HomeMy WebLinkAbout2012-05-22 - AGENDA REPORTS - GRAPHIC DESIGN CONTR AWARD (2)Agenda Item• 7
CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR City Manager Approval:'
Item to be presented by: Gail Ortiz
DATE: May 22, 2012
SUBJECT: AWARD RFP CONTRACT #CMO -11-24-24 FOR GRAPHIC
DESIGN SERVICES
DEPARTMENT: City Manager's Office
RECOMMENDED ACTION
City Council award graphic design contracts to: McGregor Shott, L Burrows, Trailer Park, and
Evenas Design, and authorize the City Manager or designee to execute all contract documents
and renewals.
BACKGROUND
The City of Santa Clarita solicited graphic design services requests for proposals on
February 12, 2012. City staff developed a "blind" rating system, where the proposers names were
not known during the rating process, to evaluate each proposal, inclusive of creativity, training,
experience and pricing. Staff then interviewed the top six rated firms, four of which are being
recommended for a City contract to ful&11 the graphic design needs of the City. This is consistent
with the City's practice of contracting for graphic design services to meet the City's needs and
demands.
The City has an ongoing need for graphic design services for special events, tourism, film and
other communications tools. Outside graphic design services are needed to fulfill the
approximately 600 graphic design jobs required City-wide each year.
The City advertised in the Signal newspaper, posted the notice on the City website, and notified
vendors currently registered with the City's purchasing office for this type of service.
A total of 17 proposals were received by the City as follows:
McGregor Shott-Newhall, CA
L Burrows -Valencia, CA
Trailer Park -Los Angeles, CA
Evenas Design -Valley Village, CA
Sussman/Prejza & Company, Inc. -Los Angeles, CA
Pat Davis Design Group, Inc. -Sacramento, CA
Michael Chan Graphic Design -Monterey Park, CA
Davis Communications -Lancaster, CA
The Sherwood Group -Valencia CA
Sellbert Perkins Design -Playa del Rey, CA
We the Creative -Newport Beach, CA
Red Rocket LA -Los Angeles, CA'
Terry Hines -Burbank, CA
Choppe' Advertising Group -Santa Clarita, CA
Unique Technique Creations -Santa Clarita, CA
Pixel Sculpt -Valencia, CA
Angelo Pizzo, Inc. -Valencia CA
The four firms were selected as they rated the highest based on the pre -determined criteria
including: quality and creativity, level of experience and training of personnel assigned to
contract, relevant experience with companies similar to ours, pricing structure, and responses of
references supplied.
ALTERNATIVE ACTIONS
Other action as determined by the City Council.
FISCAL IMPACT
Funds for this expenditure are available in the proposed 2012-13 budget. The contract amount for
each contract not to exceed $75,000. The graphic services invoices are paid for by each
department's budget.