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Home My WebLink About2013-11-12 - AGENDA REPORTS - PUBLIC ART ARTIST THREE PROJS (7)NEW BUSINESS DATE: SUBJECT: DEPARTMENT: Agenda Item: 9 CITY Or SANTA CLARI I I AGENDA REPORT City Manager Approval: Item to be presented by: November 12, 2013 PUBLIC ART ARTIST SELECTION FOR THREE PROJECTS Parks, Recreation, and Community Services RECOMMENDED ACTION City Council review and provide direction on the three artists and concepts selected by the Arts Commission. BACKGROUND Since the formation of the Arts Commission in December of 2009, the City of Santa Clarita has installed I 1 art projects, including the McBean Regional Transit Center project which was installed last month. The Arts Commission selected three artists and their concept proposals for three different public art projects at the Commission's October 10, 2013, meeting. The three projects are the Newhall Ranch Road Art Project, the Magic Mountain Interstate -5 Exit Art Project, and the Valencia Library Art Project. After a location has been selected and the budget has been appropriated for the public art project, the art selection process includes several critical steps: 1. The Arts Commission selects an Arts Commissioner to sit on the Project Ad -Hoc Committee for the public art project. The Committee includes several stakeholders based on the funding and the location of the project such as staff from different City divisions, a business or outside agency representative (such as Valencia Industrial Association, Supervisor Antonovich's Office, Santa Clarita Velo Club), a professional artist, an arts administrator from another city, and the selected Arts Commissioner. 2. The Project Ad -Hoc Committee develops a Request for Qualifications (RFQ) including the project theme. 3. The RFQ is agendized for approval by the full Arts Commission. APPROVED 4. Once the RFQ has been approved, staff publishes the RFQ in Cafe, an online system used by thousands of artists from across the country to apply for various public art project opportunities. 5. The Ad -Hoc Committee scores each of the artists based on their previous works. 6. The top 3 artists are selected and given a stipend to develop project -specific concept proposals. 7. The ad-hoc committee rates the artists' concept proposals, and the artist with the highest score is recommended to the full Arts Commission as the final artist. 8. Arts Commission approves the recommended artist. 9. Arts Commission recommendation of final artist is sent to the City Council via interoffice memorandum, for review and comment. If no comments are received by the deadline indicated on the memo, staff will proceed with awarding the contract. Newhall Ranch Road Project: The City of Santa Clarita has identified a public art project to be located on Newhall Ranch Road, near the intersection of Newhall Ranch Road and Rye Canyon Road. The budget for the project is $15,000 and the funding will come from Landscape Maintenance District Zone 2008-1. An RFQ was released in April 2013 through Cafe. Fifty artist submittals were received, which the Arts Commissioners individually rated on a scale from 1 to 7. Three artists were selected as finalists, but one artist, John Searles, chose not to present a concept proposal, as he had already committed to several public art projects for other communities. The Commission received the concept proposal presentations at a Study Session held on Monday, August 26, 2013. The two finalists were Christopher Weed and the artist team of Dianne Foderaro and Idelle Tyzbir. The Commission individually voted and selected Christopher Weed for his Proposal 2 concept. The Commission ratified this selection at their October 10, 2013, meeting. Magic Mountain Interstate -5 Exit Project: The City of Santa Clarita identified an art project as a community entry art piece along Magic Mountain Parkway and the exit from the 5 Freeway (North). The artwork will be situated prominently on a large wall at the intersection of Magic Mountain Parkway and the off ramp from Interstate 5. This project is funded through the City's Landscape Maintenance District Zone 2008-1 with a total budget of $15,000. This budget will cover all associated costs of the project, including design, fabrication, materials, labor, transportation, insurance, consulting fees (such as structural engineering or testing), installation, permit fees, per diem, and taxes. At the Arts Commission meeting on October 13, 2011, the project was presented to the Commission and an Ad Hoc Committee was formed. This Ad Hoc Committee included the following members: Susan Shapiro — Arts Commissioner Idelle Tyzbir — Professional Artist Russell Sypowicz — City of Santa Clarita Economic Development Division Michelle Larrivee — City of Santa Clarita Special Districts Office The Ad Hoc Project Committee created a Call for Artists RFQ, which included three potential themes for the piece; recreation, history, and enjoyment of nature and open space preservation. The RFQ was approved by the Arts Commission on June 13, 2013, and was released later that month through Cafe. Submittals from 46 artists were received, which the Ad Hoc Committee members individually rated to select three finalists. The Ad Hoc Committee received the concept proposal presentations from the three finalists at a meeting held on Thursday, August 29, 2013. The three finalists were Kevin Shaffer, the artist team of Larry and Nancy Cush, and the artist team of Allyson Wong and Kevin Magee. The Ad Hoc Committee members individually voted and selected Kevin Shaffer for his Concept A: Oak Leaves proposal. The Arts Commission approved the recommendation of the Ad Hoc Committee at their October 10, 2013, meeting. Valencia Library Art Project: The City of Santa Clarita Capital Improvement Projects Division is currently working on a project to reconfigure and expand the section of the parking lot at the Valencia Library between the library and Valencia Boulevard, and a public art piece has been included in the project. The location for the art piece is adjacent to the entrance off of Valencia Boulevard. This project is funded through the Capital Improvement Projects Division with a total budget of $15,000. This budget will cover all associated costs of the project, including concept development, design, fabrication, materials, labor, transportation, insurance, consulting fees (such as structural engineering or testing), installation, permit fees, per diem, and taxes. At the Arts Commission meeting on June 13, 2013, the project was presented to the Arts Commission and an Ad Hoc Committee was formed. The Ad Hoc Committee included the following members: Susan Shapiro - Arts Commissioner Carla Callahan - Assistant Engineer in the City's Capital Improvement Projects Division Nancy Kerr - Branch Manager for the Valencia Library Rosalind Wayman - Field Deputy for Los Angeles County Supervisor Michael D. Antonovich Ted Dayton - Professional Photographer The Ad Hoc Project Committee created a Call for Artists RFQ, which was approved by the Arts Commission on July 11, 2013, and was released later that month through Cafd. Submittals from 82 artists were received, which the Ad Hoc Committee members individually rated to select three finalists. The Ad Hoc Committee received the concept proposal presentations from the three finalists at a meeting held on Monday, September 23, 2013. The three finalists were Emma Anna, Patricia Vader, and Anna Snyder. The Ad Hoc Committee selected Emma Anna for her "imag_ne" concept. The Arts Commission approved the recommendation of the Ad Hoc Committee at their October 10, 2013, meeting. ALTERNATIVE ACTION City Council suspend current public art projects and direct staff to work with a consultant to create a citywide Public Art Master Plan. Other action as determined by the City Council. FISCAL IMPACT All three art projects currently have the necessary funds allocated. The Newhall Ranch Road and the Magic Mountain/I5 Exit art projects are budgeted at $15,000 each. The funds for those projects have been appropriated to account B3010357-5161.001. The Valencia Library art project is also budgeted at $15,000, and the funds for that project have been appropriated to account F1020723-5161.001. ATTACHMENTS Newhall Ranch Road Artist Concept Proposal Magic Mountain Interstate -5 Artist Concept Proposal Valencia Library Artist Concept Proposal City of Santa Clarita 20880 Centre Pointe Pkwy Santa Clarita, CA 91350 1 1 1 1 r% 1 r% 1 Prepared by: Christopher Weed Sculpture Inc. 220 E. Monument Street Colorado Springs, Colorado 80903 720.224.4366 D Original Proposal I was inspired to create sculptures for the city of Santa Clarita. Newhall Ranch Road, which instilled a lighthearted and uplifting sense of spirit for children and adults I had three goals in mind when designing these sculptural elements. The first of which. was to create pieces that were large enough not to be swallowed up by their surroundings. Secondly, the sculptures would be unique to this area, speaking to the past, while bridging the divide between old and new. Lastly, this installation transcends time. evoking an emotional response from the viewer, allowing them to lose themselves. if only for a brief moment Proposal 1 consists of four larger than life surreal flowers that mimic the Newhall Sunflower. 'The Unexpected Sunflower"_ This is one of the rarest flowers on earth and is indigenous to Santa Clarita. I though it would be fitting to recreate this flower as a testament to this beautiful and diverse area. The flowers vary in size. shape and form. with heights ranging from 14' — 6" to 15' — 6 They are constructed of mild steel with a durable powder-coated/urethane finish. able to withstand the harshest outdoor environments. Sculptures have no rough edges and are smooth to the touch. requiring little to no maintenance Proposal 2 consists of three concrete columns jetting into the sky with colorful sculptural elements attached to two of the three columns. These cylinders act as the stem to the flower_ They were purposely constructed of concrete to give elements both an industrial and organic feel. Heights of flowers vary between 14' — 4" to 17'— 5". These thistle like sculptures will be highly visible to pedestrians and motorist, acting as a beacon in the natural light. Sculptures have no rough edges, requiring little to no maintenance These installations represent the ever-changing transition, taking place in Santa Clarita where old meets new. without forgetting the past. These iconic sculptural elements are destined to become an instant landmark. one that the Newhall Ranch Community can reflect upon and enjoy for years to come The final result is playful, creative, and thought provoking sculptures that will stand the test of time. z L w S V Sculpture Foundations 1'-B" 12' U1 culpture Dimensions lY6F' I1 N n 16 Materials and Requirements Post -Installation Requirements There are no post -installation requirements. In the event of vandalism such as tagging, paint can be safely removed with anti graffiti remover. A high quality automobile wax may be applied to painted surfaces for additional protection. Materials Flowers are fabricated of 10 gauge mild steel for flower petals and leaves 10 and 3 inch OD .120 inch thick mild steel tubing for flower stems. 0. Sculptures are painted with a powder -coated finish and an epoxy primer with a durable single -stage urethane finish. Unfinished flower is powder coated in a clear finish. Spheres are painted in a durable powder coated finish, with a stainless 0 steel sleeve for attaching. 0 Concrete is formed via 18" ID Sonotubes. 0 Rebar reinforcement for Sonotubes and foundations. 0 Sculpture Dimensions Sunflower sculptures vary between 14' — 6" — 15' — 6" in height. Flower heads will be between 41" — 45" at their widest point. Flower cones vary between 18' — 24" in diameter. Thistle Sculptures vary between 14' — 4" to 17' — 5" high and 4' — 3" wide by 4'— 3' deep. Stem are 16" to 18" in diameter. Foundation PP Flower foundations will consist of caissons 20" in diameter and 60" deep. Ob Stem will rest in .120" thick female steel sleeves set into concrete. Thistle Sculpture foundations will consist of 18" in diameter Sonotubes 6' deep. W Timeline for Completion November 2013, will discuss timeline further with selection committee. 12 Budget Worksheet /► Artists Fee (Design) (Commonly 10-2000 $1,000.00 ! Consultation Fees $450.00 Materials and Supplies $4,050.00 !_ Fabrication (Subcontractors, fabrication by artist) $4,125.00 ! ! Insurance $425.00 ! Travel $550.00 Transportation of Artwork $1.750.00 ! Installation (Labor.. equipment rental, permits. etc.) $925.00 ! Administrative Expenses $375.00 telephone. studio overhead, correspondence. etc ) Photographic Documentation $350.00 !_ ;High Resolution Digital Images/video) Pricing Contingency (5% minimum) $1,000.00 0 Total Budget $15,000.00 13 1 ,2' Christopher J. Weed 220 E. Monument St. • Colorado Springs, CO 80903 Email: chris@chrisweed.com Web: www.chrisweed.com Tel: 720 224-4366 Born in Philadelphia, PA. Graduated with a BEA from the University of Maryland, two years studying in Germany. Gallery Representation A New Leaf Gallery - San Francisco, CA Shidoni - Sante Fe, NM (1997 - present) Public Art Commissions I! DeVos Corporation 4 Colorado Springs Fine Arts Center Littleton Historical Museum, Littleton, CO Grand Rapids, MI City of Lakewood, CO CSU Behavioral Science Bldg. Fort Collins, CO Chattanooga, TN !� Colorado Springs Housing Authority, CO C Prairie Center Metropolitan District #3 Brighton, CO Ob Plaza of the Rockies Colorado Springs, CO University Park Denver, CO 0 Lafayette Public Library, Lafayette, CO Ob Montessori School Denver, CO Ift RTD Dayton Street Station Denver, CO Aurora Public library, Aurora CO !� University of Colorado, Aurora, CO Superior Market Place Superior, CO Cheyenne Mountain Zoo Colorado Springs, CO Cottonwood Glen Park, Fort Collins CO Ok Front Range College Fort Collins, CO Colorado Springs, CO Colorado State University, Fort Collins CO Trinidad State College, Trinidad CO Ilk Littleton Museum, Littleton, CO Collections I! DeVos Corporation 4 Colorado Springs Fine Arts Center Littleton Historical Museum, Littleton, CO Grand Rapids, MI A Philadelphia, Pennsylvania 14 13 Munich, Germany Frankfurt, Germany Berlin, Germany !� New York, NY A San Francisco, California A Los Angeles, California Miami, Florida Seattle, Washington A Philadelphia, Pennsylvania 14 13 Collections Continued Denver. Colorado World Arena, Colorado Springs. CO Press/articles 2013 OVERSIZE The Mega Art and Installations Hard Cover May 2013 Edited by Dictionary. Write up and Full color spread, httpJ/www.smigia-I)pbinski-com/newslefter/ADA-Ove�r$iLzg-htmi Westword, Ten other other notable pieces of Public Art in Colorado Kelsey Whipple, Jan 31 2013 "Unglued" httpM/www.westword cQm,?013-01-31/culture/notable-Colorado-public-art/ 2012 Luxe Magazine, Beyond Measure July Issue 2012 pg. 156-157 ~ http://issuu.com/NewBeauty-16/docs/co Ix28_issuu/_1_59 ! Colorado Springs Independent, June 2(f Two Pair http://www.csindy.com/colorado pringsttwopair/Content?oid=2489_519 Colorado Springs Independent, Sculpting a Scene Full cover -page and article: http://digital.olivesoftware_corn Olive/QDE/CQloracg$prin Meekly/ 2011 The Grand Rapids Press October 4 Jeffrey Kaczmarczyk Hidden Gems Pg, A7 Photograph and article ! WOOD TV Grand Rapids, MI September 28 2011 "Artist Christopher Weed ! Creates large-scale sculpture at Grand Rapids Art Museum. Video 1111111, Emily Zoladz World of wonders Art Prize 2011 Photograph Mlive Grand Rapids Press September 22, 2011 Matt Gade Photo and interview 0 2010 WZZM 13 Grand Rapids, MI September 21st 2010 "Artist Christopher Weed 0 creates giant paperclips" Jessica Puchala writer. Article/Picture Colorado Springs Gazette September 09th 2010 "Artist removes his award ! winning 'Paper Clips' sculpture with eyes on Michigan" Warren Epstein Article/Photo 5280 Magazine September issue "Admiring the View" Dougald Macdonald, full- page photo/ article, pg. 58. ! 2009 Denver Post August 9th 2009 Arts and Entertainment Cover Page A Big Take on Standard Office Fare. Article/photo's Mark Rinaldi. Colorado Springs Indy June 25 2009 "Rethinking Clip Art " Photo/Article ! Bree Abel Fresh Ink Gazette June 26 2009 Front cover page photo "Clip Art" Article illb Bryan Oiler Colorado Springs Gazette July 12 2009 Life Section pg. 2 "Paperclips' Artist ! Aims for Higher Success Frances Gomeztagle 2008 University of Denver Community News November 2008 issue, Garden of Art. Photo Richard Chapman pg. 6. ! Colorado Springs Gazette, State of the Arts July 20" page 10 Interview r Longmont Times Scott Rochat Art thou ready? Diagonal Project interview > Region section cover page June 13'" 2008. W Ib Culture Cast edition #159 Interview with Craig Richardson June 2008 15 February 22, 2013 To: Art Selection Committee It is a pleasure to provide a letter of recommendation for Christopher Weed. I have known Chris for more than 4 years. He was extremely helpful in providing information and contact names to me as we got our fledgling public art program off the ground. In early 2008, Chris was awarded the commission to create a sculpture for the public access space north of a new Wal-Mart Super Center on Highway 287 in OD Lafayette. Chris conducted extensive research and surveyed city residents about 1P their opinions regarding public art. He designed the exciting piece, Toros 110 Curiosos. which addresses the city's agricultural heritage while meeting the P criteria specified for the site. When additional questions arose. Chris was Ob responsive and quickly provided the information needed to move the project L forward. Chris is creative, dynamic. energetic and professional. His playful design approach to the project will certainly make this a destination of its own accord. apart from the proximity to the Wal-Mart store. We feel fortunate to have worked with an artist of Chris' caliber and are proud to ! add Toros Curiosos to our growing public art collection. Chris is a pleasure to work with and to know I look forward to seeing more of his work throughout the Front Range Sincerely. Emily Crocker, Vice Chair Public Art Committee. City of Lafayette 303-664-1776 16 (J December 9, 2012 To: Art Selection Committee r From: Mitzi Schindler University of Colorado at Denver and Health Sciences Center. Fitzsimons campus I am pleased to send this letter of recommendation for Colorado Artist Chris Weed. Mr. Weed was chosen by the Health Sciences Center's Art Selection Committee to design and implement the external public art to complement Education Facility 1A at the Fitzsimons campus in Aurora. Education Facility to is the publicly - funded educational space located on the ground floor level of the north tower of Research Complex I. which includes two inter -connected biomedical research towers. The committee was seeking an external sculptural interpretation, which would: • represent the activities that take place within the building and serve to connect the educational and research missions of the facility. • be created from durable materials suitable for the Colorado climate and require minimal maintenance. • not create a public hazard or nuisance I believe Mr. Weed was extremely creative in his artistic solution. "Opening Doors," at the Fitzsimons campus, is a series of three over -sized doors that really do provide a playful, imaginative and thought-provoking connection between the educational and research functions of the buildings. Mr Weed was a pleasure to work with and I look forward to hopefully seeing more of his work throughout the Metropolitan Area. Sincerely, Mitzi Schindler Director of Communications for Fitzsimons Office of Public Relations University of Colorado at Denver and Health Sciences Center Mail Stop F-413P.O. Box 6508 Aurora, CO 80045-0508 17 2 January 10, 2013 Art selection committee. It is my pleasure to respond to your request for information concerning Christopher Weed. As coordinator for the RTD Regional Transportation District Public Art Program, I have had the opportunity to work with Christopher on a recent public art project In 2005 he was commissioned to create a sculpture for RTD light rail at the r Dayton Street Station. The piece entitled "Windswept' involved installing 50 vertical pieces of art on both sides of the 120 -foot long pedestrian bridge. leading to the light rail station. Coming up with a solution was even more difficult, as this entire area was surrounded by wetlands, which could not be disturbed. I found Christopher to be flexible, energetic and professional, and to have a strong creative vision for this project. He was able to work with us on concerning the wetlands. and completed the project within the time line and on budget. We feel quite fortunate to have worked with such a talented artist in placing this exciting artwork in the Denver metro area. Please call me at (303) 299-2401 if I can answer any additional questions. Thank you for your time. Sincerely, Brenda Tierney RTD Fastracks Team Iri 17 City of Santa a ., _ _ _ '.'auntain Interstate -5 Off -Ramp Art Project AConcept <avin W. Shaffer Celebrating Native Plant Materials to the Region of Santa Clarita Kevin W. Shaffer, Artist Post Office Box 3544, Evergreen, Colorado 80437 303-548-6164 kevin.w.shaffer@kwsdesign.net Skype: kevin.w.shaffer.kwsdesign 2 City of Santa Clarita: Magic Mountain Interstate -5 Off -Ramp Art Project A Concept Proposal by Kevin W. Shaffer Narrative This Concept Proposal is about celebrating native plant materials to the region of Santa Clarita, California. A celebration of oak trees; the Valley Oak and the California Black Oak stand out with familiar and beautifully shaped mature leaves. Or a celebration of native grasses; with Giant Wildrye's architectural leaf blades and Purple Needlegrass' wirey dynamic seed heads. The Valley Oak is known as "The Giant." The California Black Oak is found throughout the hills and mountains. Giant Wildrye is a low water use plant that beautifully drifts through meadows, natural landscapes, along preserved open space trails. Purple Needlegrass is a low water use plant that restores disturbed areas: it's used as erosion control and range improvement. These plants are partly why Santa Clarita enjoys the natural environment; these plants have been preserved throughout the open spaces of Santa Clarita. Concept Option A: Oak Leaves Four oak leaves dance across the off -ramp wall. Each leaf has its own unique shape and curvature. These leaves represent the seasons with a progression of natural color and tone. The leaves are slightly abstracted with veins cut-out and stem a mere thick outline. Curvature across the leaf surface allows for masonry anchors for attaching to the wall while creating shadows that change throughout the day. All are 14 -gauge steel with a clear powder coat; each is about 6 -feet wide x 14 -feet long x 12 -inch depth (curvature from wall). Concept Option B: Native Grasses Five grass -like leaf blades are interspersed among three grass -like seed stems across the off -ramp wall. Every piece has its own unique characteristics. These native plant features dance across the off -ramp wall as though they are blowing in the wind. Certain grass species' unique features are slightly abstracted with oversized leaf blades and fanned out seed heads. Integrally created holes allow for masonry anchors for attaching to the wall. Shadows from each piece change throughout the day. All are 14 to 16 -gauge steel with a clear powder coat; each is about 4 to 10 -feet wide x 15 -feet long x 6 to 36 -inch depth (distance from wall). Please see the following photos and sketches for examples of steel fabrication techniques, steel surface finishes, clear powder coat colors and tones, aging of the powder coat, and installations similar in scale. Thank you very much for this opportunity to present. Kevin W. Shaffer r as Is 09 City of Santa Clarita: Magic Mountain Interstate -5 Off -Ramp Art Project A Concept Proposal by Kevin W. Shaffer Photos: Native Grass Series, details .� (J City of Santa Clarita: Magic Mountain Interstate -5 Off -Ramp Art Project A Concept Proposal by Kevin W. Shaffer Photos: Native Grass Series, plant features -21 V7 7 IF POO h 009 009 00) 003 09 h 09 00 09 09 City of Santa Clarita: Magic Mountain Interstate -5 Off -Ramp Art Project A Concept Proposal by Kevin W. Shatter Sketch: Concept Option A — Oak Leaves Scale: 1/8" = V-0' City of Santa Clarita: Magic Mountain Interstate -5 Off -Ramp Art Project A Concept Proposal by Kevin W. Shaffer Budget Studio/ Other Overhead: $500 per month (3) month fabrication period $1500 Insurance: $1600 premium per year (3) month fabricationinstallation period $400 Travel: Flight, rental car. and hotel (1) trip/ (2) days and (1) night for site visit, photos, research (1) trip/ (4) days and (3) nights for installation 52600 Fabrication: Materials and supplies = $2000 Powder coat = $1500 $3500 Installation: Shipping = $3000 Scaffold rental = $1700 (4) Laborers = $800 S5500 Contingency: 0% of $15000 $1500 Budget = $15000 Potential budget savings: 1 . No powder coat, use clear coat spray or nothing (let the steel rust). 2. Shipping by artist in a rental moving truck and/ or trailer. 3. For installation use City scaffolding, cherry picker with two -person bucket, crane or other lifting device, ladders, etc. 4. Use City laborers for installation (with artist's direction). 5. Special City rates for flight, rentals, and/ or hotels. �zy n City of Santa Clarita: Magic Mountain Interstate -5 Off -Ramp Art Project A Concept Proposal by Kevin W. Shaffer Timeline 2013 July 12 Call -for -entry deadline August 19 Announcement of semi-finalists August 29 Concept proposal presentations September 12 Announcement of finalist October 31 Installation deadline Suggestions for timeline: 1. Announce finalist by phone and email on September 12'h. 2. Consider the powder coat time to be at least two -weeks. 3. Consider three to four days for shipping. 4. Allow installation to begin on October 31 s' if multiple days are required, or set back the installation deadline to the end of November. 10 :�115 y':1 rV x t� 11� 'k APf - x fir. fy �s f. y':1 CONTENTS CONCEPT RENDERINGS 10 MATERIALS PROJECTTIMELINE PROJECT BUDGET 2 / i r gs ®Valencia Library/ Cay of Santa CW=/ September 2013 CONCEPT & PROJECT BACKGROUND 3 / ^a8_ne ®VaMxe libray/ City of Sam ClanLa / September 2013 13 Qk imog_ne is a proven and successful piece of public art, designed to engage and delight a diverse public audience. Originally conceived as the major project to support my work towards a Masters in Public An at RMIT University in Melbourne. imog_ ie has been exhibited as a temporary work across Australia since late 2008. imag_re is composed of large wordplay letters that spell out the word 'imagine', although the second T ofthe word is missing.This absence operates as a blank canvas, inviting the audience to physically engage with the work in order to complete the word.There is the potential for audiences to directly engage with imag_rie, photographing themselves occupying the missing'I'.This has proven to be a popular activity when the work has been exhibited publicly. Many of the people who have seen the work insitu have gone on to upload images of their engagement to online blogs, social media portals and websites. providing an ongoing and positive promotion of the events and sites in which imog_m has been exhibited. Often situated in community settings, the work alludes to the power of the individual and collective imagination as a powerful tool in community building.The capacity to imagine is an inherently human characteristic, shared by all. Its power inspires us to imagine new possibilitie% and different ways of looking at the world and each other. This proposal provides a unique opportunity for the City of Santa Clanta to access a low cost engaging, innovative piece of public art with proven public appeal. The synergies between the wordplay forms of the sculpture and its proposed proximity to Valencia Ubrary will provide a potent context fix -the ideas that imog_ne embodies. Through my experiences touring imog_ne in Australia a number of additional, community -oriented and interactive components have been developed in support of the sculptural installation. -These have included social media campaigns such as IrrkVm Rondxick (for RancW ck City Council, refer Page 8) or Sometimes 1 imagine-. a community -created and collaborative work in the foyer of Bondi Library for -Waverley Council (refer Page 9).The opportunity to tie in additional features such as these could be used over time to ensure ongoing interest in both the work and its neighbour, the Valencia Library. This proposal represents the largest permanent realization of irnag_ne to date. The materials and production methodologies proposed here have been developed through the realia ticm of a similar previous work entitled Tourist, which was made for the prestigious McClelland Sculpture Survey in Melbourne in late 2012 (refer image Page 13).This proposed new work would also be the first realization of imog_r�e in the United States. I am interested in exploring the potential for inag_ne outside of Australia I have recently relocated to South Amenca with my husband and am interested in exploring opportunities forthe expansion of my public art practice in communities closer to my new home. I hope to have the opportunity to work with the City of Santa CUrila to realize this unique interpretation of irnag_ne for your community and to observe its powerful messages at work in a new and supportive context Above • inwg_ne's initial installation as part of the popular public art event Sculpture by the Sea at Bondi in late 2008. Image courtesy of Sculpture by the Sea v ..sculptumbytheseacom. 4 / knag_ m ®Valence LLrary / Cay of Sank C ariia / September 3013 y'1 va Above • imag_ne insitu throughout The City of Greater Dandenong Melbourne. Onginalty commissioned for a unique 2 -year program during which the work was rotated to four different locations, imog_ne has proved such a popular public work that the initial contract has now been extended tmce.This version of it ag_ne will continue to be a presence in the City un it mid - 2016. 5 / nrg_re @Valexu Litxary / Cay of Svrta Clarta / Septanber 2013 1OwrwWwIMF PIP" T 6 / i q ne QValexo Library / Gty of Santa Clari / September 2013 W ¢.a "nvr. vat Mob 80111111111181 DMMi�U10� dMIM11d�d10Wpt forIMiiiisi MUMIIi[wOd k02arrY atom r�rl lEr wME w.n..'., �lY wrYwYM.a mtkam Yllr lmMw rltttl mtrala�wlwM✓•msle ... .� �la! • �nb rtEr vest wsw - ALL. -NEW NISSAN PU ST SEDAII mwgWaa uRV Rya! '� a ,_-... Waaanrru llutoY _ -twtm ml Mlo.. ( � .NyTME YIIOOa l:t! we M Yt!!w Y 00'• � •aE.FMNKEYevpWY OM 7 / uwg_ne ®Valencia Library / City of Sada Clardy / September 2013 Leader i0 tlb WtWgN w art riss �nnr.Rn wrrmw!\wwfnfms m.rrrm w a..wraa Term.mv.Tmk w.! m.m.,.N aeuTY T m U[I rl.If Y r! m r4 w I aw Yrs ba1lY n a bIY TL tratY�OYlramaYwrOmmMmlmT slnbtri-MM+W me'I'vw^s.sV nlwO!!w •awYlrYrwwm�w �tY.rrrrrrrW..r..lw.ea ra [Resam.aw mryn tlr�1,' Int IwYSYe IIY ssM Ta l W eY mm•m tai m p srµT, enyrlry r N tqY M n mna s l M F �rUmtlbt�s�art.�wimUmUs iYu/MllsYsm Ytr Ytrew la r sa b RY IY a uvsl Cwbnm. wu ue Mm..nu 4 dyMd �w Se:[eMe. rar.rrrrr.mem.mm.ee r.N m.•.r m r.n! mYwm r �[ m.M nt sNm ✓ ae.wpa, ray ee uY � n9P Y m�tsq m aRrYlilRm lnl W RdrtY MMn9."TM1Mm�-xtlem Site 4N eb e Su aX tral rcmz Art puts the T hack into Vincent community places wq.ar r.w.Rs: TWO new pudic in xwkr nave Mmt Ins[slltl N Clry d vingnl ph[. Mop [nk/ UKutM MI\! RottSp se�E lMre .ve non 1 Yt N 0.Y[e iMIM Mh aN 9bnt uraY4 Coes N FlUmert Strtet Reserve. 'Bttn p'RI![4 xen IuneM tnugn tM CM's wrcen[ br pubk art 5[nlTe,' M "It egmm anewr.r M cammertsll or mntluu pge[!s pnr a tttUln mpngry pw [m( of Inver bWgp pn plye aM1. W vw T! Inlrcy nn �ntTlm� MM sM ym p MlypIn01M gemelMO Wmmu NMlnt e9 wNl as to lrpepe N! [pnTu:lay In a'wly NN [NTOUW b gilt uNa spK6 an0 gales In In! CNy. W Lb tlN aM1wOr\ etYyM n 9bM:e Raerre xas ritnar paylul In nanx6 xIM fo:lp[uT ptesenb Te vkww wIM qGn[ ssrannk pT[es� ne ssN. Nbt Emm! Mry yW q lqW ! qYY v pby InvXYp lWlw'm b N1yMm IM Ytrtoaq ragNNq w er qtly Rmwrr a ri Rrwtp't' pWm Above and left a Examples of local community media coverage highlighting imcg_ne's presence as a temporary artwork in local community environments in Australia A modular and mobile version of imog_ne has travelled across Australia since 2008 via a program of commissions by local government Councils.The sculpture is often situated in comn unties that are experiencing periods of dramatic change through redevelopment and is used as a tool to focus community attention and gamer support for these activities. imog_ne is generally insitu in each community for short tens periods, usually up to three months. 1 11 •-• 3. Al. Above - Documentation from Randwick City Council's Imagine Randmck social media campaign, March - May, 2013. 8/magi @Valencia library/ City of Sarna Clarea/September2013 W W in V Sometimes -�imagine.., r1C24�C v�c�/ c Ji Iril�l /^x-lOs �crcp Above • Installation of modular small-scale imog_ne and interactive community project Sometimes I imagine...' at Waverley Library, Bondi Junction, May 2013. 9 / rnoa ie ®Vale da Library / Cty of Sand Clarity / September 2013 RENDERINGS m 3 Al G2 I / FRONTVIEW 3 � 3 Ni 2 /TOPVIEW SCALE 1:20 ALL MEASUREMENTS SHOWN IN FEET / INCHES IO / b ajm ®Valenta Library / Cay o! Sarin Owrt / September 2013 W (f L Is 0.65 31 SIDE SECTION SHOWING CAST STEEL FOOT AND CONCRETE ANCHORS SCALE 1 :5 ALL MEASUREMENTS SHOWN IN FEET / INCHES I I l iaW m @Valenta Library / Cay of Sang Oa / Sep[ert 2013 W 0.3" CORNER DRILL HOLE FOR CONCRETE ANCHORS x 4 0.3" STEEL UPRIGHTS RPNFORCEMENT RODS x 3 4 /STEEL FOOT PLATE /TOPVIEW SCALE 1 :5 ALL MEASUREMENTS SHOWN IN FEET / INCHES 0.75' 1 075' 1 0.75 1 0.75' 51 STEEL FOOT PLATE / FRONTVIEW SCALE 1 :5 ALL MEASUREMENTS SHOWN IN FEET/INCHES W J 0 0 o Chalnflmr a a d ad 4 < d a In d d d p a4Mcam in hunt Iki d a a d d d a d 4 d d d � d P�+ a d pd 41 C. d +r d d a d a < d � I 4 le a d O d d 0 d I Q d Q d 0 Dia x 200 L cast in Rad D d A d d O a d d d d O l d a 4 d 900 x 400 x 10 P1. � O d d d d pin W a d D l d 4 ad 325 325 michacl bblir ENGINEERS PLUS Letter Elevation 273r J.W Bmd A'3 Mc Kh. Mc imm. ENGINEERING SPECIFICATIONS FOR CERTIFICATION Vie 320 Ph. (63) 95767M NB. NOTTO SCALE Fa. (03)95789487 MEL 0408 035 138 Fab 2012 1112M W J •�. �[: - YRS .'.. � '- � L *.. � 5 � F � 1 1 F LOCATION & ORIENTATION At+ A,c 14/imMm0Valent. Lpuy/ City of" Clarila/Septen 2013 6/ PLAN VIEW SHOWING LOCATION AND PROPOSED ORIENTATION INSITU SCALE 1 :50 MATERIALS LETTERFORM TILES x 6 • Manufactured ffronm forth cast reinforced mesh and pigmented concrete • Each file is set with an internally rod cast I Omm steel plate loot'ttat protrudes at the front and back of each tile • Each tile is secured on top of the concrete base unit through the steel foot plate using dynaboh anchors in four comers • Each tile is set with two interior lifting threads that are sealed over once the sculpture has been secured insrtu LETTERFORMS • Letterforms are protruding 3mm thick laser cut marine ply sheet adhered to the front concrete face of each tile and finished vmh 2 -pack epoxy black paint BASE SECTION • The base unit is poured insitu as a low-rise reinforced cast pigmented concrete foundation using a concrete form ply mould FINISHING • The entire sculpture is finished with an all-over clear anti -graffiti coating 15 / inag-ne @Vakv¢a Library / Cay of Sanity Clarity / September 2013 NOTES RE. MATERIALS • These materials and production methodology have been tested previously for a similar work (refer image Page 13) • Concrete is durable and robust providing the sculpture with an estimated lifespan of 10+ years • Concrete is a cost effective material for such a large work • Capacity for concrete to be pigmented to match proposed color palette • Internal steel rod and plate ensures internal stability for concrete tiles • Steel plate also assists with installation as each piece can be picked up and positioned individually • This materialisation and methodology has already been certified for public installation by a registered structural engineer (refer Page 12) • Ant graffiti finish is applied onsite to base and in warehouse to letterform tiles prior to final instillation COLOR PALETTE I Color for letterfa m pieces 2 Base unit color to coordinate with hard surface conte# ie.Valencia Library facade 3 Color of letter applied to from of each tile 161 brwane®Vxlerca Lib y I City of Sarna Clarity I Septerrbe 2013 PRgECTTIMELINE DWfM 10 KWTIO irMIUM Ongoing through October / November 2013 following notification of successful proposal outcome Onsite development proposed for November 2013 1 will be flying from Australia to Los Angeles on November 3. If this proposal is succesful I would anticipate spending approximately one week in Santa Clarita, to meet with City officials and locate an appropriate warehouse space, assistant and materials supplier ahead of fabrication. Total onsite design development = 5 days 17 / imq ne @Valeixh Library / City of Santa Ciarrtn / September 2013 FABRICATION • From January 2014 or later (to be determined in consultation with the Cay of Santa Oanta) • Worlang in local warehouse with assistant TOTAL: 10 DAYS INSTALLATION • Preparation of framework for concrete foundation onsite (I day) • Pour of concrete foundation onsite (I day) • Allowance for concrete foundation to set through onsite (3 days) • Install 6 x letterform tiles with crane truck + 2 onsite labourers (0.5 days) • Application of anti -graffiti finish to foundation onsite (0.5 days) TOTAL = 6 DAYS Total fabrication and installation period = 16 days PROJECT BUDGET 18/iniag-m®Valenta Library City of Sang CWiti/Se,,WM r2013 W NOTES RE. PROPOSED BUDGET RESEARCH AND DESIGN DEVELOPMENT Budget figures here are estimates based on current budget formulas. Further prior to fabrication 1,000 Amounts are quoted in US dollars. ADMINISTRATION I • Covered by Stage I fee Telephone / Internet / Postage 200 2 • Inclusive due to previous realization (Page 12) Courier / delivery fees 150 3 • Artist in -land project support 4 • For design development period proposed for November 2013 FABRICATION 5 • Artist in-kind project support Assistant fees 2000 6 • Artist in -land project support Documentation 01 7 • Inclusive due to previous realization (Page 12) Materials 3,400 R • Usually 5%,1 have increased this figure to 10% of the project budget Tools / tool hire 250 q . Final tax applicable to be investigated; US government may be exempt Engineering certification 02 Studio / warehouse rental 500 INSTALLATION Freight (crane truck) 500 Labour 500 TRAVEL & ACCOMMODATION Travel- Colombia to Valencia for fabncation 750 Accommodation 03 Vehicle hire during design development period 2504 INSURANCE Public liability to 20M 05 In -transit insurance 06 MAINTENANCE Preparation of maintenance manual 02 ARTIST FEE 2,000 SUBTOTAL 11500 PROJECT CONTINGENCY@ 10% 1,1558 AUSTRAUAN GOODS & SERVICESTAX Q 10% 12659 TOTAL BUDGET ESTIMATE US 13,710 Copynght Emma Anna 2013 except where noted. +61 419 406 960 • emma_wna_chmer@hotrnail.com • wwwemmaan03Com