Work
The Association will produce an annual Shop Local advertising campaign.
2. Compensation
The City agrees to compensate Association sixty thousand dollars ($60,000.00) towards the advertisement
costs.
3. Time Schedule
Services to be provided in fiscal year 2011/2012.
4. Report
Association to itemize how the money was spent in furtherance of the Shop Local campaign. City shall have
the right to request such itemized report at its discretion.
5. Renewal
Letter of Agreement may be renewed for fiscal year 2012/2013 and fiscal year 2013/2014, unless cancelled in
writing by either party.
Witness the execution of this Agreement on the day and year first written above.
For Association:
By
Date
Print Name & Title
Address
City, State, Zip Code
Phone Number
For City:
:A
for City Manager
Date
Attest
City Clerk
Date
Approved as to form:
Burke, Williams & Sorensen
By
Date
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