HomeMy WebLinkAbout2014-10-28 - AGENDA REPORTS - SCV AUTO SHOP LOCAL PGM (2)CONSENT CALENDAR
DATE:
SUBJECT:
DEPARTMENT
Agenda Item: 7
CITY OF SANTA CLARITA
AGENDA REPORT
City Manager Approval
Item to be presented by:
October 28, 2014
Jason Crawford
SANTA CLARITA VALLEY AUTOMOBILE DEALERS
ASSOCIATION "SHOP LOCAL" PROGRAM
Community Development
RECOMMENDED ACTION
City Council approve $60,000 for a public/private partnership with the Santa Clarita Automobile
Dealers Association for continuing the "Shop Local" program for fiscal year 2014/2015, per the
attached Letter of Agreement; authorize the City Manager to execute up to four annual renewal
options, not to exceed the annual amount, and contingent upon the appropriation of funds by the
City Council in the annual budget for such fiscal year; and execute all documents, subject to City
Attorney approval.
BACKGROUND
Auto sales are a significant economic force for the City. In calendar year 2013, new motor
vehicle sales represented 17.1 % of the City's annual sales tax revenue, for a total of $4,963,978.
The City Council approved a $60,000 contribution to the public/private partnership with the
Santa Clarita Automobile Dealers Association in fiscal year 2004/2005 to coincide with the Shop
Local campaign. Due to the success of the partnership, subsequent contributions have continued
annually to the present at the $60,000 amount.
The Shop Local program targets local residents and is based on an ad campaign that shows the
benefits residents receive as a result of making a local purchase. Additionally, sales tax revenues
generated locally are reinvested back into the community in the form of increased public
improvements and services.
ALTERNATIVE ACTIONS
Other action as determined by the City Council.
FISCAL IMPACT
As proposed, this Shop Local program will have a positive fiscal impact to the City by increasing
overall auto sales and subsequent tax revenues to the City. Funds for this expenditure are
budgeted in account number 11301-5161.002 for fiscal year 2014/15.
ATTACHMENTS
Letter of Agreement
2
October 28, 2014
Santa Clarita Valley Automobile Dealers Association
23955 Creekside Road
Santa Clarita, CA 91355
Letter of Agreement
Contract Number
The City of Santa Clarita ("City") would like to enter into a Letter of Agreement ("Agreement") with the Santa Clarita
Valley Automobile Dealers Association ("Association") for the annual Shop Local advertising partnership.
1. Scope of Work
The Association will produce an annual Shop Local advertising campaign.
2. Compensation
The City agrees to compensate Association sixty thousand dollars ($60,000.00) towards the advertisement
costs.
3. Time Schedule
Services to be provided in fiscal year 2014/2015.
4. Report
Association to itemize how the money was spent in furtherance of the Shop Local campaign. City shall have
the right to request such itemized report at its discretion.
5. Renewal
May be extended up to four annual renewals at City Manager's discretion, subject to annual budget
allocations by the City Council.
Witness the execution of this Agreement on the day and year first written above.
For Association:
Ll
Print Name & Title
Date
Address
City, State, Zip Code
Phone Number
For City:
By
for City Manager
Date
Attest
City Clerk
Date
Approved as to form:
Burke, Williams & Sorensen
By
Date