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HomeMy WebLinkAbout2012-02-28 - AGENDA REPORTS - ARTS BLUEPRINT PHASE I (2)NEW BUSINESS DATE: SUBJECT: DEPARTMENT Agenda Item: 14 CITY OF SANTA CLARITA AGENDA REPORT City Manager Approval Item to be presented by February 28, 2012 Paul Strickland, A�/ Commission Chair ARTS COMMISSION ARTS BLUEPRINT PHASE I Parks, Recreation; and Community Services RECOMMENDED ACTION City Council approve Arts Blueprint Phase I. BACKGROUND The Arts Commission was formed by the City Council in December 2009. Shortly after, the Commission began to develop the first phase of an Arts Blueprint, which is intended to serve as a guiding document for the next three years. As part of the Arts Blueprint process, each Commissioner was responsible for an area of focus (Initiative) and developed a plan for the that area for the next three years. The five sections of the Blueprint are as follows: • Art in Public Places • Arts Education • Arts Venues • Leadership and Development • Marketing and Communications The development of each section involved conversations with various stakeholders, such as the leaders of the arts community, local professional artists and musicians, the business community, educators, developers, economic development experts, and local media representatives. Additionally, many of the sections used research of best practices from other communities. A survey of local residents was conducted to assess the current levels of arts activities and the needs for the future. Q � a The resulting first phase of the Arts Blueprint includes 31 recommendations with several recommendations in each section. Once approved, the Arts Blueprint will serve as a guiding document for the Arts Commission and staff as they work to implement the recommendations over the coming years. The Arts Commission will begin work on the second phase of the Arts Blueprint shortly, which will address additional arts and culture areas in a process similar to the first phase. It is anticipated that the second phase of the Arts Blueprint will be brought before the City Council in 2013. ALTERNATIVE ACTIONS As determined by the City Council. FISCAL IMPACT None by this action. ATTACHMENTS Arts Commission Arts Blueprint Phase I - Available in the City Clerk's Reading File fit Oil TABLE OF CONTENTS EXECUTIVE SUMMARY.........................................................................3 1.1 Introduction.........................................................................4 1.2 Methodology..............................................................................................4 1.3 Art in Public Places................................................................4 3.2 1.4 Arts Education......................................................................5 11 1.5 Arts Venues.........................................................................5 3.4 1.6 Leadership and Development.....................................................6 13 1.7 Marketing and Communications.................................................6 3.6 1.8 Conclusion..........................................................................7 3.7 1.9 Attachment 3.8 2.8 Table of Recommendations..............................................8 3.9 ART IN PUBLIC PLACES........................................................................10 3.1 2.1 Introduction........................................................................11 3.2 2.2 Benefits of Public Art ............................................................ 11 2.3 Funding Sources...................................................................12 3.4 2.4 Art in Public Places Committee / Annual Public Art Projects Plan ........ 13 2.5 Project Ad Hoc Committees.....................................................14 3.6 2.6 Balanced Support of Local and Regional Artists .............................15 3.7 2.7 Maintenance and Conservation Plan ...........................................15 3.8 2.8 Art Donation Policy..............................................................16 3.9 2.9 Conclusion.........................................................................16 2.10 Attachments Sample Call for Artists (Request for Qualifications) ............... 17 Artist Selection Process Guidelines...................................20 ARTS EDUCATION...............................................................................22 3.1 Introduction........................................................................23 3.2 City Programs.....................................................................23 3.3 Arts Education Initiatives........................................................24 3.4 Arts Venues........................................................................25 3.5 Marketing and Communications................................................26 3.6 Life -Long Learning...............................................................26 3.7 Funding.............................................................................27 3.8 Conclusion.........................................................................27 3.9 Attachments List of Ad Hoc Committee Members..................................29 Short and Long Term Goals Identified by Ad Hoc Committee .... 30 Arts for All: Los Angeles County Regional Blueprint for Arts Education...................................................35 Santa Clarita Valley K-12 Consortium Information.................53 Santa Clarita Performing Arts Center 2011-12 Arts Education Outreach Season.................................................54 Arts Commission Arts Blueprint — Phase I Page 1 Santa Clarita Valley Education Foundation Brochure...............7C Seasons Brochure: Arts classes offered in fall 2011 edition, including Child Development, Youth and Teen, Adult, Public Library, and Senior Center classes...................76 ARTSVENUES....................................................................................95 4.1 Introduction........................................................................96 4.2 Arts Facilities Directory ..........................................................96 4.3 Arts Facilities and Venues Survey..............................................96 4.4 Arts Mall Conceptual Plan.......................................................97 4.5 Conclusion.........................................................................98 4.6 Attachments The Arts Mall Conceptual Plan........................................99 Santa Clarita Valley Facilities Directory ............................112 Facilities and Venues Survey Results................................117 LEADERSHIP AND DEVELOPMENT .......................................................125 5.1 Introduction.......................................................................126 6.1 5.2 Professional Development / Technical Assistance ..........................126 6.2 5.3 Board Development / Recruitment............................................126 6.3 5.4 Audience Development .........................................................127 6.4 5.5 Funding / Arts Foundation ......................................................128 6.5 5.6 Conclusion........................................................................129 6.6 5.7 Attachment Survey of 25 American Communities of Similar Size to Santa Clarita...................................................130 MARKETING AND COMMUNICATIONS ..................................................156 6.1 Introduction.......................................................................157 6.2 Arts Website......................................................................157 6.3 Santa Clarita Arts Identity ......................................................158 6.4 Community Engagement .......................................................159 6.5 Conclusion........................................................................160 6.6 Attachments Santa Clarita Arts On -Line Assessment.............................161 Santa Clarita Arts Print / Publications Assessment................168 Santa Clarita Arts Media Assessment................................170 Arts Commission Arts Blueprint—Phase I Page 2 a EXECUTIVE SUMMARY Section I Arts Commission Arts Blueprint— Phase I Page 3 I 1.1 Introduction Shortly after the City of Santa Clarita Arts Commission was formed in December 2009, the Commission began work to develop the first phase of an Arts Blueprint, which is intended to serve as a guiding document for the next three years for five subject areas. As part of the Arts Blueprint process, each Commissioner was responsible for an area of focus (Initiative) and developed a plan for that area for the next three years. The five sections of the Blueprint are as follows: • Art in Public Places • Arts Education • Arts Venues • Leadership and Development • Marketing and Communications 1.2 Methodology The development of each section involved conversations with various stakeholders, such as the leaders of the local arts community, professional artists and musicians, the business community, educators, developers, economic development experts, and local media representatives. Additionally many of the sections researched best practices from others communities, and a survey of local residents was completed to assess the current levels of arts activities and the needs for the future. The resulting first phase of the Arts Blueprint includes 31 recommendations with several in each section. The Arts Blueprint will serve as a guiding document for the Arts Commission and staff to implement the recommendations over the coming years. The Commission will begin work on the second phase of the Arts Blueprint in early 2012, which will address additional arts and culture areas in a similar process to this first phase. It is anticipated that the second phase of the Arts Blueprint will be completed by the end of 2013. 1.3 Art in Public Places Public art is a valuable tool in bringing art to a community. The nature of art works being placed in public spaces raises awareness of the power of art, particularly visual art, in a way that engages the viewer on a different level than in museums or gallery spaces. As the City of Santa Clarita continues to add art pieces to its collection, it is vital that the processes and approaches balance many factors, how these projects are identified and funded, who is responsible to select the artists to create these works, how does the process encourage all artists, local, regional, and national, to participate in the projects, how are the works maintained, and how does the City deal with potential donations of art works. The Art in Public Places Blueprint section addresses all of these issues, and creates the short and long-term planning processes to ensure that future public art projects are successful and contribute to the artistic life of Santa Clarita. Arts Commission Arts Blueprint — Phase I Page 4 7 The Art in Public Places Initiative was led by former Arts Commissioner Sandy Fisher, and was developed utilizing input from community members, including artists, educators, and others who met on a monthly basis over the last year and a half. This Art in Public Places Initiative Committee identified several key areas to be addressed in the Blueprint, including the benefits of public art, funding sources, an Arts in Public Places Advisory Committee who would develop an annual Public Art Projects Plan, Project Ad Hoc Committees, a balanced support of local and regional artists, maintenance and conservation, and an art donation policy. The goal of this section of the Arts Blueprint is to encourage the continued expansion of the City of Santa Clarita's public art collection, and to develop procedures and processes to further improve the planning and implementation of the program. 1.4 Arts Education Arts education for the students of the Santa Clarita Valley is a crucial component to their future success, as the arts serve as a wonderful tool to increase creativity and to encourage students to stay in school. Ideally, this opportunity to experience and participate in the arts should be available for an entire lifetime, enriching the lives of the City's residents from childhood to their senior years. While it is not the role of the City of Santa Clarita to get involved in the day-to-day operations of the local schools, there are many opportunities to support and complement the work efforts of the schools, as well as work with the arts community to build bridges between artists and educators. The City has a significant role in several education programs and offers a wide variety of classes in the arts, but there is always room to grow these programs, and to look for new partnerships to ensure the arts are a vital part of the Santa Clarita community. The Arts Education Initiative was led by Arts Commission Chair Paul Strickland, and was drafted utilizing input from community members, including artists, educators, and others who met on a monthly basis over the last year and a half. The biggest challenge with this area was identifying the role of the City of Santa Clarita and the Arts Commission, as much of the discussions at the monthly meetings focused on what schools and school districts can do to advance the opportunities for their students. As such, the Arts Education Blueprint focuses on creating partnerships and expanding City programs and classes to offer more opportunities for children, youth, adults, and seniors to be exposed to and participate in the arts. 1.5 Arts Venues Arts facilities and venues are essential in supporting a creative community, as almost all arts related activities require a site for performances or visual art displays to occur. In the development of the Arts Blueprint, almost every initiative area has had discussions about facilities and venues. It is a crucial element to maintaining and developing the arts community in Santa Clarita. With the idea of the Arts Mall, the need for arts facilities is addressed in a creative and innovative way and with a combination of private and public funds being invested in this concept. With economic development being such a vital part of the idea, the potential outcome would not only alter the future of the local arts Arts Commission Arts Blueprint — Phase I Page 5 community, but could also transform Santa Clarita into a major arts and cultural destination. The Arts Venues Initiative was led by Arts Commission Vice -Chair Eric Schmidt, and was developed through conversations with a variety of stakeholders, including leaders of local arts organizations and associations, professional musicians and visual artists, educators, developers, economic development experts, and a television studio owner. This section also included an online survey of arts facilities and venues and the completion of a directory of arts facilities in Santa Clarita. The Arts Venues section of the Arts Blueprint addresses three areas, with the primary focus on the Arts Mall Conceptual Plan. The Arts Mall concept is the first step to a long-term solution for supporting arts in Santa Clarita, as well as an idea that could make Santa Clarita renown as an arts and cultural center. . 1.6 Leadership and Development The Arts Commission was formed primarily to provide leadership for the arts community. For local arts groups to survive and grow, it is essential that they can build their infrastructure, be it by increasing funding opportunities, creating stronger boards of directors, or by expanding the audience base. The leadership and development of the arts community is one of the most vital elements to the success of each individual artist and organization in Santa Clarita. When looking at the accomplishments of other arts communities across America, the one commonality is a strong sense of support and collaboration to achieve each artist's or group's goals. This support is not simply financial, but also includes having the opportunities to increase knowledge and expertise and to have the best board leadership each community has to offer. The Santa Clarita Arts Foundation, in conjunction with the City leadership, can build the level of support necessary for Santa Clarita to become a community that has a prosperous arts and cultural life. The Leadership and Development Initiative was led by Arts Commissioner Dr. Michael Millar. The development of this section involved conversations with a variety of stakeholders, including leaders, staff, and boards of directors of local arts organizations and associations. A survey of 25 cities across the United States of similar size to Santa Clarita was developed to assess what other communities are offering in the leadership and development field. The Leadership and Development section of the Arts Blueprint addresses four areas, with the primary focus on the development of an Arts Foundation. The goal of this section of the Arts Blueprint is to support the arts community in building their professional capacity to ensure that the local arts organizations and individual artists are able to achieve their full potential. 1.7 Marketing and Communications Santa Clarita has a vibrant arts community, composed of talented individuals and successful arts organizations, from elementary school students to professional artists of all types. Tens of thousands of friends, families, teachers, administrators, and funding Arts Commission Arts Blueprint - Phase I Page 6 partners support these artists. This talent must have the opportunity to showcase itself to the entire community. If the community is not aware of local talent, it cannot grow and evolve. Marketing and communications are the tools to inform, engage, and involve the entire community in the arts. Currently there are limited opportunities to share what the arts community contributes to Santa Clarita, but with some strategic and creative approaches, the arts can become more of a part of the community identity. The Marketing and Communications Initiative was led by Arts Commissioner John Dow, and was developed based on a thorough assessment of existing marketing and communication efforts, including on-line, print, and media and with input from leaders in the arts community, experts in the communications and marketing field, business leaders, and local media contacts. The result of these conversations and assessments is that the implementation of this Blueprint section will focus on the continued development of the 661Arts.com website, increasing the identity of the arts as a valuable part of the Santa Clarita community, and the creation of a comprehensive community engagement plan that addresses how the Arts Commission communicates and works with other entities, such as City leadership, the business community, the school community, and others. The goal of this section of the Arts Blueprint is to inform, engage, and involve the entire community in the arts 1.8 Conclusion The Arts Blueprint concept was formulated by the Arts Commission to be a tool to tackle numerous arts and culture areas simultaneously. With each Commissioner choosing an area and focusing their efforts on that topic, the result has been to create the first phase of a plan that will guide the Commission and the community into the future. The contributions of the various participants on the five Initiative areas contained in this document are greatly appreciated, and without the time and expertise of everyone who took part in the discussions that led to the creation of the Arts Blueprint the results would not have been nearly as successful. 1.9 Attachment I — Table of Recommendations Arts Commission Arts Blueprint — Phase 1 Page 7 w ARTS BLUEPRINT — PHASE I Table of Recommendations RECOMMENDATION I — Clearly communicate the benefits of public art to City leaders, departments, and the community through a strategic outreach campaign. RECOMMENDATION 2 — Identify and develop consistent funding sources for the Art in Public Places Program. RECOMMENDATION 3 — Form an Art in Public Places Advisory Committee to -develop an Annual Public Aft Projects Plan. RECOMMENDATION 4 — Form Project Ad Hoc Committees for each Public Art Project. RECOMMENDATION 5 — Develop a balanced approach in supporting local and -regional artists. RECOMMENDATION 6— Develop Public Art Maintenance and Conservation Plan. RECOMMENDATION 7 — Develop a public art donation policy for City Council adoption. TS;EA RECOMMENDATION 8— Complete thorough assessment of existing City arts education programs and explore new opportunities for programs and partnerships. RECOMMENDATION 9 — Partner with the Los Angeles County Arts Commission to help achieve Goal 2 of the Arts for All plan in the Santa Clarita Valley. Goal 2 states, implementers and policy makers have sufficient tools, information, and professional development to achieve sequential K-12 arts education. RECOMMENDATION 10 — The City of Santa Clarita should become a member of the Santa Clarita Valley K-12 Arts Education Consortium, and the Chair of the Arts Commission should serve, or appoint a member of the Commission to serve, as a -representative to the Consortium. RECOMMENDATION 11 — Include the needs of the arts education community in the im lemtation of Arts Venues section of the Arts Blueprint. RECOMMENDATION 12 — Explore and implement opportunities for students to -perform or exhibit their artistic works to the entire community. RECOMMENDATION 13 — Utilize the www.661Arts.com website as a hub for both improving communications between the arts education community and as a tool to share the successes of students and teachers with the entire community. RECOMMENDATION 14 — Utilize Arts Commission meeting recognitions to focus on student and teacher accomplishments in the arts. RECOMMENDATION 15 — Explore opportunities to expand the arts courses offered -through the City's Contract Classes program. RECOMMENDATION 16 — Explore the expansion of the City's Arts Grants program to include a category for innovative arts education programs. Arts Commission Arts Blueprint —Phase I Page 8 r� NEFENUES RECOMMENDATION 17 — Continue to develop the arts facilities directory and make it available to the community through the City of Santa Clarita and 661Arts.com websites. RECOMMENDATION 18 — Fund the development a feasibility study for the Arts Mall concept including identification of a site and fundin o tions. MEMMERSMP AND DEVEL01 RECOMMENDATION 19 — Create a scholarship program for technical assistance workshops and conferences, and bring broad-based workshops and conferences to Santa Clarita for the benefit of the entire arts community. RECOMMENDATION 20 — Develop a program to reach out to local businesses and individuals to encourage participation on the boards of directors of local arts organizations. RECOMMENDATION 21 — Assist the arts community in producing an annual event that brings together both performing and visual arts groups to allow audiences to experience diverse arts offerings. RECOMMENDATION 22 — Develop a discount ticket package for local art offerings to expose patrons to a greater variety of arts. RECOMMENDATION 23 — Finalize the formation of the Santa Clarita Arts Foundation which will offer robust programs and fundraise for the entire Santa Clarita arts communi . RKETINQA RECOMMENDATION 24 — Continue to develop and evolve the 661 Arts.com website to improve communications between the arts community and to better inform the broader community about the arts. RECOMMENDATION 25 — Finalize the team members of the 661Arts.com contributors ou and have them begin writing postings for the website. RECOMMENDATION 26 — Develop a marketing campaign for the 661Arts.com website and implement the campaign at the conclusion of the design phase. RECOMMENDATION 27 — Work with the 661Arts members to create a unified marketing campaign for the Santa Clarita arts community. RECOMMENDATION 28 — Develop an outreach program for marketing leaders to demonstrate the value of the arts to the community. RECOMMENDATION 29 — Schedule individual meetings with agencies that produce regional and national marketing materials and encourage them to include the arts as art of Santa Clarita's identity. RECOMMENDATION 30 — Develop and launch a creative and engaging arts marketing campaign with the goal to increase awareness and discussion about the arts. RECOMMENDATION 31 — Develop a Community Engagement Plan to detail how the Commission partners and shares information with the City and the community. Arts Commission Arts Blueprint — Phase I Page 9 ART IN PUBLIC PLACES Section II Arts Commission Arts Blueprint — Phase I Page 10 f3 2.1 Introduction Public art enhances the aesthetic quality of public and private spaces, educates the community about art, inspires, fosters civic pride, and strengthens community, and regional identity for social and economic benefit of the City of Santa Clarita. The Art in Public Places Program expands the opportunities for citizens to experience quality art in their own community. The Art in Public Places section of the Arts Blueprint was drafted utilizing input from community members, including artists, educators, and others who met on a monthly basis over the last year. The Public Art Initiative Committee identified seven areas that are important components to the City's Art in Public Places program for the future: 1) Benefits of Public Art 2) Funding Sources 3) Art in Public Places Advisory Committee / Annual Public Art Projects Plan 4) Project Ad Hoc Committees 5) Balanced Support of Local and Regional Artists 6) Maintenance and Conservation Plan 7) Art Donation Policy 2.2 Benefits of Public Art The Arts define, inspire, and engage people, providing solace and entertainment, insight and opportunity, commemoration and innovation. The arts connect people, helping to celebrate both the things people hold in common and each person's individuality. Nationwide, an average of 55 million viewers experience public art first hand every day. Over 5 million travelers see public art every day in the nation's airports and subways. Public Art is enduring original works of art in public places that contribute to a sense of place and enhance the quality of life in a City by contributing to its unique identity. In an effort to continue to expand the role of public art in Santa Clarita, the City will need to develop awareness of the Art in Public Places Program and create incentives for participation by local businesses. There has been some initial success with developing art opportunities with community partners. An example of this can be seen with Westfield Valencia Town Center. Through the efforts of staff in Arts & Events and Planning, Westfield was urged to include several public art components into their site. As a result of the work, Westfield allowed the City to curate a 20x20 foot space near Sisley Restaurant, known as the Town Center Art Space. Additionally, in conjunction with the expansion of the Patios, Westfield agreed to install a California Bear sculpture developed by a Southern California artist and facilitated by the City of Santa Clarita. Because of the continued success with the collaboration, Westfield just recently allowed the City to curate two additional art spaces in the mall (Small Space, Big Stories Gallery and The Community Wall). Partnerships like this will expand the visibility of art within the community. Arts Commission Arts Blueprint — Phase I Page 11 /Y Many of the current public art projects were initially developed by various City Departments, and brought to the Arts and Events Office for facilitation. These collaborative partnerships should continue with Redevelopment, Economic Development, Landscape Maintenance Districts (LMD), and Capital Improvement Projects (CIP). Through these partnerships, continued successes, and an internal campaign that demonstrates the value of art to the city structure, more awareness will gamer more understanding and support for the program. The Public An Ad Hoc Committee felt that it is very important to promote the economic benefit of the arts to City Departments, Commissions, the City Council, and community stakeholders. There is a need to develop a culture internally that will foster public art projects throughout the City and encourage public art in private and civic development projects. RECOMMENDATION 1- Clearly communicate the benefits of public art to City leaders, departments, and the community through a strategic outreach campaign. 2.3 Fundins Sources For a truly successful Art in Public Places program, consistent funding mechanisms are required to support large, medium, and small art projects. Aside from donations by private individuals and corporations, there are a number of approaches to garner financial support for art. A successful strategy could utilize several funding methods: Grants. Donations. and Endowments Grants from the National Endowment for the Arts (NEA), National Endowment for the Humanities (NEH), and other large foundation grants should be considered. Santa Clarita Arts Foundation, which is being developed as a 501(c)(3), could administer the public art program, so that donated monies could be used tax-free, and would represent taxable deductions for donors. With the funding being tied to a foundation, an endowment could be created to pay for art selection, commissioning, and maintenance. Civic Percent -for -Art Percent -for -art ordinances guarantee a funding stream for public art projects regardless of what happens to city budgets or arts funding. The policy also guarantees that public art projects will be planned each year, as long as Capital Improvement Projects are underway and municipal construction continues. A Civic Percent for Art Program is a way for the City of Santa Clarita to commission artists to produce original artwork for City -owned buildings. As part of the annual Capital Improvement Project budget, the City Council would appropriate within each project one percent (1%) of each Capital Improvement Project budget for art. Arts Commission Arts Blueprint - Phase I Page 12 Commercial Percent -for -Art Ordinance The term "percent for art" refers to a program, often a city ordinance, where a fee, usually some percentage of the project cost, is placed on large scale development projects in order to fund and install public art in the development. A Commercial Percent -for -Art Ordinance would appropriate within each development project in the City one percent (1%) of the project budget for public art. Such an ordinance would direct the inclusion of works of art in industrial, as well as business spaces throughout the City. This concept has been investigated previously, but each time the idea has been introduced the business and development community has expressed major concerns about this approach. Line Item Budget for Public Art Proiects A budget request could be made to fund annual public art projects through the annual budget process. This request could be a one-time fund or preferably an ongoing line item budget for projects. Alternate Sources of Funding Funding for public art can come from a variety of means. Below is a list of some additional funding opportunities that could be researched. • Hotel/motel taxes (Transient Occupancy Tax) — These are funds which are collected as part of each hotel room stay within the City limits. • Neighborhood appeals — This method would involve local citizens and businesses contributing to public art projects in their area of the community. • Sales tax revenue — The primary source of income for the City, a portion of the revenues could be dedicated to public art projects. • Proceeds from the sale of City land — If the City were to sell land that it owns, a potion of the sale price could be allocated to public art projects. • Local companies (including locally based branches of national corporations) — This approach would be similar to the existing sponsorship program for City events, with local businesses contributing to public art projects either on their own properties or on properties owned by the City. RECOMMENDATION 2 — Identify and develop consistent funding sources for the Art in Public Places Program. 2.4 Art in Public Places Committee / Annual Public Art Proiects Plan An Art in Public Places Advisory Committee, appointed by the Arts Commission, could serve as an advisory body to the Commission. This Committee would provide general oversight of the Art in Public Places Program. The composition of the Art in Public Places Advisory Committee would consist of one appointed Arts Commissioner and additional Committee members appointed by the Arts Commission. The Committee Arts Commission Arts Blueprint — Phase I Page 13 would include a majority of individuals who have a background or professional expertise in the arts, such as practicing professional visual artists, curators, art historians, architects, designers, writers and critics, arts administrators, collectors, arts activists, and arts volunteers. City staff, including the Arts & Events Supervisor would serve as non- voting advisors to the Committee. The Annual Projects Plan is a prioritized list of arts projects developed by the Art in Public Places Advisory Committee. Based on all of the recommendations developed by the Art in Public Places Initiative Committee, the Advisory Committee would develop this plan. This work will be completed in collaboration with appropriate City staff and Departments. The plan, which will include project descriptions, budgets, locations, and recommended design approaches, will be presented to, and approved by the Arts Commission. The plan will also take into account location strategies, which will make sure that art pieces to be installed in the City are accessible and visible to the public as much as possible. Art should be placed in locations that can become gathering places for the Community. The Initiative Committee is recommending that public art should reinforce and enhance the community's image, the surrounding environment, and help to create distinctive, yet cohesive character, for each community (Canyon Country, Newhall, Saugus, Valencia) within the City. An array of diverse art styles and mediums should be represented in the City of Santa Clarity public art collection. Diverse artists, media, scale, style, form, and more should be weighed and considered for each project. Examples of acceptable an forms/projects include: sculpture, murals, earthworks, decorative or ornamental building elements like fountains, archways, columns, standardized fixtures such as gates, street furniture, fences, directional elements, etc. The Art in Public Places funds should not be used for the directional elements such as super -graphics, signage, or color coding, art objects which are mass produced of standard design such as playground equipment or fountains, reproduction, by mechanical or other means, of original works of art, except in cases of film, video, photographs, printmaking or other media arts, decorative or functional elements and details, which are designed solely by an architect as opposed to an artist, and landscape architecture and landscape gardening, except where these elements are designed by the artist and are an integral part of a work of art. RECOMMENDATION 3 — Form an Art in Public Places Advisory Committee to develop an Annual Public Art Projects Plan. 2.5 Project Ad Hoc Committees For each art project, an Ad Hoc Committee should be developed to create the Call for Artists and to guide each project through the artist selection process, which is detailed in Attachment B. The Ad Hoc Committee's will work from the Annual Art Plan developed by the Art in Public Places Advisory Committee, or other public art projects that are identified by other Departments and Divisions. The Ad Hoc Committees will consist of Arts Commission Arts Blueprint — Phase I Page 14 /7 key City staff, based on the nature of the project, as well as a team of art professionals and an Arts Commissioner. RECOMMENDATION 4 — Form Project Ad Hoc Committees for each Public Art Project. 2.6 Balanced Support of Local and Regional Artists The City should balance its support of the arts through the use of community artists, regional talent, and even internationally known artists for major installations. Some projects may seek to support local talent, while others, such as the Roundabout Project in Newhall, will seek to have an iconic piece of art, thus requiring a global search for a known artist. To support local artists, some projects should require residency in the City of Santa Clarita. RECOMMENDATION 5 — Develop a balanced approach in supporting local and regional artists. 2.7 Maintenance and Conservation Plan The development of a Maintenance and Conservation Plan for existing and future public art pieces, which are part of the City of Santa Clarita's collection, is essential to ensure that the art works are presented in the best condition as possible. Maintenance, conservation, and repair costs could be budgeted each year based on the City's current public art collection. This figure would be based on realistic projections based on the nature of the collection and the Maintenance and Conservation Plan. If many artworks are made of durable materials that need only cleaning or polishing one to two times a year, this will be much less expensive than maintaining a collection with lots of technology, moving parts, etc. Once a formula is developed to assure the appropriate maintenance of the collection, this money should be appropriated and held in a separate account. The development of the Maintenance and Conservation Plan will research other cities approaches to these issues, and will investigate the idea of including the future maintenance, conservation, and repair costs into the initial funding for the public art project. Currently the maintenance of the art pieces is a partnership between the Arts and Events Office and the artist or artists who created the works. Due to the relatively recent creation of most of the art pieces in the City's collection, this issue has not been of primary focus, but as the collection ages and grows, this issue will become more vital. RECOMMENDATION 6— Develop Public Art Maintenance and Conservation Plan. Arts Commission Arts Blueprint—Phase I Page 15 2.8 Art Donation Policy The City of Santa Clarita currently does not have a policy or process that addresses donations of art pieces, either on a short-term or permanent basis. A policy should be developed that will be reviewed and recommended by the Arts Commission to be considered for adoption by the City Council. The policy will be based on models from other cities and should include a review process that includes the Arts Commission. RECOMMENDATION 7 — Develop a public art donation policy for City Council adoption. 2.9 Conclusion Public art is a valuable tool in bringing art to a community. The nature of art works being placed in public spaces raises awareness of the power of art, particularly visual art, in a way that engages the viewer on a different level than in museums or gallery spaces. As the City of Santa Clarita continues to add art pieces to its collection, it is vital that the processes and approaches balance many factors, how these projects are identified and funded, who is responsible to select the artists to create these works, how does the process encourage all artists, local, regional, and national, to participate in the projects, how are the works maintained, and how does the City deal with potential donations of art works. The Art in Public Places Blueprint addresses all of these issues, and creates the short and long-term planning processes to ensure that future public art projects are successful and contribute to the artistic life of Santa Clarita. 2.10 Attachments 2A - Sample Call for Artists (Request for Qualifications) 2B - Artist Selection Process Guidelines Arts Commission Arts Blueprint — Phase I Page 16 /9 Central Park Median Public Art Project Request for Qualifications Wyl111&111S The City of Santa Clarita is seeking an artist (or team of artists) to create a permanent, outdoor art piece to be located on a median in the City of Santa Clatita. The artwork will be situated prominently on a median in front of Central Park which is located at 27150 Bouquet Canyon Road. The goal is to incorporate art at the site as an enhancement to the project. Interested artists are asked to send the materials requested in "How to Apply" section to: City of Santa Clarita Central Park Median Public Art Project 23920 Valencia Blvd., Suite 120 Santa Clarita, CA 91355 Fax: 661-255-1996 PROGRAM DESCRIPTION Central Park is located in the community of Saugus within the City of Santa Clatita. The Park facilities include: picnic tables, kids playground equipment, several sports fields, public restrooms, and a dog park. Central Park is also the location for the popular "Concerts in the Park" events. The artwork will be installed on a median just outside Central Park, and will be visible to many motorists each day as they travel on Bouquet Canyon Road, to those that attend sporting events there, or those that come to the City's Annual "Concerts in the Park" events. The artist will have a space available to them for use that is 10 feet wide and 100 feet long. Please see the attached map and photographs for the location of the artwork. These significant outdoor artworks will be highly visible and must compliment the City's aesthetic in style, scale, and medium. Artists' are encouraged to use all types of materials for this project including but not limited to: stone, metal, wood, etc. Arts Commission Arts Blueprint — Phase I Page 17 �0 PROJECT GOALS The following project goals will help guide the selection of the commissioned artwork: 1. Artwork is of an original, site-specific design(s). 2. Artwork is fabricated in a durable, low maintenance material that will withstand the heat and other elements of Santa Clarita. 3. Artwork is complementary to the overall context of the surrounding area. 4. Artwork has strong public appeal and will be embraced by the local community. BACKGROUND The City of Santa Clarita's leadership has placed a priority on offering recreational facilities and programs since incorporation. The,city has established many neighborhood parks and maintains a comprehensive recreation program. There is a recreation center in Canyon Country that includes an aquatic park with wading, diving, and Olympic swimming pools along with a bicycle/skatepark, community swimming pools in both Newhall and Canyon Country and a community center in downtown Newhall. The city's largest park is located in Saugus and is known as Central Park. There are currently a total of seventeen parks scattered in various neighborhoods throughout the city. Many have lighted tennis and basketball courts, baseball and soccer fields. There are over 3,000 acres (12 km-) of open space and 32 miles (51 km) of off-street trails within its boundaries. BUDGET A budget of $13,250.00 must cover all associated costs of the project, including but not limited to, design, fabrication, materials, labor, transportation, insurance, consulting fees (such as structural engineering or testing), installation, permit fees, per diem, and taxes for both pieces. It is the responsibility of the artist to purchase all the art materials necessary to complete the project. ELIGIBILITY The project is open to all artists, age 18 and over, regardless of race, color, religion, natural origin, gender, age, military status, sexual orientation, marital status, or physical or mental disability. TIME LINE: September 3, 2010 Deadline to submit materials to the Arts and Events Office September 16, 2010 Santa Clarita Arts Commission meets to select 3 artists' for the proposal phase. Each artist will receive a stipend of $500 for this phase of the project. November 5, 2010 In order to receive the stipend/honorarium, the finalists will be required to present and submit a detailed conceptual design proposal that includes the following: ❑ To -scale renderings of the proposed artistic enhancement, location, and orientation Arts Commission Arts Blueprint — Phase I Page 18 a� D A written description and/or sample of the materials to be used and written substantiation of their appropriateness D A timeline for the design, fabrication, and installation D A written budget for all project costs (not to exceed) D A brief written narrative describing the concept, theme, and intent of the proposal November 18, 2010 Artist or Artists' are selected by the Arts Commission for the project. November 19, 2010 Artist Agreement sent to the winning artist(s). December 17, 2010 Agreement returned to Arts and Events Office. Spring 2011 Completed artwork installed at Central Park median site. The City of Santa Clarita Arts and Events Office and Santa Clarita Arts Commission reserve the right to change the project timeline. HOW TO APPLY: Artists interested in being considered should submit the following application materials to the Arts & Events Office by September 3, 2010. 1. L-ateroflnterest. The letter should be no more than one page in length and should explain the ardst(team) interest in the project. 2. Current resume. If submitting as a team, a current resume should be submitted for each team member. 3. Thee examples of the artist's work. Art examples may be in any visual medium or a combination of mediums, such as photographs, CD, slides, computer prints, etc. Each art example must be clearly labeled with the artist's name, the title of the piece, and medium. 4. SASE. A self-addressed stamped envelope must be included for the return of application materials. S. OptimaL The artist may include up to three (3) selections of support materials such as review, news articles, and other related information. Send all required materials to: City of Santa Clarity Central Park Median Public Art Project 23920 Valencia Blvd., Suite 120 Santa Clarita, CA 91355 Information: (661) 286-4078 Arts Commission Arts Blueprint -Phase I Page 19 M Artist Selection Process Guidelines When a public art project has been identified, a Call for Artists / Request for Qualifications (RFQ) is sent out to artists' notifying them of the opportunity. To be considered, artists' must submit examples of past work, a letter of intent, and biographical information. Call for Artists When the funding is in place, staff works with a Project Ad Hoc Committee to develop the Call for Artists / Request for Qualifications (RFQ), based on the recommendations by the Art in Public Places Advisory Committee Annual Art Plan. The RFQ generally includes the following elements! • Project Description • Project Goals • Background / Theme • Budget • Eligibility • Timeline • How to Apply The Call for Artists is then released through Cafe, advertised through online resources, such as LA Culture Net, Americans for the Arts Public Art Network, Arts and Events Office website and e -blasts, and e-mails are sent to local artists through the Santa Clarity Artists' Association and 661Arts. 2. Approval of Artists Artist submissions are shared with the Project Ad Hoc Committee, who individually review and rate the submittals online. The Committee will use the following criteria when evaluating artists and proposals (70 points - Art samples, 15 - Letter of interest or artist statement, and 15 — Resume) Traditionally three finalists are selected through this process, but for larger projects it is recommended that up to five are selected. 3. Approval of Public Art Projects The finalists develop conceptual proposals, for which they are paid a stipend depending on the total budget for the project. During the evaluation process of artist proposals, Ad Hoc Committee members will use a variety of criteria to determine their selection including: • Artists' credentials, including experience, training, and professional recognition. • Evaluation of the artist's proposed budget, if one is required. • The artist's ability to successfully complete the project. When evaluating proposals, the Committee must consider both the creative response to the site and the artist's ability to manage the complex logistics of public art Arts Commission Arts Blueprint—Phase I Page 20 63 projects, including: budgetary and insurance requirements, committees, sub- contractors, installers, and other construction and administrative logistics associated with the proposed project. • The artist's ability to respond to the particular contextual issues and considerations of the project. • Evaluation of the proposed materials and their appropriateness to the project, including issues of structural and surface integrity, protection against theft, vandalism, public safety and weathering, and an analysis of long term maintenance needs. • An analysis of the artist's proposed method of installation of the artwork and an evaluation of safety and structural factors involved in the installation. • Panelists will use consensus in their decision-making unless a failure to reach a decision requires a formal vote, determined by a simple majority. Panelists may elect not to recommend any applicants for the project, in which case, staff will recommend another round of artist selection or an alternative process. From the finalist conceptual presentations one artist or artist team is selected. For a project under $50,000, a memo from the City Manager is distributed to the City Council, which includes the details of the project and a copy of the selected artist's concept proposal. If the City Council has any questions, comments, or feedback, that information is shared with staff or the City Council can agendize the proposed public art work for discussion and/or approval at a future City Council meeting. For projects over $50,000, the proposed contract for public art work must go to the City Council for approval. 4. Installation of Art Works Staff contracts with the selected artist or artist team, and the artist begins designing and fabricating the art work. While the artist is completing their work, staff meets with the appropriate internal and external partners to determine issues such as installation, safety, and maintenance. When the artist has completed as much fabrication as possible before installation, staff works closely with all the partners and the artist to arrange the logistics of installation. 5. Dedication Ceremonies While the artist is completing their fabrication, arrangements are made for the dedication ceremony in partnership with the Communications Division. After the installation and dedication ceremony, the new art work is included on the Arts and Events website and added to any appropriate printed materials. The entire process can occur in months or take several years, depending on the scope and nature of the project. Often the timeline for the public art project is tied to the timeline for the larger project which is where the art work will be installed. Arts Commission Arts Blueprint — Phase I Page 21 .2,� ARTS EDUCATION Section III Arts Commission Arts Blueprint—Phase I Page 22 �s 3.1 Introduction The Arts Education Initiative utilized an Ad Hoc Committee to access the needs of the arts and education communities in Santa Clarita. These series of monthly meetings, attended by local artists, educators, school administrators, and parents culminated in findings in six distinct areas: 1) City of Santa Clarita arts education programs. 2) National, regional, and local initiatives focused on arts education. 3) Arts venues. 4) Marketing and communications opportunities. 5) Life-long leaming in the arts. 6) Funding of current and future initiatives and programs. 3.2 City Programs The City of Santa Clarita is committed to increasing opportunities for students in the Santa Clarita Valley to participate in, and be exposed to, high-quality arts experiences, while also increasing the awareness of the value the arts add to the community. The City currently offers a variety of arts education programs to local schools. These programs include assemblies and workshops, and arts competitions. Below are some of the existing programs: • Share the World, produced in partnership with the California Institute of the Arts, Community Arts Partnership program. • Cowboys in the Schools assemblies and workshops and the Youth Poetry Roundup contest, associated with the annual Cowboy Festival. • Art on Canvas painting and drawing contest and the Through the Lens photography contest. • Literacy and Arts Festival contests, produced in partnership with the Santa Clarita Valley Education Foundation. • Recycled Work of Art and Go Green art contests, associated with the annual Earth Arbor Day event. • Train to Finish drawing and coloring contests, associated with the annual Amgen Tour of California event. • A variety of contract classes offering arts educational opportunities for children, youth, and adults in all types of artistic expression. Arts Commission Arts Blueprint — Phase I Page 23 M RECOMMENDATION 8— Complete thorough assessment of existing City arts education programs and explore new opportunities for programs and partnerships. 3.3 Arts Education Initiatives There are numerous efforts currently underway to expand arts education opportunities across the country, state, and county. These efforts are often focused on advocacy or increasing funding for arts education, but some, particularly the Los Angeles County Arts for All and the Santa Clarita Valley K-12 Arts Education Consortium are focused on direct programming and development. The role of the advocate is the most important that community members can play to help to increase arts -related opportunities for the children of Santa Clarita. The City of Santa Clarita's role, however, is not to advocate directly to the school districts for any particular policies or funding, or to organize community efforts to do this level of advocacy. The City's energies would be better suited to support programming and development efforts, such as the Los Angeles County initiative, Arts for All: The Los Angeles County regional blueprint for arts education, Arts for All, was adopted by the County in 2002. The mission of Arts for All is to bring about systemic change in the 80 school districts of Los Angeles County and Los Angeles County Office of Education classrooms in order to implement comprehensive, sequential K-12 arts education for every public school student in the LA County, adopting curricula in alignment with the State Board of Education approved Visual and Performing Arts (VAPA) Framework and Standards. Such systemic change will require the mobilization of diverse stakeholders, including policy makers, implementers, and recipients of arts education. Many of the efforts of Arts for All are focused on local advocacy directly to the school districts, which as stated above should not be the role of the City of Santa Clarita. Of the four goals identified in the LA County plan, three are primarily geared towards advocacy. The fourth, which is Goal 2 in the plan, is that implementers and policy makers have sufficient tools, information, and professional development to achieve sequential K-12 arts education. RECOMMENDATION 9 — Partner with the Los Angeles County Arts Commission to help achieve Goal 2 of the Arts for All plan in the Santa Clarita Valley. Goal 2 states, implementers and policy makers have sufficient tools, information, and professional development to achieve sequential K-12 arts education. Arts Commission Arts Blueprint — Phase 1 Pa. -e 24 The Santa Clarita Valley K-12 Arts Education Consortium was developed by the College of the Canyons with all five local school districts to offer a variety of programming and development opportunities to the community. In the short time since its formation the Consortium has achieved major milestones, including the selection of the Consortium as part of the Partners in Education program of the John F. Kennedy Center for the Performing Arts. This program is based on the belief that educating teachers is an essential component of any effort to increase the artistic literacy of young people. The College has also developed a comprehensive Arts Education Outreach program, which utilizes the performers who are part of each season at the Santa Clarita Performing Arts Center at College of the Canyons as the foundation for a variety of assemblies, student bus -in performances, and workshops. The Consortium is the most comprehensive arts education effort undertaken in the history of the Santa Clarita Valley. RECOMMENDATION 10 — The City of Santa Clarita should become a member of the Santa Clarita Valley K-12 Arts Education Consortium, and the Chair of the Arts Commission should serve, or appoint a member of the Commission to serve, as a representative to the Consortium. 3.4 Art Venues One of the most common themes that emerged at the monthly Ad Hoc Committee meetings was the need for venues where students can perform or display their work. This need is not at individual school sites, but more focused on community -wide sites. The Arts Commissioner appointee working on the Arts Venues Initiative met with the Arts Education Ad Hoc Committee to discuss the venue needs from an arts education perspective. This discussion was extremely valuable and the information is included in the Arts Venues section of this blueprint document. RECOMMENDATION 11— Include the needs of the arts education community in the implementation of the Arts Venues section of the Arts Blueprint. While there are no obvious existing arts venues to meet all the needs of the arts education community, there are current opportunities to showcase the work of students which should be further explored. An example would be the Community Wall at the Westfield Valencia Town Center, which is part of the City's Arts Exhibits program. This wall could be utilized to highlight the best visual art work of a school district as part of the program. While this display space would not be restricted to this use only, it is an opportunity to have student art work displayed outside of their own schools. Additionally, the City produces numerous events each year, some of which could include school groups as performers. Arts Commission Arts Blueprint—Phase I Page 25 RECOMMENDATION 12 — Explore and implement opportunities for students to perform or exhibit their artistic works to the entire community. 3.5 Marketing and Communications Marketing and communications in the context of arts education is primarily focused on two areas; improving communications between local teachers, parents, students, and artists to create a community beyond each school site or district, and informing the whole community about the achievements of local students or educators. Both of these can be achieved by utilizing the www.661Arts.com website, which was developed as part of the Marketing and Communications Initiative of the Arts Commission. RECOMMENDATION 13 — Utilize the www.661Arts.com website as a hub for both improving communications between the arts education community and as a tool to share the successes of students and teachers with the entire community. The Arts Commission can continue to utilize their monthly meetings to showcase achievements in the arts education community, primarily through the arts recognitions at each meeting. The recognitions should focus on students and educators who have contributed to the community through the arts. At the beginning of each semester, an outreach e-mail should be sent to all teachers and administrators in the Santa Clarita Valley reminding them of the opportunity. RECOMMENDATION 14 — Utilize Arts Commission meeting recognitions to focus on student and teacher accomplishments in the arts. 3.6 Life-long Learning Any discussion about arts education tends to focus on opportunities for school-age students, however, the role the arts play in a person's entire life is vital and should be supported. The primary way the City of Santa Clarita achieves this is through the contract classes offered by the Recreation Division throughout the year. Currently, there are many classes for people of all ages to participate in. While it is very successful, there might be opportunities to expand these courses. Some ideas include offering a broader scope of classes that target seniors, such as theatre or film production. RECOMMENDATION 15 — Explore opportunities to expand the arts courses offered through the City's Contract Classes program. Arts Commission Arts Blueprint — Phase I Page 26 3.7 Fundine Funding is one of the biggest challenges for all arts education efforts. With the difficult economic times, arts education has suffered budget cuts and reduced resources. While these cuts have rarely eliminated programs completely, the ever-changing economic climate makes growth of programs almost impossible. This topic was the most commonly raised by members of the Ad Hoc Committee, and even though it is not the role of the City of Santa Clarita to solve funding issues in the schools, it is included in this plan, as it is a vital issue and concern. The City currently funds the Arts Grants program which occasionally supports arts education programs, but due to limited funding, it is a challenge to have arts education programs as one of the primary focus areas of the grants program. In an effort to support one of the primary funders of arts education programs in the community, the City of Santa Clarita partners with the Santa Clarita Valley Education Foundation on a variety of events and programs, primarily the annual Literacy and Arts Festival, which serves as a fundraiser for the Foundation. As the Arts Commission continues to explore future funding mechanisms, arts education programs should be included in the discussion. The need for a stable funding stream for the arts is a crucial component for almost every aspect of future arts planning. RECOMMENDATION 16 — Explore the expansion of the City's Arts Grants program to include a category for innovative arts education programs. 3.8 Conclusion Arts education for the students of the Santa Clarita Valley is a crucial component to their future success, as the arts serve as a wonderful tool to increase creativity and to encourage students to stay in school. Ideally, this opportunity to experience and participate in the arts should be available for an entire lifetime, enriching the lives of the City's residents from childhood to their senior years. While it is not the role of the City of Santa Clarita to get involved in the day-to-day operations of the local schools, there are many opportunities to support and complement the work efforts of the schools, as well as work with the arts community to build bridges between artists and educators. The City has a significant role in several education programs and offers a wide variety of classes in the arts, but there is always room to grow these programs, and to look for new partnerships to ensure the arts are a vital part of the Santa Clarita community. 3.9 Attachments 3A - List of Ad Hoc Committee Members 3B - Short and Long Term Goals identified by Ad Hoc Committee Members 3C - Arts for All: Los Angeles County Regional Blueprint for Arts Education Arts Commission Arts Blueprint—Phase I Page 27 36 3D - Santa Clarita Valley K-12 Consortium Information 3E - Santa Clarita Performing Arts Center 2011-12 Arts Education Outreach Season 3F - Santa Clarita Valley Education Foundation Brochure 3G - Seasons Brochure: Arts classes offered in the fall 2011 edition, including Child Development, Youth and Teen, Adult, Public Library, and Senior Center classes Arts Commission Arts Blueprint - Phase I Page 28 31 Arts Education Ad Hoc Committee Members Commissioner - Paul Strickland City Staff - Donna Avila Phil Lantis Kimberly Adam Julie Lawson Sal Aranda Tony Lazzara Jaylene Armstrong Lori Ann Levy -Holm Taylor Amone Bret Lieberman Glenna Avila Joan Lucid Jim Backer Janene Maxon Jeff Brown Brendan McCann Alex Button Lorelle A. Miller Christopher Chase Dan Nickels Brent Christensen Brian Nordella Mavis Cordero Cindy Pharis Brian Cummings Adam Philipson Ellen Edeburn Janie Prucha John Fossa Mary Purdy MaryAnn Fragodt Amber Rakin Darcy Frandsem Colene Riffo Jim Garifi Mark Salyer Mary Gaskin Larry Schallert Carl Goldman Lisa Schindewolf Carrie Gordon Evelyn Serrano Alex Grady Phil Shaheen Dawn Grider Murray Siegel Marilyn Hackett Virginia Stewart Chris Halladay Tami Toon Kathy Harris Ann Unger Gail Hart Linda Valdes Gary D. Heidkamp David Veal Bob Hernandez Peggy Jo Vernon Gregory Hinde Rosalind Wayman Janet Hinde Steve Whelan Susan Hinshaw Pat Willett Lincoln Hoppe Alan Williams Larry Hurst Cecily Willis Drew Jorgensen Kurt Wilson T. Katz David Wisehart Sherry Klahs Murray Wood Bev Knutson John Zaring Arts Commission Arts Blueprint — Phase I Page 29 Arts Education Ad Hoc Committee Short and Lona Term Goals (Short Term Goals) Information Get to know the members of the Committee better. (Roster) Gain a better understanding of how this committee wants to impact the community with the arts. Provide opportunities for the public to "Stand up for the Arts". Invite the community to a series of luncheons. Organize business and individuals to come to monthly luncheons and have a range of speakers who are strong Arts Education Advocates- who can speak about "Why Arts Matters" and give the guests a new appreciation of how they can be art advocates and "Stand up for Arts." Over a period of a year create the long list of invited guests to the luncheons. The cost of the lunches would be paid by guests. Guests are introduced and asked to tell who they are. Take group pictures and get articles written up in the different SCV magazines about these luncheons as "Why Art Matters" Arts Venues Get 100% behind building the performing arts setting at Towsley Canyon where the Santa Clarita Shakespeare Festival was held this year. The program had amazing community support and attendance with over three hundred people per evening for the production of "Tempest," and featured students from the Hart district, two teachers and professional performers all working together to bring an outstanding production to our community. Let's build the amphitheater and put on musical, theatre, and other arts programs in a state of the art arena. Marketing Learn all of the events and activities each art non-profit organization has scheduled and provide media information about each of these art events in the paper with a weekly, monthly calendar for the residents to read and know in advance of the upcoming events. Work with the Signal and other media to create a weekly arts calendar (at the present this is not done in a persistent and constant way.) The City should help to promote and support the high school performing arts programs and create opportunities for the schools to participate together in producing shows and concerts where all schools can participate Provide monthly information on local arts activities and events to the local media outlets to create visibility for the local arts scene. Arts Commission Arts Blueprint—Phase I Page 30 33 Set up monthly arts presentations to the City Council to inform the members about the local arts scene. Create an ad campaign that will champion the importance of the arts to the local community. Establish an Artists or Art Commission Newsletter and/or guide and/or calendar which has a significant section on youth art and artists. Fund or encourage every school in the Santa Clarita Valley, to have display cases for student artists that are secure, around the campus. Establish a tradition of radio play for local bands and artists. This would require both the ability to mic live music and "scholarships" to record something that is radio ready. Use the term" Awesometown" into "Santa Clarita is an Art Town" by creating a poster of all the art groups that exist in SCV. The poster has photos of the different arts events, and is used in the different media, passed out to different non -profits, and to principals of all the different schools, asking the principals to get the information to the teachers to share with students. Spotlight different arts events that occur in SCV Art Town in the media, and TV or radio. Too little is focused on the different art events in a daily, weekly, and monthly manner. The Signal does not have a constant process of telling what is going on. Example the forthcoming Arts and Craft Fair in November needs a lot of advertising and promotion. Arts Events Organize a Children's Art Exhibit working with the different schools to celebrate March is Art Education Month or Youth Art Month. Talk to the State Art Education Department to get information to use for the coming year 2011 in March. Create group collaborative efforts for community benefits, such as the City does with Street Art Festival. Develop group activities for Halloween with the different art groups and have some kind of event in the City Hall Parking lot for children, youth and families to participate in. Local Art Tours Set up an arts bus tour to visit the local galleries, theaters, and arts venues in Santa Clarita Valley. Organize a tour of California Institute of the Arts (galleries, theaters, concert halls, dance theater and studios, printmaking studio, animation studios, arts studios, rehearsal rooms, etc) and College of the Canyons (Performing Arts Center and other facilities) to inform the local community of some of the resources within the community. Resources Art supply scholarships for adults and seniors, on fixed or low incomes Arts Commission Arts Blueprint — Phase I Page 31 3i Low cost or no cost - Community Gallery or Show opportunities for adults and seniors. PR projects which communicate the necessity of Visual Arts for ALL AGES- Seniors and Adults are often over looked!!! (Long Term Goals) Information Provide information to the all of the stakeholders, "Why the Arts Matter." The arts enrich our lives. From the high school musical that attracts an entire town to the regional theater bringing plays to life. The arts make us smarter, increase our happiness, and connect us more deeply to each other. The arts are essential to the proper functioning of American society. How can this be transmitted to the community? Conduct a community arts assessment. Invite 120 people from business, education, and individuals to participate in a three-day session where time would be developed into different tasks to find out how the arts are evaluated in the community. Arts Events Art Fair and opportunities to share the arts (performance and display) How about trying to sponsor an arts fair here in Santa Clarita? After all, we have Cal Arts. It seems like a natural! The closest arts fairs are always in LA. How about having a big one here? We are trying to get one at Canyon --helping to make kids aware of careers in the arts (besides performing!). However, it would be cool if the city would help get one started --sort of like the business expo! Find more opportunities/avenues for the local schools to be highlighted in our area. We all get very busy in December. However, it would be nice to have other opportunities for the high schools and junior highs to perform in our own area. Maybe the Arts Commission could support things that the Districts can't. For example, the choral educators put on a festival every year. With the budget issues in the district, it would be helpful if there were a way for this festival to be supported by the Arts Commission! Establish a venue in SCV where young artists can display their art outside of their school, that affords access to large numbers of the general public .e.g. a gallery in Newhall Main street, regular shows at the mall, slide shows at the Movie theaters, displays in the theaters, local coffee houses, McDonalds, bus stops (make poster sized copies), city hall, etc. This would be a complicated process to identify venues, contract with host sites, and petition for Art from youth (or adult) Art teachers and artists, and a fair system to identify which pieces would be selected for the venue and for how long. Establish a venue for youth musicians to perform in front of significant numbers of people who are not their friends and family. For example, opening for a summer music show, music videos produced for movie theaters during the commercials, an amphitheater in Newhall or near a Movie House where there lots of the general public there for another Arts Commission Arts Blueprint — Phase I Page 32 reason, farmers market etc. The music could range from rock to traditional to classical to jazz and beyond Encourage local performances by local artists at the Performing Arts Center at COC or other significant venues, with marketing to draw the general public; and/or opening for name bands Art Venues Help to create a venue other than COC PAC Create a place for professionals to explore their craft, to network, to make life better artistically for the community and mentor the kids. Arts in the Schools Get some music into the elementary schools in the other districts besides the Newhall District. Maybe that would mean getting a grant for artist in residence programs or for purchasing instruments or music. The Music Center and the Santa Clarita Performing Arts Center have people that come in, but that is for a short-term thing. I'd like to see a way for music and art programs to be instilled in all of the elementary schools out here. Possibly, hire some retired music teachers to facilitate that. Expose K and elementary school children to excellent art and live music performances early and often and in short bursts so they can't get bored. Develop communication between all educational entities. Create partnerships between schools and the business community and local organizations. Investigate ways different businesses and groups can sponsor arts education programs for high school students. Discuss with the different school board districts ways the schools can be offered Visiting Artists to visit different high schools, middle schools and elementary schools to make presentations, called, "Meet the Artist." Students of all ages have little understanding of the different kinds of art expressions and to meet a real artist. SCV has no Art Museum and only one art gallery, and there are little opportunities for school age boys and girls to become familiar with "Why Art Matters," and to meet and see different kinds of art being created and meeting artists. Elementary Schools do not have any art education teachers in SCV or other cities at this time. It is up to the classroom teacher to provide art education lessons. This could be called, "Sustainable Arts Related Businesses" with the sponsorship of businesses providing the means for these kind of arts education programs for schools. Resources Study each and every SCV's school's Art and Music program and support excellence while encouraging expansion by helping with resource development. Start with the elementary schools. Arts Commission Arts Blueprint - Phase I Page 33 -:a6 Encourage, in some way, every citizen to find their artist's mode of expression and provide low cost ways of learning, improving and eventually expressing themselves in some way to an audience or the viewing public. Scholarships for Visual Arts Education- Adults and Seniors (Often over looked) Supply Scholarships for Visual Arts Education/Educators Facility Allowances for low cost Art Education for Adults and Seniors Study Other Cities Study other arts communities e.g. Ojai, Laguna, Carmel, NOHO, including high end and low end, to see what are the essential elements e.g. an Arts Commission, Orchestras in the park, venues, low rent for starving artists, art subsidies etc; and then implement and market the city with examples of why its an arts community and as artist friendly as it is business friendly. Develop Programs Set up master programs that bring the best artists to Santa Clarita to teach workshops and do lectures to interest and train student of the arts in their craft and opportunities Develop and sustain a larger grants program to provide on-going, multi-year support through grants to local non-profit organizations to provide free arts education programs for the local community. Support the development and programming of local community arts centers for children, teens, and adults in various Santa Clarita Valley neighborhoods. Develop an Artists -in -Residence grants program to support local artists and to provide much-needed arts education programming within the local arts -starved public schools. Establish a Traditional Music Society, camp, and/or venue for bluegrass, folk, singer songwriters, Irish, old tyme, blues, klezmer and other ethnic music. Related but not necessarily, would be to teach young people to play traditional music by bringing masters of the art together with classical teachers and their students to encourage expansion of their musical horizons. Establish a songwriting contest To increase our presence in the community by pooling our resources. We can present a unified vision to the community by having the students from differ schools work together. 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Avpis cv Ofic dTA..s CD M SS� 7 i43 FQR AL tC .q�YAt E. A.km.i a�LaAid. EAAn CoQaW d. ma iu4v w TA.. v.. S..w 1�C�w T . Wir.. .ydul flay. do pss ra *.Adv 6wp d® .A.a.o Aldd ISb..d. r— L.& CSs6d d6.d" dAds.Lb dsw ls. i dda 'r Cb d..0 &<). C�: Ars k.dpPvsa. mm rte, far mp.fAU3 MRAU sb d[ss! mma .mc I.� n.m.a laAs64aclAn c.®o A2QAN1L IiFJIQ^SCUI?i12Y8.�E9flif r'AP.QFM n.L.Ayi�..I.rve®.m'd 3ASn!MV �a�ut.LyLmsa L Ldc [. rwLn.:vc ® g W. k. Tt S2LD W3 Iw sswcarsmemmwc�arscx '"�'� mPq® 2!s{av far mp.fAU3 MRAU sb d[ss! mma .mc l ..\ a�Yr. itmsa IaA�1a C'�FMC YmAea 374 faai }tJw til dAdorm L Ldc [. rwLn.:vc A.F ca gate IsAe✓daCL 9mI1 W. k. Tt S2LD W3 Iw L*- W-0 dk I1sFs?R.iAn AM FGR A[lakdaeladad.v. sy 5r.wva� b Aup'z Lrw Inc �i fi i.nal..ay II.m_ Vada rnd ivory tr �'Zlsam d d -+m. i yr F6.s.m: S..m A Aa>xa L.dd D 0.m b la.Yei tac'°J isi i 3®r ieed 1HfRlYl wii� 10 2�3 S MZ=,~w bac'ItvYr9xasaerpnq�pmrua.5o CMasa�nefad!•�b �fl�w rillAe¢�II .n uu prscin.:p^.rrs s;+p�sfs-i7njeer!}nvs ra.�3r�c�»�rl�ots�R�'�r�frrst>, xrt amx Jr'3a Arts Commission Arts Blueprint—Phase I Page 36 1012" J VISI Every public school student in Los Angeles County will receive a high-qualiry K-12 education of which the ars are an intrinsic part of the core curri-culnm Each County school district %il acknowledge that exposure to and participation in the multiple arcs disciplines: • strengthens a child's acadernic gtrnvth and development as an individual; • prepares the child to feel a part of and make a positive conabution to the community; and • ensures a creative and competitive worktowe to meet the economic opportunities of the present and future- Thus, utureThus, sequential instruction in the multiple arts disciplines will be scheduled mto the school day and included in the budget of every County school district_ AfZ7S FOAArl !.a _i.�G GvaT lL�ytiwti �tnt�nr.{rn ESraa-n pRziSes �aAs•:e and m md�� eChow m achi dta sisiom It tamtn a =Wrebetsre u m cfpobcr chnkym edw=a mal tt[iCait and a>:bkdht of a nesa ircasnutme m pranww sra aad baboca. ptaroi m of the a and uiemSa the rola of kn, smkahofi3 The Bkrprbn pwTp tha sWastic chatsg � mir ¢cam dtmndt the cacpe r Nmol xtnn civ yr kchciders "br rrwkitj! m dewlap tttppoFMW pnfi l and aceta a Za h L-16 tzFstaolv�L !m lnLhs fancyitral Fhtspim ;nrkts man arts for all Arts Commission Arts Blueprint — Phase I Page 37 �U The State of Arts Education in Los Angeles County In the }ew -'OW. de Ata Fdtt m Tzk Fie ofAm Re LA, a carbon ofwrtioe no. leaders, anomeaamred the Aro at Fvua uwwy; a fna afits fond w dw the Cotoux which devised the sea n, of am eamm000 for L7 nal how nndeso to eighty shad districts and Ina Armels Cosrmr Odre of'Faiamou dawnoac-+ephnt M of A pubbe whorl Madras= in the sow and _Jk^ of 48 p zW school usdmu m the csmo-e The fisc apes_ &,,d m Mm 3701, can be dawd6aded a "w layal!ejoti R• The faffitrwH It- f-Enp otthe — FMLd the deaekpasem of rhe %e%imA Bkwp c • while whoa leak' Fm -&w a atwminn n behefab= the sane of as ala, dvzre 6 a tri( of aynu¢oe 2r'vet tC w teathuls da II®� [hunt Md tkL vo-" I M% reported an adopted arta pofcy and 37% reported m defined aeg000i at, edohat,on m Star sem^ ^ A MAY servo! leve • TThm is 14nage-gn%ci pe --i ui coordinate ad ariplccrro a wip- aes 61oc; ion paognm. 64% reported no diarwt level art, coordinator and the caarmt ratio of aedeadaw :fl teasers to Students is 1:1_'00. • C)ouict k'sri iealen hoc a cx: dais to mTrow as e v -m, but ne $ice no M31 irrd=• o detekp a'm¢aeh�tsisr wgwrsiai sys a loch the as Nearly 5^ reported -Lark d'inarvactional time m stadents' cbedoles as the most sied5mt CtL� • M= hScicu vmW not hash as FvtvE wishes¢ the surport of poem ani pimhc-hsps woh oo -pant nts cvgumowu. 78% of district, mucase tea than sr". of dmi hedger to art, edoerim and V-3% uw pormsr d ips with 000iaofit oryat®don to pmrkk art, education. a Dempt C thaw dlwleoLY1 LSC arch• aadh dw fire of the cross pope nus WIWW district, in the ro have both an arts edocanon po&t and ootabte fatnao Plain. 7 arts for all taskydes Cruors atea,d Ht�trs hArs Arts Commission Arts Blueprint—Phase I Page 38 yr Listening to the Stakeholders Rcre-ws h% e, the fin ling, of the Ara w Faaa ter x the Ia Aogb Conray Am Carmtriacn caabinhed m Ara EAr Son I tab m Fr oto¢ with the t.taArngdts Csu OFL' of Edoco a aACOEl, a rer=J edaadon body that cootdro»a services 4a the 8n mhml dism. .,be ccuonr phn [ACXJ[: risesnam. In tiornmbc alit. trc Fh3 csneemti a twetay rozrk c % sm ry Cmop Cw Aw J -S;. conumved afna ed=mon L-ades m deaelop prehetorary pock and taatepat of a R MgKm l mkcpraht For am etbaot oa, a rep as the pruces by wbmb dw Advasy Coop "than efot C+dud m the do@ Rernoal mk pep Dcrrg the pat two doadm there hate been three knum v iamwcocnA dcfi a Ay m am edootion m I" Amon County ty sdnc& 1'r maegmang the ser me, rore-c=TKnbtm duart4h n=rls rdazzmm ¢acien to tht the = to cadt reading, moat. history, etc :! tocfsng the am v &t sahfe on br cedenmred ata teacher, 7; bnngmg prof®ooW artats—bads mnrn-tn: dmmgh nouprofit ata argeaatio,n Arlo mdeperdcnL1,—me, the cYmoam e, prtwviarts tragi Imad aa4m3p wah the kh+ ry Cusp Mak II ckz Llut a wh[anwid tnecba7sa far c"hange woatd ihheorponte all three i %briang w-rthTerty VAdaenenlCnts=Wl Lm eight cmmavmv caambma `vere held C the L of tl9ee moral . %1=h -WC tbrouo .%L7 _-,or- wah FInicy arawter: Inaplemneate and Re ipients of am e3hata>ti Ebie taaken israade> legishtom mte agerhdn, Cay &Tcrvams; um mr, of f•,rc� Px9mra Intl CA*XTU skm 1j h TtwwMdawn tihocim wthcal band membem PTA, tntun ipl ars cows, fool curptrac ani foandmon primers. Irnpkmhwnters ortme rahngads and acmmawnnas. satta'n. =urban ofsmot ate cot -dt dcm-ans of aw don. *nfttre' arts s bF cfi i erns cwEdi[u6'Jn, un avgIIar@are. sa adntaze* ... pwfi—ml arty and sepmeamws ofhtgh=-fi—o Who caro r hcm R—pwats enc -ml s p—e stadem. nwrnbas and lradenkgr ofthe PIA, atui cmr&a wbo stand to bem#. Eur a baux-edacacd workfare Inch of the fiat three tneeenp ctwnesxd eet't!® hsO[fne of ane a< the o-t.ha4r grwpcThe tamurmg bse :seam were held m each ofthe Coarty cnmvmd daa rm with mckwdaab te{senrtang a caa-aeafon elute 22kchDiler yt )cry TFc fapvamg Mcbmisak who parcgated Ja pign I-il muie mnlm3Sle mcz%b® di Icdge, ms#F perspati+e'_ mad rnsiou= tYt fnt deerClCd and =MgjXned tha Regaxo! UkUPrac Las dnhetlas �yoafho•al Flhhnpim %r ka 5khctan arts for 211 Arts Commission Arts Blueprint — Phase I Page 39 Community Consultation Participants 1FJs trwA.mLe, F_�,. �, to Andy Cavy 6.m Arm P.rm C.Simm k..m deb M }e." Pr_v+® Am Spm[ Favm Cnmm.m. 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P..dm..L.nA..yd. LZV Ia.daYe3.0 �ma,V. Gal Da.e L:,a..vy pudm%®c. Ca -Q. chat CbeC------M •Lml e,F O.®..Ia.Ml.ln C..aq Am G • .li.mP fiR ... LmJntahz Ca.my Bn�Qai Eh.gnm %rk¢EAcx.n arts for all Arts Commission Arts Blueprint —Phase I Page 41 Shared Beliefs ARTS FOR .4CL-fea.4wvier Cauq Strand HhArwpr.4m Ehicom s VaW by a OMMMMMOt m the rbc PM=*&= • The atsa am a Ysal am w&qmmwbkp= afa cocrVwh� edocmm efercv sbdml, fraeroeg e2ch atadmth drsekVa3mt iao a ale cam. A mywxhm a adcabm �mtiotk a iced Y (K -q, him-9�T P-5— dmf m the am • � b atdpmtidpttim at the am ha bem demotmaem ®eobaocr mdrnti camia>tccwcJ %-kbq xd pmhlm"ohicS adtitimm wd n miMn-rig s &,nt pemfi� m other cuts X*j= oma Emb Go= cut met duemlb. other rrwz • The wn eaa6le sbdetb to barld selrccen a rd +dGdirzp5rxi. to wvh caopmratrvdy w%d= 6mMs.atd to d6ece+ely cues themehem • the ate ow other:objet � rrrw c uod achw.nmrem motnma 201MILIPM z tat ectsea panacea mtahaement and crcmoge &&armed bdms • The ora cnoc.Lme m bmaEng a padac¢sa and fuwwiahb6nc workf=e hr towhirs. Yob and m*wed b , = an me�w'' =or_ bxd eznmrrc • Wuh [Anerle Ccamn5 ere�yaru.�,.Lw:atx the arts verse n m e ejl brdLm n� LmSamy nal cuhaal ddli eotas and bmM hrkagc both %%bn zxi betwrxn c>-amoxvorz P q z+ng grmerd ciLum= readies nedmt=algid ms tenhea. Pmr®ml ata+G wed dasroaam:ss b effrcm+dy teadt m the aro nod thtwgh dote w u emxmal form, -,id mtQlmm�ea of the spa • la am trcc%a-dtirrn wciexx kmwSnf� of tlr ses c : nc�trf pux of oalmni Stem. Eli cfm a eapomd duly to a roniad tfmaga wh ch we amt be aHe to =i aid 5s-.ent f we are b oaie z&xned cl d a mmrm-e and a otiaea • Fcft cut rf eh vtsa-m win tuw a pmrzhs m4'+z not MI ca bad®o. P� and X:h mh. bat oho m mtimrcs ¢t higher leaning, de pr =c cursarxt the Lamr>*y n I_T_ arts far 211 [asArpdot Cwrxy i6�lenopma Fo�,h>s rdr,<aom Arts Commission Arts Blueprint —Phase I Page 42 GS 0 1 6 To brim; about systemic change in the SO school districts of Los Angeles County and Los Angeles County Office of Education classrooms in order to implement comprehensive. sequenti tl K-12 arts education for overy public school student in the County, adopting curricula in afignunent with the State Board of Education- approvedVisual and Periornning Arts NAPA) Framework and Standanls. Such systemic change still require the mobilization of diverse stakeholder, including polite nxilcers. implementers, and recipients of arts education_ :m kvVais Cmm, R&VwW Mwwkrkc.s3aczw, arts for all '] Arts Commission Arts Blueprint — Phase I Page 43 7)v SWewlde C=m MV,bawd �Tti4� Ir����1T1 ��� hcmempJ�w wbae Me�iwa� T�TI�� TT - Dam Arts Commission Arts Blueprint — Phase I Page 44 GOAL Each of the 80 school districts in Los Angeles County and Cris Angeks County Office of Education classwins enacts a policy*, adopts a plan with timeline, and approves a budget to unplement sequential K-12 arts education. A PW zmrts asbsaela wd . . etr*intmob"Umhos analpaxm,rtm cda.rtp aptlgpda�htRtstragtteHit:p nm advass AJoly nrQrn rrttl¢ • �ocad,cnt.:mpas:ma�t,nal:naL6faYGv dlRtscross Warn Prrnaonpatmtaarmr M aas:eosm aata ji 20Nvorm �pnol tirortrMWWWromi • trcvcgosa�vvrn sFNra'mdap �awl0mn ns acomcaaaq anaer.e :soq al brmra{NXM4�tlonLYIE as nacvsnmrn�prc • AR"Wasapa,nzzmal xebx+Le: e,dra$rmcros to2mt od 4�J ao®sipa area aysasn �mmn4Pq*m • dtzc agns :aro to atn9lcrn wotffi�tYcafcyttn • r�r.ta�msamAdr� . rama�errssus*e� • Iall�if�gRsp�ll� ' amarprrangawar9gowens • t$Ar4a'ts[a,ayalsoufnt,cmv • MS'la'�Jlp�n7�t'trl • FP a • FW. Ta:Cvt>r� • Say Psara Ens nn, %FA.i I'�4NY_.t! A:i nAYCE at6:GlG]Ln]134:M ZM4"al FY, 11-M,N omWA07J Sam1r_m Pu rr(+�:y:tto-.L.nzs INWar _"Sj, NCIrYLra Xras. FM:m"i zm rsa4 Sam asyso10 a �+c aswrr:n ass:snr., ee xs muo :n nudsma; msmote a nnnwsn%m m m npits; m arm;, ab :. '.T>•. � Y',n^. Caatn� do lSAM� ans aDIC:O[n .�. x Y.n a; um.b:a. as � n Y W➢ TO £."on. anN br:oat3on do pnly a'n."l xc�sm_ az atram n.7^. ram saaycair.,-m, fraf. a lin tasARrsln n%,.Ru NEa nasdnva da,l_c�vjwjuK wxb6' W-rjc c.Cis=a Vx m xwn: a pany:ir a edt ��e 5vtrs phnm'�saannc:l are MCalennva pwnie .:h.�a:d:nc:aus,_mn.n-y xzos m_xsnal n.0 v:t:: sign m Wym M04, w un. oaarsn poly s r g Sj Maa;acs rm= 5wn V L+ M:n -:,rnm;Prat:aW ti rcpn'maa7 trtv"ebtu rff �MO:Er On Sa;*r nvsc1.•.a 6sm:r_`ao =,=dw pun ror:rz.a nan=lr Ero X"ErzwSpara,CrT nNsrw mC.n =Uw..a c atNfoc anC atp. artl ans a[u�Us pal:: anC t�.raete ac;.n: �:n �9Ca¢�y -IY a'�'n4 Carne, Cance, 4atlasm i.a P.prQ, lent 3�t -Ffah� Ursa ks ¢rA PxxdMd ei.n d�"scsx+.aan St,0 Iii"lII 7. Rnn_:I ESbr . ?nRWs tp l,n_rs u ecnY .i aftsert-. �N Slm:a :n:a<.^.nurmj,eary a:<•srt a�rc¢C PB: [ laCitct,bs5ca_::Aa:�n 7':Ym!y r,a[?r[srztamaG rTH �Uo aaaztn m:nrpana'ean anv txgrn�,^hn:Rr'tl:aaaa�a{.raswNra,nra+ba:,eb.�- �,rs atn s^aatlmd -Frab� Pi':v. A=.i "rule Fund `A WW � 7rre'Arn E CMM Paay a "UM alae at Mw3ziuTPv = Elcvv'Ec;'T *Un. rE GCA 1r.M;='"E RUE -US Oft AMTNlt P"tti GE-AROCIM NR a<=IWC IN'bEAGM EACK W -TR P:d E. Ln, k%abs tanNy 4tmal skwn„kr4�a, arts for all 11 Arts Commission Arts Blueprint—Phase I Page 45 GOAL Ok fne..�efat ea e •tee _ac r+ eit r• • , u a n+. a • • a • . a' e.. e. a a n, a s • f ' e e "a a. '1 ♦ a a . at�e�wta�rtaRmfwtwirsettermtpttgats war'.AAVE1ag Ye?rs wlaraasLanc R'ti ESLWrxswmawtwy wa h:tr�atl nsxn,:sy 2:at :attapaea nL£xt 2`>_'i c raAa a ae�ans uP.sba�a.vitrs r.C.:::7'^.ysnatlocnm. sLVrelGiar::1'Cal"� nrJ� t Ns:a SY 3tYm!'[A.3 irXrCa M rcasc 3 au'=.'cdlc Oy Ycs..c6�i, •=aac crct aams,tJon av ag:n �: n aaas:d sten axvctcs safn as v6u znctim• tiio pm� :ms u uc9 u r tr.^.s a:ucm fmr.':t+�x M1'� �ill2�aac� WxOri(:. T a�VL i.'QYSJJl.T.'aTS -F>s1�.3mmi Lzs WaC ��. �3uria� . 6io OamfSaJgtle npaco: Je ataanaattant aUawtvrt araaiwMstrantlCt trtroeaSK�mm�app4 • aap�tu'tlmta:n IMr ptrWw atcaictaattalta lrhtttlgafgsagwotl 3r3ataeaaPItTma0.a ttwal w.a�>tir3l Y$11111111H mWS' AM apscw.X • la/na7fas:aurri lYfltiaf Fltvmt 3?rvm zOrAlat¢trrt+anatlweaafpprtatsasomn pa¢ostawe LOS AWALES m1N?!TFa383FAMa -npnR�F'dC�aa ' la k 1:211 sv::mrtyAm Cmc • M6krmElttbRAoaw arrw rietnsaan mon rc=Ae2wo drwgrmeMT%awa9mEaRMal 1a51YMS CIRMP F 1IMff EMICAM 'YSrRa. p ortzkT am rb t aanY • ar ra NM12 Am R"= 1 oataA�W]lirtatvo asaGrtaa rs Sarno wmons, srppma IaSAME.S M� 3FFCE X M"1011 mote, aloeoe %ae�atLoUl awwmf • lural SIT" LRRL+S • treaty ars SfeplR mw twNm pak>aa,:lamptta:ttr • 4+ar�tli6nunm[]mi f(tamLL9 oldir9s�Rao • taaa�laa:rsa�emtttlotoi apa:iymptttawwea�natloYY! 1p1� illwNerlC>piltJm wczfYY[pttwttttato otl� i¢ a La(n9iCOY d �Arr:m9: Y'YA�Tli� ilmmyRRaittall �<b :� YS t1ei:RaLLrS mtaaC.T2 blQrlitDi'a OF'atG EttJo,iw Clfian3S9 walsf M• a:mauaa:t L OCKip: phn W xaa t�r'taGbi n �::vA%.mar ngtsw�mrnvtr'gl anasac r5xmrtsr� W mt aer:�s aces: pretrearaatier tfirr4e =1 fiatea:ttl o Asa am mean pmfeats+c Mbspma? �m.enm aya m •ap as-rs srs wan}R{�s w tanrrs amasr�na :aata r.=_aro a:rw¢ I .PteaR:n mo Arts YrAl a3in_6 c asptxn dla Ono_ptna;s.a a,S.fesL£1 ttrKotRat msru'nnn :� 6st[ ionR a�E!o mss. >; b1�.—.on M Irmi'mgmen:l tlaaah;trmtaaoas i i Fd: 9aRlRa av_n y]Ie,J pr:irami aawtptnom iS In"1�' dmdUla rt3chla m aCym attl >1a-ol0ta bra saq,:a!tlal la aC.P..b�0. J � cavicep a ^cAG;r~-aaca b' uml::xn:psgt:trm inaa a'ts aasE m parrcratpe fwnae:n scto:ls _�ranttas. ac an rr`-mzam�x -PSI It M. .xu rC Am ISW.2taoa0w pap 3l • Ci1Rla1.9i�Mtlyti7tF�pt>�ai If��>a ey...5 >tr.P'ir sea W C��1 orr>s ta�.y Y.a rt al v rrr..sretr. r. ��7+r+9'�� vratrrnta.rsrry Ytlal�' .YIIY.:I • rda�tl O(1M1 {r.Oa�tigrlaapapaY�ra�Y M'a ]Y(I�rM ��atAY 1r9.t�anf o..y.. we0rpwhrsrTmatlr�Ytrrar� t.S:r. trq�arw, rr..a�ue....rJ a.wtr. tenp r to ttra4rr t>�I.a ' mtatung��rtsatpmmrr�[atra.a. ea�rfSaResJaaa • mry Srltttd Osalbf RltoYtr(Am RTMitlttbl amnia • tlWdNYlfF�aa�.OYmr.aaastG/br ivGa�a�e9�aaridr Tti rtlaYa nrr.�jt++raa^w�ryaav arr as.. ae.ram t�rprurrsartr.erlrea�� r�a�rt•�te.:rrorp.rva,�r rawra7.a a wwr�rrar.a r atra 12 arts for all t ste away aroma at cr'ck w� 3ur Arts Commission Arts Blueprint —Phase I Page 46 / y GOALtrnFkr lfaa p� II, Implementers and policy makers have sufficient took, iniarmation.and professional development to achieve sequential K-12 arts education. N AN MAMM UVIAN6MD amocwn-0m sa mem •mtm nan{mcn�ixt�na�do�am;.+trx�.roaanplm • fmcul¢sOamCAC M�-�mae _a:n"vEnbnoyA®,IDalRarlmi$fs�3cmJim ES:^tr �:' �;, :atulWr�e+blYcf iYtiMli�lY6iBnmtlf i'CLv.N['t 35 z :c axR.va n x tL'maL� Aaaf Jill aiC4, i�maIIV_%X aaaxcxr. a:r>:ss :avx �m axL /�yamQnxv raarst pst;�ar. �r�i-.'trewv moi. � rfeY J Land E uSYURBORRIMANts m�s69L m 4'2.:c'.mlrSxe-:arcAns arnbswn nl"�'aC:M =n.nw� m aa�av ac AL Eonitr ro:rGlYk iICA'vnP :`a SamcR.ln9tk xwrgs StE accSu'� r.:F4 �' SatlxnCaT a;x. s:ma pmer�:mom �?nf:[br mc>asm cpa:m o{snpx-rsra�tq ton xaticzA.aa c-am:�.gc xrc tcl:�6[ks sp[nE^� ars aaca:n+!c:tva� n a x WYQs GO:IibrnO•m'x a:rluu sro ram:m> m;..pcvn�;mn-sa�davc±ss n a99xn c cu aea6'ar SSSIV, E¢Ar's "s^nfry TlC[�.+a� i]Cx `r iLS; IsaM mr¢SC da:asawne :se mea: me as�,l xyssnral aaet�n:[waa9ax t A6G na avr{a pruesaL- aa¢a punmoarsan onmlwoNCwmko vamcxrs �. izoacC nxsv�A name su afnf�vadi Rsnl��t�bf slf4'fe ,ka (Dr b ar xncaq <rQ� NiC • rAnps nfJrtfA+r.�ragrs.purew�r tww.vrrr*rwv re�arrwn a.a..y s..�.. rowTrrwrv�� or.riarrj utv.n o�q. em�arrt5'u�rl�'C r+P rwr �w aw�rsw.f nw.q raYy+ra4 4YwwwY wwv�M p �:� W i.fu :;] u; ai• i,:'�n4'.l c -:rata. v ail ' lm kt,7cs amJk6 DMUMM W- IV:ol'a!W:mrbslaBnxeM MA al AIz ba q ?ial¢5tC xb was Ma i:a 3vn ttpa Pea[A�s trliZa3incN AG4 wa xlm,a�: n[ n7n YID fimnan:Avstn9rAv 3�a+a-Q zCw�^{�khvC7. eaM34Am Ex ala'lNarnrs fv:x Av :uIIl � 3xp'm. •z ir�tlxC:nAa Sfcau^.- x.mnleoe My sw4m�e artlinya.:¢>&M;Vm aJ C'c'ItcGIrsAS.o xNwtl xkamar xR.c axcros k.-aaa: r..4�t. S§i Ma �ms� i" m meOamn T aa(Fu. Gam. me A:62:amn?nerd aS Oaxe-•T soar Em^�e Ot4tO! V Ii'S1fm: Ni:mt!9'A^r �tS.b,a'w�.:K niRn:l xrJ 211CiA1Ten[t d A'xaT-b gK-3E S'NUC �E M& G H AE IFE an,."7l6.n A.Q," 190903 AST" wr ^q;[MiNEl6@aD(C,E•i A?'YE' !.as Antes Cary ac; anal e�axpRm.J,ea Emrsan arts for all 13 Arts Commission Arts Blueprint — Phase I Page 47 F COAL Parents, students, arts supporters, and community and industry leaders mobilize to advocate for sequential K-12 arts education. A EsaFdabolAba>o coftwinsubdob: aWaatlbrhwdMwWMs MUNI TMFWEaN IFS EXCAT94 kWCitlo n6FK-Z2 C1ZT996judw ' CauaaNyLSKSs EarCeaaNe bd .' ' %.tn b:tlar Amaimm 8 �IabpAa EAcann><aNRaamut aan�r¢(a nmaF lLlaPX i[7 GYLtaO6 tr Stlm B[aC. • f4rFlrt bads Aaa±am L nw�alnaannc aaraa_aFarg tm Ar Rea:q zmaxu norm; MIMI TASK FriCE aur ED== 10�Yi""'�e's^^iT�¢'b:4R�5ft3aa�ul>SbY •[SIfY"!6AGbsm FRlF3F91GtlM ' lacL Aav:oc}[aaEaa ACrnGty L:Ira^[F'vrc;y=�-:F±<rdA':+v +a r�c-uc.m nx Wr •P:mm batllxA�ae rsrsrma scan ELIneJarM1 ar: Euaan T.nn' Tc; i.-.:.rxc:rr -tccr.c �vun wvw tiaPi� u «al='.�cgas at c`suw^: mva[a-.atncr_ 0 �aaodsetsaaj Mwas initlFara s{p+ss saaaaR 9:�i LLLIFIaMALLIMC 7iA6FS E01LC171 bffi • lmlAtlVcmjTGaF.Oa • Fhm[ba[1vA>®xb 1•i t'iFiT.3a lx'l^• 4IPJ%1CSal11 IJEj ]IMb.M ^a:l :'.DS'::: Y'C a:d^tam..m:tllg�a Sr.:f rtx:iY^.asx':2n�:Ta.^�h I. :5rx/.t� anal:c+r Wbrc_:JVE:Iic a*ro.non m Irma: C.:'C.z s s+?.adsdsin�'+i1:4 rJ d:xe sus 1zrs� E altlabAiav a"Edc Rlbnaia btt CAERLVGW MM"I AIIEEMAOMEnIM bd�b¢mbpmw araolrAOn atlaemes6anaOa:aYmb 'lsA�s�is6sl�ee abbcl»daboa • Ci141ffitYSB� 3m r x5 merestrt: ice Tr :nw.lF rS,st'1aCs: •luilor�r}Tu:atr>Q :rs xc».-,wl=aCrij:2lc-M crtma •FEmn b:elor A>ra»�nz 9GS•i {:��1'LLha:�:61'-_::Cid]Y. Y'i:mLTCars %LGYII.YI[3'.n: •���� 3:;Y�:na'aii:r•: ec�n:cr i-. Ya S.tlEmuiibu. :M.::�Oars •�F�iEefffie SY^tl .YMIKMC.:tY�1 cfi:r r'Lr[: ni: ::tln1Cni: ry' A37r.M4 LCn.3 { rn W srba[iC zn-r-b::;aryazaa'i3:A{I�a .v^u rYi. F EwmmnuwgbaaFr9lpytlftlS " IMLA.OWr LUJFDaMALLlY1G JNAFSEIW-4' F nabptlm ol9iNt WYtiwsu aODF Tl'a*IW At¢EYaS•a' •UkwnT2F LYasavi�m • COlnc som i'�� Sq • EraarrJmnr[btlacy i'c unarm Aleras .trArs'a®[EIEI �•��=r�a=.atp:m yxr •luilor�r}Tu:atr>Q uaaaa�n3r�4a��a;,MFIA�F1aMRay .m::a:rs n_ie: •FEmn b:elor A>ra»�nz nmFS'lPieS»TT iWCIDtlV�lr/Il7c'.:ISY.Crx^. a ;. �iZ tf�M6reinar�yeam..r.r.rai a.Ya6Li1�•J.'Sa�Ys san aoC a��Mgxser: n:F9a[a.aarr.�:a :JAE"smur JrIE yso tpmmoYb a sIb19'.bMYYorear-;n +�e:murg. d¢aa � a asMan n �a sNFe[grtanurce s clmsra�:icrn x 9CItl111fIFlr[5 E^�'-YIT A'C. 9S ager aSaxraC1'C C)i CDI.'Tlii dl'Va: dt M . .urea., a.-ys u�ooasnxacvro atl Ir4'a t'l ane.ia ebv�m:r.:Oa®saa>Nb[c`vfwaopoCSlb or. Xao minalV� u 42-M yl2dfnM4pe ,VaparA[x3ra�m1aFIrrinTo-�a+a^J aa.waK.�nbcam RWL'abac a�i6x ie-ESSt'Ntl6G?Fi �!L fi M �"' SIE ILF7M571.bnVl1:,$9E"ASR r, aMA'E=16071,-�l+MSi'E6ii%LISL?d^2'. 14 arts for all L..k1a. c.ray Gerald a wr. k,kA Li.- n Arts Commission Arts Blueprint — Phase I Page 48 GOAL Funding policies of public md privae fimders support and align with vision and of dus plan. S7Y&TEG IES VAI LE&OE It Sk IP 1 i4b.�e b,mlasr9 ft' IiNMRSV-; -IJ CE3 'n c�a3 ;x xv mmmm:p?aroc�-p:ae msna�.r `sao� •�I�s�-imas ry:r iaarCmc�-.N nasea sier�ca4,�m:A n,Fa cbllfYasis •�Ci,C6aema. 3 ip,w>szaaae yftnura rszmas-xnrrM ebasa:mc+ L pms: pmmv, ilt•T.afoC n J16 M1is'YgCpPg a1TISC :311E71. piM $ffidl ta:ilwe9.71 pimmVSH6iMYR • 9tO:e RDi�Yffi.t0.1Y19L'.Xr1kl • S.e.QSo.la.alm,aps'tesem se re:aeeen 7`ckL':rr.,arrs:lp^rx -�:c:en::r.� :m ran�rvgitcvxa� :-sir a,e:m�s may. ;tr 4neaw m.sxxrG� rr:,oc anexn Vis- nYa7c ,e::f :YPrvrr�.t-o'rrcrC i3C.,lla'G P='t amli _ raeapacu F,Hm upm�'.imr--cm-.mcx aN'R 3TY„C k Ly pamm S.n.Fcnra Em-.nrcR C. JFa b: R9. �v: P.K wao.�_ r Sb�c."J7e mz-;p,-mv anFat¢vmr. Vim: fibapl2,bS M uS29 afi.ume 9e .ftnte aMrMr. tlnb LM7yA0.MWWMpg am ss �.m "�asamanena e: a� na. arari, furl lay x-.�ez 3m-9„as;imCa76'�w*sr2rn E*eMOTmmr f S1'SO owr z�a11, �. ,t,sa�a,: if6ll➢CC eaaa.�¢:al, evl• w;m � n-� f SAOIC� setla."W, rmam ;V-Mn+ISH,Sfi W 2T sIfor; m still x:00 .11v r.s+sas vU pnatl._,a L•dra:is a r. 's Pourd?:m tz "0 _xrr. .ra L3n�zam a,59a ^twr[a�aaSn Psmtlr aylEartrc .n�.me auaxrtr a;rrss ^c murc av mems nam0.assy manes pass uE es.. Isn a,n E secmrx FIC6ESS-M/FG TK C GMS LEM AMSE—Sues XMM&' Soy PO Erm-sm,e. Saran rawla swarama s PES" ENIEMUMEW • Q.amzas.tiinr� AM :w0wr4 FM -CMU • Evv«vamy P-ucm-, • ,mmr 3ee:� !-m ln�v6s Camy a: a•d eln nr.ran F�,ann arts for all 15 Arts Commission Arts Blueprint — Phase I Page 49 S� STATE GOALS & PARTNERS New policies and priorities at the State level are required to truitirnize the achievement of goals at the district level. The County Task Farce on Arts Education works closely with the California Alliance for Am Education and other State -level stakeholders (including but not limited to the Legislature, State Board of Education, PTA and the California Alts Council) to support policy development on behalf of sequential K-12 arts education_ The California Alliance for Arts Education successfitlly introduced the following' 02-2f)N legislatim platthnn, supported by the County Board of Supervisors, which was passed by the legislature and signed by the Governor. SCR; ISacal so Mchmyl Maus ca Iv asar:y.h:L SZLJ;-.a tv inrnaraa afsa&wt&b t� ,^ n> Avya"andsygn aR Swtgw�Oma7.-pcs iny_di.�ty r.�hmkh ad axFaTrirt as Fxaeo hr;�Ea'tn i:mrc'r.R aruFa .-a dniasr>^y ri Evifvdam cmn•c mancanca FurAng r. m ---:t r SWGSIScmlC�' Shpaaa. ak.mm:lac Ym.1a ra!Fmvq Artaw to Irdrvaaa vw o nIL CAIa~Fhmrrrdraawa CAAE acrc q wasrasx mdia le inyrnenorm:al antz k rga anrrp avadwnc rase ASS121taial rrmhesyssia ZakPkriFrabeam ar silk%s scr.; a scamp a -d dxrr. Fan dv L•cd kv Eicna �'acashF The CounryTask Force on Arts- Education will continue to work smith state -level stakeholders to support the follow irw arcs education policies_ SWELMISLAIURE90WOM • �rsy aJ►•sWfi.6raa P��am afdr taffeta • 14n'.�mrinr�namk`y i�acudarntd era • !.sY;hanca syn sea •Yhroe'm a?cr ppl alfoc radosa • mgha c -a rs ;a to induct mdlasi�l +r!sgh wi rd m baa T • Frd c_adraru4boyas Fa mpiorasr®m baa adcm vhs in Urban rsem:l ra•.rrais ds..hval • 5"P" ate�ar m -urea da vewv w t'adader••rraReamafs fr f1a 'Qnr,2r and a -m bath s ad bet uW •S pri aEisxim m dsrdcp awammm twh �r as•damn SUIT CUeSS Ol CN tEAnMER MIENTI LME • Nwkp Ex-iFadar ci 3amk Thant. and Nadu k3 ievams • Ragiry invaaam as _eases raqurad Fz ail marts as Bs r: odorvad • Roqum ase dust a7r 01ta Adamersavc Sw�cas'ndasia: . VLrtkm Q � pa ma mC� ardi ata adrorsa 2"MMtn OLCArtal ' SWRM dwdc¢irs i.�rJrtyY�+a'4 � era nc:xva radiodr'IA adar� • SM—d"w— mFarmyar;car• —cula xE-e dw"a an ivse zmd Faradwr ahpm •supun"drr4gp aFird=ks m da:a ardimmr EMJWQ SM MUSTY TRLMES AM MTU 9949 M71U'AMN NSUF1TM •staaawriorkm Fa aB aduodm mfrs sranng sa&4nm be a•dvwWW •Amv*n madras 6m am% ass majrs 16 arts for all lna,rratss CwnsgnlBwap nFrA aremm Arts Commission Arts Blueprint — Phase I Page 50 �3 Mobilizing the Effort and Assessing Progress The ongital pubka mn of the Regi®t 1keprirr fir Am I:.hramm m Septmbff 3m, rya a V" fret sssp a m c'nH—B p— dPh---t8 and by stakdhd ie:s Ot dw Bh Tnm had be= adtpted by the I.m &gCks cCum Bond 0fSmPervmt7, the Lm Anm&5 Coum Am Cmmamm (IACAQ and the Lm AgBckn Curet} Bond of F bczwn (LACM, a h mga m or agmn y Amdf6d a lmdn with the upport of o m of p=mess m Oat m p&p L L-Ia dexkpcd a plan cC =an for the srmegq(W far wtmh de hae Amcnwd =Vamabibm Be each strategy wpt apmce tithe tts®m. acmm PLM = id sitsttt&-is v m omIN to bur dr visim of the 64tept= in Nmdt ?903, m Esnmee CSR- of dtc Caatay Tak 14 m Am E&cabm audwrrmd by the Baud of Scp'ta teem dahradopd of the Bixpava, y t==d= grade ud too vPtanet =DM of dm Bhteprtm l- antdr fam zml-C-W—d cftr{e-==waee of the pnotay hodrrshp P� dm ^•^^^^^- ttsem m a:nomb ly bam b rTm on and mahw ptogrm trade and pruritic dststim a nce&i La' Srr�ifiiisl6wam1.Mi5Fa M: i,strs+y.'�4 the msplooecsCnca ofdse BhteQrimea>1Setl pr�sslg bf' amwetitF�.wt®e..1..;tsek s,..�.r,b the Lm Asegle Camay Aro C<mmt raw 1aAttgdes &a.Fa Imrq.Si.mom E. kWAS..,0,[.i Cama ()Mm of L:tha>mtn bm hind m Ara for Ag Rojmt Deecyea m mange (ACOS -s strim the Bhteprma ScsffMg wa »rade PCOMI& dRME[S s gam 6mm the 1a: Angde Cattttq Ptodtttimr lmesmsenr fvrd m 2%1-2 m -A the CAU3nm Are Comol w ?0 I,.lhE -';2 aanl Lndv rtrat fir the Are mWFurm tafmg for Nif_ m dsr pmmc The 5A Cccm Tak farce m Am x' a...+.:.,; wbKb s mt its work in mb commemt cf paamm, vta movatrd m felgt 3104 m tae .d tel+b the xt.esm = of ttY fun L8 trnndts ofaoPimtettum imloiitag fie oral htmdt of www - Am13osg_4pptr»ataely 3.N} =&Aknlden mm w *a fist normal Are for An P:amm Rpm V-11 t . Lm lnkahs Conn Ravwal muemm kr km rdurzxtet a r t s f o r a 11 17 Arts Commission Arts Blueprint — Phase I Page 51 spy Terms _: -MAW= de5oed as dance- narsir. theme and the . aro as rhe are St- Rnmd of F:axaburn U e: suoj.6 fcr rade respetaae fi + e iux beasri Nowehec this pLm also a3nowkdges ad sappen the toe of uredo. er t.aod iialr a u nor a0 b` and crews the arc ar a -®mss that m[ulpa9G �'-bard cowurnecaL and praf®crmd arts acuriues. OetYaMledAdU lRKW —A cacfiated tenser ttsoed m detiser aro rear actity m dans, azarduan at the read ata 'K•12 aM eaaemt'—rhe ttrilt[W-ched appnncb this R_egustal FAICFria worms ends is that wgwxat al K-12 arts education be debye ed to suwLym by tllta gmh$r-1nosal da roao teacher, oat ertnw Nab b'ea wzhus Luer daapb¢ and peofeaiand Musa to s91race and mppiener tosx�wssriwtg mgahet wzb a d21 ri Aro conuff ,at:. liM fBRlptYtth �A e0!!!i -PMIMw5MMM Ma1180whoci dams wahts Los Angeles Cin std I ns .k1wies Coady C1Sxr of tdoauas cla>moata bx at a wuhn these dur>v that the Coeur} aaaduraes cavi Los Arteries Cornier odrwe of Education cLseoama pro" cra.*.har. edrcmcnd pmgam to trarancerm,•t abased atah neglected yaodt in modenew frTues. catms>mer-based pmg= Rx a -risk mouth `ductule offetalra txuidta trnpoao and teem pacatci: asst support far xbad & a to curate tsatsaadete with dsablices recaara the bes pai6le edmcatca LACOi Aho operate, dwnwani-�Los Anqrims Conray Fho School 6 the.4a ani dw hnaznacrosol ihhvtechruc Lligh ScIred 'XhMld 4®dte ihlnW Mtf—blahs• 7esporhiama to the nkrtsrnt courownred on the trrlp _e of shat-,chool psognna CYrrLrltY a mataal pn ce m the dtthmy tfat ed^ These prtrrym hmre p rmaled at teachable su:pgap m the face d'cabxia that vurtmay daummd arts lils8a>Ot a 8® the shod ft:h hrJ, aid wt'A came m be rr pcaaa h n part otthe tt®a of the Regxwul Rloepnot that aro wil be re ur-c ed m the regular perhaps e>tatdrdj W13XII xbedole, aadable m A *-a-- and as-sacol prtagratsw wall then provide eazahervam to thoe vtdetc bewni the sdKxA day. 'aeq~am edwian acurrzitaxrm wmh rah mu ofteanmg btis3tg tpat the pev iom ane, a app to ku-juag that aeras on a exams or omm iol basis am & or wahoa refer a tce to pcesiara ams VMWaNdPMFM Ail•rd tljA=09ft— Coamtaaysbaa in dam. h tMRa and sial arts were 1a pa rd br the C-llsfoam SURE rami of an January 2WI fdowdoadablea ltp :f,'wssrakacytv�7dsVufir(anp). The staniarb 0& mod dieka in dr&kTUg campseh®re ata-Incusen pssgoea at aD grade lesek T heYA{M statdacls arc spafied by Fade iewj and moxa devebr ed through a ccitaboatio n ams g whod diaia mr. Ian specubur, seathen m each ofthe arcs Rpm the CA irM pmF<sixol arc edocmor mumcun . Rasa. uao-achots Emc i nnreva mfltigher lezatrg. and Ube C,sk-^:, Deparancta ofLdaa sur s4ff.TLE Vmdng prmdpies is dnw%thee sraatuxis ate cotraimad m the i'ohm and Awintvey,ir6 Fwamwtkfat CdOr,i AaKrlit,cv- KmieFame Tkmrih Gra& "firn5- 2fa?4 (ZrAbb a forpurisae a the Cawwuia n,..� —^ of Gduaatian PURR. tA0C1.7 r�-0fi99 or dtswalari a ropy R hey./(awy,,�ta pv.Irfpn,'ffnpA�o--*-wFi. Those prmcpies imlrw haat the arm am care vb)eru. adh mamong a Aarat body of kmwiedg and ski$ ants that atandeaw Uigur u a bac .isanaesssb'c of I &Aacarren m the aro arts for all Lasko. ca,rq ave..,,, Ru p,,n frc k,, Rw ne Arts Commission Arts Blueprint —Phase I Page 52 53;� Santa Clarita Valley K-12 Arts Education Consortium Presents: �ZCa Professional Development Outreach a Information 2011-2012 Kennedy Center's ¢ t%1 is � Program The Kennedy Centers partners in Education program is designed to assist arts organizations throughout the nation develop and/or expand educational partnerships with total school systems m oder to establish arts -based professional development programs for teachers. The program is based Da the belief that educating teachers is an essential component of any effort in increase the artistic literacy of young people. SCV K-12! Arts Education Consortium The Santa Clarity Performing Arts Center at College of the Canyons and Castaic Union School District. Newhall School District Saugus Union School District, Sulphur Springs School District and the William S. Hart Union High School District are members of the Partners in Education program of the John F. Kennedy Center for the Performing Arts. Selected because of their demonstrated commitment to the improvement of education in and through the arts, the Partnership Team participates in collaborative etlom to provide professional development opportunities in the arts for educators in the Santa Clanta Valley. You will achieve a deeper Professional Development Outreach Outcomes ,f�_ ✓ understanding of the Teachers will understand: (Al _'� (3 0.47 - beauty, depth and range -The dehmtlon of arts integration of the arts. Presenters . The ways to integrate an forms with other curriculum provide the toots and techniques for integrating the artsinto your • The benefsD of integrating arts with other curriculum ctassrooms. Selected teachers pay a $25 Enrollment Fee payable to The Santa Gants Community College. (Includes all materials. Teachers W01 M Perform. - Cons Identify and Performing has Stantegraton supplies and re/nshmalts.) Maximum 35 Participants . Consttur, atnvities to ease lar arts mtegranan Interested: • Evaluate the power of learning through the arts - Complete the app4carmic. Calendar the dates! Teachers will appreciate: Subm t w yourschool district. 4trend the workshops. The beauty and value of the arts in aesthetic terms Compltte theassigrunents. •The arts as a means to address human intelligences Two e,aTt=r. o•sr Dent lea"-rc So=a'e�Fei�:.. •The value of integrating arts with other cum<ulum 2011-2012 Calendar of Events COHORT 2010 (Year 2) COHORT 2011 (Year 1) Apel 25 Applications Available April 25 Applications AvaiWble Mart] Applications Out May 13 Applications Due September 12 Welcome Reception, 1:45-5:00 p.m. _ September 12 Welcome Reception, 3:45-5.Z pm September 26 tableau tVartstu. 3-45£:4S Wm. September26 Defining Arts integration Workshop, 3.45-6.45 Am. January 24 Poetry OK the Page: Part It Workshop 3:45-6:45 P.M. September 27 Defining the Power ofteanlogThmoo W Arts FebrSdermfi< Thought In Malian, 3:45-6:45 pm. _ Wcrrsnop3'45-0:45 pm. IanuaR 23 Poetry Off The Page: Pan l WarWiop, 3:45-6:45 pm. April23 Power of the Am Project Roundtable, 3.45.5.00 lion. Febmary 27 Sdentifitlbought In Monte, 3:45-6:45 pm. June teiehratle"Aceptlalr 6:07-430 pm Santa GKna Performing Am temp April 23 Power of the Arts Project Roundtable, 3:45-5--00 pm. June eelebation/neceptnn ,Priv Clariu 6:0.10-9'30 pm. Santa C'atita Performing Am Leeman PERFORMING AIITs Gn+er Santa CIaAN Vailar CeawMrrYubrx Garefc UMen School Wsbitt-home M¢em saugw Unbn School D#Vkt•)omr LUUE Nerhe115chonlDkbM•Noncy Capney Sulphur Sprigs scissor Marrst• Fully Nmds sand ciarita PPrforminq AMCi a Coope of the Camrym• Adom Plellpsm William S. loan school District • Nidi Fnpbrchn Partial Funding Procured by. Ktwaeeremwr IN thePerf reseef Nu •Tis, noivicc aux wa CeKkepEbmsuxicrkn weh The • John t KmreJyGXiiihs me Rr/mmrogAm mmit pnmsey urMervammhv actvilrmr.4 f0emno^anr, rhr 4m.ru4.'cmm,ner'a nn w!arnrp A'G TaN aPnresslonal Devabpme+a Funds / saner Clerics Perrarminq Am Center, at Causes err rise, Carryon,/Prfwre Feurrdaaans Arts Commission Arts Blueprint — Phase I Page 53 5� •T 1 iVi * 9 0 n SANTA CLARITA PERFORMING ARTS CENTER 2011-12 Arts Education Outreach Season r Arts Commission Arts Blueprint — Phase I Page 54 57 PerformingArts Center Arts Education Advisory Committee Rica Garan_ Qua Jams Badmr Ami Bali Ramo WE Erica Matz Lisa Bloom M fWIQ Ruttalm Mitil Caput Dared Cestan shatiana colow Nancy Copley rdd Engbruchc k+ dy Gish Jasmines Fosmr Anna FretosSmchaz Carl Gail u }ori Saratu Goldman Ridt Gould Barry GriIbmns SFwMay HaM Kadq Harris ELana Halgamn Dm Daa Jacobson Kadry Kolar Charlotco Kkaman Frank IOrcrnm+ Joan Lucid Janana Maxon Randy Moberg Royd Moos Aden plilipson Lori Maria Rios David Sdwtz Daraaa Shiro Jath Shiro Dona Smv ar Am Ungar Sabrina Uttar Da aWarrick Rosalnd Wayman Doris Maria Zimmer n,.a.mxar>+saarar.. �$y Arts Commission Arts Blueprint — Phase I Page 55 MMIJ WIMA VM *PPM len[ L1�f_ i M'aiLif aaltlllASlNf QeJw+N!e!GiaMW>B EIIDISGPI e.�tiw.rr�i.pvs►r ■ Arts Commission Arts Blueprint — Phase I Page 55 MMIJ WIMA Arts Commission Arts Blueprint—Phase I Pale 56 The San" CUnta 7 =,Ff rn m£ Ams Ccneer a proud co male arAh {e avid!range of profesioeai per6 emcee aidh nacnriA and ih aee*sariona experience toe 14 aed edutaae po or studeam iirefessiond artats we2.1 bring mu ki.ge+hre, mAtkwkis>! works to your ,cheats perfvmnnce spate For dus group s fm m !a to di0+ srLKhmts. A! =em bl es arc hued o n araiL 4A*, m d marry eceme wi th smmipmrng study guides. Pkue pay doec atnention to zhow requirreaaly Li idm otherwise noted, dte gslowt+g assen$Aies z2 arr'aikbk ysanrosrhd. yrs Opera • Farmotea 20yeart:A opt tars Ian � So elapIC1 dmg-Sia rx VtedLs tRM of rperam ten afa'wLM-,=ofyomiga =LA Open'%a.art>-rwewg ptq'anc mm -t. ariveK tnt hic4ast =wKwm dare eiQientThise in rteraC . 45artrsa Teti, dTV Wm m desired for K t stress add katan'.A Opc ire= aSh» Ord Lsadr No e,;S m m reriezary x pet I o r of of this prt W frsrres arm *ori tm LA opt:: pefama� �� 3.vinx'Srq ext na,d'pmsidc h=X" hWkWMrd rehk reivmoyj Moder- retch Qin and Z" m dvw the mmmirm of krvkr stmt and M viotn txmrA opera[ s,by tR Age Group Crag K.12 Fa¢ M sgic$1,256 bu-totad. (msec its: tsc perk ri:mi� rs+be pmt ReW*SivracA hied mesiad pan n ,re puP.srmace as The Cr aym Cowl -TP F pa cast itch ab, posue:NR>riateps ad a rSa^h to yer (see Sato✓) -aYaue is pmicie is mule assernbly prngrsr w do MAwn of S=CarnA%I. See � dthv brgnpnsdirlirr,the alder a idrodrd m Colanvrc y (rhe rmxrq ci=f rsl by Gahvh the CI•anetm ad incenses rr7m Crafvi Cart Ar Civ¢ Lair= K-2 AraO I YA woad Feet 3566 wvm3am dn*-tel Raqutemeri¢ Std area WE & CO. - A e. wAuni tneffir mnspi ry Sc. tr presemng aiomigadaptatnc ofds®c waist efiterxve for ;a x ASwMVA A cos perfwRs mare gamed tavds pvomrg. heaq and mtaasY tlsvc w x CAivrn YAP\conw, eawrnThe trriFe of sa>nrird a'la'i art,6 wen at+.rir o• }ops aro a � for a-gsgry pnseixaasns ew Se admmbfe to " spacx. Farr pow e rte. Acsamsc ;nc � seders n tme pCiYRarcri wd be defigi d by the x etv dry=gt aF GGnet;-m - ebr �kr-rc and yandi= lc m +trio get O=uzcd ty -0 'dread and ksaidh zp,=: RcSbn Gcaditiicw. AR Crmp;Craia 4. i2 OP%uWA W - P, an the tzLr d= —� Adrertuc of Vromtm ertbm by Cath Cried n I M See pal re"k :x smry of awocden, a p, x! rv-cl Fro cCeo 4h0. Cc' -,Vg rw OW11 rebbolsfw r hasp . cgepm,, � nkpbe essz¢ aha- kffIWd!SS�curat< aric NYI=rc Age Caaaa CrJde K4 Awa OalaNa' .. 3Tdng do minion on !a quest to Deme a kii pt and to i{a fir de hors r of he hebced Oudxa ❑on Ll ridatlsaudr to desei of la `faxha wkh :w t er-h&f j sicrho fi=i z Iia Sider re9rdt of the Gcidr. =kkret of !`return. Age CwcxiwCrakes 4-f2 Feat 31600 srge S,2 t} badcsa4a yir-ve &a, two pcmrt•mxa a be prowled) Ra¢rtermeno:An cpn pkqvq adpvkwresaie Sp- and 9.16 rKLL wolunb es Per perkarr¢¢ Arts Commission Arts Blueprint — Phase I Page 57 Faushvork Mask TheOe . %,d d er Ar Ca Gam Pa r '991, false mru_ t -t 7ho=t rte bee• crneea W e," a--fthr" `te rt afrhe q=k by cu4eymQ are s40,trg a.dn of ad ages wth a uc¢.e vrt d come. Ptyad ms+tec t rnnGCanm rd ,aGy RM Wah Yrara+ar .. 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Cat' w th tic brill dA w u it s itpert t s t,rdes8d the r d ttc Pet, t is YU +� Piq 5o trtnc d ar ta2ihe do cx.-ds n mnat- kodsm r both Gr#%� and Scarth and hm Cat >cy acme r .=mtamiy to . asd edcamvd arograna Age CreW G-d'a C. 12 Fo¢s 3375 ziq�la-'7 �-ta-tslc3`� type Ae¢>.annsc� Cts and two r JM HerTlandPZ-KOW - A two -t HBO Dd PoL .'rata k= s an to and wrxr anrrit e f to . mfty wrnk tm dtalo{w tae ade while m" thorn k, vAs a ,pole, word px!4 u peerb _" on the earth seam d HBO s %�j Sitervts Pt _-t %et , nd to racy tors lite atrrtry with tm taardpciernrre 'Fdned tern Primo" Asa tes'fc Harecict-Ka cc a to wrrkwadt woerd arrg'�ara±fra{frnrt -a Ar,'<+¢teacnr>i IigHw ^,:mus aad SpdenNhrti'Nvks'w{>s -t amcxiy !w� Jawt3ea P.q a'�e Pcmvts � Er Hqh Scis! Perbr wg hv"n Age GroW Greocm 7- a Fac $275 Ule:3430 =Ck-ta�i61S tree RegAa A. mavgilnrc Arts Commission Arts Blueprint - Phase 1 Page 58 N Renaissaxe - ane b k Ms �c a-svcr s ar A a dela=rte comer 2yiC dao- p Mrc 'E xtrtet M®t dataaaly rwwws t =-et rxr ccta±enc- of Mt SDs rd �s thrrs.{h o-rrr_ �r'Ea''aTs rd harrenrcs am mfeer+e rrs=w to '140t ww iaa da wryyMe yr -W San ceatc a mqx rd arasertt aasd to wq m gne w9 da :RA&The pa�mtvta asaarm ttcM orm Ma naccwrdt M*n'Tood fr the 3PR a Wei L to sea: ALe CamptOUm l i3 ca�s:3 � LCC anpic3� dOG hrlc ao-tra.4 Ruquttvn¢¢ A cehsn _ s i Andrew CiN2S&K)W -A t &V4= i -d parscnst wnt, art ¢gym 1 n rias rrwn rare M+e werr, Arc -w s-., and Me m cfre Ewe ad the Cagm® pwple nrs V*sr Ahr¢H s a mertiav she Zadi Arra `= and Care Coaar* vnch a Emrea on the ,Air musfracit rducetFcwrh Mte � On'Satta- iA MNW6,*TTT% P� ' amrbel M 4e me d m the M=* MMM!d FT=ciiw=— mudradL va crrx Li. aflc ba mthe., dGv andearl paza t :i argn d wain AV Croup `taus K- I: Fats 3:75 wym 3;S= bads batadr, S6B tryfe Ra¢t� V4-r'e Lwi"mw r4 1 Heins Dance Theatre A eel' P -=W, An� -fir mnm cancvy %utaee try Gocatw miff n 14?F;. Maki tea PwrA ed we pa;onned ==CA's Royce 44 - i, i Crry Cera CjAr%frit tra ln, Gtr n WC.adn,e ryd opa a r L_nnm, _ a rn cfduccak o7Ranporw.y C P� nt\Cr1eK 6 a wn dvfIj rrtr br &.Anne net'm iw d Nr_n Mie PDw u cc y e" paten= ar csbn7pcrry da .TM.r r a cwjwy ai &ane` a_11M Sane& m a arf[e asr a+prares naT.nral .a-ra^. an :3srys1(g 3arg x�t maetncr n.enuv. 49e*W� Ohnoubwe - r _� aeaae pe¢ maned by Caldtaed dmZ a+d n� the Weare* s T3tamdj c�iw2d ti - rd d - the nrm+c of the rtiite: lh<tq av-d rv2ery � actr ^smrn aGje:Sthc werir ica m a.dc dacrn-Say cd'a<c at dalds u&in watt tier dnsarga aei a n arFrW anrnrd flm rude ty Qr `1itr (dnrm of 9rys McThad.'he aa3vre egarrrs Mre i;na>Q¢ term dr�n rd dre n � wed =^—�+-� pre�an which tsotrs sbjdaG at app m2&U&e W'y Sara thewtrii ofdarQ '.!e rm=W=r of rt'oaene:t Zia MOMWIF@cn ilri cowyaTe E A'e GMw Crarla _6 Fats M .upe4:'6w desiE Rmp* or¢ A paiort^arax 4 Arts Commission Arts Blueprint—Phase I Page 59 Samde-/knLhcyvaxemc� c, AG preaaam-Smr to M bC ad rSGL n LtS�Ch� -x-cJ a S fC"4a �'C., g9 of 3 Akvm:s IIYd:.i rtxvT faY�. He peria+r'a troLe a a lJguida ad i 9G vwc� is wm Ered m Bee in Certs u a p9Ci� 2Ftm Fie esr� M tFe LS.n I M7, ad n M faatini 1!ts:orc far Www .ii±rvry(wwwtcnsuehrexv'kis+rcrgtaY).The M &7 TS3M =t xYm oreew%r h*uael a aW 61a lis arTrW xa_ Same wr cr.F S ad t -==d wys n tm �ff taVt ,L.gxri whiteP r% m tFe kalr.-ha.rvndy bjV a'd wr ftm Alp CwnW 3rr K-17 AwhbOgc S= 26----' Fa 5'.7170 daiiie `'L� The 0717. w Guys - Fhcrmi 7 -,riar, friar,asa ra G- Ct, *WAV V aw ad er FAr-wcrk-da3 .*c�_— Ah, xabs and awr-tt Fein hasr beat perfa-mg 1v mora M'L jcpzvrg -U�xisine I PBX. Hjvq�-Xy tri tied Gmno Cir—o-te ria arvcr=i of Todh old x m Itwr MR&M erpeetm wnec errFfxare tFe ­ty of pam¢coopcmin z e tearrw_ty_ AC, Cao qL atn& Cb Av91ab8ty. Mry 7I :S •� F'a$312M Katie RaqutimrmSNatre COC Asse<m hies stmt.Ream es fem �e va oa 'a*orrxrg Ars eep a a Casege s er Ca3r+a m aw audmle t. )n %CMQ& Low Cbmwb a -Yarn sedge vA hme m qpi _rtt;r m x pat of d Wft r C6Gs awat rrirn i dtar Pertrrse: se ar ' 0c F aMt k� stags n vg ahrga SmBs a_zr—rte. ',�as+c eaY kr a¢1C Maar. CR -4), Apt Grs WCraas K.. Q Aaa&bdt c FoJDr Mmcxrs xYN�+ s b� 10 ad n. FQ S'A Ra*w=nmSA n= as__a E p r the perm a xes z reaied'v aV aaertiex Arts Commission Arts Blueprint—Phase I Page 60 sew Umtted Engage entae -lea AsSom ri arty and rampaias m in 1rb Chwka Or a &ORM tbm ddo appatiai L parieaaaa at ammumd okb do arb FfOatw Oerbaa&7bvy Yea ba load neer# to stake ties I aaW W Or spa" aummbIm at pr >rI I Plw vain dw Are; Hada Ootnaeb eah as s a po=bk to >.vm yen part t dito Faustwark Mask Theatre al.pa WANOLtiawl AwFat.r�Aroca Dr ofths awar'dwrrrni, u,rYra+owrld ca+grX+.d M aadsle to pra`Ee a proal axrrdy d^..mJe Brg «rtg.' His thew: tme oared 7+ezat E.H^ alt vner7uc ad sdwt, art t'e as -V" ra -uric 1pp� Irl - d the uvla arc Faum: as pe£-xy a,e .ec .+ct'r Pkbcic 0Tlexter, mr Claatpim Feflr,.'irgiae ad the dad V4hr Cas ad cegc2 ad ams2s rte nude .dee n ram—H perfrr.ran¢s He mala r WA..'.... Taos from mo=le ,,� rcacrene m t m R prrwN _ w m ssic, bra: = orraaa"* ue roc: r iapl SW de ayrabr a was for WW -d Gard re ct®a t"rirm's bry tak.'TTc Frrq Ria;' lark Farr wFm ty her. 'taffii with a � iht rnarb rrt®ral" ismd aaarc x rv)f t4 fr$tz rsrrm Ford 9d %the rueorlat 'cPerc 3 Fay Frei P4-dds meq ns;o[ pores 3x=rv% s .ad.ab{am�ad rat h8 afiha �rnl3S -'Re PocM7t ns rd arc daze to *arisst d-. Of toicrc fnr otr_s �rt� �scvar• iz'nn+e as1 +ei¢`- ler a c-.sarz F,9 ad -,L AV G nup. Cuda K 4 Fooz t77: >Bt i i �r Raqubrmontr time Metales M5 Mexican Brass — N" 940.2".1 lJrcrq ::rami i�c w:.vie r-s"z, a :antcrparcy r�ermie:,e POM aragesrera n .P -L— titE zTe drag+ de bm IRsabae ad `e}ad these fisc 7axig ramaas be k to ` c rnuzcu1r a they to= the ate 0;� and aach to the r..ah cf Mi:h=hMtavca's+mdra tr=girtmv oxdedh 20Q .r Mored. PMdnam: ml, ul the duh cI ixx a with a ren -=q: Ir. .00 weh rre a,ain� AV Cw=p-AW—j& MS r'at x 4rse far d agsthe PAC and kinEd r&aei rec'rtt nd do � er FT T- 2 Fwx Ssai is at -r o te'C Lip wth de O.� ai yfce. Raqurvsinr¢ Ftrzvrnr¢ q3Zm Spmi1 Nom¢ MS w3 be at Cn4eV or de Cxsicam br x flee Ntvrxr C;= fa d,,Jwft ad add'—�a mm Nm 10 to, 6 • Arts Commission Arts Blueprint — Phase I Page 61 41'�—1 Arts Commission Arts Blueprint — Phase I Page 62 ih is yew t, a PAC hosts five d verse, educational, bu oa n performance opportunities for you students, provh d ng them the op porheity to experience N gh- psu ity pelfornvnces by prute"osaJ arta is art the PACs Maiatage B m4n perfo rrmanc es are fire on a frst.mme, fust. ved nasi s far schools with srrmJJ groups of students. Sdh od s wit be charged $S p er student for grou ps of 120 students or t nom Seati ng is awa lade on a fist�mme, frst,served basis and venation& air required Please note that sdwoh r st arrange for transpo ratio m th a cost a1 bu c is not induded. S dm bvr%hip opp ortunitin aze amiable Please contact the PAC K-12Artz Education Outreach program II�Cs some •aofa rEd" - OOL mat 1040ae Ran Tawda"TUWAu. Swrtwcmk mrd Nw7aiad. uthr to Imtissh4 efosor "-9wv sore-tw apdm kx%Te Vsa m tlm.l yd..a of the log dwn rpwe' , conW wtht-,Ib Wrad¢rcarpray iebun-dsbr thei ebyrcia+styie sfawTFz isuy.e }il-pixr giarp duan nkw btdwd hn ercaraet to wail with the mfr C a rd came d the iozch. P.cst. 1797lean tkrers rant: m F*,.ihhayTrVda hss i¢vpa-atrc cvhCrpQry rhdncG tic oatt aredYsg tine's rhtrK refixtw rd atvE_ Ne C.rouq:Gr 49 The J91C a /sod to waornce Mole Yokds erve ft pa,fws r Sondoy, Oct 9 to pee eaasMONLIty ere r rbetiemdk MdbuwV) los boas sebceed to he p of the WwW feetwf of SooW Mole 16 days and NS floe }o LA's malAw dwatem dvdh syntgogue4 temple and outdoor earses N*,-�W00MNMor SPZM NWIC L&iii 913fltNtldons .ka¢edv �rmcrg :tarn tie r._xTwrts z::Fe". ar j � n ivaerax� sc isc Tarr aTrtrt =Yim o?7c la -n to reotsce pox%m 7e wc+s.:. cfVv r a� rax vv:ma c= `ase tm ;msec ty Pa = and tew- . aihe br :m tanpahyh rq1- it a ai Frcifrsscwuh� ss wel s+stre rb 's ahity m Haas a c.+dencs aamm,. fa -vin: m i 7?d tx asmgi�yk arthet a^a�r'!mh Fohrtary is a twctme. frnenriamam_e Per•=rmer .eto aer-aaas rnrr a. re et podam sne ce.._..wary, wcA.^r_p The Cngy Cowt at Tbo Cuel46i4 M - I Raiebow OEM NM 1 rt I Oc10tr-A r aqv !d v , d rtmr stud m3mrbk- th-ads world of the rreslnt; "LAw afn m rd pipes adr&'Fw a Am the ad-= to utas the worth of atcda and asst Cm;h fire rvaw.r:". d a wtmsial'm�lorn wine aapa mre 10 Beidm adere hal aGherho_ C blowy Ma M -r% of cc" ohs ening he th— &Twmand story and m scW nrrb-s 61M -ft Crural fityme w dh arwee esd TTi Basi ardvfte" S Ekwo n dm aAamn: pwmpm with prssimazani pef— as try trig b 9e aarz or the shads moa Pio Pte^ narias.'Tfm shwr r masa apvoar,Ee'or pM-K tra4h the rzirL Age Comp crass K-2 Arts Commission Arts Blueprint - Phase I Page 63 Pushcart Players .. M a za.wtr.et Foto a trr and r meek m mnpany far rant auiveas, PS-kmrt ycgu: s ofrt free r a+d arts � aabue n Lne 4cle `rm0ry tre hce of Mexre tato Yowl ,icners n sttnoh and"riemes 1Aratea del A" (WO6 Tats) -SM 27,1012 at 10-30m -! a for als to rssi - d aut frau'. 21d Merl l�Iftliie 6klve - 6 d�cf to zn Fprdt to ik by bo4 pmserdmd n a bwfal irm are a-&-" paa' dlhe othrol ,%-_ a of *w and Laon Am whit aho pwidrg a to the ats zd a4 mjmh + rrw.. a bSjAw lamer: TIM of an tee 9 S a e± (L}1 Arboll t%a ha: YLTCeir.�,. �l� and mr`aard _awlkw Cr4vfa79's a roe 'pffi" ed r Far owtr 1� )e.T tiled w& a Iota mfL2bno wa ft' eta al bc6m bLd tI'h4'i to Me i.n-.rn emcee¢. thee sores ae imd drea+aF drrsrey �F L� r�S'a � ale �� tarrritrrcc. Age CwoW Cuda K5 To male aomwtlalm amAfaradlat/ste adwot EducwM 05 wavo coa0a� the lMG 1-362- s Ellncollos at /d1�362�041 or emW at )maa - TAO Dnm The Art of Japan Drum rakr S42M.e 70a]Oaea - forned aAmAwp m 19n gee e1w oarpory of 13 o4eaerres a nude W dyd:j clru ens who w imp ale traeed r aadoo Wp� etwm" tion fad aha trona adv traebrc istn cis i kdrt S1 LkIf WCi (earboo nom} and the 2�2 srseped rsnmcd ttra rmt emrtl¢ a bwrvo. X7s ream tke on de tra8lvad taio art km, mala✓ :m d Yrwaoiedam go zd :ntivjxwx7MSft••,v4* rortunrt iroo=% errq and hrrrera salrtru- wadtaol rahwia a tte dim darn egxecxe. Ap CSF Ceadm 612 OUREACH = E02okomd n 1 4,P=AEAOi a s ,=o' k rarayvmd New Wy* C4,baed 501 (c) (3j n on* orp=g—d to the pi-namlL >Z. m'�rn and waawl ofys T. T�5 re we r d pw-- lar yovyj adG'at5. L>W�v—Cia!' CarCC'ti k'! r oral auiceas rd t&rrsad¢ drsa we maSW47w is icr z dac tamdra ant er,&ff"mpjz9D4C34 h mmd" aeDaV � 5=�+r,E a 1.raa- aF¢matlon. axirva ad u arra � oftra rv^t Jaz. s cr.erokff jA erim art turn life laMMM lays -ApM 13. "I I aL 10:70M -ihe Mary and su ftz ZN kv-m r,= s a zzo­,W,4_�,Tows rt+igtrt smre the ra rporart ataerca a^ Errde merpaza; arrImr,, rstrsnenim r+d weaec frtm ®vMif, an+7trim#MW tom. L"La and 204h C O%" wurxn�S Jtaoy a a buk r� She Saffi$e Sats r.+rTw,- to "sIe of Sarre oftte ratty cr-e'AvKM curve womvr wfv tae deldaaed 0mr i� to the Sam= su!y and prwbmorF=� Alp Groep Crain; 7-12 AuU.meet Your Bus -in wra, at lox ia[ to CdkV of tle Qr� our % df = hep yeu raiz Lie rteoa out of you eq-- * kw*j you rd yas �idtrd o¢oe the tsps frrn tors of the ferhxrwl M -b rmr,/irtYar l•bTRto wale tfrv.{'It Lie Stdsa Cr�,r ifrinr Cray firm ra�be2 x m Tx'c a s' addmm to yu rtrp, mudra a COC Art Oal" Tow or lack d On PAC. Arts Commission Arts Blueprint -Phase I Page 64 �7 Are Education workshops - hard on the spade rogdrar:zaa of tha CaifaraUVAM Content Stand rich- are lighiy iatrihia, kmomedm afieiats that an he frn coned to amdtlm need. of four chzzroorn and'or arrkadurm boned Onwo* tlr uaads a!tmchvs,ar rrarhtlfspa fire the adrr,tage olhehft mrrpiemly paadneed srtdlR at the salsa titar,lasrirt aAjM"wity. N you are lanki to hank one d or work 0w^ phsav amk• itd iris is the pvlofi opprl nky m create a VACisto for Tour schod or ®Yrict by dnwtaphfj a coroprobooke program th: will bring profnsiornl teaddcq wthts to each vwk dyor school hawd on your spsdfsc nccdi TA Productions - mse u.gar wodd,cpsavrr6irr,g two doses orf Lp m 56 sudors, praride a N" vbrx r , F— spur karr expeieide u -q onktt ad sopa n a rrngan 7a: Fronk a censurer eq e e f� -dC z xn Torn r Sar[ if— Color kwuni on 'tjcb - 6 : how saermry rdars n cid San purr nos nso'r 7e i of 1pt war ani ?* and itxww w se-_ mfrs n nrvs. Mp bt Mkbe ami purporWamoo - SLarC ,g � Pape a+d, - to Gorr is ;44=CM pa ismer with *i e a hv.i aparaa^_ AdenaW poppet RaiYt ami fra/tafwfnaDr - StsCerir arae a{peJ �E aapr<!ae «'asa,�cse �C and Mtir r¢They ori. �'!rrq'hx:srs:ise e: ife n srpe sr .:mdei by the sbcde.-n- Slritia♦ tlaea@I shadoora - =nid�d ora srai ;ro== To'+a mracrg cf torr_- cr bx =I -oar; mer Frou's-'>ir pac wry a a�ckx mry e�e>;Wrg d �� FwF�'i Td � They zici CeEr aid m� s^asw feta w'ra" Ter mry. Nam: S,m loge wCr IV vote c ww= r'rk wcrfct= : t,s - gr rnra.t fee::S:�]n ,x't,3cr•r.ftii;c �+ �':.ro.lgia ar_araitir, �eC� v'stsi is ix r.� anG S'u`te*rctz taaanras,¢rie�'c6eS rrae wk are prv.Kt_ m pe rscde of~ hvwc�er, a'xk w ) r -!d w pzo t M and safer ss'vs Lida Wad*Om Dwoe Theatre -A Baer seemC the pal ,rsi ua Wa'rq+�r. see agm brry he curs waw to the Sa-a QWUALky. Her t:-> ,,rk,'Cp fm born gron w 4rh wC Sd�twied'ae a may sC-aoc *-,_ac} and nkm r a mndtt dace psis— tC sews o6whd h ska !S nae ksizd. gm mig r evtdxtw w dam ani Jar¢ wrubriry, lft� P' to err, n-pstvI k.-da-eraak Be Cvr¢t P=t". pvov beatherg and talo posacrRwhie aka karvq 1!e wrva gevee ddaze sol :he bac Rurcrreve andwas+ riry ai ,± of -b< a"v'iire♦ Age GMW Grade 44b Far 5;`esd fee arrsrfe-vC be sC ;p aid tte searh oi5ce PAquhwrrrarawMcderie,.esgyxe MM Pbdord (IAWIt-e, a M1 re'.n.cty: roues` sulks r tw cmr' Fr� iv - C== w arvk. d >=tGcr, r%"II are guard thrcagh a sap'hY my jc a L a *s 1- 5�rnnx. m r -g . vidc_�_ B, the waicirp's ere, ssdere Yd tse a w rut eta rc-ar dQttal w$ tad ar. u-dcaardN of ra-z� csm.�crcrta C7,5=1 n -42r-. ria codks dF to comer = a hitw rr, nor a nitre �r f tvrJtg=rrt aw rl nd cmtw �.rre wvfatep r - czlf�-LL�: .r Cikaici. honey and meds etrra. fsecS-16W two .. .� . dss't�,-, Arts Commission Arts Blueprint - Phase I Page 65 Remo Drums - *rvr It* dors of &� are rar faeces of Satr Anern mire err3 of Afira arc rnovTans of No+, r Anal ntraarc Rnt t>tan anima% arse Hn hegmvgca� O�treceft i aeu-rw% ha ff a OU4 pesc.r.Gm r m hoe eal.ec!ton Ivry akG runt ae wale cr=rg r r. of onrm maLnp Hut c as cc arc a Yzxd a n r. of rnurrrg met Or r Cktp - Drj rvg _ roar rad card tFe ' d m schocttuzya amara and kr �y laps aa3anns a a ma' br tear btji*Z b Tam == =migtner. bV-'L^� Mtmr of A t a -'"LN rd CIkArW (iI�KLe f d7ot de man ark cm dm he T zrart ' or,+V-ci,%x to fa a i-- i?,setn wld¢pOmw arms Me Art Gicwm OR- fare oe k*,' kcS275 Ryatmoaia A. W -r -c amd qz= fm Marrtca pi grand {m he aLk to fmr a cid4J dura rd p� ramj nos r_ prordmd J beet aka Odds - A re'w addhm m the ium D -r a'°ys—S*- e{k'— worwop rQrac a a aces fr osrtc-poray dr n dada amt row col en to 12= !kit s a ix1wg ant Lstn M - m,:sg, kmder%i* . exu>xtg erg: rav wee -Fm -A moab >.nc rCt c.P irc props l a cti- caroan ai erne :ire ad a rKka we dam ncx Ger fee =$ of ihra")c km PF e= qm* wdf, We Assort 5merrmrcm of rn a �� to'.irm s{redal rCe hr a paw Aapaw A lel--eie red sem¢ br m+dvr_ sod•: m a parrarL d (w be ade in form a cwe[ Tdiany Bong- A Ap-iowSrwt damn, chw�papkrr = ed�ar,Piag 1¢ hrm to hrg dame hr rrs _ bw 15 Ycu:€ecdarg "r, t.slm'. Hr saxa j UIUpA =xkrthr w_ldupn m 4p FbpSdeei ❑arm rwu m darts to the hcm y and Q.&M ordara: tyles uh a LMdmr'. tpw. ad 6bcfer'&jfin (&--*drcn;- T�c wmdcp atraatm in r. r MAut petivrtam whc emy mesert then c _tee wvk wd tla Uvwth and srts Agc GmW awim 3-6 pam iESi Tor; wait} cp cVft to 5e di -mired wth r..ernsted and v_ AupAa Ma €= FausMrork Mask Theatre -As anted w. p2r- &, a¢w.rx aLa p vibm to fdbwm wonrtcas on 2. q=k 3a:a_ Pfff ae-s Age Cwaw Grid-- S 2 Meek raw.ewat rsarer Workdop -With tee=,__ rC and dace msaes&xrdveb7rert, rrpwstcn wn r m: ^e cream d shhot vw dt c twe s®orz a k m peace r c{pertnur br arnova•c M e peie•¢ frshed C power of � rn..Jc11i H,e sarr Vee, dF woidwp wd k� � of the in . tree CO rrotan %po" and pem.re n Hrffi- s cheer xe fsidaes ir>Frared sdfar;ge a Sce orpessnn neo p} 3e whle ra wg:vzi ,F—='rqr, ori fbc Aqm- I r}+. iaac VAFWrcp-ietth dperdeq Mrtan Otrmch _Fxn AoQlraoartxAn qan mwith rrpe ncrn Er partcpsrb sr ix* bae firtrp dethrp s ordLx w-rtse LLC 1L'Ytef+]r dwrt %rr 46 ! ♦ 0 • i i Arts Commission Arts Blueprint—Phase I Page 66 4�� rrrwrW 0 1 1—80040sA fres The =4wit=Lotrn aa}..wo" tMalE Te ca.pkam afa, epi *YeSan rfs.Yi d,errnettaee rrsaea irirrte rnaa:T.ne iaaa wfabe m wx" a tice wti yedc emotauCcaa -Jvt we paps .d San 14aryje:Tea'ws ra he gwaf amadrntuq bdrrq.ra hand -aa kr madrrearrrg fataw * Age Ckewceala 5.i I FearWalm.*-krp datmaertiwnta Omndf C&e fte*werslaats: ne MUSONTICA agra mid mr.t,e- tis aral tamai wFrk>:t,e sarte tate •m�_'rg au m a L=tffrpa'a7 z de M CA'smpat� ml, � tadwry atd drgral aanfacvvas = mr the mclen td *Seas, we do troabs nea� ef rvnetis n Sadrern CAio A taera of adtatm nc,rnem are xM nducbv is=ncfrM*dFr4 tie P. op, :ti the ditara bwXwft. a wed a scary eta marcCfv Ire tmdcG the Geek bcuco.&L" :�c and Reardw now" Modem MIIOr. y hs wanefxp �fm Pp teatha aramit haw to mak mood rfarn.ats sN rsgsbi nfteak We paper pk1m phsac bagsmotpom re eesn sid3 Crass axi MSC bnt Ie She a -d attw NCCWW Y*ads a%S vpertr twth these rs'na,crs Age Gr -FG -4d= 17 Faex $2070 Sar sxwe & Rsdsq. eegtwwea: lian4 at nnxruk ars praum Ames Young Hopkins Apa ks nc sW a,a ,rodeevudartipke has peimmd at oche mumyu r ArYsxsaraaave wm s b=saChkkn 5Thnc¢ rn *asdxpa WWOMM zwd w Um4.h aarrod, ptsh mashng r 10*m rndadryard hanwrr. Sauaesa fam a nasal erew,E! Vtm',cang mIzade nerts aeh a 5190 tmt '.m+pa dtranrq rnytM paeena Pw'a a,dvasmsus wt* 3wejC q m wht trrImre karrd Faes s'1cYxam w a: * WWM b be dMOT"red wt, Ragrecrrrre Ya,e COC Workshops - Saoo¢aa i . des aAw d se.CW=pw4wnwt dP,+' p -*&a" warklnpl ovrwa save. and t,enfn tirouglioR te. Sawa rae �intlh4 MmwYere ' ?`ulUlotrx, QAC Tnesre --epw a'rar. alas aanetu rworiaxp f3r 5 J s Zia rubes- wr,o *am ee-a lean b mad au -4 pe b.i Snsepwes ptres wth meter asnprrternot and mss apyne,t`1I= apaapcb fir Tx nd S*iai chme;tha ranaxp S-nusc an gels sum a rump %4pgawfl rhes Irm wvd mn*jar¢tr The wakrM mdudes W=C9 casrbHlbw ¢vasa a nep te'rbA= =x ca xw a few ofTw asatkrtg d avq crar.n>r Jn MAlt rA''SMV feai22i IIq�Yanr¢NaK PAC's Ahnast Rw ►aniFy 5w%w Off comm" sews ddemrd bw#f acmd ptrfirnea,ces are pied far rife 4n►r m vca� Atnotgn. ow Alrrwst Free F'+rnel' Safe peti>nrrcts arc me aielYkfe Rrtlt dfe 9tlfoal wmercvadwa our pe mee¢rr a groap f soden¢ m See t.•fse perlawsarnr,VAPA Swo Teadw So* C.edea a ardank. Veep m era as Far des Sam C6rha ►er*x SAm Ceewer x Cadge of arc Cargam 2011-2012 senor, breehax a Nor owVVebrrt m sm ,rbtd's m dee sdw6jim ,xcarweruoeccarn Tales adranode of jp c p autraec Is m M pmpk rubra a 10 percent dbcnncof ,K r viv wt Pnce acd ores tree odea m des grow Imder,kocr dnao .50a mss peapk rectae a IS patmc dooaoc aff dfe reltukr 0dk puce are me het eaa m,rfe Vmw Iaderkooranamr. For mole Information on ourArts Education Outreach oppolClmftles or to mane reservations endlor schedule school asmnbrts Hes, please con&M the RZ: K42 AEducation � Outreach Program at 661-362-3041 or emorl us at PACArv6 s.edu 12 / . Arts Commission Arts Blueprint—Phase I Page 67 7--1 maw(Mezaw Cates Pwrws0 trey €deem Pc;a'an slened dvsffda cao* seem avar�K iaAaardczbw 50-9-s-0" cw rt - whch tsiwia Me r— ins W: Liicxi NervFdl SafiwlkiQs Suktar G'm'cmim.r ardYViat s Efa-t sdod Srs [lcritJ+4e can -cu a weF a Mae PAL -m :rda Caaa ae Caht � CA� Tra Dw a a �w ,aux P� it Car MA Dir a t4 t md, The mrmrtim wa avam Cir b M bass of az mmMia ak 6riM ch* dso +rT� deiaam ev aacea� r � i= Mc at Ssan irIminw Msrto Gram ThrLy r taxhes,dusa+ ia. a_hm S*HW- dstrets$m$urtMevaty,weeaYet Cp'dhn R=M bmm Eoada Kda de kcp-t {P'nD-) raj=- DLwn rst ftr-try— OPM,a to;-dn5 LM SM Kuinm aJVb=kandfttwc�x%fcr aFMc ats nao MaQ da�mrm LA raan The Crit mhc-t or Codas hs rsdl!d 4eldor . the mid & h FrcOm ptoge and the Tan Sousa- ccrzwa n aim lam eco s w krre=TFv m,eraaJUM the (dbwn tags br ierrja'7 sadei =Vitt Ike wuL%tv-J1�ai Pn'-)n H�_imYab'm CktrmcK a rd 0maluq Man ior Mer Diarcv4wM =I goi to Mi W;9 ,jat <.id W"ne f rcas : iYaeided n patcpvn n the 1014 41 CahaLPka cvtb=t Me hurt hpeirlaadwd d¢ar sdcd davit The Sura CIwftz VM" K -I ZArts EduOtiee Caasordem Ca>bc UmsJsri Ma New W: Mar" Cap W PAC Aim Nipm Sass Lia Jc Wad _ -,Wr *"F I( adq hrsrs.VE. HutVab ram ar"I- Dyna UMMy cararWt Ftr[al"Artsnaia warca awmkwr Fw-dcs¢sc at C.7C= M L -Mc FXIr —,wd proms tY=n— Arts Commission Arts Blueprint - Phase I Page 68 Santa ©grill PERFORMING ARTS Ceuta. CoUrfe of the Cw*yanl 1 I I A A I S 1 U L C A I I O R lf� C0UfGE QF U f CkN'1W SANTA CLARITA COMMUNITY COLLEGE DISTRICT BOARD OF TRUSTEES uf. MYAek � ]mk3nf . fAt Yicmel n_ letgr • Us fma W. tI,YGRRm • Yc. BN[! Q. fvrtlnc .)It SmR Thomas W3L CHANCELLOR M vu4 v= Haut Arts Commission Arts Blueprint — Phase I Page 69 ww, �7 Supporting Excellence in Education in our Public Schools Arts Commission Arts Blueprint — Phase I Page 70 73 0-0 0-0 Foundation 237MU5 EO !995 MMWMMMWA� Supporting Excellence in Education in our Public Schools Arts Commission Arts Blueprint — Phase I Page 70 73 il" I FH ME! On school campuses, volunteers are matched with students to work one-on-one or in small groups to improve reading and comprehension skills. This program provides a unique opportunity for generations to form valuable friendships. Arts Commission Arts Blueprint— Phase f Page 71 7/ �.,..,, r� STUDENT ENRICH The SCV Education Foundation awards tens of thousands of dollars to teachers for educational materials, paving the way for new programs or adding support to existing programs. Science, art, music, technology and other areas that enhance the educational experience for public school students all benefit from this important program. il" I FH ME! On school campuses, volunteers are matched with students to work one-on-one or in small groups to improve reading and comprehension skills. This program provides a unique opportunity for generations to form valuable friendships. Arts Commission Arts Blueprint— Phase f Page 71 7/ NACY a ARTS FESTIVAL Presented by the SCV Education Foundation and the City of Santa Clarita, this community- wide event provides a day of entertainment, education and activities to encourage, promote and expose the importance of literacy and the performing arts to people of all ages. Arts Commission Arts Blueprint — Phase I Page 72 7-s� SER TRIBUTE Recognizingexcellence in education is the focus of Teacher Tribute, which honors teachers from the Santa Clarita Valley's six school districts. With more than 1,000 teachers honored thus far, the program allows businesses and individuals to recognize the outstanding teachers who educ our youth —the lea' of tomorrow. PRINCIPAL FOR Principal for a Day is designed to develop an understanding of the rewards and challenges of education today and to promote a relationship between education and businesses. Since 1981 this program has proved to be a valuable link between businesses and schools. More information available by calling. 661-4144465 or referencing our website: www.scveducationfoundation.org Arts Commission Arts Blueprint— Phase 1 Page 73 7.� The Santa Clarita Valley Education Foundation sponsors a number of annual events and programs to foster and support excellence in education for students in the Santa Clarita Valley public schools. The events include the Literacy & Arts Festival, Teacher Tribute and Principal for a Day. Current programs are Student Enrichment, Read With Me! and Scholarships. Arts Commission Arts Blueprint—Phase I Page 74 77 The Santa Clang Valley Chamber of Commerce created its Education Committee in 1984 to develop partnerships between local businesses and public schools. In order to focus solely on education and to be Nigible for foundation gents and additional corporate support, the Chamber and the Education Committee decided to form a foundacion. In November 1995. the Chamber Education Commirtee qualihed as a 501(c) (3) nonprofit charitable Foundation. Now the Foundatlon is known as the Santa Clanta Valley (SCV) Educarion Foundation- Mi Edu a on Founc�a on P.O. Boa 221295 Santa C3arita CA 91322-1295 info@scveducationfoundation.org www.scveducationfoundation.org G° (661) 414.4465 :: •04 0*4 GrachC Det, Dy Kay Kaminsai 2008 ,04 www.kaykaminski.comi, ,.• 04 Arts Commission Arts Blueprint — Phase I Page 75 79 SANTA ULARM SEASNJ - Fntt 1011 SpecW from: Mayan. MARSHA MCLEAN Mayor Pro Tem: LAURIE ENDER tounsr7membam FRANK FERRY, BOB KILL, and LAURENE WESTE KI y 4 , f City Information on Class S6adule Doth & Adult Sports Library Programming ,n _ ' 2i far dosses begins at r.:n oesday August z,za; t ..r i r Gym Kids a -s v% AmstlrtOmCfa = arts mama aP tr.LlPatr =tmttamg. 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Ck=ber ?'. czammnn,n r , bm are inrimd on sign up m volrmterr in 6=r of then , dor of scvica Pratersa wiil involve pLntnyrs, conumm itr deanaps. painrmf, beautiirnion and mm� 0. the roan we have mgzeed alnnn 10.006 pcaple. iirnseci over 300 pmrm and mani6uwd mate rb n :1.500 6oun of lurk m the Satre Clarrm Vafl y..- im only nvirre cur cammunin raiElias of doiian, bus aiw empeweing rn6zareers m Mala A Diiference and Be the C6npe W ab a help. NUE A Diffinr ce Bay .-ill bdp aaF o" vk the Pro0—"From bdp a ease hwxgff,. Imd ape, leave oi6 waywing, anre sgmh of Might in mn and bui Id` me fia ero.tEL •� • : Hi• By sharing your eapertiu, enthusiasm 'yam •i arul energy, you can e rnakeadifference in H1ndsdo .anta CLrilal. SANTA CLARITA �pQ{[,/fi.[e111 �C irQfdlrlNFffl<Ff�i.ar9 At - r: a" a swm Yew C" Caunco a lmw to 5"W roue NLS Mder+•inert Fml Fury. sub K6w • Lauerc W ate cawwa:ar fifil .R .>r oto®dachas Dance Classes 6aireoa a ow secatp� °^M CMM Maul diez s pipaOtlal for pami, eo slag. imouUm lebadraadFAbmlL6si-a76Aif {aayltAse leYlii<tY'36 FINK, S44 pW pato. 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Lala Rss.6.06, Rudnr Mawi't wP . Page Q . aw - 1. .rima and uk. A.dnq°mm•ee dal.mn. ifp.aa ndltdtl. COs iS.. Cvu. 9aNadolbmi • gail2se-37DD 19 Arts Commission Arts Blueprint — Phase I Page 91 Dud yrnl knout that the new Santa Clarita Public Library offers programs for aid ages? A fug schedule of weekly programs at the City's three Iibrary branches are on rap for this Fall and you Wont Want to miss a single one! a� Children 'vee world, AlaerSt"kse- tiihtaen saw Yv rq and en d»•�t Jap far dreamers wadhs Fatram at awy arthe throw k=dm and pww� fKpa Kho i and a*od atetdWWwn as pJa�l 6wear wsk. Waw dx nmtakndtr m thcO6ur� nelstEr (wwrasa�ddAsarsaawd Eor death M prot®s ksnx t bnmRuh a Ae�e Bamnwf4 9 ..& Atpper, lkme Ba%M IWAC eCmpawF amt Chas the Otmaax Quo a 40,1111,* .A To alel:woe 7h mhanl bperF dae -Gin ofSam Clams LAunr w.91 be obenmt the fo MUM Calami Ladmape pmtamsam semis Sepmmlte chnmeh Dernmher, uwrdamwd br the Suva C1aYaa limeys Rdalaos Farms. Ths ha eresm amd pratrtau will y�e .x. nnimw musc ass a. sad ibmrlal prrknaaer..a, aad Flier m" myki- s sany nems sad rod¢ for dUkEP a. Culraai pgrsma and erma as ttrramiad w portnusblp whh aermeoem cmaraauam7 ;mels, ledad'at Sam Cla h> fs Hama-RdalraFan cflu xdrke Caw Valles 8mt_rYh C_morA, ami WIBam S Hart uzcm Firth Sdmd Dtacs. TUE. SM6 1000a.sm 1200am. PmsdwW StOgfh t &UM--ahan dAsez aedsm:kn, lr® Query plus, and tuditmt Cmepaw 0m^V7 Je Am—Oa<p Uttar! IMM Sa ledd Casrrm Sana 9afrta: Ca 91351 WED. SIM H (A,,a -I I JI -M pm MatireAmetican Pedo�jFhArt An Ed� NL3rto Grx fie. w01 wrh dLid=aLc( 12 how m® a phaotuph.in dw'6si+e Aman= PeuuR:1rF'h mdmme. walmra Llan 370 Vaf¢mta. Blvd UM Clam¢ [1.91355 l SAk Sgt IT IFamd+Pmt=l 200 p.m. Dram Cn nabihmvatn enl ptypa daaw fiat rir whisk famay abma O¢ wmd ranee Mamzl iivQ eke men it hawd m Daum Caren; a dl,WL s book h9 CYuas Cohn. 2=4 S4it Stas Sams O=L CA 41321 WE, OCT4 GW atesi hwpm. =11u Nh seer .ar Saau CSuka, CA 913A SAT, OLTU JAen 6-IZ T.-0Opn. Amaft SwIrPida ft An Ftfia MuteC.mdk. WJ wade da@dmm ats 6.12 tmbah(nm for- aUw Ams bark piper pauniaes. as aw-km an ubdikim Fthe Ow pe.Fk in Mn; . Caq.w Cmmmr JwAare am7 Linn IA6111 5akdad cortin Sash CLYo, Ch 91351 Y", OCT 12 wma . Babpaed MWWStArytfAW Snv1s d, w thrid sad 0tmibs hm auws Pram sed wadttloec %1OKINtiwan 23',43 Yakmh Bpd Ser Oarax CA 91355 5a wm F.M 292+ Arts Commission Arts Blueprint - Phase I Page 92 for Ever �on� ►� Cmnsels Lalir;ml vire Fnmr arced she weed Rod arzr aCmmial 1>urtimems still hawkids oral! an wandenat where dun neer wander. F+l�C�ylaL�e�yl�l III I i �c ' OALnsaim 62iI40'paha SCoaS mythobe" tibm llorast.k m da paps f� backeramid acd su adan4goe will be provided by An Eduaanr ,Maio Gasdle. kWWtbMT 2271i4 9du Snen Sam a Chian, CA 91321 ML MDY IS IAll Rtes) SA Pna ajar CJbanver she misersai dtydsm wah Mama Maass. Clues The whole bmily cn panhspee In a haeective drism-e a:le wast - Aft= TTsrnbe dnmu. v - - Liim y 73'743 Vertu Wad Sane Clarisa. CA 91355 SQDK3 7D0 -3:M Pm F=Ry);P*dh!WW lidat a dish of yom family's favor eweyday m c6ehrmioo faced m your meet library And ample who other bandies in mr wmmaimy ea Table.mp aodt will be available for yon m wme yeardah'i name and baaktmmmmd Vilma'$ Canyon Cwmry to Anne Dsn:y. NewhaO hrandffi 'Tau Are Mere' - via:nu;n turd ,md:nt Iclrai dt[rtw dir imam whdr hrrmt 5= imt int with vxntr Friends �a use i ihnrr Trent in 13 m F will mamu,n ieadi:st list am: rcei•e prizm and mcxmirrs ki read®t. Wads tir Lbun ordine a;enda nn ow webw for mrwa ri weekN Pactrama Teen Advisory Damd-1he "Mary aid ienAvs raen %cs L LU an help pim programs and advise the loch mim Cihur'un and cuff to Edna of increta m rer,e the Teem .Wyaury Board TAA} will ansa rhe bra Ta ming d each comb nanint a AaRua in Wails- Apply u dr V`almma L9aay mount Jtdv 5. Tan bh Club - CE sotebir wah your filen& Rad u& ahosa do books mn bre a the umod Wbanday of Mich moan in vakoda and Canyon Country,. Amine Mills - Meet in de Valencia and Camm, C.1naa7 bnndme one a mm th W Tsai, drcuss and Imo ahour New 1rlanta a rle aaAxhl, a the LWty. Spe al Program - wtldu ouaralea r for news aFupeaat paoyrar ads ahnw m ndwCan*9nkivvW =skWt DQ Tape Lapp nd Wallen, ars pditmas learaimt maleic mrytdtat, and awlinah tanms. . ihdt, Adds Somrr Reading Pre9raa -'Maud Omtiwntisas'- Esptxe new txperimcis and gurney m oartc. lacitx on a Ibesary espedir an dicalkh The [Item. 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Etpdtae mplua4rd m preamt =it u dheaih and M. tmi,is CLe:t de ooilor olsdar for vealk: p't mi, Reil ta91 award flffi an 33 Arts Commission Arts Blueprint - Phase I Page 93 Santa Clarita Valley Senior Center The SCV Senior Center Dance & Music Educational &Technical offers over toil edncanonal, Hula Training: reaeazional, and supportive tine Dane Amateur Radio Club Men & Ladies Glee Archeology & Anthropology programs on a regular basis. Orchestra CompurerTrarung Most actnutes are for adults Silvwtone Singers Current Events 18 and over. Swing lac dub Tap Dance Services Classes Assistance J Support Personal Development: Harldyworlrer Services Arts & Crafts Classes AARP DrNers Safety Health and Wellness . Art & Ca flgm* Creatjw Vhrong Nutritional Needlework & Crafts Live, Laugh, Lae Transportation Mixed Media Self Improvement Trip and Tours Oil Painting Origami Recreation&Leisure Wlumeeram Watercolor Bridge and more Canal For mare io6amarion Exercise Programs: chess Club ,bot ora cU ar aavims, Aerobics Community Gans Plcaae cera ar avis our Arthritis Foundation Exercise Duple Bridge "dam > Chair Exercise Food Bingo scvsenloccenter:orq Dilates Improvisation Club SGV SENIOR CENTER Qgong Mah Jongg 22900 scuts Sloe Tai Chi Chlran Senior Cinema Sa u Oars, CA 91321 *ger Wlr Games Caa: 2549614 a Cu: 661.299.1647 Zumba Gold Email: admina. oacars QARM A proud sponsor oFthe SCV Senior Center Faglrtmtbnirdrsraaaen P9ma6O rnfvdrrba -Oss11 20-3700 It Arts Commission Arts Blueprint—Phase I Page 94 /;7 •rye �'r._ >',�: ate*" ..s�• rNOW 4.1 Introduction Arts facilities and venues are essential in supporting a creative community, as almost all arts related activities require a site for performances or visual art displays to occur. The development of the Arts Venues Initiative involved conversations with a variety of stakeholders, including leaders of local arts organizations and associations, professional musicians and visual artists, educators, developers, economic development experts, and a television studio owner. This Initiative also included an online survey of arts facilities and venues and the completion of a directory of arts facilities in Santa Clarita. The Arts Venues section of the Arts Blueprint addresses three areas, with the primary focus on the Arts Mall Conceptual Plan. The Arts Mall concept is the first step to a long-term solution for supporting arts in Santa Clarita, as well as an idea that could make Santa Clarita renown as an arts and cultural center: 7) Arts Facilities Directory 8) Arts Facilities and Venues Survey 9) Arts Mall Conceptual Plan 4.2 Arts Facilities Directory The directory is a simple tool to identify the facilities and venues available in Santa Clarita. While it is unlikely to have captured every site in town, it does demonstrate the need for more arts venues, as most of the locations listed are being used almost to capacity. The directory has several categories, such as colleges, dance studios, libraries, music venues, schools, theaters, visual arts venues, and miscellaneous multipurpose sites. Only the colleges and the schools have large venues for performances, and there is no location, other than the California Institute of the Arts, that has a large space dedicated to display visual art pieces. The directory is a vital piece in clarifying that an arts venue solution would need to be broad and visionary. RECOMMENDATION 17 — Continue to develop the arts facilities directory and make it available to the community through the City of Santa Clarita and 661Arts.com websites. 4.3 Arts Facilities and Venues Survey The survey was conducted by sending an e-mail to anyone who had registered for any City Recreation program over the last year. This method was used as it was vital that the results were not just from those who were already part of the arts, but more a reflection of the entire Santa Clarita community. The survey was completed by almost three hundred individuals and the responses contributed to the approach taken in the Arts Mall Conceptual Plan. Highlights of the survey's key findings are as follows: • 70% of the respondents have a family member that participates in the arts. Arts Commission Arts Blueprint—Phase I Page 96 �9 • 94% indicated that they or a family member have attended a City -sponsored art event. • 53% attend art events in the City multiple times throughout the year. • 27% leave the Santa Clarita Valley once a month or more for arts entertainment. • 96% have attended an arts event at a local arts facility, with the Santa Clarita Performing Arts Center at College of the Canyons being the most visited of these venues. • 53% spend between $504100 a month on arts activities. From the survey results, it can be deduced that there is a large number of Santa Clarita residents who both participate in and attend arts related activities in Santa Clarita, and that a significant number of people are leaving the valley on a regular basis for their arts entertainment needs. 4.4 Arts Mall Conceptual Plan Through the assessments above and from the input a variety of stakeholders, an idea was developed that would not only meet the needs of the local arts community, but would also serve as a major economic development tool. The idea is to create a place that offers a mix of for-profit and non-profit spaces and creates a destination site for individuals and associations and organizations from across California and the nation. The idea does not have a name, but for the purposes of this document is referred to as the Arts Mall. The Mall would function on multiple levels: • Promote the City of Santa Clarita as a destination for state and regional art and music conferences and festivals. • Provide state-of-the-art performance and visual art venues for local organizations. • Provide hundreds of jobs during construction and continued employment opportunities at the various spaces located in the Mall. • Allow local arts groups to reach a larger audience. • Serve as a magnet for regional and national performers and artists. As described in the Conceptual Plan, the Arts Mall will include retail sites, restaurants, public art galleries, a City -sponsored arts center, a conference center, an outdoor amphitheater, and a variety of performance venues. A key to the success of the concept is that the Mall itself is a piece of art, with unique first -of -its -kind architecture that attracts attention and interest before the visitor even enters the site. The Conceptual Plan was the first step in a very long process that will require further research and discussions. The next step is to assess the feasibility of the concept and to determine if there is a location within the City of Santa Clarita that would be ideal for the Arts Mall to be located. Arts Commission Arts Blueprint — Phase I Page 97 RECOMMENDATION 18 - Fund the development a feasibility study for the Arts Mall concept including identification of a site and funding options. 4.5 Conclusion In the development of the Arts Blueprint, almost every initiative area has had discussions about facilities and venues. It is a crucial element to maintaining and developing the arts community in Santa Clarita. With the idea of the Arts Mall, the need for arts facilities is addressed in a creative and innovative way and with a combination of private and public funds being invested in this concept. With economic development being such a vital part of the idea, the potential outcome would not only alter the future of the local arts community, but could also transform Santa Clarita into a major arts and cultural destination. 4.6 Attachments 4A - The Arts Mall Conceptual Plan 4B - Santa Clarita Valley Facilities Directory 4C - Facilities and Venues Survey Results Arts Commission Arts Blueprint - Phase I Page 98 �U/ The Arts Mall Conceptual Plan A vision for Arts Venues by Arts Commission Vice -Chair Eric Schmidt The following report is based upon input gathered from local arts groups, City Arts and Events personnel, The City Business Development Department, an Arts Commission Venues Committee, a City sponsored `art survey,' and the five Arts Commissioners. TheArtPark artspace theartsmall ArtZone theXFactory creatECenter ArtGenesis sonicpalette THEideaSPACE InfiniteIdeas arthouse creKone cre8avision ARTMART creationcenter SonicVision SoundColorVision cre8space theartworks outOFtheBOX A creative vision for our City's future. Whatever it's called, what it will be is a large and unique home for the arts. Based upon a partnership between the City of Santa Clarita and private developers it will include retail sites, restaurants, public art galleries, a city sponsored art center, a conference center, an outdoor amphitheater and a variety of performance venues. TheArtPark functions on multiple levels: 1. It will be the centerpiece of a marketing campaign that will promote the City of Santa Clarita as a number one destination point for state and regional music and art conferences and Arts Commission Arts Blueprint—Phase I Page 99 /v1;2— festivals. Thus, theartsmall can become a huge factor in attracting tourism dollars into our local economy. 2. cre8space will provide badly needed state-of-the-art, but affordable, performance venues for use by Santa Clarita Valley music, theatre, art and dance organizations. As we exist now, our community is sorely lacking in quality performance venues. There are tens of thousands of local residents who participate in artistic events and, at this time, are underserved by our City's current level of support. 3. The construction of Cre8Zone will provide for hundreds of jobs, for several years, for those in the building trades, as well as material and equipment providers. 4. The retail spaces will offer multiple employment opportunities and will help to provide financial support for the performance venues of theartworks by providing a continuing source of income for maintenance, utilities and upgrade expenses. 5. While being a home for our many, and varied, local arts groups theXFactory will allow our community arts organizations to reach a larger audience and share their art form with a wider audience. 6. The ArtZone would become a magnet for a variety of nationally recognized performers, bands, troupes and ensembles. Current city residents have to travel `over the hill' to attend concerts, taking their entertainment dollars with them. By having venues that are attractive to touring groups we can keep our money here and eventually even attract outside visitor dollars. 7. creatECenter could serve as a unique focal point for the future development of the Whitaker-Bermite property. Arts Commission Arts Blueprint — Phase I Page 100 /()3 What it might look like: As a very unique, really, a first -of -its -kind type of structure, there is no existing model. You'll have to use your imagination and think: Cirque du Soleil (in a tent), meets Denver International Airport, meets Austin City Walk, with a dash of...... Nashville, LA Live and Epcot Center. The basic design concept would include four dedicated areas: the conference center, the amphitheater, community use, and retail sites. '05 (f Gam,- Wit• - Arts Commission Arts Blueprint — Phase I Page 101 L F V. GD Ft4wa- PkW�q N-cr' rstrti<85 Vku- fbUIL ic*uce«bN OMIL NaH' � '—•moi' i � r I.kwN 5YM1tJ6r Arts Commission Arts Blueprint—Phase I Page 102 Possible construction funding sources: 1. The City could supply the land and offer other incentives to attract a developer and the retail establishments. 2. Corporations could fund and name a particular venue or stage. 3. An overall 'giant' sponsor could name the entire facility. 4. A City bond issue could help fund the initial construction. As ten of thousands of local residents are deeply involved in some form of the arts, they would be the major benefactors of such a facility. It would seem to be a very logical investment for them and the City to make. 5. Companies that are focused on art and music (i.e. Remo, Roland, Yamaha, Bose, Disney, Sony) could have retail stores or 'museums' featuring their products. 6. Some existing valley arts groups may want to make the art center their'home' and focus already budgeted monies here. Performance Venues (either City or privately owned and operated) 1. Piano Recital Hall 2. Concert Hall 3. Outdoor Amphitheater 4. The Rock -n -Roll room 5. The Coffeehouse stage 6. The Jazz stage 7. The Conference Center To include a medium size exhibition hall, several smaller conference halls, a selection of meeting rooms and catering facilities Type of retail tenants: 1. Art supplies 2. Musical instruments (there could be several locations) 3. Dance wear shops 4. Instrument repairs 5. CDs and records (a boutique) 6. A food court 7. A coffee house S. Dance Studio 9. Visual art schools 10. Fine art gallery Arts Commission Arts Blueprint — Phase I Page 103 ),)6 11. Upscale dining facilities Other rental spaces: 1. Recording studio 2. Rehearsal spaces for dance and rock -n -roll bands 3. Private art studios 4. A pottery studio/shop 5. Private instrumental instruction studios 6. Instrumental repair shop City owned and operated spaces: 1. Art gallery (for local artist presentations) 2. Sculpture garden (with water design element) 3. City Art Center, for art classes 4. Rehearsal spaces for existing arts groups such as Escape Theater, Master Chorale, and SC Ballet. 5. Management and booking office. 6. Facility support. Besides having delegated spaces for visual art to be displayed throughout, the cre8Zone would have walls and floors painted with murals and designs by local school art programs. The performance venues should each have a primary use and several secondary functions. This will allow us to avoid the one -size - fits -all approach, which often ends up with a space that doesn't work well for anything. By having each stage and performance area focused on serving a specific goal we can design and construct each for a minimal cost and a maximum result. For example in the piano recital hall, you don't need a very large stage with curtains and complex lighting or a large audio support system. This room would also work well for lecture presentations or small chamber ensembles. The Rock -n -Roll Room doesn't need fancy seating or posh appointments. The idea is to make the venues available to any of our residents for free or with very minimal fees possible. Outside groups and for-profit promoters would be charged a prevailing industry rate. Arts Commission Arts Blueprint — Phase 1 Page 104 ,)J7 Type of performance venues would include: 1. Piano recital hall, 300 fixed seat capacity. Secondary use for small acoustic ensembles and lectures. Simple sound and lighting support. 2. Concert hall with a 800-1000 portable seat capacity. A room designed specifically for live ensembles including bands, orchestras, and choirs. Also dance recitals and visiting touring larger ensembles. This would be a part of the conference center and adjacent to the main exhibition hall. Arts Commission Arts Blueprint—Phase I Page 105 3. The Jazz Room. A space for small jazz groups (think of a piano trio) that would be part of an upscale restaurant. 4. The Rock—n-Roll Room. No permanent seating. Capacity 300- 500 standing, or in festival seating (bring your own). A simple stage with limited lighting and sound support, as the visiting bands would bring in their own gear. Designed for ear-splitting decibels, it would need to be constructed out of titanium or kryptonite. 5. The Coffee house. A small performance area (50-100) adjacent to a coffeehouse where local singers would be showcased. Arts Commission Arts Blueprint—Phase I Page 106 6. The Amphitheater (2500-8000). A full stage, with a covered audience area, that is open on all sides to additional seating on grass. Would be a permanent home for the City's Summer Concert Series. By having a more attractive and permanent venue the City should be able to attract bigger and more recognized name acts. 7. An outdoor stage, for small bands and theatre performances with simple amphitheatre seating. No lighting or sound support. 8. Several simple, inside open air stages, where a solo act or small group would be featured. Some sparse built-in seating near them and very limited sound and light support. Other possible features: 1. A small cinema theater for art -house films and film festival screenings. Secondary use for lectures and meetings. 2. A dinner theatre. 3. An adjacent upscale hotel would be advantageous to help attract conventions and add additional meeting and conference facilities. 4. Adjacent parking garage. The "arts" have historically been under -financed by communities throughout the United States. While they represent an integral and Arts Commission Arts Blueprint — Phase I Page 107 /i0 large segment of our society they still rely upon the generosity of a few well funded endowments, individuals, and corporate sponsors. One of the largest expenses for any art group is that of rent/lease for performance sites. While our City invest in parks, swimming pools, baseball, soccer and football fields, to be enjoyed by our large sports community, now is the time for our community to make an equal investment in sites that would be utilized by our equally large creative community (see "art survey" that list the number of local residents interested and participating in the arts). The relative health of a society is often measured in what it deems important via what it spends it resources on. The arts are considered by many to be one of the most valuable areas to support, as it defines our society's willingness to look inside to its own collective soul. Numerous national studies have shown that aggressive financial support of the arts, by a municipality, can have a very positive result, both financially for the city and surrounding area, and for the enjoyment and expression of the citizens. It can become a defining element in the city's personality (think of Nashville and Austin and Monterey for music. Laguna Beach and Sedona for visual arts). The City of Santa Clarita is optimally situated to become a new "center for the arts" in the western United States. Already existing nationally recognized local institutions such as Cal Arts and The Cowboy Festival, the coming new Disney Studios, as well as our rich history as a location for hundreds of films and television productions prepares us well to be a leading community of the arts. In today's current economic environment, it seems fool -hardy to envision such a large undertaking as the artSpace. However, it is exactly this kind of creative thinking, thinking "out of the box" and planning ahead that will allow us to differentiate our community from others. A recent study, commissioned by the City of Santa Clarita, reports that we could support a medium size conference and convention center. By focusing the design on a specific `niche' we can brand Santa Clarita as a unique destination point. One that supports and welcomes the arts as a way of producing not only economic growth, but a healthful exploration of the creative spirit. cre8avision would fill the needs and desires of tens of thousands of our City residents who participate in art events. Enhancing not Arts Commission Arts Blueprint— Phase 1 Page 108 only their personal lives, but further enhancing the attractiveness of our entire valley. TheArtPark............. a creative vision for our City's future & convention centro LEISUREWILDS QINGDAO Arts Commission Arts Blueprint — Phase I Page 109 _Oldsaw -s—P—' 'ie1nS Most -4� -R� Uit � M !• � !IV4I _r' D1�M-� lR' Santa Clarita Valley Arts Facilities Colleges Website Phone Address I Number 26455 College of the (661) 259- Rockwell Canyons http://www.coc.cc.ca.us/ 7800 Canyon Road California Institute (661) 255- 24700 McBean of the Arts http://www.calarts.edu/ 1050 Pkwy. 21726 The Masters (661) 259- ( Placerita College i http://www.masters.edu/ 3540 Canyon Road Dance Website Phone Number Address The Dance Experience (Santa (661) 251- 26951 Clarita Stars Dance http://www.thedanceexperience.net/ 7460 Ruether Ave Program) ! Dance Studio 84 http://www.dancestudio84.com/ (6 775- i 27889 N 765555 i Smyth Dr. � Preciado's (661) 290- 24811 Ballroom Dance www.obds.ty 3359 Railroad Ave. New World Dance 18906 Center For the www.neworldance.biz (661)702- Soledad Media and 9512 Canyon Rd Performing Arts Pamela Johnston's 252 17716 Dance Studio www.pamela6ohnstonsdancestudio.com 0357 Sierra Highway Santa Clarita Ballet http://www.santaclaritaballet.neU (661) 251- i ! 26798 Oak j Company/Academy 6844 ! Ave. Star Dance Center http://www.stardancecenter.com/ (661) 253J242 649909Lyons Ave Arts Commission Arts Blueprint — Phase I Page 112 /-5' Studio 1 Dance (661) 296- 28028 Seco I Academy www.studio1danceacademV.net1268 I Canyon Rd Libraries i Website Phone Address Number Canyon Country http://www.colapublib.org/libs/canyoncountry/ (661)251- 18601 d Library 2720 Canyon Canyon Rd. Newhall Library http://www.colapublib.org/libs/newhall/ (661) 259- 0750 22704 W. Ninth St. (661)259- 23743 Valencia Library http://www.colapublib.org/libs/Valencia/ 8942 Valencia Boulevard Miscellaneous/ Website Phone Address Multipurpose Number Barnes and Noble (661) 254 I O Booksellers hftp://www.barnesandnoble.com/ 6604 Valencia Boulevard Borders Books http://www.bordersstores.com/ 11 (661)286- 1131 24445 Cerate Town Center Drive Friendly Valley none (661) 252- 19345 Avenue of Auditorium 3223 the Oaks J.R's Comedy Club http://www.comedyinvalencia.com/ 22 (661)259- 2291 27630 The Old Road 27737 SCV Arts http://www.scvarts.com/ (661)200- Bouquet 2291 22 Canyon Rd #113 661) 259- 22900 SCV Senior Center http://www.scvseniorcenter.org/ 9444 Market Street (661) 259- 22500 Saugus Speedway http://www.saugusspeedway.com/ 3886 Soledad Cyn Rd Arts Commission Arts Blueprint — Phase I Page 113 //6 Heritage Junction1 (661)254- 24101 San at William S. Hart http:?/www.scvhs.org/ 1275 j Fernando Park Road Valencia Hyatt http://valencia.hyatt.com/hyatt/hotels/ (661) 799- 24500 Town 1234 Center Drive 244601/4 Vibe Performing http://www.vpasonline.com/ (661) 255- Lyons Arts Studios 7464 Avenue Music Website Phone Number Address ! Artistic www.artistd.com/ (661)222- 23502 Lyons Ave. Development, Inc. 3168 Suite 104A I Doc's Inn http://www.docsinn-newhall.com/ (661) 254- 23912 1651 Lyons Ave 21515 Keyboard Galleria 59- Soled d Music School www.keyboardgalleria.com 5397 5397 Canyon Rd Canyon 26111 Little School of http://www.littleschoolofmusic.com (661) 222- Bouquet Music 2239 Cyn. Rd. #G5 Lowe's Music http://www.lowesmusic.com (661) 259- 22932'/: 5502 Lyons Ave. The Music Tree none (661)255- 24324 Walnut Walnut St 2503 The Vu Ultra (661) 255- 22505 West Lounga none 7833 8th Street (661) 296- 26532 Mixers www.mixerslounge.com 7700 Bouquet Cyn. Rd. Salt Creek Grille http://saitcreekgrille.com/ (661) 222- 24415 Town 9999 Center Dr. Arts Commission Arts Blueprint — Phase I Page 114 Hubbadaddy's www.hubbadadd s com/ ' (661) 287-y 26330 Diamond Studios 4480 Place #140 Antioch Church None 24422 Chestnut St. 23566 World MusicH worldmusicnewhall.com (661)288- Lyons Ave 2616 #101 Schools Website Phone Number Address 25375 i Newhall School http://www.newhall.kl2.ca.us (661) 291- j Orchard District 4000 iVillage Rd. 1Suite i 200 Dr. J Michael McGrath, Meadows, Newhall, Oak Hills, Old Orchard, Peachland, Pico Canyon, Stevenson Ranch, Valencia Valley, Wiley Canyon Saugus Union http://www.saugus.kl2.ca.us/ (661) 294- 24930 Avenue School District 5300 Stanford Bridgeport, Cedarcreek, Charles Helmers, James Foster, Highlands, Mountainview, Northpark, Plum Canyon, Rio Vista, Rosedell, Santa Clarita, Skyblue Mesa, Tesoro del Valle, West Creek Academy Sulphur Springs School District http://www.sssd.kl2.ca.us/sssdhp.htm (661) 252- 17866 Sierra 2100 Highway Canyon Springs, Fair Oaks Ranch, Leona Cox, Mint Canyon, Mitchell, Pinetree, Sulphur Springs, Valley View, Golden Oak William S. Hart Union School http://www.hart.kl2.ca.us/ (661) 259- 21515 District 0033 Redview Dr. Arroyo Seco Jr. High, La Mesa Jr. High, Placerita Jr. High, Rancho Pico Jr. High, Rio Norte Jr. High, Sierra Vista Jr. High Canyon High, Golden Valley High, Hart High, Saugus High, Valencia High, West Ranch High, Bowman, Academy of the Canyons Theatre Website Phone Number Address Arts Commission Arts Blueprint — Phase I Page 115 Arts Commission Arts Blueprint — Phase I Page 116 24242 San Canyon Theatre ;http://www.canyontheatre.org/ (661) 799- Fernando Guild 2700 ;Road Repertory East http://www.repeastplayhouse.org/ (661) 288- 24266 San Fernando Playhouse 0000 Road Visual Arts Website Phone Address Number B & R Gallery (661) 298- 17720 http://www.bnr-art.com/ 2038 Sierra Highway Elaine Wilson http://www.elainewilsonstudios.com/ (661) 253- 27016 Waterside Studios 1925 Court (661) 775- 28271 Fine Art and Soul http:/twww.fineartandsoul.com Newhall 4900 Ranch Rd. Joy Art Gallery n/a (661)254- i 23417 Lyons Ave 1717 Kids Art http://www.kidsartclasses.com (661) 260- 258561774 Tournament Rd. Mission: (661)290- 24251 Town Renaissance Fine http://www.fineartclasses.com Center Dr. Arts Studio 2722 Suite 125 Picasso's (661) 254- 22432 13th Playmates www.picassoplaymates.com 4290 Street Arts Commission Arts Blueprint — Phase I Page 116 Arts Blueprint for Facilities and Venues Survey Results 2011 The survey was conducted by sending an e-mail to anyone who had registered for any City Recreation program over the last year. This method was used as it was vital that the results were not just from those who were already part of the arts, but more a reflection of the entire Santa Clarita community.® • There were a total of 278 respondents. • Two hundred six (206), or 70 percent, of the respondents said they or a family member participate in arts activities, as follows: • Music — 78 percent • Theater — 59 percent • Visual Arts — 56 percent • Dance — 35 percent Participation in Arts Activities Ninety-four percent (261) indicated that they or a family member had attended a City - sponsored art event, broken down as follows: 86 percent had attended Concerts in the Park 56 percent had attended Art Walk 46 percent had attended Festival of the Arts 46 percent had attended the Cowboy Festival 1 percent had attended Suburbia Arts Commission Arts Blueprint — Phase I Page 117 /1;10 Of the 263 respondents who answered the question about frequency of attendance to art events in the City, 33 percent said they attend or participate once a year, 24 percent said they attend once a month, and another two percent said they attend once a week. Forty-one percent answered "Other." Frequency of Attendance to Art Events in the City of Santa Clarita NOTE: Below is a different way of looking at the responses to the same question, where the "Other" category is broken down into "several times/year, " "occasionally, " and "zero. " The responses for "once a week" and "once a month " were lumped with "several times/year. " Of the 263 respondents who answered the question about frequency of attendance to art events in the City, 139 (53 percent) indicated that they attend several times a year, 88 (33 percent) attend once a year, and 31 (12 percent) attend occasionally or depending on schedule and/or type of events offered. Only five (two percent) of respondents said they do not or have never attended an art event in the City. Arts Commission Arts Blueprint— Phase I Page 118 /,;;V Frequency of Attendance to Art Events in the City of Santa Clarita ,b m ■ wyM ,m ■ Sewal tin*r4y� W n Occasionally/Depend on schedWdofferirgs O Zeo/Never i a � m 0 Two hundred sixty-seven respondents answered the question about frequency of travel outside the Santa Clarita Valley (SCV) for arts entertainment. Five percent of the respondents said they go out of SCV once a week, 22 percent said they do once a month, and 40 percent said they travel outside SCV for arts entertainment once a year. NOTE: Below is a different way of looking at the responses to the same question, where the "Other" category is broken down into "several times/year, " 'occasionally, " and "zero. " The responses for "once a week" and `once a month " were lumped with "several timesfyear. " Two hundred sixty-seven respondents answered the question about frequency of travel outside the Santa Clarita Valley (SCV) for arts entertainment. Forty-eight Arts Commission Arts Blueprint —Phase I Page 119 percent or 128 of these respondents said they do so several times a year, 40 percent or 108 said once a year, six percent or 15 travel rarely or occasionally outside SCV for arts entertainment, and three percent or 8 respondents said they do so depending on events. Another three percent indicated that they do not go outside SCV for arts entertainment. Frequency of Travel Outside SCV for Arts Entertainment wo 120 700 ■ 4/yaar • Several Ilmeslyear D Rarely/Occaeonally 80 50 D napenEson Erents ■ Nd Neve 40 20 ao- 0 Almost all of the respondents (96 percent) have attended an arts event at a local arts facility or venue. Of these, 83 percent have gone to the Performing Arts Center at the College of the Canyons, 76 percent to the Canyon Theater Guild, 44 percent to the Repertory East Theater, and 12 percent to other venues, including local high schools, CalArts, and art exhibits in various local venues. Arts Commission Arts Blueprint — Phase I Page 120 /,2-3 Attendance to Arts Events at Any Local Arts Facility Alternate interpretation of responses to Q#5 (relating to performing arts facilities only): Almost all of the respondents (96 percent) have attended an arts event at a local performing arts facility. Of these, 86 percent have gone to the Performing Arts Center at the College of the Canyons, 79 percent to the Canyon Theater Guild, 45 percent to the Repertory East Theater, and eight percent to other venues, including local high schools and CalArts. Arts Commission Arts Blueprint — Phase I Page 121 Attendance to Arts Events at Local Performing Arts Facilities COC -PAC Canyon Repertory Other Theater East Guild Theater • A majority of the respondents (53 percent) spend between $50-$100 a month attending or participating in arts activities, while 15 percent spend less than $50/month. Arts Commission Arts Blueprint — Phase I Page 122 • Thirteen percent said they spend $1004200 monthly on arts activities and a very small number (six percent) spend between $200 and $500 a month. Another seven percent said they attend free activities or spend a minimum amount. Monthly Spending on Arts Activities • Almost half of those who responded to the question about age were in the 40-50 age range (48 percent), followed by 34 percent between 50-60 years old. Only two percent were between the ages of 20 and 30, four percent between 30 and 40 years old, and 12 percent were 60 years and older. 1 1 1 Age Range of Respondents ■ 20 - 30 years old ■ 30 - 40 years old 0 40 - 50 years old a 50 - 60 years old ■ 60 years and older ■ Skipped question Arts Commission Arts Blueprint —Phase I Page 123 /I6 Desired changes or improvements in the City's arts and cultural landscape identified from the survey: Programming: • Twenty-eight percent of the respondents wants to see more and a better variety of arts -related programs, including art exhibits, live theater, professional theater productions, shows, jazz and classical concerts, and art in parks and public places, among others. • Twenty-two percent indicated that they like the events and shows currently offered in the community, and were pleased with what the City offers. • Sixteen percent would like to see more affordable events, shows, and arts programs for youth and families, including City programs, children's theater, and after-school activities. • Twelve percent suggested better concerts, musicals, theater, and performances as well as more affordable shows at the Performing Arts Center (PAC) in the College of the Canyons. They would like to see more popular or current performers at PAC, plus reduced rates for local businesses' use of PAC. • Four percent suggested more multi -cultural events, plays, and performances. • Three percent suggested more original bands and a better mix/variety of performers at Concerts in the Park as well as a longer season for Concerts. • A handful of respondents suggested spreading events/activities throughout the City, including holding some in Canyon Country. • Several respondents would like to see performances and shows that are similar to those offered in venues like the Thousand Oaks Center, Laemmle Theater, ArcLight, Fox Theater, Cerritos, Royce Hall, etc. Facilities: • Twenty-four percent wants to see the addition of facilities, from independent film theaters to facilities for workshops, exhibitions and competitions, to venues for teens, to an art gallery, art museum, or a cultural arts center that would put Santa Clarita on the map. • A few respondents suggested the use of other venues such as Heritage Park, Placerita Nature Center, and Central Park, as well as the completion of Heritage Village in Hart Park, and the development of a performing arts park at Towsley Canyon. Advertising and Partnerships: • Seven percent of the respondents expressed the need for more/better/unified advertising for arts programs and events. • Almost three percent suggested that the City continue to support and partner with art groups, including the continuation of the City's MOU with PAC, as well as support for local music bands and artists. • On the other hand, roughly five percent do not seem to favor public support of the arts, suggesting that arts should be privately funded. Arts Commission Arts Blueprint—Phase I Page 124 11;27 LEADERSHIP AND DEVELOPMENT Section V Arts Commission Arts Blueprint — Phase [ Page 125 X -I 5.1 Introduction The Arts Commission was formed primarily to provide leadership for the arts community. For local arts groups to survive and grow, it is essential that they can build their infrastructure, be it by increasing funding opportunities, creating stronger boards of directors, or by expanding the audience base. The Leadership and Development Initiative was developed through direct conversations with the leaders of many local arts groups. These discussions included staff leaders, who have traditionally been the representatives in conversations with the City, and the boards of directors of the organizations. These meetings resulted in four areas identified as important components to raising the vitality of arts in Santa Clarita: 10) Professional Development / Technical Assistance 11) Board Development / Recruitment 12) Audience Development 13) Funding / Arts Foundation 5.2 Professional Development / Technical Assistance One of the key elements to raising the capacity for local organizations is to offer professional development opportunities for the leaders of the groups. This can be achieved through two different approaches, either by offering sponsorship opportunities for leaders to attend technical assistance workshops or conferences that are held outside the Santa Clarita Valley, or by bringing those workshops and conferences to Santa Clarita. The ideal approach is to bring these technical assistance opportunities to the community, but due to the various types of local arts groups, this solution will not always be practical. The ideal approach is to both encourage participation in training opportunities outside of the Santa Clarita Valley, and to attract workshops and conferences to our community. RECOMMENDATION 19 — Create a scholarship program for technical assistance workshops and conferences, and bring broad-based workshops and conferences to Santa Clarita for the benefit of the entire arts community. 5.3 Board Development / Recruitment Many of the arts organizations that participated in the series of Leadership and Development Initiative meetings expressed a desire to increase the number and strength of their boards of directors. While existing board members are not serving their organizations with passion and expertise, but there are often key functions that are not able to be achieved with the existing board members. Many arts groups identified a need for expertise in the area of business management. Arts Commission Arts Blueprint — Phase 1 Page 126 To assist the local groups in identifying and recruiting new board members from the business community, a recruitment program should be developed to reach out to the larger companies in the City and encourage mid-level managers to consider joining boards of directors of arts organizations. This effort should actively promote the benefits of having employees offer their services to arts organizations. RECOMMENDATION 20 — Develop a program to reach out to local businesses and individuals to encourage participation on the boards of directors of local arts organizations. 5.4 Audience Develooment One of the biggest challenges facing the local arts community is that each organization must expand their audience base and earned income. While ticket sales should not be the only funding mechanism, it is an essential piece. Often, adding audience members results in an increase of other funding areas. If a new audience member enjoys what the organization is offering, they can occasionally be encouraged to make a donation or become a sponsor for the group. Also, when applying for foundation and government grants, it is very appealing to the funder if the arts organization can demonstrate that they are expanding their audience base. The difficult part of building an organization's number of ticket buyers is to reach new audience members in a way that is engaging and compelling. With the numerous types of activities that occur in Santa Clarita, finding a person with time and money to attend a performance or visual art show is a big challenge. The arts organizations consistently communicated that their audience base is almost entirely comprised of friends and family of the members of the organization. To overcome this obstacle, there are two approaches which require the local arts community to work collectively. The first is to produce an event which brings the arts community together to showcase the high quality of talent in Santa Clarita. While this would not necessarily expand the number of arts patrons in total, it will potentially expose the audience members to the other arts offerings available in the community. For example the event produced at the Santa Clarita Performing Arts Center at College of the Canyons (PAC) to commemorate the tenth anniversary of 9/11 serves as a model for this type of production. This event featured sixteen local groups, both performing and visual arts, working together and was a huge success. The second approach is to create a ticket package that allows ticket buyers to attend shows of numerous groups at a discount. This method could include various different packages grouped by type, such as a package that includes a ticket to every community performance at the PAC. This model is currently offered by the College of the Canyons for their touring productions. Arts Commission Arts Blueprint — Phase I Page 127 RECOMMENDATION 21— Assist the arts community in producing an annual event that brings together both performing and visual arts groups to allow audiences to experience diverse arts offerings. RECOMMENDATION 22 — Develop a discount ticket package for local art offerings to expose patrons to a greater variety of arts. 5.5 Fundine / Arts Foundation By far the biggest concern of each organization that was consulted for this section of the Blueprint was funding. With the economic difficulties of the last several years, the challenge in raising money has become the primary concern for the entire arts community. To address this challenge, a community -wide approach must be taken to help identify and implement approaches to address this need. It is important to note that the solution is not for the City of Santa Clarita to simply increase grant funding to local organizations, but rather for a larger solution to be implemented. One way to assist local art groups is to increase their capacity to receive grants from foundations and government entities other than the City. This effort has already begun, as the City of Santa Clarita's Arts Grants program has been altered to offer advice and honest feedback to organizations that apply through the Arts Grants program. Additionally, this year the Arts Commission required local groups to fill out their organizational budget information on the California Cultural Data Project, which is required for many regional grant opportunities, such as the Los Angeles County Arts Commission and the California Arts Council. By implementing these requirements for the City's grant program, they are better prepared for other grant opportunities. While the above changes are a step in the right direction, they do not solve the funding issue. The best long-term solution is to complete the formation of the Santa Clarita Arts Foundation. The Arts Foundation would serve two primary purposes. The first is to provide leadership for many of the ideas contained in this section of the Blueprint, such as technical assistance programs, board development, audience development, and potentially even the management of the Arts Grant program. The Foundation would take on these programs to serve as the focal point for funding and developing arts in Santa Clarita. Additionally, in order for the Foundation to be successful in fundraising, its programs must be compelling enough to entice funders in supporting the Foundation. The second purpose of the Santa Clarita Arts Foundation is to raise funds that can be passed on to the arts community through grants. These funds would come from local businesses and individuals as well as granting agencies. As the Foundation is developed, it is crucial that the leadership of the organization is comprised of community leaders with the power to make arts giving a part of the mindset of Santa Clarita. This leadership Arts Commission Arts Blueprint — Phase I Page 128 /3/ should not be primarily the leaders of the arts community, but rather the "movers and shakers" of the business community. RECOMMENDATION 23 — Finalize the formation of the Santa Clarita Arts Foundation which will offer robust programs and fundraise for the entire Santa Clarita arts community. 5.6 Conclusion The leadership and development of the arts community is one of the most vital elements to the success of each individual artist and organization in Santa Clarita. When looking at the accomplishments of other arts communities across America, the one commonality is a strong sense of support and collaboration to achieve each artist's or group's goals. This support is not simply financial, but also includes having the opportunities to increase knowledge and expertise and to have the best board leadership each community has to offer. The Santa Clarita Arts Foundation, in conjunction with the City leadership, can build the level of support necessary for Santa Clarita to become a community that has a prosperous arts and cultural life. 5.7 Attachments 5A - Survey of 25 American Communities of Similar Size to Santa Clarita Arts Commission Arts Blueprint — Phase I Page 129 13,2- Survey of 25 American Communities of Similar Size to Santa Clarita This survey assesses the leadership and programming of 25 cities across the United States with a population of between 175,000 and 200,000 according to the 2010 Census. The goal of this survey is to seek out both municipal and community models for programs and to see which communities have thriving arts communities. Additionally, the survey determined who served as the primary agency that funds the arts, and if these funding groups are within government or if they are separate arts foundations. Arts Commission Arts Blueprint — Phase I Page 130 / 33 Shreveport, Louisiana Population: 199,311 Size: 117.8 square miles Founded: 1836 Median Income: $30,526 Industries: Service industries, tourism, health services City Dept: n/a City Arts City outsources to Shreveport Regional Arts Council Leadership: City Arts n/a Programs: Community Arts Shreveport Regional Arts Council Leadership: Community Arts Artspace — multi -disciplinary arts center Programs: Coolspace @ Artspace — Galleries and performance spaces for local artists Giftspace @ Artspace — Artist's work for sale ArtBreak — student arts festival Public Art program Central Art Station — Under construction art space Shreveport Common — Arts district that is being developed Northwest Louisiana Artist Directory ShreveportBossierFunGuide.com — Regional events calendar SNAP (Shreveport Nonprofit Arts Promoters) — Monthly marketing workshops Grants — Artist fellowships and organizations Technical assistance workshops and advisory services Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 131 /3x Akron, Ohio Population: 199,110 Size: 62.4 square miles Founded: 1825 Median Income: $31,835 Industries: Rubber and polymers, biomedicine, health services City Dept: Public Service Department City Arts Recreation Bureau Leadership: City Arts Akron Arts Expo — Arts festival Programs: Art Museum's Downtown at Dusk Concerts Downtown Lunch Hour Concert Series Summer Concerts in the Park Community Arts Akron Area Arts Alliance Leadership: Community Arts Summit Artspace — Community arts center with studio, Programs: rehearsal, and classroom space Arts Alive! Awards — recognizing outstanding achievement in the arts Arts Calendar Quarterly membership meetings Artcetera — Art events and tours geared towards younger Audiences Arts Foundation: Akron Community Foundation which funds the arts and social services Arts Commission Arts Blueprint — Phase I Page 132 Tacoma, Washington Population: 198,397 Size: 62.6 square miles Founded: 1875 Median Income: $37,879 Industries: Service industries, lumber, food processing, paper City Dept: Community and Economic Development Department City Arts Tacoma Arts Commission —15 members appointed by City Leadership: Council City Arts TacomaCulture.org — website for the arts, historic Programs: preservation, and international programs Tacoma Art Listsery Art at Work — Tacoma Arts Month — Events throughout the month of November Spaceworks Tacoma — Matches artists with vacant spaces Professional Development and Trainings Grants — Individual artists, arts projects, arts anchors fund (organizations with a budget over $200,000) AMOCAT Awards Public Art Program — I% of civic projects Resource Library Community Arts n/a Leadership: Community Arts n/a Programs: Arts Foundation: Greater Tacoma Community Foundation, which supports the arts and other causes Arts Commission Arts Blueprint — Phase I Page 133 Aurora, Illinois Population: 197.899 Size: 39.42 square miles Founded: 1845 Median Income: $54,861 Industries: Manufacturing, tourism, transportation City Dept: Community Services Department City Arts Public Art Commission Leadership: City Arts Downtown Alive! / Blues on the Fox — Concert series Programs: Winter Garden of Youth — Student art exhibit Art at City Hall — Exhibit space Aurora Historical Society Exhibit ARTWorks — Fine art scholarship/apprenticeship program for high school seniors Downtown Outdoor Art and Science Walk — Series of sculptures Community Arts n/a Leadership: Community Arts n/a Programs: Arts Foundation: Community Foundation of the Fox River Valley, which supports the arts and social services. Arts Commission Arts Blueprint—Phase I Page 134 /3? Oxnard, California Population: 197.899 Size: 39.21 square miles Founded: 1903 Median Income: $48,603 Industries: International trade, agriculture, manufacturing, defense, and tourism City Dept: Development Services - Planning Division City Arts Art in Public Places Committee - A five member committee, Leadership: appointed to review applications for public art installations. City Arts Very limited Public Art Program. Events including Programs: Multicultural Festival, Holiday Parade, Earth Day, and other community events. Performances, lectures, and visual art displays at Carnegie Art Museum, formerly the Oxnard Library. Owned and operated by the City. Children's art classes through Recreation Community Arts Ventura County Arts Council, which was created in 1996 Leadership: primarily to administer the State/Local Partnership program of the California Arts Council and provide art services support. Community Arts Administers State/Local Partnership program of the Programs: California Arts Council and provides some professional development opportunities Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 135 /3y Fontana, California Population: 196.069 Size: 42.43 square miles Founded: 1952 Median Income: $56,380 Industries: Distribution centers for major retailers City Dept: Community Services City Arts Parks & Recreation Commission / City Council Leadership: City Arts City Hall Council Foyer Exhibit Space Programs: Center Stage Theater - Recently restored theater Steelworkers Auditorium - Performing arts venue Art Depot Gallery - Space for exhibits and classes Fontana Community Senior Center Exhibit Space Community Arts n/a Leadership: Community Arts n/a Programs: Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 136 /39 Yonkers, New York Population: 195,976 Size: 20.3 square miles Founded: 1872 Median Income: $44,663 Industries: Manufacturing, transportation City Dept: n/a City Arts No arts leadership in the City Leadership: City Arts Art Trucks Program — Artist wrapped Public Works trucks Programs: Community Arts ArtsWestchester Leadership: Community Arts Artist Residency Program Programs: Teaching Artist Directory The Big Read — Literacy program through NEA Mount Vernon Public Library Exhibit Space Folk Art Program — Documents and showcases local folk art Summer Youth Job Training Program Free Arts Weekend — First weekend in December Public Art Program — runs program for cities or businesses Arts Awards — Annual awards for artists and groups Live @ ArtsWestchester — Music, dance, and spoken word series at ArtsWestchester offices Arts Exchange — Restored bank that is a arts center including exhibit space, office space, and performance space Arts Foundation: ArtsWestchester — Also serves as the primary funding source. Part of the United Arts Fund Arts Commission Arts Blueprint — Phase I Page 137 /7O Augusta, Georgia Population: 195,844 Size: 306.5 square miles Founded: 1736 / 1996 (City - County consolidation) Median Income: $37,231 Industries: Medicine, biotechnology, military, energy City Dept: n/a City Arts No City leadership Leadership: City Arts n/a Programs: Community Arts Greater Augusta Arts Council Leadership: Community Arts Community Arts Calendar Programs: Arts Weekly Podcast Arts Ticketing - Centralized ticketing for area groups Database of Artists Arts in the Heart of Augusta Festival Arts Education Programs - Includes camps, reading programs, and education elements at festivals Regranting - Funds from the City Arts Awards - Annual gala and fundraiser First Friday events - Monthly event in the downtown area Arts Foundation: Greater Augusta Arts Council (regranting) Arts Commission Arts Blueprint—Phase I Page 138 Mobile, Alabama Population: 195.111 Size: 159.4 square miles Founded: 1702 / 1814 (Incorporated) Median Income: $37,439 Industries: Aerospace, steel, ship building, retail, manufacturing City Dept: Mayor's Office City Arts Cultural and Civic Development Division Leadership: City Arts Mobile Museum of Art Programs: Mobile Film Office Historic Development Commission Mobile Public Library The Museum of Mobile — 3 sites that display historical items Community Arts Mobile Arts Council Leadership: Community Arts Arts Calendar Programs: Member Organization Directory Art Awards — annual awards for individuals, groups, and businesses ArtStart — Daily e-mail of events Professional Development Workshops — for teachers, artists, and arts organizations In School Programs — Performances and artists -in -residence Art Gallery Spaces Serves as Box Office for members Provides meeting space, bulk mail permit, post office box, and photocopy machine Arts Foundation: n/a Arts Commission Arts Blueprint—Phase I Page 139 Little Rock, Arkansas Population: 193,524 Size: 116.8 square miles Founded: 1821 Median Income: $37,572 Industries: Banking, medical services, aircraft manufacturing, and importing City Dept: City Manager's Office City Arts Arts and Cultural Commission appointed by City Board of Leadership: Directors City Arts Accent - Leadership program for emerging (young) leaders Programs: Community Arts Arkansas Arts Council (for the entire state but located in Leadership: Little Rock) Community Arts Arkansas Living Treasure Award- Lifetime achievement Programs: Arkansas Artist Registry Arts on Tour - List of performing and visual arts shows that tour Arts in Education Artist Roster Governor's Arts Awards - Annual event to recognize individuals and businesses that support the arts Small Works on Paper - Annual touring visual arts exhibit Granting - Arts education, mini grants, expansion grants, general operating support, individual artist fellowships, major arts partners, and collaborative project support Arts Foundation: Arkansas Arts Council Arts Commission Arts Blueprint — Phase I Page 140 / IZ-3 Moreno Valley, California Population: 186,365 Size: 51.48 square feet Founded: 1984 Median Income: $47,387 Industries: Military, medical services, and retail City Dept: Parks and Community Services City Arts Arts Commission Leadership: City Arts Facilitates interaction among artists Promotes arts activities and arts education Recognizes achievement in the arts Advises on the role of the arts in economic development Supports existing organizations involved in arts Researching grants for the arts and making recommendations to the City Council Encourages service organizations and/or other governmental agencies to propose, finance, and develop public arts projects Reviewing proposed gifts as to their artistic quality, authenticity, appropriate site, and maintenance and installation costs Research and provide reports and recommendations of possible sources of funding, in addition to public funds for potential City public art projects. Community Arts Diamond Valley Arts Council Leadership: Community Arts Promotes arts -related activities, events, and programs Programs: Network of visual and performing artists, individuals, and businesses committed to nurturing the arts Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 141 �TT Glendale, California Population: 191,719 Size: 30.58 square miles Founded: 1906 Median Income: $41,805 Industries: Medical services, entertainment, retail, and restaurant headquarters City Dept: Community Services and Parks Department City Arts Arts and Culture Commission Leadership: City Arts E-mail distribution of arts information Programs: Diamond Awards for Achievement in the Arts Annual Open Studio Tour and Gallery Exhibition Co -Production of Unity Festival — Annual cultural festival Management of public art projects Assessment and update of the Strategic Plan for the Arts Arts Mixers Community Arts Glendale Arts Leadership: Community Arts Manages Alex Theater, which is the arts center for Glendale Programs: Arts Calendar Community Box Office Reduced ad rates for local media sources Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 142 Amarillo, Texas Population: 190,695 Size: 90.3 square miles Founded: 1887 Median Income: $34,940 Industries: Meat packing, petroleum, helium, helicopter assembly, and food packaging City Dept: Civic Center Department City Arts Civic Center Department Leadership: City Arts Amarillo Civic Center Programs: Global -News Center for the Performing Arts Community Arts Chamber of Commerce Leadership: Community Arts Arts in Amarillo Calendar Programs: Arts Foundation: Amarillo Area Foundation, which funds various types of organizations including the arts and offers non-profit support through the Nonprofit Service Center. Arts Commission Arts Blueprint — Phase I Page 143 /Ao' Huntington Beach, California Population: 189,992 Size: 31.88 square miles Founded: 1909 Median Income: $76,527 Industries: Oil, tourism, retail, aviation, and manufacturing City Dept: Community Services Department City Arts Recreation and Culture Division / Allied Arts Board Leadership: appointed by City Council City Arts Huntington Beach Arts Center — With both visual and Programs: performing arts programs for the community Advocates for the arts Identifies needs or arts organizations and encourages public support Biennial Art Awards program that recognizes individual, organizations, and corporations that support the arts Develops Art in Public Places projects Community Arts No unified leadership Leadership: Community Arts Monthly Art Walks, produced by Downtown Association Programs: Arts Foundation: n/a Arts Commission Arts Blueprint—Phase I Page 144 Columbus, Georgia Population: 189,885 Size: 220.8 square miles Founded: 1828 Median Income: $34,798 Industries: Military, insurance services, and medical services City Dept: Civic Center Department City Arts Civic Center Department and Foundation Leadership: City Arts Civic Center, which is not just an arts facility, but has a Programs: major focus on sporting events, including being the home to two semi -pro teams (hockey and indoor football) Community Arts Columbus Cultural Arts Alliance (while each of the below Leadership: operate separately Community Arts Springer Opera House Programs: RiverCenter for the Performing Arts Columbus Symphony Orchestra Rankin Arts Center The Columbus Museum Arts Foundation: Georgia Council for the Arts, statewide organization which seems to be the primary funding agency for the area Arts Commission Arts Blueprint — Phase I Page 145 Grand Rapids, Michigan Population: 188,040 Size: 45.3 square miles Founded: 1826 Median Income: $37,224 Industries: Health services, furniture, automotive, aviation, Christian publishing City Dept: Parks and Recreation City Arts Board of Arts and Museum Commissioners Leadership: City Arts Concerts and cultural events Leadership: Outdoor public art and sculpture Grand Rapids Art Museum Community Arts Arts Council Grand Rapids Leadership: Community Arts Marketing support Programs: United Arts Fund Arts Festival — Fundraiser for arts community Arts Education Funding Pool Professional development and strategic planning services Regional administrator for State funds Operates exhibit venue Art Prize — Award program for individuals and organizations Arts Foundation: Arts Council Grand Rapids Grand Rapids Community Foundation — supports arts and social services Arts Commission Arts Blueprint — Phase I Page 146 ��9 Salt Lake City, Utah Population: 186,440 Size: 110.4 square miles Founded: 1847 Median Income: $36,944 Industries: Government, trade, transportation, utilities, and professional and business services City Dept: Not under City City Arts Outsourced to Arts Council (see below) Leadership: City Arts n/a Programs: Community Arts Salt Lake City Arts Council Leadership: Community Arts The Art Barn — Exhibit and classroom space Programs: Brown Bag Concert Series City Arts Grants — City funds and Council manages Finch Lane / Park Galleries Guest Writer Series Living Traditions Festival — Celebration of folk and traditional arts Public Art Program — Managed for the City by the Council Quarterly Newsletter / Arts Calendar Sidewalk Artists — Program that encourage performers and visual artists to set-up in specific areas of the City Twilight Concert Series Family and Youth Program — includes classes and events / activities for families Arts Foundation: Salt Lake City Arts Council Arts Commission Arts Blueprint — Phase I Page 147 /-�D Tallahassee, Florida Population: 181,376 Size: 103.1 square miles Founded: 1824 Median Income: $30,571 Industries: Colleges, government, trade, agriculture, manufacturing, and scientific research City Dept: Mayor's Office City Arts No leadership, outsourced to Council on Culture and Arts Leadership: City Arts Cultural Arts Planning Programs: Community Arts Council on Culture and Arts Leadership: Community Arts Granting — Receives funding from City and County Programs: Arts Calendar Weekly E -Newsletter Provides content for weekly magazine in local paper On-line directory or artists and organizations Arts education directory Marketing and public relations assistance Some Enchanting Evenings — Audience development program Meeting spaces Professional development workshops Art exhibit space Art Foundation: Council on Culture and Arts Arts Commission Arts Blueprint — Phase I Page 148 1,57 Worcester, Massachusetts Population: 181,045 Size: 38.6 square miles Founded: 1673 Median Income: $47,415 Industries: Transportation, textiles, shoes. clothing, and wire and machinery City Dept: City Manager's Office City Arts Worchester Arts Council Leadership: City Arts Grants Programs: Restoration of the Greendale Eagle Project — Which will serve as a arts center once completed Art in the Park Sculpture Exhibit Cultural Calendar Community Arts Worchester Cultural Coalition Leadership: Community Arts Advocacy and marketing efforts for member arts Programs: organizations Arts Foundation: Worchester Arts Council Arts Commission Arts Blueprint — Phase I Page 149 /s Newport News, Virginia Population: 180,719 Size: 119.1 square miles Founded: 1896 Median Income: $36,597 Industries: Shipbuilding, military, aerospace, railroads, and technology City Dept: Parks, Recreation, and Tourism Department City Arts Arts Commission Leadership: City Arts Grants Programs: Professional Development Community Arts No unified community leadership other than Commission Leadership: Community Arts Newport News Community Gallery Programs: Peninsula Fine Arts Center Ferguson Center for the Arts Public Art Program — Ran by private foundation below Arts Foundation: Arts Commission Newport News Public Art Foundation Arts Commission Arts Blueprint — Phase I Page 150 153 Huntsville, Alabama Population: 180,105 Size: 210 square miles Founded: 1809 Median Income: $41,074 Industries: Aerospace, military, technology and engineering research, City Dept: Only art events City Arts Recreation Leadership: City Arts Sidewalk Art Strolls - Art walk events Programs: Concert in the Park Community Arts Huntsville Art Council Leadership: Community Arts Events Calendar Programs: Arts Assembly - Member meetings and gatherings of over100 arts organizations and artists Panoply Arts Festival SEAFARE - Arts Education funding program Party - Annual fundraiser event Public Art program Exhibit spaces Community Cultural Planning Grants - Very small support for organizations Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 151 /-4 Knoxville, Tennessee Population: 178,874 Size: 98.09 square miles Founded: 1786 Median Income: $27,492 Industries: College, entertainment, energy, research, and transportation City Dept: Mayor's Office City Arts Public Art Committee Leadership: Recreation (Arts Center) City Arts Public Art program Programs: Knoxville Arts and Fine Crafts Center - Exhibits, class, and workshops Community Arts Arts and Culture Alliance of Greater Knoxville Leadership: Community Arts Arts Calendar Programs: Arts & Heritage Fund Advocacy for the arts Arts in the Airport - Public art program KnoxTix - Ticketing service Education and Development workshops The Emporium Center - Visual and performing arts center, with office space for some arts groups Penny4Arts - Arts program that allows kids to attend exhibits and performances for a penny Arts Foundation: Arts and Culture Alliance of Greater Knoxville Arts Commission Arts Blueprint—Phase I Page 152 /5� Providence, Rhode Island Population: 178,042 Size: 20.5 square miles Founded: 1636 Median Income: $15,525 Industries: Trade, transportation, utilities, educational and health services, and professional and business services, City Dept: Arts, Culture + Tourism Department City Arts Arts, Culture + Tourism Department Leadership: City Arts Arts Calendar Programs: Buy Art Providence — Art sales at various locations throughout the City to raise funds for the arts Artist and Arts Organization Workshops Arts Directory for individuals and groups City Hall Gallery Film Permits Community Arts City serves as main leadership agency Leadership: Community Arts Providence Performing Arts Center — run by independent Programs: non-profit Providence Art Club — Association of visual artists Museum of Art — On the campus of the Rhode Island School of Design Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 153 15� Grand Prairie, Texas Population: 175,396 Size: 81.1 square miles Founded: 1863 Median Income: $46,816 Industries: Aircraft and helicopter industries, entertainment, and energy City Dept: City Manager's Office City Arts Special Projects Office Leadership: City Arts Community Art program - Public art program funded by Programs: percent for arts, which is under the umbrella of Keep Grand Prairie Beautiful program Community Arts Grand Prairie Arts Council Leadership: Community Arts Concerts in the Park Programs: Annual Juried Art Show Summer in the Arts - Art camps for students Shining Star / Ruthe Awards - Awards for artists, organizations, and businesses Grants - Including funding from the City The Uptown Theater - Performance venue GPAC Studio - Exhibits, meeting rooms, storage, and workshop and classroom spaces Arts Foundation: Grand Prairie Arts Council Arts Commission Arts Blueprint — Phase I Page 154 1s7 Brownsville, Texas Population: 175,023 Size: 147.5 square miles Founded: 1848 Median Income: $24,468 Industries: Steel, international trade, manufacturing, and retail City Dept: City Manager's Office City Arts Cultural Affairs Advisory Committee Leadership: City Arts Cultural Planning Programs: Arts Events (through Parks and Recreation) Community Arts No unified leadership Leadership: Community Arts Brownsville Museum of Fine Art Programs: Galeria 409 Arts Foundation: n/a Arts Commission Arts Blueprint — Phase I Page 155 MARKETING AND COMMUNICATIONS Section VI Arts Commission Arts Blueprint — Phase I Page 156 4sy 6.1 Introduction In order to determine how to improve communications and better market the arts within the Santa Clarita Valley and to the surrounding communities, the Marketing and Communications Initiative relied on two primary methods. The first method was a thorough assessment of existing marketing and communications efforts, including on- line, print, and media. The second method was through multiple conversations with leaders in the arts community, experts in the communications and marketing field, business leaders, and local media contacts. The result identified three areas of focus to inform the broader community and the region about the arts in Santa Clarita: 14)Arts Website. 15) Santa Clarita Arts Identity. 16) Community Engagement. 6.2 Arts Website The web continues to be one of the most vital and cost effective tools for information sharing. The first project of the Marketing and Communication Initiative was to utilize an existing website resource that the arts community had started to developed by. By maximizing the site's effectiveness, the Initiative can begin to address the multiple marketing needs of the arts. The website, 661Arts.com, was created by the 661Arts group to be the hub of arts information for the Santa Clarita Valley. 661Arts is an alliance of artists and arts organizations working together to create and to promote an awareness of culture in Santa Clarita. 661Arts meets once a month to address arts -related issues, network, and develop arts within the community. Originally working under the name "Arts Alliance," the group was formed in 1996 when the City of Santa Clarita invited arts organizations and individual artists to a meeting to discuss community arts needs. Out of this effort, the Arts Alliance was formed to identify and address the cultural needs of the Santa Clarita Valley. A team was created to review and redesign the 661Arts.com website. Led by the Commission liaison for the Marketing and Communications Initiative, web developers, and City staff, this effort took many months. It entailed the creation of an entirely new site with multiple functions, and the capacity to address the communication and marketing needs of the arts community. There are two primary goals for the website: • To build an information exchange between the various members of the arts community and create.a stronger sense of connection between artists, students, teachers, and school administrators. • To share information about the multitude of arts offerings in the Santa Clarita Valley, as no single on-line source currently details what events, programs, and initiatives are taking place locally. Arts Commission Arts Blueprint — Phase I Page 157 /6v RECOMMENDATION 24 — Continue to develop and evolve the 661Arts.com website to improve communications between the arts community and to better inform the broader community about the arts. As part of the development of 661Arts.com, a group of potential ongoing contributors to the site were identified. One of the most important aspects of making the 661 Arts.com site engaging is to have consistent new information and comments added to the site. This team of contributors will cover the broad spectrum of the arts community, focusing on areas, such as arts education, music, theatre, fashion, film, visual art, poetry, etc. RECOMMENDATION 25 — Finalize the team members of the 661Arts.com contributors group and have them begin writing postings for the website. Once the 661Arts.com site has completed the design phase, a marketing campaign is needed to inform the Santa Clarita community about the resource. This campaign should include elements such as a launch party, traditional marketing and public relations efforts, and social media. RECOMMENDATION 26 — Develop a marketing campaign for the 661Arts.com website and implement the campaign at the conclusion of the design phase. 6.3 Santa Clarita Arts Identity The assessment of the current marketing and communications efforts for the arts in the Santa Clarita Valley was a vital information gathering tool. It demonstrated that there is much work needed to increase the identity of the arts as a valuable part of the Santa Clarita community. Work needs to be done at every level, starting from within the arts community to regional and national branding efforts. In terms of marketing, each artist and arts organization in Santa Clarita operates somewhat in isolation, with very little mention of their role in the wider arts community on websites, printed materials, and other marketing materials. While multiple partnerships and collaborations do occur between various arts groups for productions, events, and programs, this is not reflected in the marketing materials of the individual organizations. The 661Arts group has made several efforts over the years to address this issue, but these efforts have not yet been successful. RECOMMENDATION 27 — Work with the 661Arts members to create a unified marketing campaign for the Santa Clarita arts community. The assessment also revealed that the Santa Clarita community does not often include the arts as a part of the community's identity. This is seen in printed publications, on-line websites and e -newsletters, and radio and television media. There are pockets of arts Arts Commission Arts Blueprint — Phase I Page 158 /�l information being shared through the existing marketing resources, but these efforts are primarily about individual events. A concerted effort needs go into reaching out to local marketing community leaders to share with them the value of expanding their coverage of the arts and including information about the arts community. This effort should teach the benefits of including the arts in publications, websites, etc., particularly as it relates to expanding their audiences as a result of including arts information. RECOMMENDATION 28 — Develop an outreach program for marketing leaders to demonstrate the value of the arts to the community. Numerous groups within the Santa Clarita community are charged with branding Santa Clarita outside of the valley. These efforts include both regional and national efforts. Currently, when these groups describe Santa Clarita, they do not include the arts as part of their information. For example, local hotels include many descriptions of the community in their websites or printed materials, but do not mention the wonderful cultural offerings available in Santa Clarita. While it is understandable that the arts might not be the primary element to describe the community, it does warrant inclusion, particularly as Santa Clarita is the home to the California Institute of the Arts, an internationally recognized arts college. The best solution is to engage the entities that produce these outreach materials and demonstrate to them the benefits of including information on the arts. RECOMMENDATION 29 — Schedule individual meetings with agencies that produce regional and national marketing materials and encourage them to include the arts as part of Santa Clarita's identity. The final method, and perhaps most valuable in terms of a long-term approach to increase awareness of the arts in Santa Clarita, is through advocacy and word of mouth. To achieve this goal there needs to be a way to increase exposure and discussions about the arts. All of the above will be a part of this effort, but there needs to be a direct marketing push to the members of the community about the arts and what they contribute to Santa Clarita. This effort should be engaging and creative, not a simple "Support the Arts" style campaign, but one that is more playful and leads to a conversation. RECOMMENDATION 30 — Develop and launch a creative and engaging arts marketing campaign with the goal to increase awareness and discussion about the arts. 6.4 Community Engagement Community engagement has a great deal in common with the creating a Santa Clarita Arts Identity section. The primary focus of this section refers to how the Arts Commission and staff communicates and works with other entities, such as City leadership, the business community, the school community, and others. The goal of this Arts Commission Arts Blueprint—Phase I Page 159 �C'�" area is to define how the Arts Commission shares information both within the City structure and to the outside community, and to identify processes that the Commission can implement to assist in these efforts. This area was discussed at the Arts Commission Retreat, which was held on March 19, 2011, and the creation of a Community Engagement Plan was identified as one of the three objectives for the Commission in the coming year. RECOMMENDATION 31— Develop a Community Engagement Plan to detail how the Commission partners and shares information with the City and the community. 6.5 Conclusion Santa Clarita has a vibrant arts community, composed of talented individuals and successful arts organizations, from elementary school students to professional artists of all types. Tens of thousands of friends, families, teachers, administrators, and funding partners support these artists. This talent must have the opportunity to showcase itself to the entire community. If the community is not aware of local talent, it cannot grow and evolve. Marketing and communications are the tools to inform, engage, and involve the entire community in the arts. Currently there are limited opportunities to share what the arts community contributes to Santa Clarita, but with some strategic and creative approaches, the arts can become more of a part of the community identity. 6.6 Attachments 6A - Santa Clarita Arts On -Line Assessment 6B - Santa Clarita Arts Print / Publications Assessment 6C - Santa Clarita Arts Media Assessment Arts Commission Arts Blueprint—Phase I Page 160 /63 SANTA CLARITA ARTS ON-LINE ASSESSMENT The Arts On -Line Assessment was accomplished by entering key phrases into a search engine and analyzing the results to see if there were trends that could demonstrate the current role of the arts in Santa Clarita. The key phrases were as follows: 1. Santa Clarita 2. Santa Clarita Arts 3. Santa Clarita Entertainment 4. Santa Clarita Tourism The top fifty results for each search were reviewed. SANTA CLARITA Here are the top fifty results from a Google search on "Santa Clarita:" 1. santa-clarita.com (The City of Santa Clarita) 2. wikipedia.org 3. tripadvisor.com 4. santaclaritaguide.com 5. the-signal.com 6. city-data.com 7. dailynews.com 8. mapquest.com 9. timeanddate.com 10. marriott.com 11. apartmentguide.com 12. wunderground.com 13. santaclaritatransit.com 14. scvchamber.com 15. lasuperiorcourt.org 16. lamountains.com 17. pardeehomes.com 18. metrolinktrians.com 19. apartments.com 20. weather.gov 21. santaclaritalibrary.com 22. santaclaritasuperads.com 23. mountasiafuncenter.com 24. forrent.com 25. scvlife.net 26. dvcsantaclarita.com Arts Commission Arts Blueprint — Phase I Page 161 27. santaclaritavelo.com 28. lq.com (La Quinta Inn & Suites) 29. valencia.hyatt.com 30. scmarathon.com 31. equityapartments.com 32. paris91 Lcom 33. expcdia.com 34. wikitravel.org 35. santaclarita.com 36. santaclaritalanes.com 37. twitter.com/santaclarita 38. cowboyfestival.org 39. apartmentratings.com 40. weather.yahoo.com 41. filmsantaclarita.com 42. santaclaritashelter.com 43. scvsheriff.com 44. venere.com (Holiday Inn Express Hotel & Suites) 45. santaclaritastreetfair.com 46. bankofsantaclarita.com 47. scvhs.com (Santa Clarita Valley Historical Society) 48. visitsantaclarita.com 49. arestravel.com 50. hamptoninn.hilton.com The following quote from the Wikipedia entry for Santa Clarita is an example of the amount of time spent describing the arts community on many of the above sites: "Santa Clarita is usually associated with the Six Flags Magic Mountain amusement park, though the park is located just outside city limits in unincorporated Los Angeles County, and the California Institute of the Arts (CalArts), located in Valencia." This is the only mention of the arts on the site, although there is a large section describing the role the entertainment industry plays in Santa Clarita. Another example is from the Santa Clarita Valley Chamber of Commerce, which has a section for arts, culture, and entertainment on their site. The one line description is as follows: "In Santa Clarita we're very proud of our Arts, Culture and Entertainment. You will find an abundance of theater, movies, music, and other forms of enriching entertainment." Finally, a similar description of Santa Clarita that does include a mention of the arts as part of the community: Arts Commission Arts Blueprint—Phase I Page 162 14S "Scenic Santa Clarita is just 20 minutes north of Burbank airport and a short drive from the hustle and bustle of Los Angeles. Santa Clarita offers an abundance of California sunshine and a plethora of activities for all ages. Home to Six Flags Magic Mountain & Six Flags Hurricane Harbor, Santa Clarita boasts some of the golden state's most coveted golf courses, charming wine lounges, family and fine dining, impressive retail shopping, live music events, and a rich western heritage." This is from Visit Santa Clarita , the site for the City of Santa Clarita Tourism Bureau. For the arts to become part of the community, the arts must be included on sites that are marketed towards local citizens, and to potential visitors. For example, CalArts recently was named the top arts school in the nation by Newsweek / Daily Beast, and yet it only receives a passing mention in a few of the sites about Santa Clarita. SANTA CLARITA ARTS Here are the top fifty results from a Google search on "Santa Clarita Arts:" 1. arts.santa-clarita.com (The City of Santa Clarita Arts and Events Office) 2. santa-clarita.com (The City of Santa Clarita Arts Commission) 3. santaclaritaartists.org 4. streetartfest.com (The City of Santa Clarita Festival of the Arts site) 5. canyonspac.com (Santa Clarita Performing Arts Center at College of the Canyons [PAQ 6. santaclarita.com/arts 7. scsopa.com (Santa Clarita School of Performing Arts) 8. santaclaritaguide.com 9. vpasonline.com (Vibe Performing Arts Studios) 10. thirdthursdaysscv.org (Santa Clarita Art Walks) 11. santaclaritacitybriefs.com 12. yelp.com 13. facebook.com/pages/santa-clarita... (PAC Facebook page) 14. scvarts.com 15. scveducationfoundation.org 16. scfestivalofthearts.com (Another City of Santa Clarita Festival of the Arts site) 17. Santa-clarita.com/concerts (The City of Santa Clarita Concerts in the Park site) 18. visitsantaclarita.com 19. canyons.edu 20. scvartwalk.org 21. local.yahoo.com (A listing of martial arts school in Santa Clarita) 22. santaclaritarealestateforum.com 23. samaclaritaballet.net 24. santaclaritastreetfair.com 25. shinsblackbelt.com (Martial arts site) 26. experiencela.com (PAC listing) Arts Commission Arts Blueprint—Phase I Page 163 %66 27. yelp.com (PAC listing) 28. santaclaritaguide.com 29. ealas.org (Albert Einstein Academy of Letters, Arts, and Sciences) 30. yellowpages.aol.com (Arts and craft suppliers) 31. socalmartialarts.com (Martial arts) 32. losangeles.citysearch.com 33. kravmaga-santaclarita.com (Martial arts) 34. scvchamber.com 35. kristinajacob.wordpress.com 36. calarts.edu 37. gbsantaclarita.com (Martial arts) 38. martialinfo.com (Martial arts) 39. youtube.com (Santa Clarita School of Performing Arts) 40. facebook.com/pages/santa-clarita...(Santa Clarita Literacy and Arts Festival facebook page) 41. dailynews.com 42. 661-arts.com 43. local.vcstar.com 44. 66 1 arts.com 45. yellowpages.com 46. local.stltoday.com 47. goldstar.com (PAC) 48. meetup.com (Martial arts) 49. theatermania.com (PAC) 50. westranchbeacon.com The groups above tend to have arts specflc information on their sites, except of course for the numerous martial arts and directory sites. The Santa Clarita Performing Arts Center at the College of the Canyons has done a great job of being listed on several sites, and most of the local art organizations are represented above. However, what stands out from looking at these sites is that each group describes their own activities by rarely or only breifly is there any discussion or demonstration of Santa Clarita being an arts community. SANTA CLARITA ENTERTAINMENT Here are the top fifty results from a Google search on "Santa Clarita Entertainment:" 1. santaclaritaguide.com 2. scvmall.com 3. visitsantaclarita.com 4. mountasiafuncenter.com 5. santaclaritamagazine.com 6. yelp.com 7. Califomia.hometownlocator.com 8. facebook.com/pages/santa-clarita... (Santa Clarita entertainment Facebook page) Arts Commission Arts Blueprint - Phase I Page 164 11,7 9. topix.com 10. lawyers.com (Attorneys) 11. Iocal.yahoo.com 12. golfsantaclarita.com 13. pramikentertainment.com 14. businessattomeys.legalmatch.com (Attorneys) 15. lawyers.findlaw.com (Attorneys) 16. scvchamber.com 17. santaclaritacarealestate.org 18. local.vcstar.com 19. laweekly.com 20. awo.com (Attorneys) 21. kdfosbrookhomes.com 22. econdev.santa-clarita.com 23. santa-clarita.com (The City of Santa Clarita Arts Commission) 24. santaclarita.com/jobs 25. trulia.com 26. scvbar.org (Attorneys) 27. filmsantaclarita.com 28. joeymarmo.com 29. jnedj.com (Joyful Noise Entertainment) 30. scvedc.org (Santa Clarita Valley Economic Development Corporation) 31. santaclarita.olx.com 32. youtube.com (Santa Clarita Magician) 33. buycabletelevision.com 34. onlineeducation.net 35. valencia.hyatt.com 36. santa-clarita.jobscore.com 37. hometownstation.com 38. showmelocal.pasadenastamews.com 39. yellowpages.tumto23.com 40. cruise -line jobs jobamatic.com 41. santaclaritamagician.com 42. ourweekly.com 43. punchbowl.com (S.O.S. Entertainment) 44. directory.santaclaritadirect.info 45. scvlife.net 46. la.cityvoter.com 47. variety.com 48. santaclaritacitybriefs.com 49. idish.net 50. dealery.com The primary conclusion that can be drawn from this list is that the only arts related site that appears in the top fifty of the "Entertainment' list is the City of Santa Clarita Arts Commission at #23. Most of the above are directory sites and many are directories to Arts Commission Arts Blueprint - Phase I Page 165 1� g entertainment attorneys. The line that exists between the arts community and the entertainment community is not unique to Santa Clarita. There are many residents in the City who make their living as artisans in the entertainment field and there is a unique opportunity for Santa Clarity to bridge the two together and describe as a "creative community". SANTA CLARITA TOURISM Here are the top fifty results from a Google search on "Santa Clarita Tourism:" 1. visitsantaclarita 2. santaclaritaguide.com 3. tripadvisor.com 4. santaclarita.com 5. santa-clarita.com (The City of Santa Clarity Tourism Bureau) 6. the-signal.com 7. santaclaritacitybriefs.com 8. youtube.com (Tourism Bureau Guidebook) 9. scvchamber.com 10. travel.yahoo.com 11. planetware.com 12. whitepages.com 13. discoverlosangeles.com 14. latourist.com 15. reunionplanner.com 16. local.vcstar.com 17. Califomia.hometownlocator.com 18. scvbj.com (Santa Clarita Valley Business Journal) 19. onlineeducation.net 20. bschool.com 21. arestravel.com 22. ca.allpages.com 23. scvtv.com 24. articles.latimes.com 25. govoutreach.com 26. sepcopublishing.com 27. uptake.com 28. searchbydegree.com 29. events.jspargo.com 30. sportseventsmagazine.com 31. publicceo.com 32. arctic-north-guides.com 33. tourism.youmagix.com 34. stevekleemann.com 35. santa-clarita-travel-and-tourism.generalanswers.org Arts Commission Arts Blueprint - Phase I Page 166 Y7 36. directory.santaclaritadirect.info 37. santaclaritamagazine.com 38. botw.org (Best of the Web) 39. teamso-cal.com 40. wallstreet4realestate.com 41. hometownstation.com 42. jobsearch.monster.com 43. califomiaforvisitors.com 44. kuuloakai.com 45. westranchbeacon.com 46. codepublishing.com 47. scvedc.org (Santa Clarita Valley Economic Development Corporation) 48. isellsantaclarita.com 49. califomiatouristguide.com 50. mountasiafuncenter.com This list is very important as these are the sites reaching beyond the borders of the Santa Clarita Valley and describing the community to people from other parts of California, other states, and even other countries. Arts and cultural tourism is such a large part of what attracts people to Los Angeles, it is crucial that Santa Clarita is able to tap into this opportunity to draw visitors to the community. Most of these sites have no reference to the arts, but occasionally there are mention of the various arts and cultural events that occur in Santa Clarita and serve to draw visitors from other areas, such as the following article in The Signal newspaper about the role of the City of Santa Clarita Tourism Bureau: "Magic Mountain is a significant draw for tourists to Santa Clarita with 3 million visitors annually to the park. Concerts, events and Fright Fest are all features that consistently attract customers. But you don't have to be a tourist to Santa Clarita to enjoy what the tourism office and bureau provides. There are many events each month and 14 major events throughout the year that provide entertainment for everyone. These include the Cowboy Festival, Concerts in the Park, Lexus Jazz and Blues Concert Series, Street Arts Festival, Hart of the West Powwow, the Festival of Trees and Six Flags Magic Mountain's Fright Fest." Of course the above events are part of the arts community in Santa Clarita, but, the arts community cannot be fully described by the large cultural events that occur once a year. Working with the various groups represented above to alter the way the arts community is described, will help serve both the needs of the artists in Santa Clarita, and also will add another tool for those charged with attracting visitors to the Santa Clarita Valley. Arts Commission Arts Blueprint — Phase I Page 167 17d Santa Clarita Arts Print and Publications Assessment The Arts Print and Publications Assessment was accomplished by reviewing printed documents from two primary sources, first the City of Santa Clarita with the various publications produced by different Departments and Divisions within the City structure, and second the various printed publications such as newspapers and magazines that are not produced by the City of Santa Clarita. CITY PUBLICATIONS The following City publications were reviewed as part of the arts print and publications assessment: Seasons magazine (published four times a year and mailed to every home in the City) Arts and Events Office publications Economic Development publications The primary publication for the City Manager's Office to communicate with the community has become the Seasons magazine. The Communications Office, which is a part of the City Manager's Office, took over the design and publication of this magazine about three years ago, and since that time it has transitioned to encompass citywide matters as opposed to being a Parks, Recreation, and Community Services Department publication. Seasons magazine has done a wonderful job describing arts and cultural events throughout the year, as well as to inform the public of the role of the Arts Commission. However, this information is limited to City produced or sponsored events and programs, and there is no space dedicated to the larger arts community, except for the occasional ad for the 661 Arts.com website. At one point, the Seasons magazine included an Arts Calendar, which was published twice a year and included all of the groups that were part of the 661 Arts group. The cost of this publication was determined to be too high for the value it represented for the individual groups who were listed and those funds were transitioned into the development of the 661Arts website. The various Arts and Events Office publications, which primarily are postcards for individual events or programs, such as art exhibits, serve their purpose well, but once again they do not address the need to describe the arts community in which these events are tasking place. Finally there are various documents and publications created by the Economic Development Division, which has been very supportive of the arts through listing various arts events and including public art in its annual Santa Clarita Visitor's Guide. In an Arts Commission Arts Blueprint — Phase I Page 168 171 effort to better represent the multi -faceted arts community that exists in Santa Clarita, enhancing the coverage of arts within these publications has the potential to reach a diverse group of target audiences such as visitors, residents, and existing and future business owners. OTHER PUBLICATIONS There are several publications in the Santa Clarita Valley that serve to inform the community about what is happening and to share issues that are important to Santa Clarita's citizens. The most widely used publication that covers happening around the Santa Clarita Valley is The Signal newspaper. The Signal has always done a good job in covering the individual arts events and programs that take place in Santa Clarita, but they like most of the entities assessed do not dedicate much space to a discussion of the arts community. Some of the local magazines include the following: aJ Arts Commission Arts Blueprint — Phase I Page 169 / 7.;2- side SCV 1x�al+ft aJ Arts Commission Arts Blueprint — Phase I Page 169 / 7.;2- Santa Clarita Media Assessment The Media Assessment is perhaps the most interesting of the three assessments, as Santa Clarita basically has only two media outlets under the traditional description of radio and television. These are KHTS — AM1220 and SCVTV— Channel 20. And these two outlets are perhaps the closest to achieving the goal of sharing information about the arts community. It is important that what is not discussed in this assessment is the role of news media such as podcasts and You Tube postings, but at this time it is too difficult to truly assess the value that can be placed on these approaches. KHTS - AM 1220 The only hometown radio station in the Santa Clarita Valley, KHTS has demonstrated a real commitment to dedicating time to the arts community, primarily through the Thursday Matinee radio show, hosted by the current Chair of the Arts Commission Paul Strickland. This show, which had been on since 2003, focuses on the arts community in a way that newspapers and magazines are generally not able to do. While the show still often focuses on upcoming events and programs, much like the print media, because there are artists being interviewed the sense that these events are part of a larger community come through in most shows. When a guest shares their artistic background it naturally highlights the various arts groups in the area, and often includes a discussion about the schools they attended to learn their craft. This is an important part of creating an arts community, as it is important to realize that each group is made of individuals who often work with one group on one project and another group on another project. KHTS does have other shows, which often feature brief discussions about upcoming community events, but it is really Thursday Matinee that can serve as a model for other efforts to describe the arts community in other media forms. SCVTV — Channel 20 SCVTV has experienced various changes to the way the station is run over the last few years, which has resulted in more flexibility in the programming opportunities. With this flexibility there has been an increase in the amount of time spent on arts and culture, and the recent development of various music programs focused on Santa Clarita musicians is a wonderful example of a partnership that benefits the station and local musicians. Some of these programs include Everything Local, House Blend, OutWest Concert Series, and several more. This commitment to showcase and develop local musicians is a tribute to the leadership of the station, and gives the opportunity for the viewers of the station to discover that there is lots of talent located in the Santa Clarita Valley. SCVTV also features other shows about the arts including a video version of Thursday Matinee, and shows like 60 Minutes with an Artist. Similar to KHTS above, SCVTV is demonstrating how to present an arts community. These shows are not just focused on the next event, Arts Commission Arts Blueprint—Phase I Page 170 73 , but are sharing the artists and their passion to create; be it through music, visual arts, performance, or whatever method they use to create. The role of both of these valuable local resources in creating a community of artists is greatly appreciated and sets a fine example for others to follow. Arts Commission Arts Blueprint — Phase I Page 171 1711